All organizations want to promote growth. You want to build your business so you are able to scale efficiently and quickly. In order to be proactive and prepare for future growth, there are six sales and marketing services you should invest in.
In order to grow your business and extend your presence online to match your progress, inbound marketing is the way to go. Whether you choose to work with an inbound agency, expand your current team, or outsource additional work, there are three services you should focus on.
- Search Engine Optimization (SEO)
With hundreds of millions of websites on the internet, the days of adding a few keywords and popping up on the first page of Google are dead. An SEO specialist is able to bring your business to the forefront of search engines by tweaking your site to follow ever-evolving rules and protocols that search engines demand.
While the basics of SEO can be adopted in house by many small and medium-sized businesses, search engine algorithm changes are unpredictable. Having someone dedicated to keeping your site up to date on new protocols can ensure your site doesn’t suddenly slide down the Google rankings.
At the heart of any inbound strategy is remarkable and valuable content. This includes blog posts, infographics, e-books, whitepapers, case studies, videos, social media messaging, and more. Strategizing, writing, and promoting your content takes time, creativity, and a consistent effort. This is often something one or two people can’t do on their own. As your business grows, you will need to increase the content output. Finding a solution that can scale with your business is crucial to successful organizational growth.
- Web Development and Design
Your website is the face of your business. If it’s not properly designed to convert your visitors into leads, you are wasting all your valuable web traffic. Effective web design and development might involve hiring an in-house team or outsourcing, depending on the current state of your site, but don’t underestimate the importance of a user-friendly website. Build a website that reflects the business you will grow to be; don’t be held back by an outdated site.
Sales enablement services can mean different things to different businesses. But these sales and marketing services help get the two departments on the same page and equip sales teams to be their best. Some services to consider are:
- Sales Training
In order to grow your business, you need your employees to work to the best of their abilities. To get the most out of your staff, offer ongoing training and development. Even the best sales reps should be continuously learning and helping others reach their full potential.
Not only does sales training increase profits, but it creates a culture of high performance and an investment in a successful strategy. When businesses invest in their sales teams, reps will return the favour with their time, effort, and productivity.
The advancements in marketing and sales automation software mean there’s a huge range of new technologies you can use to streamline your business operations. New technology changes the way your sales team interacts with leads, prospects, and existing customers. As you grow, your reps will have less time for tedious administrative work. New tools can automate simple tasks and leave salespeople focused on closing the deal.
Many small businesses don’t have formal sales and marketing processes. Many people wear multiple hats, and everyone is on deck to make sure customers are taken care of. As organizations grow, these processes become more and more important.
A sales enablement leader will help develop the processes for your marketing and sales team to follow. Defining and adopting official processes early on will save you time and money down the road.
While there are dozens of other sales and marketing services that can benefit a growing business, these six are crucial to expanding efficiently.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.