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Mike Lieberman, CEO and Chief Revenue ScientistTue, Dec 27, 2022 2 min read

EP 58 – What To Expect When Starting A Revenue Generation Effort

Episode 58: What To Expect From Your New Revenue Generation Effort

This show aired LIVE on November 2, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue?, we focused on exactly what to expect and when to expect it as you start a new revenue generation effort.

We started the show by answering one of the most common questions we hear from both clients and prospects: How long is it going to take to start seeing results from our new revenue generation effort?

Unfortunately, there is not an easy answer. Any honest marketing agency should be clear in answering this question. However, most are not, making promises they can’t live up to. But if they are honest, they would say that every client is different.

They would continue to explain that the current state of your business, your budget, your participation, your people, your industry and several other variables will all impact when you should expect to see tangible results.

Expect the measurables that show progress to change as the effort matures.

For example, in the beginning, you might consider measuring website visitors. But over time, you can transition to marketing-qualified leads, then sales opportunities and, depending on your sales cycle and sales team, new clients and revenue.

You should also plan for failures. Certain campaigns, tactics and experiments might not produce positive results. In our experience, and we talked about a few specific situations during the show, these failures teach you what not to do. Often, you learn more from these failed experiments than you do from the successful ones.

To watch the show, click here.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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