A Lesson In Efficiency For Your Digital Marketing And Sales Efforts
Imagine this: You are getting ready to make a wonderful and carefully planned dinner. It is your favorite meal, and making it is part of the experience that you love.
Usually this meal takes you about three hours to prepare and cook, with the kids running around, the dog needing to be fed and the occasional visitor that stops by. These three hours it takes to make your favorite meal is what you are used to; in your mind it is normal and efficient.
Now imagine you are going to make that same meal a month later. But this time, the kids are at a friend’s house, your dog is getting groomed and you’ve turned your Ring doorbell to “quiet time.”
Your favorite meal that took three hours to prepare with your divided attention a month ago is now done in one hour with your undivided attention. And you are reaping the benefits so much sooner.
This is the efficiency you see when working with a dedicated team, and it is exactly why you should be asking for one from your digital marketing and sales agency.
What Is A Dedicated Team?
Studies show that the human brain can’t handle more than one task at a time. Even though we think we’re multitasking, our brains are actually switching rapidly between tasks. (The Myth of Multitasking. Scientific America. 2009, July.)
This makes the case for having a dedicated team working on your marketing efforts. A dedicated team produces impactful work right away, delivering results in a few weeks instead of months.
A team will usually include a growth strategist, copywriter, editor and designer. It could also include a dedicated web development team as well as specialists in areas like paid media and SEO, depending on the project deliverables.
Your team is able to become intimately focused on your brand and goals, creating a more productive and efficient program. The result? You can get six months of work in 30 days.
6 Months Of Work In 30 Days: How Is That Possible?
A lot of time is lost when people constantly move between clients. At some agencies, people are working on six to 12 (or more) clients at once. It’s highly inefficient and not effective.
With a dedicated team, the team members touch base daily and create a symbiotic relationship to accomplish the goals. The team regularly communicates across email and Zoom to achieve the best product and ensure no time is wasted.
But it’s not just the internal team – it’s the relationship and dedication from clients as well that leads to success. When you enter a dedicated engagement, expect to meet daily with your main point of contact to provide feedback, answer any questions and ensure impediments are removed.
The 6 Pillars Of Success For Getting Fast Results
Here are the six key factors needed to ensure a successful engagement with a dedicated team:
- Daily Huddles: These huddles keep your team running like a well-oiled machine. Huddles help bubble up questions and identify impediments that can be answered quickly.
- Defined Goals: It’s critical for clients to be clear about their objectives and goals. This ensures the work their team does accomplishes their goals. It also limits starts and stops that impede momentum during the engagement.
- Dedicated Team: People who jump from project to project and client to client all day long are less effective. A dedicated team has more time to collaborate and work on helping you achieve your goals.
- Agile Delivery: If your needs change, your team should be agile enough to adapt and determine the best path forward with the remaining time and resources available. The key to this is open communication throughout the entire project so no surprises pop up.
- Efficiency: Being dedicated leads to greater efficiency. It is the best by-product of this model and why a dedicated team can get so much done in so little time.
- Velocity: Team members on your project should regularly be asking, “What can I work on next?” Speed is imperative, and having something to do at all times to enrich the engagement improves the experience for everyone involved.
Posted By Author Samantha Doane
Samantha is a growth consultant at Square 2. She has been working in digital marketing since 2015, delivering well thought out and executed digital marketing products for clients in multiple industries, including technology, automotive, industrial and food and beverage. Samantha brings passion and focused dedication for marketing strategies, as well as experience navigating large website and software builds.