The Revenue Generator - The Secrets To Click-To-Close Revenue


Insights From The Field: B2B Demand Generation Agency Shares Secrets

Prioritization, Expected Results And Iteration Hold The Key To B2B Lead Generation

Everyone wants more leads, but not everyone knows exactly how to get more leads, and when it comes to B2B demand generation a wide variety of perspectives exist on how to create that steady stream of leads for your B2B company.

It’s also not often that a B2B demand generation agency publicly shares its secrets. However, we’ve found that sharing helps our prospects and clients better understand our unique perspective on lead generation and, more importantly, revenue generation. If other agencies decide to do what we do, well, imitation is the sincerest form of flattery.



Content Marketing Requires The Hub-And-Spoke Strategy For Results

Content Without A Content Strategy Won’t Drive Leads, Sales Opportunities Or New Customers

I look around and all I see is a hurricane of content. People are posting podcasts, slide decks, whitepapers, e-books, videos, short social posts and graphics that are supposed to be helpful, get me engaged and drive my attention to their offerings. Instead, the opposite is happening — I’m getting immune to the entire experience.

Now I wade through it all, barely stopping at any of it, and the result is more poor marketing execution, underperforming programs and lackluster results. If you want your content marketing to produce results, you have to build it on a foundation of strategy that ties it all together and marries it to your prospects’ buyer journey.



Square 2 Marketing Gives Back To 8 Digital Marketing Agency Owners

Sharing Helps The Entire Community Elevate What We Do And How We Do It

In September 2015, we set out to try a bold experiment that’s never been done before.

We invited 10 digital marketing agency owners to spend the week with us at our headquarters to see everything we do. Agency Week was born, and the response and reaction was unexpected.

Since then, we’ve been fielding regular requests for us to do Agency Week again, and last week we hosted Agency Week 2.0.

Our team here at Square 2 Marketing hosted eight agency owners from around the world in a “behind-the-curtain” view of what we do, how we do it and, most importantly, the why behind what we do.



ABM: How To Know If Account-Based Marketing Is Right For You

ABM Isn’t Right For Everyone, But If It’s Right For You, It Can Pay Off Big

Account based-marketing (ABM) is one of the hottest buzzwords in marketing today. Agencies specialize in it, software is able to help deliver it and tools help with grabbing profiled accounts so you can use ABM. 

You’ll find webinars to help you understand it, conferences to help you start doing it and experts to help you talk about your plans for ABM. But there’s a little-known dirty secret when it comes to account-based marketing — it’s not right for everyone!



How Technology Is Transforming The Sales Process

If you’re serious about improving revenue generation and enabling your sales team, technology is a vital piece of that puzzle.

Today’s technology is capable of completely transforming the sales function in your organization. Read on to discover some of the many ways today’s technology is transforming sales and fueling B2B pipelines.



10 Little-Known Secrets To Cracking The Code On Revenue Generation

The Secret To Scalable, Predictable And Repeatable Revenue Generation

Who says, “We have enough new clients and we’re far over our revenue goals, so let’s take the rest of the week off”? Almost no one. Thats because most companies are working harder and not smarter to hit their revenue goals. Worse yet, most companies take a “we hope this works” approach to revenue, not a scientific approach.

If you want scalable, predictable and repeatable revenue generation, you need to throw out the old playbook and embrace the new playbook, one that focuses on the list of action items below and uses data to create a much more insightful approach to sales as well as top-line revenue generation strategy and growth.



3 Simple Sales Enablement Upgrades You Can Make Today

Sales processes, systems and methodologies have shifted rather dramatically in the last decade. Pushy tactics for “making the sale” put today’s buyers on the defense and typically drive them away. You need a new approach to increasing close rates and shortening sales cycles.



Why You Should Add Demand Generation On Top Of Your Inbound Marketing

Have Aggressive Lead Generation Goals? You Need Demand Gen And Inbound Tactics

Demand generation or inbound marketing? Many people mistakenly believe you need to choose one or the other, either focusing your efforts on demand or going all-in on inbound.



The 6 Most Important Website Upgrades You’re Probably Missing

Getting New Customers From Your Website Means You Need These Features On Your Site

We look at three or four websites a day with prospects who are asking for guidance to help them improve the performance of their marketing. The features outlined in this article are missing 75% of the time, and in the remaining 25% of the time, they’re not implemented effectively.

In addition, we’ve done enough website design projects, website upgrades and website strategy engagements to know that by adding these features, we drive the improvements the client is looking for without having to invest large amounts of money.

That means these features fit our prioritization methodology — what’s going to have the biggest impact for the least amount of effort. This also means you can make similar upgrades to your site without having to redo the entire site.



HubSpot vs. Salesforce vs. Zoho vs. Act: Your CRM Mash-Up

Do You Have The Right CRM For Your Company?

Yes, a lot of companies have their CRM (customer relationship management) software selected, installed and active. If that’s you, this article might be less interesting. If you’re not in love with your CRM, you’ve decided to switch CRM systems or you’ve decided to purchase your first CRM system, then we’re going to help you make the right choice for your company.

Getting started with a CRM can be confusing. A lot of great options exist on the market today, and the secret lies in understanding your requirements. Before you even start looking at sales technology products, features and benefits, you should have a list of must-have features, nice-to-have features and any additional bells and whistles you learn about along the way.