Marketing Not Generating Enough Leads? Your Prospect Experience Is Broken
We hear it every day. Is it your website? Is it your content? Is it your email campaigns, social media or search engine optimization efforts? No. Well, partially no. Yes, those aren’t working, but there is a reason.
Your marketing isn’t generating enough leads because you don’t have a comprehensive revenue generation strategy as the foundation for those tactics mentioned above.
You are partially correct when you say your website isn’t working right, but it’s not because the website is designed improperly or built incorrectly. It’s because the website has the wrong story (or no story). It’s because you content isn’t answering the right question (or any question) for your prospects. And it’s because you have no overarching orchestration to all of your marketing and sales tactics.