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Mike Lieberman, CEO and Chief Revenue ScientistWed, Mar 23, 2022 3 min read

Episode 26 - What’s Wrong With Revenue? Your Tech Stack Is A Mess

This show aired LIVE on March 16, 2022. To watch the show OnDemand, visit the show page here, and to see all our audio and video content, check out our new free streaming service, Square 2+.

LIVECast-social-Episode26In this episode of What’s Wrong With Revenue? we unpacked all the issues and challenges associated with using technology across marketing, sales, and customer service.

With over 8,000 martech and salestech technology options on the market, almost everyone has some technology deployed and in almost every case these tools are neglected, under-optimized and not maintained properly—which means they are not organized or maintained correctly.

During this episode, we talked extensively about what signals might indicate you have an issue with your tech stack. Turnover in the marketing department, switching agencies, no owners for the portals, changes in the sales team and changes in other related technologies are all responsible for these issues.

If you have any of these things going on at your company, you might have an issue with your tech stack that needs immediate attention. If you want to see all the signals we typically look for, click here to read a recent article on our blog about this specific issue.

We talked about solutions to a messy tech stack and reviewed what goes into an audit as well as some proactive steps you can take to ensure you don’t end up with a messy tech stack. We covered how to document your process, how important naming conventions are and how you need to assign ownership to one single person inside your organization.

By the way, if you’d like an audit, Square 2 does provide a free, no-obligation 13-point check-up for any HubSpot portals, just click here to learn more and schedule your check-up today.

If you’d like to subscribe to the show, we’ll send you reminders and email you a link to the show after each live show, just click here. If you’d like to submit a question to the show, we answer questions every week, just click here. If you want to watch the show and all the other audio and video content published by Square 2, visit our new Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more. Check it out.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.