STRATEGY
B2B Digital Marketing Strategy
If you feel like you’re doing hit-or-miss marketing, it’s likely you don’t have your strategy locked down. A strategy for generating revenue is going to inform your tactics, your campaigns and the technology needed to help you hit your revenue goals.
“Strategy is an integrative set of choices that positions you on a playing field of your choice in a way that you win.”
– Roger Martin, Professor Emeritus, University of Toronto’s Rotman School of Management
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Develop Your Revenue Generation Strategy
Put an end to hit-or-miss marketing with a strong marketing strategy.
What Is Strategy When You’re Talking Revenue Generation?
Who Do You Want To Attract?
Create a detailed profile (persona) of your best customer.
What’s the Best Way to Get in Front of Those People?
Identify where your prospects spend their time and how you get your story into their information stream.
What Story Do You Have To Tell?
Understand your prospects’ challenges, empathize with their pains and share how you satisfy those pains in a remarkable way.
How Do You Get Them Engaged?
Offer your prospects valuable educational and creative content to earn their attention or make them part of a community.
How Do You Measure Success?
Determine the KPIs to track that inform whether your strategy is working or not.
Hear From Clients Like You
These business leaders worked with Square 2 to achieve sustainable growth with a strategy-first approach.
CEO
Blake Crosby
Crosby Hops
“Square 2’s strategy before tactics approach changed our entire thinking around what needed to be done to generate more leads. Our marketing tactics finally had a focus and the results showed.”
Vice President of Sales, Marketing and Business Development
Jim Aycock
G&H Orthodontics
“We tried to do this on our own but in the end needed Square 2 and their team to help us organize our personas, create better messaging and orchestrate our campaigns so they were more efficient and much more effective.”
Chief Commercial Officer
Tad Remington
Solver
“They came in and organized our entire marketing and sales effort. Their fractional CMO service was exactly what we needed to get our strategy set, tactics organized and campaigns running at a high level of effectiveness.”
Co-Founder
Jane Scaccetti
Drucker & Scaccetti
“We didn’t know much about digital marketing when we met Square 2, but they took our brand and turned it into a story that resonated with our prospect base and the rest was history. We grew faster than ever before.”
Chief Revenue Officer
Joe DeRosa
SAFEbuilt
“I’ve used Square 2 a number of times and they get in, get to work and produce a solid, thoughtful marketing strategy that can be used to build better marketing tactics and better sales execution. I’d recommend them to anyone and have.”
