If Generating Leads Was Easy, Everyone Would Have All The Leads They Need
We all know that almost no business has all the leads they need or want. I don’t think it’s wrong to assume that very few companies know exactly what they need to do to produce all the leads they need month over month.
This is reinforced for me when I speak to groups.
I start all my sessions by asking the audience to stand. I then allow those to remain standing if they exceeded their company’s revenue goals last year. They get to remain standing if they exceeded their company’s revenue goals in the first quarter of 2019. They can remain standing if they exceeded their revenue goals in the second quarter of 2019, and then I ask the same question about the third quarter of 2019.
By the way, this doesn’t mean these companies are having bad years — it only shows whether they’re proficient at hitting their revenue goals.
When I’m done asking, less than 10% of the audience is standing. This means 90% of the people coming to my talk are struggling to generate leads, and they are challenged to close those leads consistently month over month.
This epidemic intrigues me.
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