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Mike Lieberman, CEO and Chief Revenue ScientistMon, Mar 19, 2018 3 min read

How to Determine Which Sales Enablement Tools Are Essential

{}Sales enablement is all about using strategic tools, processes, training, technologies, and content to help your sales team make more sales. 

All business owners want to increase their sales while increasing efficiencies and cutting wasted time. The right sales enablement tools can help. 

Each company is different. Thus, not all sales enablement tools on the market will work for every sales team. That being said, listed below are some ways to help you determine which sales enablement tools are essential for your company.

Ease of Use

The first thing that should be taken into account when choosing sales enablement tools is how easy they are to use. Obviously, there will always be a learning curve with any kind of new technology, but it shouldn’t take too long to learn. 

You want to be able to learn the new technology, train others on it, and start implementing it right away in order to improve sales.


The second factor that should be taken into account when determining if a sales enablement tool is essential is whether it will integrate easily with the systems you already have. You don’t want to reinvent the wheel. You want to integrate tools that complement the technology you already have and enhance the efforts you’re already making.

Managing and Creating Content

Content is one of the aspects of inbound sales most companies struggle with. Sales reps can’t find the sales content they’re supposed to use. Therefore, having sale enablement tools that help your reps quickly find and effectively use content is essential.


Sales enablement tools aren’t very useful if they don’t offer analytics. Analytics are key to understanding how your reps are performing and how their sales processes are working. It’s not possible to fix a problem until you know what it is.

Mobile Friendly

Another factor in determining which sales enablement tools are essential to have is discovering whether or not they’re mobile friendly. Your reps are constantly on the go. Therefore, any sales enablement tool you use should be mobile friendly for ease of use. 

Having mobile access gives reps the ability to find and use the information they need whenever and wherever they need it. That ease of use allows for a better and more productive working environment.

Organize Your Company and Team

When a company is disorganized, nothing gets completed on time, everything can feel like a struggle, and morale can decrease. A sales enablement tool becomes essential when it can show you how it’ll keep your company and team organized.

There are many different sales enablement tools out there. The essential tools you need will have the characteristics described above.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.