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Conshohocken, PA – Square 2 Marketing, one of HubSpot’s largest and most successful partner agencies, is proud to announce it is merging with Platinum-level HubSpot partner agency SalesHub, located in Toronto, Canada.
You’re Still In The Early-Stage Buyer Journey; What You Do In This Stage Will Make Or Break Deal Flow
A lot of funnel models have the Consideration Stage identified, but do people really know what to do with prospects in this stage or do they simply consider them nurture candidates?
By understanding exactly what prospects are thinking in the Consideration Stage, you can dramatically change what tactics you use to move them along in their buyer journey.
Prospects in the Consideration Stage are still looking at options, and these options might not include your company.
It’s Easy For Prospects To Get Stuck In This Stage; Learn How To Move Them Along And Closer To Close
When we created the Cyclonic Buyer Journey™, it was with this Education Stage in mind. Just think back to the last time you were doing some proactive research on the web. How did that feel?
Article after article, videos, podcasts, opinions, best practices, e-books, infographics, self-proclaimed experts, small companies that look big, big companies that look small — it’s impossible to know what is going to be helpful and what is going to be hurtful.
Who has the answer? Who do you believe? What advice is relevant to your company, your industry and your services? What best practices are going to help you drive up numbers? You are trapped in a cyclone of information and content.
Now That Prospects Are Aware Your Products Or Services Might Represent A Better Way, How Do You Respond?
You did it — you successfully disrupted your prospect’s status quo and they’re aware that you and your company exist. They are aware there might be different ways of doing what they do and that solutions like yours should be at least investigated. Your prospect has moved from Pre-Awareness to Awareness. Now what?
While “now what” is a good place to start, you should be aware that some prospects are already in the Awareness Stage. They’re already looking for companies like yours, so while moving along those who came from Pre-Awareness, we’re also going to talk about getting your company on the radar for those already looking.
If You Know Your Top Prospects Or You Have A List Of Targeted High-Value Prospects, This Is Where Their Buyer Journey Will Begin
For years, people practicing inbound marketing thought they had to wait for prospects to find them. Then they realized that takes time and being more proactive than reactive might produce better results.
Paid advertising, account-based marketing, events, email marketing and social media are some of the tactics that get deployed when you know who you want to do business with.
However, today more people are messing this up than executing it effectively. So in the first of our 10-article series on the Cyclonic Buyer Journey™, we’re going to look at the Pre-Awareness Stage of the buyer journey, and unpack the tactics, analytics and technology required to execute effectively and drive leads, sales opportunities and new customers.
Updated based on original post from January 13, 2017
HubSpot defines demand generation as programs to "help your organization reach new markets, promote new product features, build consumer buzz, generate PR and re-engage existing customers."
The company notes that demand generation "is more than just a branding concept or early buyer journey marketing tactic. Demand generation programs are touch points throughout the conversion optimization and sales cycles."
HubSpot's website goes on to say that "the goal of demand generation is to build and nurture key prospect and customer relationships for the long term. To do this effectively, marketers need to do things like respond to customer questions on Twitter, promote blog posts through Facebook, host webinars and run email marketing campaigns."
Considering starting your own podcast?
Generating Revenue Is Complex, But Break It Down And You Get To Simple Moves
We talk a lot about how complicated revenue generation is and how many elements make up the machine that drives month-over-month revenue generation. But when you simplify it, you get two simple moves:
Make strangers into friends, and then make friends into fans.
While a lot of strategy, tactics, analytics and technology go into turning complete strangers into raving fans for your company, we found six specific moves that help you see results quickly when you lean into then.
Beauty Is In The Eye Of The Beholder, But Agreement Is The Key
You’re looking for an agency to help you with your company’s marketing. Maybe you’re looking for an agency or consultant to help you close some deals. Perhaps you’re looking for a strategic partner to help your company do a better job at consistently hitting your monthly revenue goals.
Regardless of what your goals are or what type of agency you’re looking for, if you want a successful relationship with them, an important conversation needs to be had before you sign anything.
You must agree on what success means and when that success will be delivered. This must be agreed on by you and by your agency. Without this, your engagement is an accident waiting to happen.
Referrals, Reviews, References And Requests: Learn How To Activate Your Customers
The world has shifted. What was up is now down and what was down is now up. Did you notice? If you think sales is the key to revenue growth, you’re wrong. Customers hold the key.
If you think you can just hire more sales reps to drive revenue, you’re wrong. If you think you can scale your revenue effort by adding more butts in seats to make more calls, you’re wrong.
If you want to create the revenue generation machine that allows you to deliver predictable, scalable and repeatable revenue growth, you need to look at your customers first.
