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Mike Lieberman, CEO and Chief Revenue ScientistWed, Nov 24, 2021 2 min read

Episode 10 – What’s Wrong With Revenue? 'You Don’t Generate Revenue From Your Current Customers In An Effective Way'

This show aired LIVE on November 10, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we discussed how companies often focus on generating revenue from new customers when there are tremendous revenue opportunities with their current customers.

Time and time again, companies ask us to focus on generating new leads from new businesses instead of looking at their current customers and at least balancing some investment toward getting current customers to buy more, buy new products or services or buy more frequently.

LIVECast-episode-10 (1)The people who already know, like and trust you are your current customers. With only a little effort, you can create significant revenue streams for much less effort.

We talked about several tactics that work wonders for getting current customers to engage. We discussed running regular video email marketing campaigns to them highlighting the success other customer are seeing using certain products or services.

By simply segmenting your customer database via product or service purchased, you can promote new services and new products to your existing customers by showcasing what other people just like them are doing in these product or service areas.

In addition, we talked about how important it is to activate customers to become advocates for your company. You want people to write reviews, to volunteer to be references and to actively refer you to their friends, family and work associates.

Customer marketing and advocacy marketing should be important parts of your mix going into 2022, and this show provided a ton of valuable and detailed techniques on making both areas produce results in no time.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.