Publishing Has To Pick Up For Customers, Prospects, Partners, Friends And Family
You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before.
People are out there looking for information related to your company, products and services. But they’re not all ready to jump on a call and talk to a sales rep.
Today, perhaps more than ever, they’re looking at you from the shadows, cautiously educating themselves about your company and all of your competitors.