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Mike Lieberman, CEO and Chief Revenue ScientistWed, Dec 22, 2021 2 min read

Episode 14 – What’s Wrong With Revenue? 'Your Sales Process Is Inadequate For Growth'

This show aired LIVE on December 8, 2021. To watch the show on demand, click here.

LIVECast-social-tile-square-14In this episode of What’s Wrong With Revenue? we went deep on the sales process and how important it is to drive revenue. In fact, I think it’s the most important part of hitting your revenue goals.

If you don’t have a documented and visual sales process, you don’t have any sales process.

If you can’t control what your reps are doing every step of the way, there is no way to improve what they’re doing, shorten the sales cycle or improve the close rate. You’re winging it.

If you don’t have a sales process, you can’t automate any of it, nor can you drive efficiency so that you sell more with fewer reps.

In this show, we shared why your sales process is key to creating a remarkable experience for your prospects. We discussed why you need a sales process that:

  • Helps prospects feel safe with your company
  • Helps prospects get to know, like and trust your company faster
  • Uses content to educate prospects
  • Allows you to get paid full value for what you’re offering because you are experts, not vendors

Like it or not, your sales process is everything, and this show goes into all the nuances of creating an amazing sales process. Don’t miss it.

To hear more on this topic and subscribe to the show, click here. Subscribers get updates on upcoming show content and a recording of the show delivered right to their inbox the day after the LIVECast. Anyone can submit questions here for us to answer live on the show.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.