Our Team

Mike is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

The result is an agency that has been HubSpot’s Agency of the Year in 2013 and 2015. Clutch, a data-driven field guide to agency selection, has recognized Square 2 Marketing as a top inbound marketing, web design, digital agency and SEO firm for the past two years, and the firm has been on the Inc. 5000 list for the last three years.

Over the years, Mike and his team have created the structure for a more results-oriented inbound engagement. Using a hive model, performance-based client engagements and the Agile marketing methodology with Kanban has helped the team to produce tangible and dramatic business results for its wide variety of clients in many different industries.

Mike's interest in entrepreneurship has spread beyond direct clients. He is a former member of Vistage, the world's leading CEO organization. Today, Mike’s passion for inbound marketing has driven him to help other agency owners with transitioning from traditional agencies to inbound agencies. Mike started Agencies 2 Inbound to provide coaching and consulting services to agency owners all over the world.

Mike is the author of the popular blog Inbound - The Blog: The Secrets Behind Click To Close and a popular guest blogger for a number of marketing-related blogs, including HubSpot, SmartBlogs, MarketingProfs and Business 2 Community. He is also a frequent public speaker on the topic of inbound marketing and a regularly quoted marketing expert in the media. For the last four years, Mike has been a highly rated speaker at the HubSpot INBOUND conference in Boston.

In his spare time, he is an active biker, kayaker and runner. His personal mantra is, "Be bold and mighty forces will follow."

Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept Reality Marketing™ to describe how businesses can utilize cost-effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. MarketingSherpa has called the duo “original and contrarian marketers.”

Their popular first book, Reality Marketing Revolution, is a thesis on the changing world of inbound marketing and the dramatic shift in buyer behavior. It introduces concepts like “The Red & Blue Test,” “Being Remarkable” and the “Cup of Coffee Challenge.” Verne Harnish, "The Growth Guy,” called the book the “best how-to marketing book ever.” Their second book, Fire Your Sales Team Today, is upsetting the traditional sales department by demonstrating through many real-life examples how effective marketing makes the “traditional sales guy” obsolete. It outlines a complete inbound sales process, too.

Eric is also the editor of a weekly e-newsletter reaching almost 34,000 business owners and entrepreneurs focusing on this topic. Eric is also the co-founder and Chief Marketing Officer of Square 2 Marketing, which was named the “Inbound Agency of the Year” by HubSpot in 2013 and 2015.A natural entrepreneur himself, Eric has founded and grown five companies since 1997. Prior to founding Square 2 Marketing, Eric created The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. He is a former franchisee of a national franchise and currently operates a travel and tourism business in Philadelphia called Big Red Pedal Tours.

Kristin brings her entrepreneurial spirit and passion for building and growing businesses to Square 2 Marketing. As President, Kristin guides clients along the path to strong business growth by drawing on both her experiences building start-up companies and her work in the marketing industry. The roles she has played throughout her career include marketing strategist, account manager, market researcher and media buyer/planner.

Kristin has worked with start-up companies, nonprofit organizations and associations, and corporations. Her work on behalf of clients has spanned a variety of industries from healthcare to building products to beauty aids. It’s her love of numbers, data and information that make her analytical and deliberate approach to inbound marketing strategy effective and efficient.

Though born and raised in the Chicago area, Kristin has moved around the country and has now found a home in Philadelphia. She graduated from Colorado State University with a degree in Business Administration and a concentration in Marketing. Kristin’s studies then brought her back to Chicago and to National Louis University where she earned her Master's in Business Administration and worked with a start-up sales and manufacturing organization.

Prior to coming to Square 2 Marketing, she spent a number of years in Ohio working at a marketing agency where she was instrumental in the development of a start-up division dedicated to healthcare. In her spare time, Kristin enjoys exploring the newest Philadelphia restaurants with her husband, running, spending time with her nieces and nephews, and reading classic literature.

