HubSpot lessons are a great way to master a specific marketing or sales area in under 30 minutes. Completely free, these lessons are the best way to learn about a brand-new topic or give yourself a quick refresher on something you already know. Here, we’ll introduce you to seven of our favourite HubSpot lessons to give you an idea of what’s there for you.
1. Inbound Fundamentals
The inbound approach to doing business is more personal and customer-centered than traditional outbound approaches. If you’re new to inbound and curious how it can help your company, this lesson is perfect for you. It will take you through the essentials of the inbound methodology and how it can change your business. You will learn about how buying behaviours are changing and how inbound is helping marketers and sellers adapt to these changes.
2. Designing a Journey-Driven User Experience
This marketing lesson teaches you the fundamentals of user-focused design. The lesson takes you through the main reasons why it is critical to design for user needs. You’ll also compare the most common UX design principles and how to use them in your own design work.
3. Providing Leads to Your Sales Team
Tailored towards sales leaders, this lesson teaches you how to use HubSpot tools to bring in leads for your sales team. As a manager, bringing in a steady stream of leads is critical for helping your sales team convert as many prospects as possible into customers. This class goes through HubSpot tools including forms, lead flows, messages, and prospects.
4. Accelerating Your Outreach with Sequences
This lesson is perfect for sales reps who work hard to reach out to leads, prospects, and customers.
In this sales lesson, you’ll learn how to design an outreach strategy with HubSpot Sequences, and automate the more basic parts of the process, so you can focus on answering customers’ questions and concerns.
5. Create a GDPR Strategy
With just one video and five steps, this lesson will teach you all about the General Data Protection Regulation (GDPR) in well under 30 minutes! This important regulation was just recently enforced and has increased the obligations of organizations who use or collect personal data. This lesson will walk you through the regulation in a way that is easy to digest. You’ll learn how these changes will protect personal data, as well as the impact it will have on the world of inbound marketing.
6. CRM and Sales Walk-Through
This class shows you all the features of HubSpot’s Customer Relationship Management (CRM) software. HubSpot’s CRM can help you manage all your interactions with leads and customers. This lesson will show you all the CRM features as they’re used in real time including Contacts, Tasks, Deals, Templates, Meetings, Sequences, and Calling.
7. Creating Topic Clusters and Pillar Pages
This class is excellent training for content marketers. It goes over the creation of targeted clusters of related content, which then lead to a centralized hub called a pillar page. Aimed to help you create effective content that converts visitors to leads and customers, this lesson will teach you to create a positive user experience that promotes your company on search engines while helping customers at the same time.
The lessons described here are just a brief overview of the tons of great topics in both marketing and sales that you can master for free in under 30 minutes!
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.