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Mike Lieberman, CEO and Chief Revenue ScientistWed, Mar 16, 2022 2 min read

Episode 25 – What’s Wrong With Revenue? Your Brand’s Story Is Too Bland

This show aired LIVE on March 9, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+.

LIVECast-social-Episode25-01In this episode of What’s Wrong With Revenue? we talked in detail about a very important topic and one that is not talked about often — your story isn’t strong enough to drive your desired growth.

Yes, that’s right. What you’re saying about your business isn’t disruptive, it’s not emotional and it’s not compelling anyone to want to do business with you.

In order to win in 2022, you’re going to have to take a stand, grab a position and say something that moves people to think differently.

It’s not an easy task, but without a story that gets people excited, growth is going to be very hard to achieve.

In this episode, we talked about a number of examples from real companies that upgraded their story and saw massive results right away.

We talked about how to create your new story and shared several exercises that would help you walk through the steps required to create a better story for your company.

If you’re looking to create a more authentic and disruptive story for your business, this is the show for you.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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