Kade Wilcox joins the Square 2 team with 12 years of agency experience. He and his wife started their first agency in 2011, growing it to over 50 employees and $4 million in revenue.

Kade loves using his Clifton Strengths of Competition | Futuristic | Strategic | Achiever | Focus to help companies accomplish their goals. When Kade isn’t working and pursuing his entrepreneurial ambitions, he is working out, enjoying good food with his friends and traveling the country with his family visiting national parks.

He is happily married to Lacey and has a beautiful 12-year-old daughter named Selah and an incredible 10-year-old son named Kase.

Bob came to Square 2 with over a decade of writing experience. Graduating from the University of Massachusetts Dartmouth with a B.A. in history, his writing career began on a whim with aspirations of following in the footsteps of the Lost Generation authors who struggled mightily while penning the great American novel. Succeeding at the former but failing at the latter, Bob traded his dreams for a degree and enrolled in graduate school, earning an M.A. in professional writing.

Bob has a wealth of inbound writing experience, having previously produced content for higher education and e-commerce. Still a storyteller at heart, he seeks out a narrative in everything he writes.

A native New Englander, Bob longs for September hikes in the Whites and October evenings at Fenway, and pines for steamers, scrod and proper hot dog buns. Now a resident of Wilmington, Delaware, he has whitewashed his accent, using it only at home with his patient wife, young daughter and best friend/dog.

Having paved her career by building scalable content marketing teams across the globe, Melanie LoBue focuses on crafting digital strategies that deliver repeatable, sustainable and predictable marketing-generated revenue.

Melanie draws inspiration from unique experiences that range from interviewing actress Lauren Bacall and author Kurt Vonnegut to spearheading the production of 2015’s #1 entrepreneurial app and leading the development and delivery of a company’s first rebranding effort in 20 years in the midst of a global pandemic.

Melanie also enjoys winning karaoke contests, nerding out about virtual reality and, most recently, learning how to sail.

Samantha has been working in digital marketing since 2015, delivering well thought out and executed digital marketing products for clients in multiple industries, including technology, automotive, industrial and food and beverage. She brings passion and focused dedication for marketing strategies, as well as experience navigating large website and software builds.

Samantha received her bachelor’s degree in business administration with a focus in marketing from Montana State University. She has been working in marketing ever since, and loves bringing new strategies and results to the clients she works with.

When not collaborating on marketing campaigns, Samantha enjoys getting outside in beautiful Montana to mountain bike, ski and hike. She might also be found in front of a fire with a good book.

Lillian has been working in marketing since 2014, primarily with small B2B companies to help grow their business. She has lived in Minnesota her whole life, starting in Eden Prairie before moving to Moorhead and attending Concordia College. After that, she returned to the Twin Cities, growing her career in various industries from SaaS to manufacturing to health care.

In her spare time, Lillian enjoys reading, hiking with her dog Ruth and spending time with friends and family. She has been to 13 countries and 23 states – her lifetime goal is to travel to 60 countries and all 50 states.

Beth comes to Square 2 with 20 years of marketing, project management and customer operations experience. Prior to joining the team, Beth supported large corporations such as Cox Communications, Cisco Systems and MetLife Auto & Home with their digital marketing initiatives and e-commerce programs. She strives to exceed customer expectations and make sure deliverables are completed on time and within budget. Beth attended South University.

In her spare time, Beth is very active supporting her hometown of Covington, Virginia by volunteering at youth programs and leading various community service projects. She is the founder and facilitator of FADE, a support group for those struggling with mental health issues.

On the weekends, you can find Beth and her husband cheering for their son and daughter at cross country races and track meets. She also enjoys raising chickens to compete in poultry shows and fairs. Beth’s favorite things are true crime stories, professional wrestling and wearing the biggest earrings she can find.

Doug joined the Square 2 team in November 2013. He has more than 15 years of experience as a writer and editor for inbound marketing agencies, newspapers and online publications.

