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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jan 18, 2023 1 min read

Season 2: Episode 1 – Companies Run On Systems But Revenue Doesn’t Have A System

This show was released on January 12, 2023, and this is the first episode of season 2. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue?, we laid out the thinking behind a systems approach to revenue, why it works, why you need it when you want to grow and what you need to start thinking about to get a system installed for 2023.

We answer the following questions: 

  • What is a revenue generation system?
  • Why don’t most companies have a system for revenue when they have systems for so many
    other areas of the business?
  • How do you know if a revenue generation system is right for your company?
  • What’s involved in getting a revenue generation system set up?
  • What should you expect from the system and when?

To watch this episode, click here.

If you’d like to subscribe to the show, we’ll email you a link after we’ve recorded each show just click here. If you’d like to submit a question to the show, we answer questions every week just click here.

If you want to watch the show and all the other audio and video content published by Square 2, visit our Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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