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Mike Lieberman, CEO and Chief Revenue ScientistThu, Jun 23, 2022 2 min read

Episode 36 – What’s Wrong With Revenue? Your Marketing And Sales Materials Are All About You

What's Wrong With Revenue

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In this episode of What’s Wrong With Revenue? we highlight how most companies are heavily talking about themselves instead of their prospects and why this is a major turnoff to most potential customers.

We dig deep into the human psychology behind why people hate it when you talk about yourself and why they love it when you talk about them.

These basic human traits are critical to marketing and sales efforts. You have to make your prospect the star of the show. Stop talking about your company, your products, your services and your team.

Instead, shift to talking about your prospects and how they’ll benefit from working with you. Help them see the final outcome and how successful they’ll be if they follow your lead.

This applies to so many areas inside marketing and sales. Your website, your educational materials and your sales emails all have to be about your prospects. Make everything about your prospects and you’ll see a major lift in performance across your entire revenue cycle.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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