04/07/2023 |

    Season 2: Episode 12 – What Companies and What Leaders Are Right for a Revenue Generation System

    This show was released on March 30, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

    In this episode of What’s Wrong With Revenue?, we discuss that not everyone is right for a revenue generation system like the one we’ve been talking about for the last few months. Some companies don’t need it as they’re hitting their goals month over month. Others might need it but may not be ready to stick with it, follow it and practice enough to get good at using it.

    Like anything new, it’s going to take practice and an investment of time, money and resources. But mostly it’s going to take a commitment to doing revenue differently and working hard to learn the new motions associated with a different approach.

    During the show, we profile what types of companies are solid candidates for a revenue generation system, and we also look at the profile for leaders who have what it takes to champion an initiative like this.

    Companies that are already on a strategic planning platform, like EOS, know the ropes. This will be second nature to them. Companies with no strategic planning platform experience will have a harder time trying to change behavior. 

    We talk about the six pillars and the different elements that go into RGS™ to determine if its a good fit for your company. The world is changing around us as we speak. It’s time to change your approach to growth, too.

    Start looking at each of the pillars. Do you have the elements of the strategy in place? Do you have the right tactics? If so, are they orchestrated correctly? Do you have the right technology in place? 

    We wrap up the show by talking through things to do to get your business into better shape so that someday you can use RGS if you don’t fit the profile today. Education and reading the book Traction will help you understand the core of the methodology that RGS is built on. You can also get started by diving into the six pillars and identifying which piece you need help with by taking the six-minute health survey.

    To watch the entire episode, click here.

    If you’d like to subscribe to the show, we’ll email you a link after we’ve recorded each show just click here. If you’d like to submit a question to the show, we answer questions every week just click here.

    If you want to watch the show and all the other audio and video content published by Square 2, visit our Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

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    CEO and Chief Revenue Scientist

    Mike Lieberman, CEO and Chief Revenue Scientist

    Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

    The Secret to Generating High-Quality Leads for Your Sales Team


    The Secret to Generating High-Quality Leads for Your Sales Team


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