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Mike Lieberman, CEO and Chief Revenue ScientistMon, Oct 8, 2018 4 min read

What Is HubSpot?

{}Today’s sales and marketing departments have so many different tools at their disposal, and almost all of them are designed to make your job easier than ever before. You’ve probably heard of a few of them, and you might be using some of them in your business. You may even know a thing or two about CRM programs, growth stacks, and browser extensions.

There are many different solutions and tools. You’ve probably heard some names bandied about, such as SalesForce and HubSpot. What is HubSpot?

Some people will tell you HubSpot is a CRM. While this is technically true, HubSpot is actually so much more. The program has evolved into an all-encompassing solution for your modern sales and marketing strategies.

What Is HubSpot?

HubSpot started out as a CRM. These programs are designed to help you manage customer relationships, and organize, track, and nurture leads.

This is the foundation of your sales and marketing strategy, in all likelihood. The buying process has changed significantly in the last decade or so. Your clients are likely more concerned about building a relationship with a provider they trust, rather than making a purchase and disappearing into the ether.

Over time, HubSpot has evolved into something much more than a simple CRM. The addition of new features has made it a far more useful and all-encompassing tool for your sales and marketing activities.

HubSpot Is a Total Technology Solution

HubSpot has continued to evolve from its roots as a CRM to include many more tools and functions. It’s also all-in-one marketing automation software. Today, you can add a HubSpot browser extension to help you qualify leads, or you can utilize their direct publishing feature to keep your Instagram feed full of fresh content.

HubSpot offers a growth stack for sales professionals and marketers. The many different tools included in the stack cover different aspects of modern sales and marketing strategies, from inbound content creation to qualifying leads, to assistance running drip campaigns through email.

HubSpot Is a Way of Life

If you ask what is HubSpot, some people might give you an even more robust answer. HubSpot has, in many ways, become more than the mere products the company offers.

HubSpot has become a leader in the field of inbound marketing, offering up keen insights and statistical dates on their website. They even run the annual INBOUND conference, which comes with its own State of Inbound report. Marketers and sales professionals alike turn to this report for information about what’s hot and what’s not in inbound marketing.

HubSpot also offers learning opportunities for inbound marketers and sales professionals. The HubSpot Academy was originally designed to help people learn how to use HubSpot’s tools, but it’s also evolved to become a source of continuous learning and development opportunities for sales and marketing professionals.

HubSpot Is the Solution You Need

Whether you’re just getting into inbound marketing or you’re looking for a way to boost your sales, you may want to consider HubSpot as the solution for your business.

There’s a reason HubSpot has become as big as it is, and the company keeps giving people more reason to switch. By providing encompassing training and insightful research, HubSpot is more than just a product. It’s a solution and an almost limitless resource to help you conduct sales and marketing activities in the most effective way.

HubSpot partners with many inbound marketing and sales agencies as well, which means you don’t need to take on every inbound marketing task by yourself.

If you’ve been wondering what technology you should adopt for your business or whether it’s time to make a switch between providers, HubSpot could be the solution you’ve been daydreaming about.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.