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Mike Lieberman, CEO and Chief Revenue ScientistFri, Dec 6, 2013 4 min read

6 Marketing Web Services To Support Your Inbound Marketing Strategy

inbound marketingThe creation of web-based software has given inbound marketers everywhere something to think about. Marketing software as a service is growing increasingly popular every day.

One single software application is probably not going to significantly impact your marketing performance, but we’ve discovered certain software that is contributing to our clients success. We’ve compiled six marketing web services that greatly assist with the implementation of inbound marketing tactics.

Trello - If you value organization (we don’t know many inbound marketers who don’t) and you’re more of a visual person, Trello is going to work wonders for your inbound marketing strategy. Trello is mainly used for managing projects, which are represented as separate boards in the app. All the boards contain lists and all the lists contain cards. It is your project manager’s dream come true.

SurveyMonkey - Surveys are used as inbound marketing tactics. SurveyMonkey is the best service for creating, publishing and viewing the results of your company surveys. SurveyMonkey even allows inbound marketers to customize specific target audiences for their surveys.

Vocus - Vocus provides cloud-based software that scans millions of conversations for prospects looking to buy a product or service like yours. It filters and suggests relevant content and conversations to help you turn conversations into sales, and it makes complex campaigns easy with one central point of integration.

Optimove - Optimove is a retention automation platform powered by predictive  micro-segmentation technology. The software personalizes every campaign to maximize revenues and customer lifetime value. The Optimove software integrates with your multi-channel campaign execution systems in order to dramatically increase value throughout the customer lifecycle.

Eventbrite - If your company deals with numerous live or web-based events, Eventbrite is the best way to manage all of them in one place. With Eventbrite, you create and customize your event page, you choose how you would like to promote it and then you track its attendance. If your inbound marketing strategy consists of any kind of event, we highly recommend this service.

HubSpot - In our humble opinion, we saved the best for last. Why is HubSpot software so great? It eliminates the need for a handful of other packages. It is a one-stop shop for all of your inbound marketing needs. HubSpot posts to social media, checks your website analytics and measures all of your company’s online metrics. It is a jack-of-all-trades service and an absolute must-have for all inbound marketers.

Hopefully one of these six services inspires you enough to include it in your inbound marketing strategy. Again, these services are not really strategies by themselves. They don’t hold that much power over your inbound campaign, but they certainly have proven to be beneficial to all of our inbound marketing tactics.

Start Today Tip: Go through this list and consider adding at least one of these software solutions. Think about which one might have the most influence on your current strategy. If your strategy involves events, and you’re finding it’s a bit of a struggle to manage all of them, give Eventbrite a try. If your company is using surveys on a daily basis, SurveyMonkey is most likely going to come in handy and cut your work in half. Explore all the different web services that are out today. Many of them are surprisingly helpful when executing your inbound campaign.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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