04/14/2023 |

    Season 2: Episode 13 – How Long Does It Take for a Revenue Generation System To Produce Results?

    This show was released on April 6, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

    In this episode of What’s Wrong With Revenue?, we discuss how long a revenue generation system takes to produce results. It’s the million dollar question. It’s the question everyone asks, but the answer is elusive and for very good reasons.

    First, how hard are you going to work? How much are you willing to invest? How many changes are you planning to apply? How good are you at taking advice and guidance? How good is your story? How rich is your content? How helpful is your website?

    A lot of qualitative and quantitative factors go into answering this important question. In this episode, we go in-depth to provide the insight required for you to answer it based on your companys product/service and revenue generation efforts.

    We discuss how to mitigate risks that might delay expected results. Weve found that the best clients educate their teams from the beginning and have many open conversations. Having team buy-in and the appropriate budget will ensure you get results faster. We discuss examples and why you need a plan, a budget and the right team.

    We wrap up the show by answering a couple of questions from listeners. If you have inconsistencies, intermittent results and a low close rate, youre probably a good fit for the system.

    To watch the entire episode, click here.

    If you’d like to subscribe to the show, we’ll email you a link after we’ve recorded each show just click here. If you’d like to submit a question to the show, we answer questions every week just click here.

    If you want to watch the show and all the other audio and video content published by Square 2, visit our Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

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    CEO and Chief Revenue Scientist

    Mike Lieberman, CEO and Chief Revenue Scientist

    Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

    The Secret to Generating High-Quality Leads for Your Sales Team


    The Secret to Generating High-Quality Leads for Your Sales Team


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