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    ABOUT

    Our Team

    Our tenured experts deliver the agency experience you didn’t know you were missing.

    Background image with Square 2 team members in circles

    You Deserve
    the Real Thing

    Our in-house team comes to every engagement ready to provide guidance, support and execution across a range of industries.

    Why Square 2?

    Come for the expertise, stay for the proven process and guaranteed results.

    Our Story

    We built a company we love so you’ll love the work we do.

    Dream Team

    Mike Lieberman
    Mike Lieberman
    CEO and Chief Revenue Scientist
    Mike Lieberman
    Mike Lieberman
    CEO and Chief Revenue Scientist

    Mike Lieberman is a lifelong marketer who has spent most of his career working directly with sales organizations. He recognizes that marketing’s role is to generate leads for the sales team to close. Over his 20 years, Mike has seen firsthand how poor marketing is rooted in a lack of strategy and that most companies practice hit-or-miss marketing, hoping something sticks only to be constantly disappointed when their programs underperform.

    Mike has worked with companies in almost every industry and they all have similar challenges – no marketing strategy, the wrong set of tactics, poorly designed campaigns, a missing or incomplete technology platform, lack of resources and no process to scale revenue generation. In short, there’s no system.

    For the past 20 years at Square 2, we’ve been building a Revenue Generation System that scales lead generation, new revenue generation and business growth. Today, we teach companies our system, or we use it on their behalf to help them grow their B2B companies.

    Mike is the author of The Revenue Generation Blog and host of the podcast/videocast What’s Wrong With Revenue? He is also a frequent public speaker on the topics of lead generation, the new buyer journey and creating remarkable companies. In his spare time, Mike loves playing pickleball – he’s also an active biker, kayaker and runner. His personal mantra is, “Be bold and mighty forces will follow.”

    Kristin Stricker
    Kristin Stricker
    President
    Kristin Stricker
    Kristin Stricker
    President

    Kristin Stricker is a business and marketing professional with a strong entrepreneurial drive. She has tried her hand at different roles within the marketing world and has found her true calling in understanding the diverse scope of B2B companies. Based in the vibrant city of Philadelphia, Kristin’s primary area of expertise is B2B marketing.

    Her family always comes first, and she loves exploring new cuisines and flavors. She also values exercise and a balanced lifestyle, which involves the occasional Dorito binge! Kristin’s key traits are her thoughtfulness, resilience and ability to connect. She values a great team that empowers you to become a powerful and positive force in the work you do.

    Kade Wilcox
    Kade Wilcox
    Chief Revenue Officer
    Kade Wilcox
    Kade Wilcox
    Chief Revenue Officer

    Kade Wilcox is a digital marketing and sales expert from Lubbock, Texas. He has over 12 years of experience building digital marketing agencies. When he isn’t working, Kade enjoys traveling the country with his family visiting national parks. Kade thrives on working with B2B companies that have long, complex sales cycles and helping them achieve their goals.

    Jessica Lipson
    Jessica Lipson
    Senior Director of People and Culture
    Jessica Lipson
    Jessica Lipson
    Senior Director of People and Culture

    Jess Lipson is an HR expert with a passion for creativity and undying love for her adorable cat and Haribo gummy bears! With over 20 years of experience, Jess has worked with some of the most talented minds in sales and marketing. From employee relations to benefits administration, she’s got it covered.

    When she’s not busy at work, you can find Jess exploring the lively city of Philadelphia, diving into a good book or breaking a sweat at the gym. What’s Jess’ secret sauce? A unique blend of personality, honesty and the ability to read people. At the heart of her HR philosophy is the belief in hiring remarkable team members who genuinely #LoveTheirAgency. She’s all about cultivating a supportive and nurturing environment where everyone can thrive and succeed.

