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Are You Ready To Digitally Transform How You Go To Market?
Change is an opportunity for growth – and the past year has been one of seismic change.
Almost overnight, digital transformation has become essential for businesses to remain competitive. But going digital isn’t just a necessity, it’s also an opportunity. Customers have quickly come to expect an exceptional digital experience, and going forward they will favor those businesses that can deliver it.
The Butterfly Project offers a library of free on-demand content and expert guidance designed to walk you through how to achieve business transformation and revenue growth. Get ready to take flight.
Dig into seven curated content bundles, each focused on a specific aspect of digital transformation.
Everyone Needs A Good Playlist
Get into the mindset for change with this hand-picked selection of transformational music from your team at Square 2.
Take Our Live Poll
Share what you hope to learn and see what others have to say.
Presented by Square 2 CMO Eric Keiles and CEO Mike Lieberman
Join Eric Keiles and Mike Lieberman, authors of the best-selling marketing book Smash The Funnel. They will introduce you to the eight stages of the Cyclonic Buyer Journey and show how to use the new buyer journey model to map your marketing, sales and customer service tactics to generate revenue.
Presented by Square 2 CEO/Chief Revenue Scientist Mike Lieberman and Lauryn Spence from BigCommerce
Join Square 2 CEO/chief revenue scientist Mike Lieberman and Lauryn Spence from BigCommerce. This session will highlight how to develop a strategy, orchestrate the tactics, properly analyze performance and leverage technology to drive results. It also shows how B2B companies are adding e-commerce to their traditional sales channels.
Presented by Square 2 CMO Eric Keiles and co-hosted with HubSpot
Join Square 2 CMO Eric Keiles and HubSpot to work through the huge collection of marketing tactics available to marketers in 2021. Learn how to select, prioritize and execute the right tactics you need to generate leads month over month.
Presented by sales guru Jeff Thull and Square 2 CMO Eric Keiles
In this interview-style session, Square 2 CMO Eric Keiles talks with noted sales expert, best-selling author and guest speaker Jeff Thull. Learn how to improve your sales process, leverage sales technology, optimize sales improvements and close more new customers in 2021.
Presented by Square 2 CMO Eric Keiles and President Julie Golden
Square 2 CMO Eric Keiles and President Julie Golden discuss how to lean into your customers to drive revenue. You’ll learn how to market to current customers, turn customers into advocates and create a custom advocacy program for your company.
You Asked, We Answered
Watch as our experts field questions and discuss digital transformation during a series of office hours sessions.
Lauryn Spence
Manager, Partner Growth
BigCommerce
John Serrantino
Channel Account Manager
HubSpot
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