Looking for a digital agency to help you with revenue generation? You’re in for a challenging journey. Today, thousands of digital agencies work on web, social, email, search, content and sales enablement for their clients.
Picking the right agency for your company is a little like trying to find a needle in an entire farm filled with haystacks. Knowing what’s important to you is key, and we’ve previously discussed the need to define your list of requirements before you even start looking at and talking to agencies.
But eventually you’ll be getting your list together. To help, here are the agencies that we think should be on your list and why. This isn’t a list of our friends or agencies that we deem as not competitive. The list includes agencies we respect because of their leadership, feedback we’ve collected from their clients and prospects, the quality of their teams, and their ability to help you with both marketing and sales.
In alphabetical order, here are the top nine revenue growth agencies on the planet, plus one extra option for your consideration.
This Tampa-based agency does a great job helping companies that are all-in on inbound. If inbound is your thing, this agency should be on your list. Inbound marketing, inbound design and inbound sales are all part of the Bluleadz playbook.
Bluleadz also has significant expertise with video marketing, now a major element of almost every well-thought-out lead generation and sales execution program. Check out some of the video content on the Bluleadz website and see how the agency works that content in context to your own buyer journey while on the site. When it comes to video and inbound, Bluleadz practices what it preaches. You’d do well to consider working with this agency.
<This agency is headquartered in California has a lot going for it. DemandGen’s focus on process, systems and methodology clearly shows an understanding of the complexity associated with delivering lead generation programs that consistently produce results. Its commitment to a wide variety of technology platforms also shows the agency is capable of helping clients find the right technology, building the best tech stack and providing support in an agnostic way.
DemandGen’s thought leadership is clear in both the content it publishes and its position as a partner with many technology companies. DemandGen has a perspective on how to generate leads for clients, and that perspective is clear in both its blog and its podcast content.
The people we’ve spoken with about this company have all had highly positive comments to share. If you’re looking for a top-notch revenue growth firm, especially one with a demand generation focus, DemandGen should be high on your list.
If you know anything about today’s marketing, you know Matt Heinz and his company, Heinz Marketing. We’re fans of Heinz and his agency because he has an opinion on how to generate leads, and he’s not shy to share it.
Located just outside of Seattle, Heinz Marketing and its team of senior people know how to generate results for their clients. We especially like Heinz’s perspective that results require more than marketing, and his sales enablement, inside sales effectiveness and pipeline services make this agency a standout.
Heinz has an impressive list of notable clients, and the people we spoke with about Heinz mentioned the expertise of his team and the depth of experience around a wide variety of marketing and sales execution tactics. Heinz Marketing is also one of the few firms that draws a line in the sand when it comes to strategy, talking about it extensively and helping clients understand its importance and value. Any company would do well to consider Heinz Marketing on its short list.
LeadG2 is the model for what agencies need to look like. This is actually a combination of two companies, one sales company and one marketing company that came together as one.
Run by Matt Sunshine, one of the smartest agency leaders in our community, LeadG2 brings an equal set of skills in both marketing and sales delivery. If you need leads, this agency can help. If you need to close leads, LeadG2 can help, too. Few agencies are as skilled at doing both as this team.
As a HubSpot partner with a focus on inbound marketing, LeadG2 can get your HubSpot up and running so it drives website visitors and new leads. Plus, LeadG2 can help work those leads through your sales process so your investment produces revenue growth in a systematic and sustainable manner. If you’re a HubSpot client and you need help with sales execution, LeadG2 should be part of your evaluation process.
Located in Vermont, this top partner with HubSpot has one of the strongest reputations for value and service in the HubSpot community. But today, New Breed clearly recognizes the key to revenue growth is not only marketing but sales execution and the alignment of marketing and sales into a single revenue effort. Not many agencies have made this connection from a services perspective.
We are especially impressed with New Breed’s focus on results, metrics and how data has transformed the entire marketing and sales functions. Its partnership with Bizible and InsightSquared shows a commitment to analytics, whereas most agencies are still hoping it is a passing fad.
We also like that the New Breed team includes internal content, web, search and demand generation experts. A lot of agencies still outsource some or all of their delivery services, and we feel strongly that those skills should be part of the agency you’re considering as your partner.
