05/26/2023 |

    Season 2: Episode 19 – The Secrets to Solving Your Biggest Revenue Challenges With IDS (Identify, Discuss and Solve)

    This show was released on May 18, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

    In this episode of What’s Wrong With Revenue?, we’re unpacking a key part of every single revenue team meeting that RGS™ teaches clients to execute. During any weekly revenue team meeting there is an IDS section when you identify, discuss and solve revenue challenges. Every week you can stack up and knock down your most pressing revenue-related issues.

    Every company has challenges when it comes to revenue. Some companies need more leads. Others have too many leads and not enough sales opportunities. Believe it or not, some companies have a ton of sales opportunities but can’t convert them into new customers. Others might have a retention issue and are losing more customers than they can sign.

    Today, generating revenue is more complex than it’s ever been before, and you need a system or process for dealing with all the revenue-related challenges.

    RGS and the IDS methodology, which is part of every revenue team meeting, helps you work through these challenges and solve them. Imagine what it would be like to make 52 upgrades to your revenue effort every year. RGS delivers that and more.

    During the show, we talked about what IDS is and why it’s so effective. The methodology is easy to follow and become good at. It ensures you and your team are always working on the most important issues affecting or even preventing you from hitting your revenue goals.

    IDS is part of every weekly revenue team meeting, so no more than a few days go by before you and your team are working on issues, talking about issues, prioritizing issues and solving the biggest, most important issues.

    Learning how to run an IDS session inside your revenue team meeting can be challenging, so we talked about some tricks to make this process highly efficient and even enjoyable for everyone participating.

    Finally, we shared some examples of revenue-related issues that get solved in the IDS section of a regular revenue team meeting.

    To watch the entire episode, click here.

    If you’d like to subscribe to the show, we’ll email you a link after we’ve recorded each show just click here. If you’d like to submit a question to the show, we answer questions every week just click here.

    If you want to watch the show and all the other audio and video content published by Square 2, visit our Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

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    CEO and Chief Revenue Scientist

    Mike Lieberman, CEO and Chief Revenue Scientist

    Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

    The Secret to Generating High-Quality Leads for Your Sales Team


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