An Influx Of New CRM Solutions And Integrated MarTech Tools Means You Have More Choices
Back in the day (even five or six years ago), if you wanted a top-notch, enterprise-level CRM system that your company could grow into, Salesforce.com was your only option.
Yes, lower-end CRM systems were available. Zoho, Infusionsoft, Insightly and Freshsales CRM are highly affordable but questionable in terms of features, expansion capabilities, integration and the ability to customize to fit your company. Typically, the cheaper the product, the less flexibility you get. More flexibility requires a higher investment.
But today, you have much better options for CRM. Fast-growing mid-size and smaller businesses are able to get great feature sets without having to pay Salesforce.com licensing and implementation costs.
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