<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1678599245753640&amp;ev=PageView&amp;noscript=1">

    Companies in the agricultural industry are turning to innovative marketing and sales techniques to generate leads and grow revenue.

    Crosby Hops transformed its traditional event marketing program into a digital community-oriented effort and had its best year ever.

    Hops drawing
    Hops and cones drawing
    increase in visitors to its website
    improvement in leads generated
    improvement in new customers acquired
    Bar chart

    Watch the Crosby Hops Transformation Story

    Crosby Hops transformation story video

    A Partnership That’s Focused on Growth

    Helping the Crosby Hops team grow its business and transform its marketing was one of the most rewarding projects the Square 2 team has worked on.
    Here are some of the deliverables we worked on for Crosby Hops:

    Eye-Catching CBC Assets

    Spearheading the launch of a multimillion-dollar product at CBC, craft brewing’s biggest event, we developed assets and activations that bridged the gap between physical and digital channels.
    CBC designed assets

    Fresh New Homepage

    A new website homepage featured an upgraded Big Story, optimized conversion strategy, improved search engine optimization and deployment on the HubSpot CMS.
    Crosby Hops homepage

    Attention-Grabbing Collaborative Campaign

    Leading strategy and creative, our team supported a collaboration beer campaign that benefited Sweet Relief Musicians Fund and was featured in USA Today.
    Rock On page viewed on a smartphone

    Hop Variety Showcase

    Leveraging insider hop knowledge, we developed a unique asset to help brewers make beer that satisfies consumers’ tastes while helping them stand out in a crowded marketplace.
    Hop Variety showcase pages

    Ultimate Guide To Hop Quality

    Translating the nuances of hop production into a guide that helps brewers navigate hop quality.
    Ultimate Guide To Hop Quality pages

    Thought Leadership Content

    New and disruptive content positioned Crosby Hops as thought leaders and helped educate prospects throughout the buyer journey.
    Crosby Hops website with thought leadership assets

    A Historic Year for Revenue

    The strategy, tactics, campaigns and technology that went into the Crosby Hops revenue generation system helped them finish 2022 with one of their best years ever.

    Get With the System

    To talk with us about transforming your marketing like we did for Crosby Hops, click one of the options below.
    Let’s Connect
    Send Us a Message
    Give Us a Ring