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Mike Lieberman, CEO and Chief Revenue ScientistWed, Dec 1, 2021 2 min read

Episode 11 – What’s Wrong With Revenue? 'You Don’t Know How To Prioritize What To Work On First'

This show aired LIVE on November 17, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we talked with special guest Kristin Stricker, COO and Director of Client Services at Square 2, about how to prioritize what marketing should be working on to ensure the best results.

It’s not easy to know what to work on and when to work on it. Over the past few weeks, we’ve been talking about all the things you have to do in concert to generate revenue. Who wouldn’t be a little confused about the order and how to sequence the work?

But there is a very specific prioritization methodology that you can use to help answer this question.

LIVECast-episode-11In this episode, we talked in detail about how we prioritize tasks for clients while ensuring the work we do continues to provide results.

We covered how to balance light-lift tasks that provide a big payoff with longer-term planning tasks that need to get done regardless of lift. We talked about campaign planning and how to make sure you’re prioritizing at a high level in a way that aligns with your strategic goals and objectives.

After this episode, you’ll have a completely new perspective on how to prioritize your team’s efforts, and one that will align closely with producing results quickly.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.