How do we know what marketing campaigns we need?
After your strategy is locked down, the campaign question becomes much clearer. But the answer is different for different clients. Depending on your goals and objectives, we’ll design the right type and number of campaigns to help you exceed your revenue goals.
Who is part of your dedicated campaign team?
As part of our dedicated campaign team, you’ll work with a campaign strategist who ONLY works with clients on campaigns. You’ll also have a HubSpot specialist to ensure your HubSpot is set up properly to support the campaigns. A paid search specialist, a paid social ad specialist, a copy architect and a video production specialist are available if needed. They’re all experts at planning, designing, executing and optimizing campaigns for performance. We recently had a client secure a $1 million customer from their Google Search campaign. That’s an ROI!
How do you continually optimize marketing campaigns?
Every one of your campaigns needs regular optimization. Some need it daily, while most need it weekly or monthly. Our team looks at all the campaigns on at least a monthly basis and almost always has optimization adjustments, updates or upgrades that we make to improve performance over time.
What if a specific marketing campaign isn’t working?
This situation comes up occasionally. The goal should be to have solid data on the non-performing campaigns and make sure you’ve given it enough time and attention to perform. But sometimes we have to shut down campaigns because it’s just not working. We have no problem doing that.
How do we know what marketing campaigns we need?
After your strategy is locked down, the campaign question becomes much clearer. But the answer is different for different clients. Depending on your goals and objectives, we’ll design the right type and number of campaigns to help you exceed your revenue goals.
How long do you typically run a marketing campaign before you expect to see results?
It generally depends on your sales cycle, but it also depends on the type of campaigns you’re running. An email campaign might last four to six weeks, while a paid social campaign might run for three months.
How much should we plan to invest in a specific marketing campaign?
Sorry, but this also depends on your goals. More aggressive goals will require bigger budgets. Campaign investments could range from $10,000 to $50,000 or more.
Who is part of your dedicated campaign team?
As part of our dedicated campaign team, you’ll work with a campaign strategist who ONLY works with clients on campaigns. You’ll also have a HubSpot specialist to ensure your HubSpot is set up properly to support the campaigns. A paid search specialist, a paid social ad specialist, a copy architect and a video production specialist are available if needed. They’re all experts at planning, designing, executing and optimizing campaigns for performance. We recently had a client secure a $1 million customer from their Google Search campaign. That’s an ROI!
How do you report on the performance of marketing campaigns?
Usually through HubSpot. We create dashboards that provide the data we need to uncover the insights necessary to make solid go-forward action plans.
How do you continually optimize marketing campaigns?
Every one of your campaigns needs regular optimization. Some need it daily, while most need it weekly or monthly. Our team looks at all the campaigns on at least a monthly basis and almost always has optimization adjustments, updates or upgrades that we make to improve performance over time.
What if a specific marketing campaign isn’t working?
This situation comes up occasionally. The goal should be to have solid data on the non-performing campaigns and make sure you’ve given it enough time and attention to perform. But sometimes we have to shut down campaigns because it’s just not working. We have no problem doing that.
Are there any marketing campaigns you wouldn’t recommend to a client?
Yes, there are. We wouldn’t recommend you buy a list and start emailing people asking for an appointment.
What if we want to run additional marketing campaigns in-house?
No problem. We work with a lot of clients that have internal teams with specific expertise. If you want to handle your paid social ad campaign because you’ve had success with it, that works for us.
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