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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jul 27, 2022 2 min read

Episode 41 – What’s Wrong With Revenue? You’re Not Looking At Technology As A Growth Multiplier

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In this episode of What’s Wrong With Revenue? we talked about a topic that not every CEO is fluent in technology.

Unfortunately, most people view technology as an expense. Instead, you should consider looking at it as an investment in the tools you need to grow.

During the show, we talked extensively about how technology allows companies to extend their capabilities and create a better experience for both prospects and customers. This experience always produces significant results and quantifiable results.

Shorter sales cycles are a result of using a smarter customer relationship management (CRM) system. Higher close rates are a result of arming the sales team with better tools and access to educational materials that help prospects feel safer sooner in your sales process.

More visitors to your website and more early buyer journey leads are the result of higher-performing websites and better-converting content on your website.

More leads for the sales team are a result of automated lead nurturing campaigns and paid advertising that reaches and engages with your targeted prospects.

All of this is almost impossible today without a technology platform that tracks and enables campaign execution like we’re describing above.

Today’s B2B revenue growth playbook demands you do 20 different things all at the same time. The only feasible way to do all this is to lean on technology as the backbone for your revenue generation efforts.

In this episode, we go deep on the how and why behind this.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.