Born and raised in Western Massachusetts (where, unlike in Boston, people don’t drop the “r” in words), Doug graduated from Quinnipiac University (pronounced KWIN-uh-pe-ack) in May 2007 with a B.A. in journalism. Following that, he worked as a newspaper reporter for five years, starting in sports before moving to the news desk to cover business and health care. He then joined FullQuota, a content marketing agency for technology companies, as an editor.

After living up and down the East Coast, Doug now lives in Denver, Colorado, where he spends much of his free time hiking, planning hikes and thinking about new trails to hike. He hopes to climb all of Colorado’s 58 ranked 14ers (peaks that rise above 14,000 feet). Despite never playing the sport, Doug is an avid hockey fan, somehow getting hooked in the mid-‘90s while watching the hopelessly mediocre Hartford Whalers. He’s always glad to hum a few notes from “Brass Bonanza,” the Whalers’ great theme song.

Heather Bowlan's writing and editing experience has ranged from B2B/B2C website copy to travel guidebooks and poetry reviews to nonprofit fundraising campaigns. She has worked for organizations across the nonprofit and corporate sectors in Hawaii, Raleigh and Los Angeles, before returning to her hometown of Philadelphia in 2016.

Heather has earned a MA in European Culture from University College London and an MFA in Creative Writing from North Carolina State University. Her background in creative writing and critical thinking keeps her inquisitive and interested. Whatever the message or medium, she loves the opportunity to develop content with impact.

During her off-hours, Heather enjoys exploring playgrounds and botanical gardens in and around Philly with her husband and son. She loves poetry and continues to work on creative writing projects and collaborations. Strike up a conversation by telling her about your current obsession – or your favorite cheese.

Norm is an ACE (Agile Creative Engineer) who is passionate about building web applications the right way! Norm has been developing and improving upon web applications since 1995 and has degrees in Electronics Engineering, Graphic Design and Ministry.

Using his entrepreneurial spirit, he continually strives to help companies find ways to integrate and improve engineering, design, marketing and scalable systems to achieve big goals. He has worked with nearly every CMS out there and has integrated technologies into websites and sales systems as far back as ColdFusion (1995) and Salesforce (1999).

Norm has worked for small, medium and large agencies alike, helping to improve their tech stack, automation, security, back end/front end and development/design teams to create effective web experiences. He even helped launch the first real estate mobile app in Sacramento, CA in 2011.

That same year, he also wrote a simple application to fix the Apple Macintosh Dreamweaver preview in Firefox. When he is not helping teams develop the best web applications out there, he can be found laughing a lot or using his multimedia experience to add that little something extra to wow clients and investors!

In addition to his 30 years of creative/development experience, he and his wife, Joy, have nearly as many years serving youth ministries as certified whitewater, rock climbing and backpacking guides in California and Idaho. Together they have traveled to over 18 different countries, teaching, training and pioneering efforts around the globe to reach students with the message of faith, hope and love. The world is too marvelous a place to not go on an adventure, and we’re just getting started!

Valentina Valencia Yepes is a seasoned HubSpot Implementation Specialist with nearly five years of hands-on experience leveraging the capabilities of this powerful platform. With over eight years of expertise in digital marketing, she excels in automating processes and devising innovative solutions exclusively tailored to HubSpot.

Valentina earned her degree in International Business from EAFIT University in Medellín, Colombia in 2013 and has been an active professional in the marketing industry ever since.

Beyond working on her laptop, Valentina enjoys spending time with her three dogs, indulging in creative pursuits such as writing poetry and short stories, and even singing and playing some songs with her guitar or cuatro. Her multifaceted interests creatively complement her dedication to helping companies achieve their revenue goals.

Sara Moser joined Square 2 as a graphic designer in May 2010. Prior to that, she spent a year at Harleysville National Bank as the graphics support coordinator and was responsible for maintaining the bank's corporate graphic standards. As the marketing department's chief graphic design specialist, Sara coordinated projects from initial concept through final production and supported sales processes with print and digital materials.

