Demand Generation And Content Marketing Drive Awareness, Leads And New Customers
According to HubSpot research, businesses with aligned sales and marketing teams achieve 208% more revenue when compared to those with misaligned teams.
Synergy always seems to drive better results than disparate teams working in silos. The same holds true when it comes to content marketing and your demand generation execution. Just like wine and cheese, these two marketing tactics are better together.
However, before we move forward, it might make sense to help people understand the differences between demand gen and content marketing. I’ve seen tons of articles that mistakenly classify content marketing as a strategy when, in fact, it’s a set of tactics. I’ve also seen a lot of posts that classify demand gen as a set of tactics when, in fact, it’s an approach or strategy.