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What Is Inbound Marketing?

Inbound marketing is a methodology that helps you earn a prospect’s attention. Instead of renting a list, or buying ads in magazines, you work to be present when your prospects are searching for your business, your services, your products or the solutions you provide. Instead of spending your precious marketing dollars trying to get the attention of people who are not looking for you, you spend all of your marketing money getting in front of prospects who are looking for you right now.

In its simplest form, inbound helps you get found, get leads and close more new business. It takes all the disparate marketing tactics, like email marketing, content marketing and social media marketing, and pulls them together so they work more efficiently and effectively as a holistic Marketing Machine to drive leads for your business.

Once you get your customers’ attention, inbound helps you create a remarkable and educational experience by providing them content and nurturing them while they go through their own personal buyer’s journey.

This guide is designed to help you understand all aspects of inbound. So whether you’ve tried inbound for the last few months and you need some helpful hints, or you’re just starting out and want to learn more, our guide breaks down inbound to help you feel much more comfortable. More importantly, this guide is designed to help you use inbound to generate more leads for your business. After all, that is the ultimate goal of any marketing program.

Why Do I Need Inbound Marketing Now?

Inbound marketing helps you market to people in a way that matches their buyer behavior.


What If I Keep Doing What I’ve Been Doing?

You can, but it’s likely you’ll start to see the old tactics – like cold-calling, direct mail, trade shows and print advertising – become less and less effective over the next few years. The sooner you start practicing inbound, the sooner you see results and the sooner you start to move away from interruptive tactics that degrade your brand in your prospects’ eyes.

Can I Do Inbound Marketing On My Own?

Of course you can, and this guide will give you some help in getting started. But, to be honest, inbound marketing is extremely complex, and if you’re doing it for the first time or even the second or third time, it’s likely you’ll make some mistakes. Do you remember the first time you tried to ice skate? The more you do it, the better you get at it, and inbound is the same way.