Focus On Just A Few Numbers And You Will Make A Bigger Impact
Everyone is talking about marketing metrics, sales metrics, dashboards, analytics, data and the insights that come along with them.
All the hoopla aside, they are critical for getting your revenue generation dialed in and building the scalable, repeatable and predictable revenue generation machine everyone is so desperately searching for.
When it comes to getting started looking at the numbers and the data, our best advice is to start slowly and pick a handful of important metrics. These metrics should be easy to track and, more importantly, give you valuable insights that you can act on to improve overall performance quickly and without breaking the bank.