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    What Prevents Most Companies From Scaling?

    Let’s have an open and honest conversation about hit-or-miss marketing. You know what we are referring to – an earnest attempt to grow your revenue by engaging in a series of disconnected marketing tactics without an overarching strategy. “Let’s try this!” “How about some of this?” And so on…

    Just like EOS helps companies gain traction, RGS helps B2B companies grow revenue. It's the perfect plug-in if you're running on EOS but struggling to generate leads and hit your sales goals.

    What’s the Cure? RGS™, the Revenue Generation System

    How Healthy Is Your Company's Revenue Generation Efforts?

    Grow Your Business With RGS

    What the heck is RGS? It’s a tried-and-true system that fast-growing companies use to organize and prioritize their revenue generation efforts. It’s powered by the same system Square 2 uses for all its clients and supported by an RGS Coach, a fractional CRO (Chief Revenue Officer) who works with your company. RGS has two parts:
    Drawing of a mind
    Before you do anything tactical, you need a killer go-to-market strategy. You have to answer questions like “What’s our Big Story?”, “How are we different from the competition?”, “Who is the perfect client we want to attract?” and “What problems do we solve for them?” That strategy MUST be created before you do any tactical execution, or the results won’t be there.
    Drawing of a person doing a handstand
    Now that you have a great strategy, RGS allows you to apply a framework and meeting rhythm to execute your plan. Weekly revenue team meetings, 30-day sprint planning and quarterly objectives are all baked into the RGS methodology. It aligns perfectly with your overall company annual goal, three-year goal and BHAG (big hairy audacious goal). And it’s all driven by an RGS Coach who is your company’s advisor, facilitator and guide.

    Lift Off With the RGS Starter Pack

    Begin your revenue generation journey using these powerful tools.
    The Ultimate Revenue Metrics Checklist
    Read the Ultimate Revenue Metrics Checklist
    Kade Wilcox
    Schedule a Free Revenue Generation Assessment
    The Complete Guide to B2B Lead Generation
    Get the Complete Guide to B2B Lead Generation

    Watch This Video on RGS

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    of leaders rate their organization as poor or very poor at implementing strategy

    80% (or Better) on 6 Pillars

    If you can’t rate your efforts at least an eight out of 10 in the six critical areas of revenue generation, you have some work to do:


    Install a repeatable, predictable and scalable revenue generation framework and meeting rhythm to ensure you hit your revenue goals month over month.


    Create the Big Story to emotionally connect with the prospects you want to attract and stand out from a crowded marketplace of competitors.


    Identify the marketing tactics required to hit your revenue goals and deploy them in an orchestrated manner across multiple channels (including your website!).


    Take your remarkable story and get it in front of the right prospects with personalized campaigns that leverage multiple tactics to produce leads and sales opportunities.


    Apply HubSpot and supporting technology tools to automate, accelerate and analyze each revenue generation activity.


    Make sure you have the right team (internal and external) to execute on your revenue growth plan.


    • Weekly
    • Monthly
    • Quarterly


    • Personas
    • Story
    • Differentiation


    • Foundation
    • Lead Gen


    • Inbound
    • Outbound
    • Analytics


    • HubSpot
    • Supporting Tools


    • Internal
    • External

    A Tried-and-True System

    When you implement RGS, you’re building a powerful revenue generation system that helps today and into the future so you achieve the vision you created when you started your company.

    Weve helped business leaders quickly and cost-effectively change the way theyve approached growing their companies.

    We can help you, too.

    Realize Your Vision of Success

    Your RGS Coach will quantify your results every 90 days to make sure results are improving every quarter – no more guessing or hoping.
    No company is perfect and ranks 100% in every area. But if we can achieve continuous improvement, we know we’re on our way to realizing our vision of success!
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    of well-formulated strategies fail due to poor execution

    Hear From Companies That Have Used RGS

    Don’t Take Our Word for It – Read Reviews From People Like You

    Everett Katzen
    Springboard Media
    “RGS completely changed the way we approached growing our business. The framework enabled us to get twice as many projects completed in the same time. This directly impacted our growth rate!”

    Looking for Tips, Resources and Advice Around Revenue Generation?

    Want to learn more about how RGS helps companies grow? Join the community and get videos, tools, guidance and special access to events. Just enter your email to join.

    Is RGS Right for My Company?

    RGS is not for every company. This system is for companies that want to learn how to build a powerful marketing machine for today and tomorrow. This system is for companies that want to win and are ready to put in the hard work. Our passion at Square 2 is teaching people how to generate revenue. This system is how we satisfy our mission and help you grow.

    Companies that LOVE RGS typically have these qualities:

    • B2B
    • High ticket average/large engagement size
    • Long sales cycle
    • Complex sales
    • Engaged in some form of company strategy and planning like EOS
    • Using or interested in the marketing automation and CRM platform HubSpot

    But most importantly, successful RGS companies:

    • Recognize that what they've BEEN DOING ISN'T WORKING anymore
    • Are STRATEGIC, not tactical
    • Have the PATIENCE to let RGS gain traction
    • VALUE investing in sales and marketing (both effort and budget) as the key growth driver
    • Are willing to put in THE HARD WORK to install a system like RGS
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    of leaders acknowledge that their firms often struggle to bridge
    the gap between strategy formulation and its day-to-day implementation

    Learn More About RGS Today

    Connect with a revenue growth expert.