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Episode 7 – 'What’s Wrong With Revenue?' You Might Not Have The Right Technology To Improve Performance

This show aired LIVE on October 20, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we covered how technology and an entirely new suite of tools make improving revenue easier, more efficient and much more data-driven.

We talked about marketing automation, CRM for the sales team and even customer service software that helps your customers feel better about their experience with your company.

LIVECast-episode-7-GraphicWe went deep into what marketing automation can do, including helping you optimize your website for search, handing email marketing campaigns, triggering lead nurtures, optimizing landing pages and improving your team’s ability to generate leads for sales.

We talked about how technology helps give salespeople a new context for what a prospect is looking for long before they even speak to a rep. We looked at lead scoring and how it helps reps prioritize their follow-up, making them more efficient. We even unlocked how some companies are now generating more revenue with fewer reps due to this new technology.

The bottom line is you can’t fix revenue if you don’t have the right tools, and in this episode, we covered all the tools and what you need to do next to start using them.

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Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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