Resources for B2B Companies Looking to Grow Through Digital Transformation

Specifically, this position is responsible for giving our clients a truly remarkable marketing experience from start to finish. This might mean suggesting a deeper dive with our analytics team, offering an unsolicited recommendation or talking clients through the whys behind their marketing tactics in clear, easily understandable terms. The strategist’s job is to guide clients as their marketing trainer on the implementation of their complete marketing program.

The key to being successful in this position is juggling a variety of tasks to ensure the marketing tactics deliver the expected results. Our clients pay us for our opinion; Square 2 strategists need to be confident and comfortable giving their expert perspectives, even if it makes clients uncomfortable occasionally. Our job then shifts into helping them work through the change so that their company shines and their marketing drives long-term, sustainable growth.

Core Responsibilities

• Be the driver of creating the overall marketing strategy for your clients. Understand the client’s business, their stated business goals and objectives and their current marketing state. Bring our team of experts together to collaboratively develop our recommended strategies and oversee the implementation of that marketing program.
• Provide well-articulated expertise/guidance on digital marketing, including demand generation, paid media, inbound and ABM.
• Oversee development of RevOps strategy including things such as lead scoring, lead management, data hygiene and segmentation, technology integrations, and marketing and sales automation.
• Manage multiple clients.
• Establish strong, collaborative client relationships.
• Lead new client kick-off meetings in conjunction with our team.
• Guide agile-based planning with clients in 90-day and 30-day cycles based on client business goals/objectives and data from campaigns.
• Work with the creative team to ensure your clients’ messaging is delivered in consistently innovative and engaging ways.
• Collaborate with a client success manager (project management) to ensure client work is delivered on time and on budget.

Accountabilities

• Strategic – Develop marketing recommendations and collaborate with a team of specialists to create digital marketing strategies (knowledge of the digital space a must, knowledge of the traditional space a plus).
• Leadership – Be a team player who knows how to coach/mentor, provide guidance to a larger team and be an effective collaborator.
• Analytical – Feel comfortable living in the data, analyzing the data and using key takeaways to guide strategy on an ongoing basis.
• Relationships – Skilled at developing client relationships/partnerships, as well as team member relationships
• Communication – Is a clear, concise communicator.
• Execution – Skilled at understanding how to drive work forward and knows how to approach creative problem-solving when needed.

Underpinnings of Success

• At least 10 years of marketing experience managing strategic marketing plans and tactical marketing programs for a variety of different industries (ideally has B2B experience)
• Proven track record of managing marketing programs that have contributed to increased revenue, new customer acquisition and customer retention
• At least five years in an account management or client-facing role with an agency, consulting firm or internal agency
• An understanding of digital marketing and experience working with HubSpot, Marketo, Salesforce and other marketing/sales technologies is preferred
• A student of marketing with a passion for continually learning new ways to practice your craft
• Excellent written communication, verbal communication and presentation skill
• Capable of delivering “no-fluff” communication both to team members and clients in a professional/productive manner
• Strong understanding of how to prioritize strategies/tactics to achieve results for clients within budget
• Ability to work in cross-functional teams, meet deadlines and exceed expectations
• Out-of-the-box thinker
• Entrepreneurial spirit
• Open to learning and professional growth
• Comfortable with change
• Undergraduate degree; MBA preferred

This person assists the Growth Marketing Lead with creating plans, auditing campaigns and optimizing campaigns for clients. They are supported by a team of experts in the areas of paid search, paid social, organic search, RevOps and conversion optimization. We leverage the shared skills and expertise in all these areas to do one thing – get our clients results.

This position will work closely with the Growth Marketing Lead to set performance goals month over month, optimize campaigns weekly, and recommend and execute additional campaigns over the course of the year.

This is a performance-based position. Campaigns have to produce results and we measure this role’s performance based on those client results.

Past Experiences and Proficiencies:

The ideal candidate will have a track record of running successful campaigns for a variety of companies in a variety of industries. Campaign success is defined as quantifiable results like new visitors, new leads, new sales opportunities and revenue generation.

This candidate has experience with marketing automation and CRM tools. HubSpot, Salesforce and Google Ads experience is a requirement for this role. Other campaign tool experience is a plus, such as AdRoll, Demandbase and any other ABM platforms.

