Smash The Funnel - The Secrets To Massive Revenue Growth

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MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com)

Conshohocken, PA – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has unveiled the 2020 Chief Marketer 200. It is the world’s only editorial listing of best-in-class brand engagement and activation agencies.  

Square 2 was selected as one of the top 18 B2B demand generation agencies in the U.S.

“We’ve worked hard to create an agency our clients, team members and partners love working with,” said Mike Lieberman, CEO and Chief Revenue Scientist at Square 2. “Our Accelerated Engagements, data-driven campaigns, buyer journey methodology and MAXG software all contribute to our clients’ experiences and their high-performing business results.”

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I recently had the pleasure of watching “A Beautiful Day in the Neighborhood,” the movie based on the true story of the friendship between Fred Rogers and journalist Tom Junod.

What struck me the most was Mr. Rogers and the way he thoughtfully navigated the world, specifically his very attentive interactions with the people he met.

He generally seemed thankful for everyone he met and every interaction.

At this time of year, I like to take a beat and be thankful.

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Email Marketing Won’t Work If Your Subject Lines Are Weak

Email marketing is key to connecting with clients and prospects. Email marketing is also important to continuing the conversation with people when they leave your website. In fact, we could look at the entire buyer journey and find a use case for email marketing at almost every stage.

But if you send emails with weak subject lines, you’re wasting your time, money and energy.

Email marketing has only one goal — to get your contact to click on a link and revisit your company. It could be content, your website or your sales team. If you don’t get the recipient to open the email, they’ll never see the link. If they never see the link, you’re sunk.

This makes the subject line the most important part of the email marketing strategy.

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There Is A Potential Customer On Your Website Right Now — And You Don’t Know It

Approximately 96% of visitors that come to your website are not ready to buy — it’s a stat you see frequently when you troll the web. But that doesn’t mean the people visiting your site are unqualified.

What it means is you should have more ways for these people to ask questions, interact with your company and start the process of getting to know, like and trust your brand.

People make purchase decisions emotionally first and then rationalize those decisions. Know, like and trust are emotional words. The better you treat your visitors, the easier you make it for them to get to know you. The result is you’ll generate more leads, create more sales opportunities, shorten your sales cycle and improve your close rate.

Chat checks all of the boxes required to deliver an upgraded website experience.

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Start Using These Today To Get Sales Tomorrow

Everyone knows that people make their purchase decisions over a period of time. B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames.

Regardless, those time frames are windows of opportunity for savvy marketers to take advantage of the prospect’s buyer journey and continue the conversation with them, online and offline.

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. (Demand Gen Report)

The key to continuing the conversation and moving prospects along inside their buyer journey is lead nurturing.  

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We Couldn’t Do What We Do If It Weren’t For What You’ve Done

It’s easy to get wrapped up in the endless quest to help companies generate more leads, more sales opportunities and more new customers. But on Veterans Day, we wanted to take a beat and say thank you to everyone who has made sacrifices for us and our country.

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If Generating Leads Was Easy, Everyone Would Have All The Leads They Need

We all know that almost no business has all the leads they need or want. I don’t think it’s wrong to assume that very few companies know exactly what they need to do to produce all the leads they need month over month.

This is reinforced for me when I speak to groups.

I start all my sessions by asking the audience to stand. I then allow those to remain standing if they exceeded their company’s revenue goals last year. They get to remain standing if they exceeded their company’s revenue goals in the first quarter of 2019. They can remain standing if they exceeded their revenue goals in the second quarter of 2019, and then I ask the same question about the third quarter of 2019.

By the way, this doesn’t mean these companies are having bad years — it only shows whether they’re proficient at hitting their revenue goals.

When I’m done asking, less than 10% of the audience is standing. This means 90% of the people coming to my talk are struggling to generate leads, and they are challenged to close those leads consistently month over month.

This epidemic intrigues me.

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Today, Exceeding Lead Generation And Revenue Goals Feels About As Hard As Winning Six Super Bowls

Let me start by saying that I’m not a Patriots fan. Watching the Eagles beat the Patriots in the Super Bowl was one of the highlights of my fandom.

But I appreciate people who do remarkable things. The NFL is one of the most competitive sports leagues on the planet, and the New England Patriots are consistently one of the best teams in the league.

How do they do it? Generating leads and beating revenue goals is also one of the hardest aspects of business, and it’s getting harder every single day. Perhaps there are some lessons to be learned from the Patriots’ playbook.

Here are some insights into how Bill Belichick and the New England Patriots consistently win year in and year out.

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Heat Map Data Provides Real Action-Oriented Feedback To Help You Drive More Leads 

Using heat maps on your website is like being James Bond on the web.

In practice, you get to spy on your target audience. However, like James Bond, you’re not trying to be evil. You’re just trying to see what your visitors and your potential customers are doing, looking for and valuing.

You want to take a similar approach to search engine optimization and ensure your prospects are finding your website. 

You want to find out which keywords people are using to find businesses like yours and take advantage of that intelligence. Fortunately, using heat mapping analytics helps you streamline your SEO efforts and improve the main source of sales leads for your business — your website.

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Conscious Capitalism Means You Put Your Money Where Your Mouth Is

Last month, Square 2 informed a gun manufacturing client that we could no longer be their agency of record. When we earned the business earlier this year, the decision to participate in the evaluation process was difficult.

“We actually asked our team if anyone had any issues with us working with a company in this type of business,” said Mike Lieberman, CEO and chief revenue scientist at Square 2. “There were a couple of people who stated their preference to not work on the client account, and we were able to accommodate them. Much of the team didn’t seem to have an issue with it, and we proceeded.”

Turns out, we did some excellent work together, and their program flourished. By September, the client had generated almost $400,000 in new revenue as a result of a program that was just a few months old.

So what changed?

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