Why It Has To Be Everything When You’re Planning Your 2019 Revenue Strategy
Omni-channel marketing has some very specific definitions, but it is most readily defined as “seamlessly integrating an organization’s channels, processes and strategies to gain the ability to engage with consumers anytime, anywhere and on any device.”
As a RedPoint Global blog post explains, an example of technical omni-channel marketing is “if a customer at a physical store received an email with a discount coupon off their next purchase, or someone browsing an item online received an SMS offer when they enter a retailer’s brick-and-mortar store.”
But what if you’re B2B? Does it mean omni-channel is irrelevant? Far from it. In fact, we like to describe omni-channel in slightly different terms to make it more relevant for our B2B clients.