With Power Comes Great Responsibility; Use These Predictions Cautiously To Improve Your Company’s Digital Marketing, Sales And Revenue Execution
Now that the fuzziness associated with New Year’s has cleared, it’s time for us to share our bold predictions for 2018.
Last year, I did an entire series of predictions at the end of the year, only for those to be forgotten once the calendar year turned over. This year, I’m doing fewer but bolder and more “no-fluff” predictions, and we’re giving you them in January so you hopefully remember them longer.
At the highest level, the state of marketing and sales has never been more of a mess. I use the word “mess” purposefully. There are so many opinions and questions when it comes to marketing. Do we use outbound? Do we use inbound? Is direct mail coming back? I heard ABM is the secret. What about Facebook advertising? I know a guy who saw 10x his investment in just 30 days.
On the sales side, there’s just as much chatter. While most of it is around technology, automation, chat, bots and making sales more process oriented, it’s still just as confusing for most people.
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