    Bob McCarthy
    Bob McCarthy
    Creative Director
    Bob McCarthy
    Bob McCarthy
    Creative Director

    Bob McCarthy is a proud New Englander and two-time UMass Dartmouth graduate who now calls Delaware home. His passions include Boston sports, great music and delicious beer. You’ll often find him making musical references in everyday situations. When it comes to music, Bob believes that no one can compete with Bob Dylan.

    He loves spending time with his family, eating pizza and baked goods, and exploring the endless possibilities life offers. He yearns for September hikes in the Whites, October evenings in town, and beer and steamers on the water. Bob is a firm believer in not letting fear stand in the way of progress.

    Susan Justice
    Susan Justice
    Senior Client Success Strategist
    Susan Justice
    Susan Justice
    Senior Client Success Strategist

    Susan Justice is a creative marketing dynamo! With over 20 years of marketing and communications leadership experience, Susan drives our clients’ strategic direction. She has worked with boutique and large marketing agencies and was a successful independent consultant. Susan’s passion is helping companies share their stories purposefully and making a difference through her work.

    She loves her home city, Atlanta, and is a proud graduate of the University of Georgia. Go Dawgs! Susan is outdoorsy and enjoys hiking, kayaking or simply taking in breathtaking scenery. As an animal rescue advocate, she’s devoted to giving a voice to the voiceless. Fun fact: Susan is a true crime junkie and enjoys putting her sleuthing superpower to work to help save the universe.

    Lillian Cotter
    Lillian Cotter
    Client Success Manager
    Lillian Cotter
    Lillian Cotter
    Client Success Manager

    Lillian Cotter is a client services manager, conquering the B2B world. With an extensive background in marketing, she’s done it all – design, copywriting, print ads and direct mail. In 2021, Lillian embarked on an exciting entrepreneurial journey and started her own business, specializing in organic content creation consulting on LinkedIn. We’re thrilled to announce that she joined our amazing team in 2023!

    When she’s not conquering the marketing universe, Lillian cherishes the three things that mean the world to her: her friends, her family and her adorable dog! She firmly believes that having all four seasons beats “perfect” weather any day.

    Samantha Nichols
    Samantha Nichols
    Senior Growth Consultant
    Samantha Nichols
    Samantha Nichols
    Senior Growth Consultant

    Samantha Nichols is a senior growth consultant hailing from the picturesque state of Montana. With a rich background in digital marketing and agency work, Samantha brings a unique skill set to our team.

    What truly makes Samantha’s heart sing are her top three loves in life: her family, books and travel. She believes that life is too short to stress over the small things and loves infusing creativity into even the most mundane aspects of life. Beyond conquering the digital realm, Samantha is also a passionate mountain biker, avid reader, knitting enthusiast, golf aficionado, skiing fanatic and die-hard hockey fan!

    Beth Shope
    Beth Shope
    Growth Strategist
    Beth Shope
    Beth Shope
    Growth Strategist

    Beth Shope is a growth strategist from Rochester, New York. Beth’s career kick-started with an online coffee company, where she fearlessly delved into various roles. Her 20-plus years in marketing have solidified her belief that numbers don’t lie. You have to be willing to formulate a strategy, test, evaluate and adjust – over and over again. She’s a well-balanced individual, using both her left and right brain powers to balance the science and art of marketing.

    Beth loves embracing the great outdoors. You’ll often find her hiking, skiing, boating or simply spending quality time with her loved ones and her dog!

    Melanie LoBue
    Melanie LoBue
    Growth Strategist
    melanie-website-headshot
    Melanie LoBue
    Growth Strategist

    Melanie LoBue is a talented marketing leader who enjoys collaborating with and learning from her incredibly smart Square 2 teammates and clients. Melanie’s personal journey has been filled with unique achievements, from growing up on an island, being the first person in her family to graduate from college and singing with the Boston Pops.

    Professionally, Melanie has led global rebranding efforts, designed marketing campaigns for diverse B2B organizations and built growth marketing operations from the ground up. On the weekends, Melanie is a singer who performs regularly with a popular Cape Cod cover band. When Melanie isn’t rocking out, she loves soaking up saltwater and sunshine. During her limited downtime, Melanie cherishes every moment spent with her loved ones, including her pets – Teal the Dog, and Dolly and Willie the cats – specifically watching Star Trek.

