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Mike Lieberman, CEO and Chief Revenue ScientistMon, Mar 5, 2018 4 min read

7 Ways to Create Constant Content That Doesn’t Get Old

{}Continuously creating content seems like a never-ending challenge, but there are many ways to ensure constant content stays fresh. Whether you’re having writer’s block or just feel like you’re lacking creativity, use these seven tips to create content that won’t fade out.

1. Knowing When to Share Content

Content gets stale quickly when it’s posted at the wrong time. You aren’t going to write an article on the “best winter jackets” in early June. This won’t get any traffic, largely because it’s completely out of season. 

Schedule topics closer to their appropriate timeline when people will have begun thinking about this material. Knowing when to share content is just as important as hitting the right audience.

2. Understanding What Your Audience Wants

You have to know what your audience wants in order to post relevant content. This way, material will always appeal to them—from a listicle to a video to a podcast, regardless of its format. Keep relevant questions in mind, such as: what subjects are always relevant; what controversies remain; and what problems always need solving? These prompts never get old because people are always trying to answer them.

Consider curating content as well. This strategy allows you to bring in outside expertise, helping strengthen your brand and keeping you in touch with your audience. Knowing exactly what your audience wants is key to answering their queries and keeping your material topical.

3. Avoiding Overtly Academic Language

It’s harder to engage an audience if your content contains too much scholarly language. This is often a major turn off for readers. Web content isn’t the same as a journal article—there are other sources for that. Timely blogs speak to readers in a friendly tone they can trust and understand, without using overly complicated words.

Attract readers without overburdening them with constant content they can quickly read and understand. words. Quality content can captivate your customers, and you don’t need fancy language to do so.

4. Writing Attractive Headlines

You want to write a headline that doesn’t read like it was posted in 2009. A strong title invites readers to click through, whether because it’s innately interesting or it answers a question. Constant content is ineffective without a strong catch line. Entice and excite readers with a headline that speaks to them and acts as a leaping board into the post.

5. Adding Updated Notes

There’s nothing worse than finding an article that matches your search only to discover it was posted three years ago. Even if the post was published only six months ago, new information may have appeared that’s worthwhile to add now.

A brief update quickly increases the post’s quality, keeps your material current, and builds readers’ trust. Fresh constant content can be overhauled old material, just be sure to include a brief note at the front.

6. Maintaining a Uniform Format

Readers like to see blogs with an aesthetically pleasing and consistent style. This not only boosts your credibility but shows reliability. Whether you’re posting a listicle or a video, review each post to see if they’re consistent with the rest of your content.

7. Repurposing Your Best Work

Breathing new life into old content is a tried-and-true constant content trick. It not only reinforces what you’ve already said, it can boost SEO and help you reach a new audience. Peel through your archives for evergreen content: timeless posts, posts containing great quality, and posts that garnered the most success.

Creating a new post from an old one generates more high-quality content. Think of it as a successful television spin-off: You’re still expanding your message, only this time, you’re using slightly different aspects that keep the material equally exciting.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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