How To Drive Massive Increases In Sales Opportunities For Your Sales Team
Marketing is going through a massive transformation. Marketing teams and digital marketing agencies are all being asked to deliver much more than fancy creative. Today, they’re being asked to deliver leads, and not just any leads. They must deliver high-quality, sales-qualified leads that quickly move to sales opportunities and potentially new customers.
If this is the new normal, then business leaders, CEOs and even VPs of marketing at companies going through this change in expectations need to adjust their strategy to make sure they produce compelling creative and the sales opportunities expected.
This shift requires an adjustment in thinking and an adjustment in the selection of tactics. It requires a more holistic understanding of the buyer journey and how both marketing and sales delivery impacts the overall business results we’re all looking for under this new set of expectations.