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Mike Lieberman, CEO and Chief Revenue ScientistMon, Apr 25, 2022 3 min read

Episode 30 – What’s Wrong With Revenue? You Don’t Have The Right People In The Right Roles

This show aired LIVE on April 13. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue? we talked extensively about how important having the right people in the right roles is to driving revenue. We’re joined by Kristin Stricker, COO and Director of Client Services at Square 2.

We did a deep dive on what roles are required in today’s marketing effort and even talked about the kinds of people and new roles in the sales department, too.

Both marketing and sales are required to drive month-over-month revenue growth, so the people and the roles in both departments are critical.

Kristin shared her ideas about staffing a new marketing department, and I talked about how the sales organization needs to be staffed in 2022.

We talked about what NOT having the right people in the right roles looks like. This should help you look at your teams and quickly see if you have the right people in the right roles.

We also covered how to use outside resources to supplement your existing team. Whether you hire contractors/freelancers or use an agency, this is a way to quickly add the right people to fill new roles.

Hiring today is extra challenging, especially in the digital marketing space, where candidates are demanding high compensation and being very picky when it comes to new opportunities. Outside resources can come in and get started quickly.

We also answered a lot of great questions from our audience about training younger team members vs. hiring more seasoned team members. Both have their pluses and minuses, but we unpacked these options and provided some good guidance for the audience.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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