Companies in the agricultural industry are turning to innovative marketing and sales techniques to generate leads and grow revenue.
Crosby Hops transformed its traditional event marketing program into a digital community-oriented effort and had its best year ever.
increase in visitors to its website
improvement in leads generated
improvement in new customers acquired
Watch the Crosby Hops Transformation Story
A Partnership That’s Focused on Growth
Helping the Crosby Hops team grow its business and transform its marketing was one of the most rewarding projects the Square 2 team has worked on.
Here are some of the deliverables we worked on for Crosby Hops:
Eye-Catching CBC Assets
Spearheading the launch of a multimillion-dollar product at CBC, craft brewing’s biggest event, we developed assets and activations that bridged the gap between physical and digital channels.
Fresh New Homepage
A new website homepage featured an upgraded Big Story, optimized conversion strategy, improved search engine optimization and deployment on the HubSpot CMS.
Attention-Grabbing Collaborative Campaign
Leading strategy and creative, our team supported a collaboration beer campaign that benefited Sweet Relief Musicians Fund and was featured in USA Today.
Hop Variety Showcase
Leveraging insider hop knowledge, we developed a unique asset to help brewers make beer that satisfies consumers’ tastes while helping them stand out in a crowded marketplace.
Ultimate Guide To Hop Quality
Translating the nuances of hop production into a guide that helps brewers navigate hop quality.
Thought Leadership Content
New and disruptive content positioned Crosby Hops as thought leaders and helped educate prospects throughout the buyer journey.
A Historic Year for Revenue
The strategy, tactics, campaigns and technology that went into the Crosby Hops revenue generation system helped them finish 2022 with one of their best years ever.