Everything You Need To Craft An SLA For Sales And Marketing This Afternoon
A service-level agreement (SLA) is a contract that establishes a set of deliverables that one party has agreed to provide another.
This agreement can exist between a business and its customers, or between a department that delivers a recurring service to another department within that business, like the sales and marketing departments.
According to a study by CEB, “87% of the terms sales and marketing teams use to describe each other are negative.”
So it makes sense that progressive sales and marketing teams are putting SLAs in place.