Integral to this role is expertise in analyzing campaign performance, uncovering insights in the data and creating action plans that leverage the data and insights to improve performance over time.

This role will work with multiple clients but focus entirely on campaign execution.

Core Responsibilities:

• Work with a portfolio of clients on campaign planning, execution, analysis and optimization.
• Help the client set expectations around performance based on campaign, budget, industry and competition
• Regularly (weekly and monthly) reporting on the campaign performance. (Ideally, the candidate has Google slides design skills and the ability to take raw findings and craft a story in presentation form.)
• Help the clients understand the positives and negatives associated with their campaign performance.
• Uncover insights in the data and leverage those insights to form an action plan for upcoming optimization or new campaigns.
• Work with the Campaign Team to leverage their expertise in the areas of paid search, paid social, organic search, RevOps and other areas.
• Upgrade and update the processes and methodologies associated with our Campaign engagement.
• Deliver on client expectations or better, month over month, on their campaign performance.
• Retain clients at a very high rate (90%+) based on the ongoing performance of their campaigns and the high level of service provided by the Campaign Team.

Our Perfect Candidate Will Have/Be:

• At least five years of marketing experience developing campaigns that produce quantifiable results
• Proven track record of executing and optimizing marketing campaigns that have contributed to increased revenue, new customer acquisition and customer retention
• Hands-on experience with execution of paid search, paid social and organic SEO
• An understanding of digital marketing and experience working with HubSpot, Marketo, Salesforce and other marketing/sales technologies
• A student of marketing with a passion for continually learning new ways to practice your craft
• Excellent written communication, verbal communication and presentation skills
• Capable of delivering “no-fluff” communication both to team members and clients in a professional/productive manner
• Strong understanding of how to prioritize strategies/tactics to achieve results for clients within budget
• Ability to work in cross-functional teams, meet deadlines and exceed expectations
• Experience working with vendors and contractors
• Out-of-the-box thinker
• Entrepreneurial spirit
• Open to learning and professional growth
• Comfortable with change
• Undergraduate degree

This is a contract position for a senior copywriter skilled at crafting both long- and short-form content for distribution across a variety of channels.

Our agency is home to a family of sharp, experienced team members who inspire each other to continually drive greater success. As copywriter, you’ll work with strategists, editors, graphic designers and web developers on projects spanning a wide array of client work. You must be comfortable working in a fast-paced environment and writing clean copy on deadline.

While our main office is in the Philadelphia area, our team is distributed across the country. Remote candidates are encouraged to apply for this position.

Core Responsibilities

• Write clear and compelling marketing content for a wide range of clients, with a focus on B2B clients
• Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
• Write in multiple styles and for multiple formats as required by client style and prospect personas
• Collaborate with the creative director, editors and client service team to ensure creative concepts, tactics and copy are in line with client style, voice and messaging
• Complete execution of all copywriting efforts to ensure delivery of client materials on strategy, on budget and on schedule
• Adhere to Square 2’s standards of creative quality and excellence

Underpinnings of Success

• Write clear and compelling marketing content for a wide range of clients, with a focus on B2B clients
• Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
• Write in multiple styles and for multiple formats as required by client style and prospect personas
• Collaborate with the creative director, editors and client service team to ensure creative concepts, tactics and copy are in line with client style, voice and messaging
• Complete execution of all copywriting efforts to ensure delivery of client materials on strategy, on budget and on schedule
• Adhere to Square 2’s standards of creative quality and excellence

To be considered for the copywriter position, all candidates must provide a current resume, professional portfolio and desired rate. Your portfolio must include B2B work and longer-form copy examples (webpage copy, blogs, tip guides, whitepapers, etc.).

Our clients need to get the right advice from us, and our growth strategists need to be able to deliver it - straightforward, bold and direct. That’s what we get paid for.

Specifically, this position is responsible for giving our clients a truly remarkable marketing experience from start to finish. This might mean suggesting a deeper dive with our analytics team, offering an unsolicited recommendation or talking clients through the whys behind their marketing tactics in clear, easily understandable terms. The strategist’s job is to guide clients as their marketing trainer on the implementation of their complete marketing program.

