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Mike Lieberman, CEO and Chief Revenue ScientistWed, Oct 31, 2018 2 min read

3 Tweaks You Should Make in Your Sales Department Right Now

{}There’s no doubt sales is competitive, and you need to stay on top of the latest trends and tactics to push conversions forward. Like most sales managers, you’re asking yourself, how can you increase sales?

There are many different ways to increase sales, including some very small tweaks you can make right now. These range from small adjustments to personal branding, design tweaks to your website and forms, and getting a helping hand.

These tweaks don’t mean overhauling your sales department or buying expensive tools. In fact, you can implement most of them quickly and easily right now.

1. Give Input for Content Creation

Creating content is one of the more laborious tasks in the marketing department. Your sales team may not be directly involved in content creation, but they do have insights into what marketing is creating. If marketing’s output doesn’t match their needs, they may be creating their own content.

Give them a hand by creating a brainstorming file for new content ideas. Encourage your sales team to review ideas and leave feedback. Better yet, encourage them to leave their own suggestions in the file. This way, you can be sure marketing is creating the content the sales team needs—the content that will help build trust with prospects.

2. Automate Emails

Your leads will feel neglected if all they hear is crickets, and it often takes many touch points before converting them into customers. But when your reps are busy, it’s easy for them to forget to follow up.

One of the best ways to combat this tendency is to automate emails and use templates. Creating email sequences for sales reps will ensure every prospect gets the attention they deserve.

3. Get a Consultation for Sales Enablement

You don’t need to sign a contract for services just yet, but getting a consultation about your sales enablement efforts can help you see what you can or should be doing differently in the sales department.

These tiny tweaks are easily accomplished, and they can help you increase your sales. You don’t need to overhaul your sales process every time you want to boost sales. Sometimes, a minor change is all it takes.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.