In this episode of What’s Wrong With Revenue? we highlight how most companies are heavily talking about themselves instead of their prospects and why this is a major turnoff to most potential customers.
We dig deep into the human psychology behind why people hate it when you talk about yourself and why they love it when you talk about them.
These basic human traits are critical to marketing and sales efforts. You have to make your prospect the star of the show. Stop talking about your company, your products, your services and your team.
Instead, shift to talking about your prospects and how they’ll benefit from working with you. Help them see the final outcome and how successful they’ll be if they follow your lead.
This applies to so many areas inside marketing and sales. Your website, your educational materials and your sales emails all have to be about your prospects. Make everything about your prospects and you’ll see a major lift in performance across your entire revenue cycle.
If you’d like to subscribe to the show, we’ll send you reminders and email you a link to the show after each live show – justclick here. If you’d like to submit a question to the show, we answer questions every week – justclick here.
If you want to watch the show and all the other audio and video content published by Square 2, visit ournew Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.
CEO and Chief Revenue Scientist
Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.
Eliminate Hit-or-Miss Marketing Moves
Get advice, tips, tools and guidance to generate more leads for your company in this weekly email newsletter.
This show aired LIVE on December 22, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked about how video is quickly becoming the content medium of choice for prospects and customers. Studies show...
This show aired LIVE on September 21. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? my guest host,...