In this episode of What’s Wrong With Revenue? we talked about a difficult topic – how to know when your website is in desperate need of an update, an upgrade or a complete redo.
It’s not an easy conversation to have. Your baby might be ugly. Your website might not be doing what it’s supposed to do for a variety of reasons.
Your site has only one goal for the business — to generate leads.
If it’s not doing that, there’s something that needs your attention. It could be the site isn’t ranking or that other sources of visitor traffic are underperforming.
The site might be getting visitors but not converting them into leads or sharing critical pieces of content.
You might not have the right pages. You might not have the right copy. You might not have the right videos or any videos.
It’s very likely (because we see this so frequently) that when you built the latest version of your website you didn’t have a strategy or lacked the right strategy. Perhaps your website strategy wasn’t complete enough to get you to your goals.
Your website is the first place most people go when they start looking at your company. If it’s not planned properly, designed correctly, written with the right voice or built to drive visitors through it and eventually convert them into leads, you have an underperforming corporate asset.
The show talked about the ways to fix this, how to think differently about your site, how to measure website performance and how to regularly apply fixes so it performs better and better each month.
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