Smash The Funnel - The Secrets To Massive Revenue Growth

Regardless Of Size, Companies Have To Stay In Touch With Their Prospects And Customers — Email Is Still The Best Way

Like it or not, we’re all addicted to our email. We check it constantly. We have it in our pockets, in our cars and now on our TVs at home.

Most people make checking, sorting and dealing with email the first thing they do upon waking up or arriving at the office. This makes email marketing one of the most important campaign tactics in the marketer’s toolbox.

On the flip side, reaching people via email has never been more challenging due to the sheer number of emails, the crazy amount of bad emails and the workarounds we’ve created to deal with the massive amount of unwanted email in our inboxes.

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It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried?

The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client.

Whether you should be worried or not is 100% dependent on what you expected, what you discussed with your agency and what they told you to expect.

Today, there is a lot wrong with the way agencies work with clients.

The retainers are wrong, the team models are wrong, the investments are wrong, the communication is wrong and what’s wrong most of the time are the expectations around when results will start impacting the business.

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Sales And Marketing Alignment Influences Content Creation, Too

Carpenters, doctors, architects and almost all other professionals need the right tools to do a good job. People in marketing and sales are no different.

In 2019, you purchased HubSpot and started your own content marketing effort. Maybe you’re even working with an agency on both of those initiatives. Good for you!

But your focus has been primarily on marketing while sales keeps plugging away with the same sales process and approach they’ve been using for the past few years. Not good!

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Kick Off 2020 With Increased Lead Generation Through Landing Page CRO

“This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.”

Landing pages are different than general website pages. For more details on the difference, check out this article, Website Home Page vs. Landing Page: What’s The Difference?

Typically, landing pages have different designs, different objectives, different approaches and different conversion strategies.

If you’re not looking at your landing pages with a different lens than the one you use for your website pages, you’re not fully optimizing your lead generation efforts.

But what makes a good landing page? How do you know if a 20% conversion rate is bad, good or outstanding?

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With So Much Content Marketing Being Used, What Makes For Great Content Marketing?

It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target.

Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the U.S. alone.

So how can you future-proof your business from experiencing a loss? The answer isn’t content marketing, it’s great content marketing.

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Marketing And Sales Tools With AI Should Be Making Your Job Easier, But Are They? You Might Be Using The Wrong Tools

As an article in Selling Power explains, “One of the biggest challenges sales and marketing managers face is keeping up with the avalanche of information their sales and marketing technology tools collect day after day.

“When managers drown in data, their ability to make decisions atrophies and sales slow to a crawl. That’s why hundreds of new technology companies offer AI-powered marketing and sales tools that help managers make smarter decisions faster so they can accelerate sales again.

“The number of applications for machine learning in sales and marketing is growing daily. McKinsey & Company predicts AI will contribute $1.4 trillion to $2.6 trillion of value in marketing and sales.”

Keep reading to see what we’ve been doing with sales and marketing technology.

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You Get What You Pay For, And You Should Be Paying For Results

Your business is fine, but you’d like to grow faster, and the only thing holding you back is the amount of leads and sales opportunities.

You’ve done some marketing and you have a handful of sales reps, but everything you’ve tried never really produced results.

I’ve heard this story 1,000 times.

To help, you’ve done your research and decided that hiring a marketing agency is right for you.

Now that you’ve talked to a handful of agencies, you have to decide which one to work with. The proposals are similar, but the investment levels are all over the place. You think the best idea is to go with the cheapest to save a little bit of money.

STOP! You’re about to make a big mistake.

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These Need To Be Removed From Your Plans To Free Up Budget And Accelerate Lead Generation

Impeachment is on everyone’s list of topics not to talk about during your family holiday celebration, but everyone and their brother is reading about it, writing about it and thinking about it.

From Wikipedia, “Impeachment in the United States is the process by which a legislature ... brings charges against a civil officer of government for crimes alleged to have been committed.”

In the context of impeaching marketing and sales tactics for crimes committed against program performance, here are the tactics that you should remove in 2020.

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FOR IMMEDIATE RELEASE   

MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com) 

Square 2 is number seven among top-reviewed digital agencies on G2.

Conshohocken, PA – Square 2 has been selected as one of G2’s top agencies based on its client satisfaction index for winter 2020. The Services Satisfaction Index represents the democratic voice of real services clients, rather than the subjective opinion of one analyst.

G2 rates services providers from the advertising agencies category algorithmically based on data sourced from provider reviews shared by G2 users and data aggregated from online sources and social networks.

Potential clients seeking services providers can use the Services Satisfaction Index to help them quickly select the best services provider for their business and to find peers with similar experiences.

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Holiday Emails Aren’t Just For Wishing Well Anymore

It’s that time of year again. Our inboxes are full of holiday emails. Consumer companies are flooding the airwaves with tons of offers and messages hoping to grab our attention.

If you’re a B2B marketer, you might be thinking it’s best to wait until the flurry of activity dies down in January and then pick up your email campaigns again.

However, smart marketers are using the holidays to continue their outreach, and they’re doing it in some creative ways. Instead of saying “happy holidays” or “buy now,” they’re using the holidays to tell their story in a more disruptive, emotional and compelling way.

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