    Doug Manners
    Doug Manners
    Managing Editor
    Doug Manners
    Doug Manners
    Managing Editor

    Doug Manners is our very own wordsmith extraordinaire. As managing editor, he works closely with the talented team at Square 2 to make sure everything we produce is high quality and supports clients’ top objectives. He meshes his journalism and digital marketing experience to tell stories that resonate with people.

    Living in Colorado, Doug loves exploring the great outdoors, from hiking up Colorado’s stunning mountains in the summer to zipping down ski slopes in the winter. Ask him the elevation of almost any place in the U.S. and he’ll probably know the answer (without looking it up on Google)! Talk about being a walking geography encyclopedia.

    Heather Bowlan
    Heather Bowlan
    Copywriter
    Heather Bowlan
    Heather Bowlan
    Copywriter

    Heather Bowlan is an experienced writer and editor with a passion for language, cheese and Justin Timberlake. With a diverse background in creative writing and critical thinking, Heather brings curiosity and focus to her projects. She has worked for organizations across the nonprofit and corporate sectors in Hawaii, Raleigh and Los Angeles before returning to her hometown of Philadelphia.

    Heather is a published poet, with her first collection published in 2023 by __mixlit Press. When she’s not writing, Heather devotes her time to her family (both given and chosen), creating art in community and cheering for her beloved Phillies!

    Jordyn Cordner
    Jordyn Cordner
    Copywriter
    Jordyn Cordner
    Jordyn Cordner
    Copywriter

    Jordyn Cordner is a photographer, journalist turned marketer and social media enthusiast based in Philadelphia. She’s passionate about animal rights, social equality, and the arts and humanities. Jordyn adores her furry feline friends, incredible family and friends, and diving into the magical world of literature. She believes the book is ALWAYS better than the movie.

    For the past nine years, she’s proudly embraced veganism as a way to express her values toward animal rights and the environment. Jordyn thrives on continuous learning and growth, and believes that by learning from a talented team, she can further her career and abilities.

    Norm Schurdell
    Norm Schurdell
    Web Development Manager
    Norm Schurdell
    Norm Schurdell
    Web Development Manager

    Norm Schurdell is an ACE (Agile Creative Engineer) hailing from beautiful Idaho! His passion with technology is building web applications and user interface systems that are done the right way.

    Norm’s three greatest loves in life are family, friendships and travel. A talent that he would love to learn is the ability to speak and write multiple languages fluently. He’s also a lifelong learner who loves teaching others.

    Norm’s philosophy in life is simple – enjoy life, worry less and laugh a lot! He believes in bringing humor into every situation and making conversations open, honest and enjoyable. Even in tough discussions, laughter can provide a sense of much-needed relief and lightheartedness.

    Sara Moser
    Sara Moser
    Visual Design Manager
    Sara Moser
    Sara Moser
    Visual Design Manager

    Sara Moser is our talented design manager and graphic designer. She leads our creative team in delivering visually stunning work that not only captivates but also aligns seamlessly with each client’s brand and business goals.

    What sets Sara apart is her attention to detail. Bad kerning? Not on her watch! Precision and finesse are essential in the world of design, and Sara brings that to every project. She’s also incredibly organized and adaptable, seamlessly navigating different client brands and their unique preferences.

    When Sara’s not busy working her magic, you can find her enjoying a perfect work/life balance. Her family, pizza and the beach are her top three loves. And yes, she believes that pineapple absolutely belongs on pizza!

    Alex Navarro
    Alex Navarro
    Growth Marketing Lead
    Alex Navarro
    Alex Navarro
    Growth Marketing Lead

    Alex Navarro is our digital marketing guru with nearly two decades of proven success. Voted the AMA Brand Marketer of the Year for Best B2B Branding, Alex has used account-based marketing (ABM) strategies that resulted in over $100 million in sales.

