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Mike Lieberman, CEO and Chief Revenue ScientistWed, Aug 3, 2022 3 min read

Episode 42 – What’s Wrong With Revenue? You’re Missing The Foundational Elements For Growth

This show aired LIVE on July 6. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue? we explored how often companies are missing the basic or foundational elements of a revenue growth program.

We talk to and meet with hundreds of companies every month, so when we say this is common, you can believe it. Company leaders want to grow, generate leads, give their reps qualified sales opportunities and add new customers at a high rate.

But when you look at what they’re doing, what they’re prepared to do or what they think they should be doing, there’s a very big mismatch.

Most companies have a website, but they don’t have a lead-generating website. They don’t regularly email their prospects or customers. Most companies don’t regularly post educational content to their social accounts. They also usually don’t have the right content based on the questions their prospects are asking.

Most organizations are missing the message or story that gets people connected and engaged with them. Almost every company isn’t differentiated from its competition.

The list goes on and on. They don’t have the right marketing and sales technology. Their marketing and sales aren’t aligned. They lack a plan to drive revenue from current clients, and they rarely communicate with customers about other items or services they could use.

It’s actually quite shocking when we diagnose the missing elements and most of them are so basic.

During the show, we break down these foundational elements in detail and talk about how adding them helps any company’s ability to grow. Without these foundational elements, any marketing, sales or customer service improvements are going to struggle to produce results.

Before you do anything, start looking at which foundational pieces are missing and get them added right away.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.