In this episode of What’s Wrong With Revenue?, we focused on exactly what to expect and when to expect it as you start a new revenue generation effort.
We started the show by answering one of the most common questions we hear from both clients and prospects: How long is it going to take to start seeing results from our new revenue generation effort?
Unfortunately, there is not an easy answer. Any honest marketing agency should be clear in answering this question. However, most are not, making promises they can’t live up to. But if they are honest, they would say that every client is different.
They would continue to explain that the current state of your business, your budget, your participation, your people, your industry and several other variables will all impact when you should expect to see tangible results.
Expect the measurables that show progress to change as the effort matures.
For example, in the beginning, you might consider measuring website visitors. But over time, you can transition to marketing-qualified leads, then sales opportunities and, depending on your sales cycle and sales team, new clients and revenue.
You should also plan for failures. Certain campaigns, tactics and experiments might not produce positive results. In our experience, and we talked about a few specific situations during the show, these failures teach you what not to do. Often, you learn more from these failed experiments than you do from the successful ones.
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