    Alex helps brands expand their digital footprint, attract more leads and convert them into happy customers. Certified in HubSpot and Google Ads, Alex is passionate about making each new campaign better than the last to provide measurable success for clients.

    When he’s not conquering the marketing world, Alex loves spending time with his three daughters and his wonderful wife. He enjoys being outdoors and traveling to new places. Alex is a true creator, data-obsessed and always excited to meet new people.

    Jacob Davis
    Jacob Davis
    RevOps Manager
    Jacob Davis
    Jacob Davis
    RevOps Manager

    Jacob Davis, aka Jake from Square 2, is passionate about digital marketing, advertising and CRM. From collaborating with all aspects of marketing to business strategies, selling and design, he’s done it all over nearly two decades.

    Hailing from New England, Jacob is always eager to learn and expand his knowledge. Whether it’s about his family, exercising or just chilling, he’s all about finding balance in life. One thing he can’t stand is In-N-Out fries – he considers them the worst!

    What makes Jacob truly unique are his passions, his nerdy side and his never-ending curiosity. You’ll never catch him on a hike without a trusty water bottle by his side. Jacob believes in the power of collaboration and working together to achieve greatness.

    Greta Schuster
    Greta Schuster
    RevOps Specialist
    Greta Schuster
    Greta Schuster
    RevOps Specialist

    Greta Schuster is a dynamic professional making waves in the world of RevOps. Greta’s journey began at a marketing agency, where she refined her skills in advertising and marketing. Today, Greta specializes in revenue operations, focusing on the seamless implementation of HubSpot strategies, building customizations and providing comprehensive client training.

    Outside the office, Greta finds joy in quality time with family and friends, alongside a passion for exploring new destinations. A casual round of mini putt is also among her favorite pastimes. Greta isn’t just a RevOps specialist; she’s your friendly rival with a heart as expansive as her skill set. Brace yourself for emails filled with infectious enthusiasm, marked by an excessive – but endearing – use of exclamation points!!!

    Stacy Creighton
    Stacy Creighton
    Associate Implementation Manager
    Stacy Creighton
    Stacy Creighton
    Associate Implementation Manager

    Stacy Creighton is the go-to person behind the scenes as our implementation manager. She makes sure everything runs smoothly. Fast-paced environments are her jam! Stacy excels in client services and coordination, truly thriving in a supportive and humorous team environment. The team camaraderie brings out the best in her.

    Stacy is passionate about having fun, getting involved and making a difference in anything she is a part of. She strives to bring a little sparkle into everyone’s day.

    Melissa Gardipe
    Melissa Gardipe
    Accounting Manager
    Melissa Gardipe
    Melissa Gardipe
    Accounting Manager

    Melissa Gardipe is an accounting professional who’s passionate about her work. But it’s not just numbers that Melissa is passionate about. She loves spending time with her family and pets as well as immersing herself in the great outdoors.

    Whether she’s reading a book or enjoying the serenity of the ocean, Melissa finds inspiration in the simple joys of life. In fact, Melissa’s one wish is to learn how to scuba dive and explore the wonders beneath the surface! Melissa believes that honesty is always the best policy, and she strives to provide the highest level of integrity in her work.

    Eric Keiles
    Eric Keiles
    EOS Consultant
    Eric Keiles
    Eric Keiles
    EOS Consultant

    Our co-founder, Eric Keiles, has been immersed in the entrepreneurial community for over 30 years. He and Mike Lieberman’s work around the buyer’s journey, inbound marketing and revenue generation is paving the way for mid-market companies to rethink the way they go to market.

    As the author of three books, a popular public speaker, an EOS implementer and a pickleball fanatic, Eric is in sync with what business owners and entrepreneurs need to be successful today. With a track record of starting and growing eight successful companies, Eric is an entrepreneur himself and “walks the walk.” If you’re ready to scale your company, Eric should be your first call!

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