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Mike Lieberman, CEO and Chief Revenue ScientistWed, Mar 2, 2022 2 min read

Episode 23 – What’s Wrong With Revenue? You’re Not Creating Content At Scale

This show aired LIVE on February 23. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue? we unpacked all the important aspects of how to create content at scale.

We answered the age-old question of quality vs. quantity. We talked about how to measure content. We even talked about when to shuttler old content and replace it with new content.

LIVECast-social-Episode24-01We spent time reviewing the hub-and-spoke model we use at Square 2 that should help you create long-form content and pull out shorter-form content, like a blog article, and then pull out micro-content, like social posts.

When you create content like this, you do it faster, it’s more integrated and everything is better connected.

We also talked about new content formats, like video and podcasting. We revealed how you can take an hour of content on video and turn it into a video show, a podcast show and individual social videos that promote your company and its services, products or offerings.

There was an in-depth conversation about measuring the performance of content, using content in the sales process and why content is so important in today’s buyer journey.

Finally, we shared how our Cyclonic Buyer Journey™ helps provide a legitimate map for what content to create and where to deploy it in your prospects’ buyer journeys.

There was a lot to talk about this week. If you’d like to subscribe to the show, we’ll send you reminders and email you a link to the show after each live show – just click here. If you’d like to submit a question for the show, click here.

If you want to watch the show and all the other audio and video content published by Square 2, visit our new Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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