After graduating college, Sara spent five years as a graphic designer for Brendan Boroski Advertising Inc., where her responsibilities included managing corporate identity and producing corporate brochures, newspaper and display ad designs and outdoor signage. She was the production manager for three monthly magazines, five bimonthly newsletters and annual corporate directories.

Sara received her degree from West Chester University with a Bachelor of Fine Arts in graphic design and a minor in art history. In her free time, she enjoys summer vacations in Stone Harbor with her family. In the fall, her Saturdays are spent cheering on the Penn State Nittany Lions.

Tim joined the Square 2 team in September 2022 ready to serve clients and the team, and – above all – to solve problems through design.

He has helped clients across various industries, from local and international universities to nonprofits, for-profits and NGOs. He’s also had the privilege of working with marketing, creative, engineering and product teams architecting successful solutions. As such, he has gained unique insight into how to help clients see the value of crafting a human-centered design experience in their online presence.

However, he does also come with some quirks. He obsessively (and annoyingly) continues to ask, “What if we did this?” and “How else could we do that?” He is always talking about “narrative,” “experience,” “the user as the hero” and “enhancing” something.

When he’s not scouring Medium and NN/G to find the best industry-leading research on UI/UX design, you could find him playing “monster” with his four kids, reading or streaming the latest and greatest with his wife or leveling up his skills in the fantastical world of sourdough bread baking.

Above all, he is looking forward to the opportunity to enable you to find solutions to the challenges you’re facing through the wonderful world of design thinking.

Managing global teams of marketing experts in the U.S. and remotely in Asia and Europe, Alex has helped brands expand their digital footprint to attract more leads and convert them into happy customers – all while reducing costs, shortening the buying cycle and increasing revenue.

Alex is HubSpot and Google Ads certified and has created an entire e-commerce website where you can find marketing toolkits that teach entrepreneurs how to grow their email lists and social media followers, get found on Google, increase leads and grow profits. He’s worked in marketing departments with large teams and advertising spends, and he’s developed products training for first-time entrepreneurs to grow their businesses using free or affordable marketing tactics. Alex is adaptable, hardworking and competitive – committed to making each new campaign better than the last and providing measurable success for the brand.

In the past, he’s developed entire advertising campaigns where he’s researched the target market, compared the competitors, made positioning statements, established comprehensive calendars for product maturity, collected primary data, designed advertisements for all mediums and created dashboards to monitor and optimize the campaign performance.

A California native who has lived overseas in Europe, in the Middle East and back in Texas before calling the foothills of Boise, Idaho home. Alex has volunteered as an English as a second language (ESL) teacher for children in the Big Brothers/Big Sisters program while studying abroad in Italy and as a youth soccer coach for the YMCA. He also enjoys watching and playing sports, supports diversity and inclusion, has traveled to over 20 countries and loves spending time with his wife and his three daughters.

Stacy joined Square 2 Marketing as a Marketing Coordinator in February 2014. She brings a strong passion for traffic and organization to the position, as well as experience in project and client management. Prior to joining the company, Stacy worked with clients in a variety of industries, including hospitality, sports medicine, non-profit, industrial and financial.

She attended East Stroudsburg University, graduating with a B.S. in hospitality management & marketing. In her spare time, Stacy enjoys volunteering with local dog rescues. She also enjoys everything food related, playing with her rescue dogs and enjoying anything outdoors. On the weekends, you may find Stacy strolling around Doylestown or a local park with her kids, spending time with her family, or catching up with her friends.

Melissa has many years of experience in bookkeeping/accounting. Before joining Square 2, she spent 18 years working for an outsourced accounting firm, providing bookkeeping, accounting and controller services to a variety of industries and clients. She has gained invaluable knowledge and industry experience while working directly for a CPA. Melissa is excited to be part of Square 2 as a member of the in-house accounting team.

When she’s not crunching numbers and balancing accounts, Melissa – a native Montanan – enjoys getting outdoors to walk, hike, camp, bike and snowmobile, as well as spending time with her precious family and three spoiled dogs.