The key to being successful in this position is juggling a variety of tasks to ensure the marketing tactics deliver the expected results. Our clients pay us for our opinion; Square 2 strategists need to be confident and comfortable giving their expert perspectives, even if it makes clients uncomfortable occasionally. Our job then shifts into helping them work through the change, so their company shines and their marketing drives long-term, sustainable growth.

Core Responsibilities

• Create the overall marketing strategy for your clients and oversee the implementation of that marketing program on a day-to-day basis
• Provide well-articulated expertise/guidance on digital marketing, including demand generation, paid media, inbound and ABM
• Develop lead scoring and lead management strategies, and oversee implementation
• Manage multiple clients
• Lead the creation of messaging strategy for clients through team member collaboration
• Guide agile-based planning with clients in 90-day and 30-day cycles based on client business goals/objectives and data from campaigns
• Work with prospective clients to recommend strategy and tactics for new engagements with our firm
• Work with the creative team to ensure your clients’ messaging is delivered in consistently innovative and engaging ways

Accountabilities

• Strategic - develop marketing strategies (knowledge of the digital space a must, knowledge of the traditional space a plus)
• Leadership - be a team player who knows how to coach/mentor, provide guidance to a larger team and be an effective collaborator
• Analytical - feel comfortable living in the data, analyzing the data and using key takeaways to guide strategy on an ongoing basis
• Relationships - skilled at developing client relationships/partnerships, as well as team member relationships

Underpinnings of Success

• At least 8 to 10 years of marketing experience developing strategic marketing plans and tactical marketing programs for a variety of different industries
• Proven track record of developing marketing programs that have contributed to increased revenue, new customer acquisition and customer retention
• At least five years in an account management or client-facing role with an agency, consulting firm or internal agency
• An understanding of digital marketing and experience working with HubSpot, Marketo, Salesforce and other marketing/sales technologies is preferred
• A student of marketing with a passion for continually learning new ways to practice your craft
• Excellent written communication, verbal communication and presentation skills
• Capable of delivering “no-fluff” communication both to team members and clients in a professional/productive manner
• Strong understanding of how to prioritize strategies/tactics to achieve results for clients within budget
• Ability to work in cross-functional teams, meet deadlines and exceed expectations
• Out-of-the-box thinker
• Entrepreneurial spirit
• Open to learning and professional growth
• Comfortable with change
• Undergraduate degree; MBA preferred

After creation of strategies, you will work with a team of RevOps specialists who you will guide in the implementation of these strategies.

The ideal candidate will have experience both strategically and technically in lead nurturing, lead management, lead scoring, CRM integrations, marketing and sales automation, sales pipeline management, lightweight data analysis and reporting.

Qualified applicants should have deep proficiency in HubSpot Marketing Hub and Sales Hub. Salesforce and other CRM platform knowledge is a plus.

This is an excellent opportunity to contribute to the rapid growth of the company while growing a career in automation.

Core Responsibilities

• Interface with clients to create strategies (including technical criteria) for lead nurturing, lead management, lead scoring, CRM and other integrations, marketing and sales automation, sales pipeline management and reporting
• Perform audits of marketing and sales tech stacks and the data in those stacks to create best practice recommendations for clients
• Provide best practices to clients to aid in strengthening marketing and sales processes and performance
• Establish and maintain scalable processes that ensure best practices
• Assist in documentation for clients
• Provide lightweight data cleansing and management
• Lead and assist RevOps implementation team in technical implementation

Accountabilities

• Strategic - develop marketing strategies (knowledge of the digital space a must, knowledge of the traditional space a plus)
• Leadership - be a team player who knows how to coach/mentor, provide guidance to a larger team and be an effective collaborator
• Analytical - feel comfortable living in the data, analyzing the data and using key takeaways to guide strategy on an ongoing basis
• Relationships - skilled at developing client relationships/partnerships, as well as team member relationships

Underpinnings of Success

• At least five years of direct experience in RevOps/MOPS both technically and strategically
• Deep experience in HubSpot Marketing Hub and Sales Hub
• B2B agency experience is a big plus
• Must be comfortable working in a distributed team environment and be able to collaborate well with a team of consultants in a remote environment
• Desire to work on multiple client projects simultaneously
• Organized and able to manage project tasks independently, meeting deadlines and objectives for each
• Great interpersonal, organizational and communication skills