The first element that attracted us to this shop is its thought leadership. The Pedowitz Group is not simply delivering services; its team is working to redefine the understanding of how marketing teams create value and how they need to think about driving revenue within their organizations. Its revenue marketing concept is very interesting.
This agency, located outside of Atlanta, comes with a reputation in the industry second to none. Clients and industry insiders we spoke with who worked with The Pedowitz Group have only the highest regard for this agency and its team. If you’re looking for a Marketo partner, or you want a team to help you think differently about how you market your company to more productively drive revenue, this agency should be at the top of your list.
I’ve met a lot of agency leaders and none are smarter than Perry Nalevka at Penguin Strategies. Located in Israel, with an office in California, this Diamond HubSpot Partner is primarily focused on helping technology companies generate leads for their fast-growing businesses. With a focus on inbound marketing, content marketing, visual storytelling and marketing automation, this agency is tops in the field.
Penguin Strategies brings a unique set of skills and perspectives that technology companies need and that other agencies miss — an understanding of the funding, revenue expectations and growth challenges associated with fast-growing, early-stage technology firms. If you’re looking for an agency that speaks the language of business and can help you generate leads, then consider Penguin Strategies an agency you’ll want to get to know a whole lot better.
Our one and only Canadian agency on this list, we like SalesHub for two specific reasons. First, it’s a sales-first agency leading with a message around inbound sales, and we think that makes SalesHub special in a sea of marketing-first agencies. While clients almost always look for marketing help first, we believe that some of the biggest lift can be found in helping sales make improvements to the way it works with prospects.
Second, we like the background and experience of CEO Matthew Cook. He has a ton of business experience, and while most agency owners have tactical experience building websites, designing logos or handling PR, Cook has sold businesses and grown businesses. He has extensive experience working with businesses to help them achieve their business goals well beyond lead generation. Plus, he won’t be shy to tell you to fire your weakest salesperson, and you should probably listen.
It’s hard to ignore this California agency. With over 160 reviews on the HubSpot Partner Directory, this team has elevated the bar for agencies across the space. SmartBug’s intelligent inbound is a concept we’ve been talking about for years and one that should be accepted by a lot more agencies. Inbound alone is fine, but inbound requires a collection of other tactics deployed in a more scientific and data-driven way to produce better results. It’s smart thinking from a smart agency (no pun intended).
We also like SmartBug’s approach to its team, with no offshoring, outsourcing, interns or account managers. We could not agree more that keeping a client’s program in-house and under control is key to generating results. When you look at SmartBug’s team, you won’t see kids out of college or people with limited experience. Instead, you’ll find people with backgrounds and skill sets that match what clients should be looking for today — 10,000 hours of experience from their agency team should be the rule, not the exception. Consider this shop for your inbound needs.
We could go on for a lot longer and list many more agencies. Tens of thousands of digital agencies exist, and I’m going on the record to say I hardly know them all, nor have I had the pleasure of meeting everyone in this space. I’m sure I left many interesting, intelligent and hard-working agencies with wonderful reputations off the list.
I’d also be a little remiss if I didn’t share that what we like in these selected agencies mirrors a lot of what our clients find valuable in working with Square 2 Marketing. Our technology practice means we bring an agnostic approach to our clients’ technology solutions, so we’re not beholden to any one technology or any one tech company.
We have all of our client and delivery resources in-house too, and we don’t believe in outsourcing content, interactive, design or client services, so that we can train, support and control our client experience like few agencies do today.
Our demand generation, inbound and sales enablement practice areas means we have expertise in all three areas, and we apply that expertise in our client engagements to deliver the right blend of services and support to produce results for our clients.
Leveraging data, scientific methods and insights from the analytics we produce for clients drives more dramatic results than simply executing marketing tactics and keeping our fingers crossed.
We are strategic revenue consultants who understand the buyer journey better than every other agency. We then help our clients design a prospect experience that leverages all of the appropriate sales and marketing tactics to drive awareness, website visitors, more leads, more sales opportunities, a higher close rate on those new opportunities and shorter sales cycles — all to build out the revenue generation machines they’re seeking.
You might want to consider Square 2 Marketing in your search as well.
Square 2 Marketing – Revenue Is Earned Through Experience, Methodology And Insights!