You’ve been asking and we’ve been answering questions for over 20 years around how to generate more leads, scale revenue, make sales more effective and grow your companies.
Over the past few years, a lot of those answers have been in the form of a podcast, LIVECast and video series. We started with Smash the Funnel, The Podcast that ran for two seasons and produced more than 15 episodes.
Recently, we’ve been running the What’s Wrong With Revenue? podcast, LIVECast and video series. This show has produced more than 80 episodes across two seasons. The feedback from our subscribers has been so positive that we’re launching a new season soon.
The show is steeped in our company’s core values, which include:
What’s Wrong With Revenue? – Season 3 is built on the foundation of those three core values.
We’ve taken your feedback, comments and suggestions and adjusted the format from a one-hour show to a 15- to 20-minute show. We know it’s hard to find time to digest longer-form content, so we’re breaking up our interviews into snackable chunks so that you can listen, watch and learn faster and in a more convenient way.
While a lot of you enjoyed listening to Eric Keiles and me talk about these important revenue-related issues, Season 3 is going to include interviews with industry and company experts such as:
We even grabbed HubSpot’s product expert on the HubSpot CMS to help you understand how you need to be thinking about your website in 2024 and beyond.
These interviews and these guests are going to provide you with a new level of insights, expertise and ideas.
We heard again and again how much people loved our no-fluff approach to some of the most challenging aspects of growing a business. This is definitely going to continue.
We ask all our guests the tough questions – no softballs here.
We’re continuing to make sure the show has practical tips, innovative thinking and takeaways that you can apply to your business immediately.
Our goal in doing the show is to help you think differently about your companies and elevate how you do marketing, sales and revenue generation.
Many of you have been doing the same thing, or similar things, for years and expecting different results. Now it’s time to stop the insanity and start thinking differently.
What’s wrong with revenue? You’re not using a system. Your company isn’t remarkable enough to get anyone’s attention? You don’t have a strategy. You’re not investing enough to deliver on your own expectations? Your marketing is hit-or-miss at best, and you don’t know how to fix it because it’s a complicated set of new motions that are constantly changing in today’s complex world.
But not to worry. We have the answers to all these challenges, and we’ll be asking our guests to share their insights in addition to sharing our own insights. We promise to make every episode remarkably helpful so that you can finally stop asking, “What’s wrong with revenue?”
You can check out all the past shows and new Season 3 shows by visiting our YouTube channel. You can also find the new season on our website at this page. Subscribe to the show here and we’ll email you news on upcoming shows and send you shows when they drop.
I know there are a ton of marketing- and business-related podcasts, but this new season of What’s Wrong With Revenue? will be the best one yet. We hope you join us.