There’s no doubt about it: Blogging is important to your business. The most successful brands out there today constantly update their blogs as a way to showcase their expertise and improve their search engine results. Blogs can also offer content to their sales leads that’s both relevant to their interests and adds value in the buyer’s journey.
If you want an effective blog that generates sales leads, however, you’ll have to continuously generate new content ideas. That may sound like a daunting task at the outset, but in truth, it’s an achievable goal. The key is to know your target market inside and out.
Check out our tips below to build a reliable strategy for generating new content ideas for your blog. By the time you’re done reading, you should be able to brainstorm several new titles for your blog.
Update Your Greatest Hits
Yes, we know this sounds counter-intuitive to creating “new” content, but consider this: If you already have guaranteed winners in your blog’s archive, your audience will appreciate learning more about those topics. Repurposing an older entry or two will also reinforce key insights. If you’re making amendments to your blog posts, this also shows your audience (both old and new) that your brand is keeping abreast of changes in your industry.
Not sure which content is the best to update? Look specifically for evergreen content that has remained relevant since its initial posting. These are the entries to your blog that aren’t driven by “latest headlines.” Of course, some evergreen content might have expired statistics, which is why updating them is a great way to help your audience refresh their knowledge.
Look at your analytics to determine which blogs got the most views and engagement.
Research Latest Industry News
While it’s good to keep most of your blog’s content evergreen, there’s nothing wrong with offering a concise report of latest industry headlines. As long as you don’t overly rely on industry news to generate content, you can find many viable topics via some research of the top stories by experts in your field.
One way you can quickly locate the most relevant headlines is by searching a site like AllTop, which aggregates the best blogs on the web in practically every category you can think of.
Make note of recurring topics and insights that some of these best blogs haven’t done a deep-dive on. You could also generate evergreen content from one aspect of the latest headline to create a topic that only your brand could offer specialized insights on. Creating fresh content for your blog is less about finding topics no one has ever written on before and more about staying informed enough about your industry that you can expand on relevant knowledge.
Revisit Your Inbound Marketing Strategy
Sometimes, when you’re stumped for new content ideas, it’s less about a lack of available information and more about a lack of an effective inbound marketing strategy. As we mentioned above, the key to continuously generating new content is to know your target market inside and out. An inbound marketing strategy can bring you insights that are unique to your industry.
An effective inbound marketing strategy will include multiple channels for engagement, including not just your blog, but e-mail and social media platforms as well. From regular communication with your sales leads and learning of their pain points via market research, you can generate myriad blog topics for new content.
Consider hiring an inbound marketing agency. They specialize in crafting custom inbound marketing strategies and could be your solution to a steady stream of blog content! Always keep in mind that generating content is about knowing your industry and its audience.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.