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Mike Lieberman, CEO and Chief Revenue ScientistFri, Apr 6, 2018 4 min read

[Infographic] 11 Pro Email Marketing Tips

{}Effectively distributing content online is important to your marketing strategy. This includes sending emails. Take advice from the pros with these 11 email marketing tips from Campaign Monitor.

1. Let Them Unsubscribe

It can be sad to let people go, but you don’t want subscribers who aren’t that interested in the first place. Removing disengaged customers from your subscriber list helps refine your audience, allowing you to better target the customers who want to receive offers and information from you.

2. A Strong Subject Line

Nothing gets moved to trash quicker than an email with a weak subject line. Subscribers want to be enticed by what’s inside. Keep the subject line attractive, simple, and short, while standing out as promising to the reader for optimal engagement.

3. Send Only When Necessary

Don’t email customers just for the sake of emailing—they’ll quickly get bored, or worse, unsubscribe completely. Click send only when you have a message to share, whether that’s new content or a special offer. Time is a valuable resource, so only send an email when you have something noteworthy to say.

4. Use Email in All Customer Acquisition Channels

Emails aren’t only effective in marketing. They can also be valuable in the sales process as well. By identifying subscribers with a high conversion probability, you can send them more personalized emails that can lead them on a sales-focused journey.

5. Market with a Purpose

Integrate marketing into different channels.Your emails don’t have to be siloed. You can use them to enhance and improve the results of your many marketing campaigns. Email marketing can be integrated with social media, analytics, mobile, blogging, and more.

6. Know Your Audience

Generate content and offers relevant to readers. There’s a person on the receiving end of the email. Create buyer personas to understand your audience before you craft your copy.

Know your customers to ensure you’re targeting the right people and meeting their interests. Forget about generic emails. Those don’t generate results.

7. Optimize for Subscribers’ Lifetime Value

Don’t focus only on the current campaign. Optimize each email you send over a subscriber’s lifetime to improve the success of future emails sent.

8. Test It Out

If you aren’t getting the expected results, you might need to rework your strategy. Businesses, audiences, and subscribers evolve. You too have to move forward in order to succeed longterm. Test and split test as necessary to see what creates the highest performing email.

9. Nail the Preheader

Considering the vast majority of users open emails via smartphone, preheaders are a must today. Preheaders double the length of the visible subject line, which readers register as related. This is a valuable tool for getting the rest of that email opened.

Optimize both fields to entice readers with additional information that didn’t fit in the subject line.

10. Segment Your Emails

Segmentation is another way of personalizing your emails. You can categorize your sender groups in ways that more clearly target your audience. Personalize your material by sender to hit the right market every time, whether it’s by age, location, or other factors.

11. Understand Email Rendering

Email marketing is about creating the best experience for email users. Email rendering accomplishes this. Your emails should be properly coded so they open regardless of the email service used. Different factors limit or enhance the email a client receives. Thorough email rendering implementation ensures your email opens in a readable format.



Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.