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Mike Lieberman, CEO and Chief Revenue ScientistFri, May 4, 2018 3 min read

How to Future-Proof Your Business

{}Technology is advancing—are you keeping up?

Consumers and buyers are changing the way they shop and buy—have you changed your selling strategy to match their new needs?

In order to stay competitive and succeed in today’s fast-paced and technologically advanced business environment, ensure your company implements these key strategies.

Let AI Handle the Job

Artificial intelligence (AI) is already being used in various industries, and leveraging this technology is going to become even more crucial to your business’ success in the near future.

AI increases your team’s productivity and helps your team sell smarter by taking over the busywork, such as scheduling meetings, taking notes, and assisting with customer service.

What’s more, AI has algorithms in place that can be used to analyze common factors in current customers and compare it with leads to automatically determine which leads are best. You can even use it to run personalized marketing campaigns based on customers’ past behaviours.

With this kind of information at your fingertips, you can ensure you’re giving your target audience exactly what they want, while reducing busywork and enhancing strategic thinking.

Embrace Sales Enablement

If the consumer is changing, it’s only natural that the role of the sales rep will too.

Sales enablement gives your reps the tools, knowledge, content, and training required to more effectively sell to today’s modern buyer.

If your reps continue to sell using outdated sales techniques, you’re going to lose customers to your competitors who have already adapted. Creating a shift in mindsets in your sales department and ensuring all reps can sell in the digital age will help you stay competitive.

Make Inbound Marketing a Core Feature

Consumers don’t want to be bombarded by advertisements that interrupt them. They want to be in charge. Inbound marketing focuses on attracting interested customers online, improving the relationship with consumers without crossing their privacy boundaries. It allows customers to find you based on their needs and interests, which provides you with more qualified leads.

Create content with the consumer in mind to provide them with valuable information they’re seeking out online. Include e-books, guides, blogs, video, infographics, and other content types to attract customers.

Inbound marketing is a methodology designed to attract the modern buyer. You stand to lose if you don’t switch to inbound marketing.

Pay Attention to Influencing Factors

Keep an eye on the outside factors subtly impacting your industry. This includes everything from the aforementioned AI to the incoming Gen Z. Businesses that implement the above strategies and monitor their external surroundings will have no problem keeping loyal customers and attracting new ones.

Adapt to the new way customers buy through inbound marketing and sales enablement—the longevity of your business depends on it.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.