Episode 14 – What’s Wrong With Revenue? 'Your Sales Process Is Inadequate For Growth'

This show aired LIVE on December 8, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we went deep on the sales process and how important it is to drive revenue. In fact, I think it’s the most important part of hitting your revenue goals.

If you don’t have a documented and visual sales process, you don’t have any sales process.

If you can’t control what your reps are doing every step of the way, there is no way to improve what they’re doing, shorten the sales cycle or improve the close rate. You’re winging it.

If you don’t have a sales process, you can’t automate any of it, nor can you drive efficiency so that you sell more with fewer reps.

In this show, we shared why your sales process is key to creating a remarkable experience for your prospects. We discussed why you need a sales process that:

• Helps prospects feel safe with your company
• Helps prospects get to know, like and trust your company faster
• Uses content to educate prospects
• Allows you to get paid full value for what you’re offering because you are experts, not vendors

Like it or not, your sales process is everything, and this show goes into all the nuances of creating an amazing sales process. Don’t miss it.

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