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    The Revenue Generation Blog

    Insights crafted over 20 years and made free to you for your growth.

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    09/26/2023

    Is Your Sales Thinking Old School? How To Reframe Your Sales Formula

    It’s still shocking to me how many companies still think about sales in the “old way.” Did you know that the traditional sales funnel was created in 1898? I’m not kidding. You can Google it. Better yet, here’s the link. If you’re thinking it’s three...
    09/22/2023

    Is Your Website Generating Leads? If Not, We Have the Fixes

    It’s the top issue facing businesses today and the most common challenge we hear during our sales process with prospects: “Our website looks good, but it doesn’t generate any leads.” People are asking us about this every day. Just so we are clear,...
    09/21/2023

    Everything You Need To Know About AI for Marketing in One Blog Article

    Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses...
    09/19/2023

    Why You Can’t Wait Any Longer To Ramp Up Your Marketing, Lead Generation and Sales Growth

    There is a trend going on in a number of industries. Long-established, successful companies are starting to realize their marketing is not where they need it to be. This realization is being driven by the competition. It’s being driven by changes in...
    09/15/2023

    How To Know if You Need a HubSpot Partner To Help You With HubSpot

    Having just returned from INBOUND 23, HubSpot’s annual lovefest, it was very clear to me that there are a lot of company leaders who don’t know when and if they need help with HubSpot. It was also clear to me that HubSpot’s not great at helping...
    09/14/2023

    Differentiated Marketing: 4 Ways To Stand Out From the Crowd

    How can you reach more people while staying distinctively on brand? It seems evident that the answer lies in being different enough to stand apart. However, the concept of differentiation in marketing can touch several layers of meaning. On one...
    09/12/2023

    10 Little-Known Fixes to Big Challenges Associated With Migrating to HubSpot

    In the rapidly evolving world of digital marketing, businesses are constantly searching for tools and platforms that help them streamline their operations, enhance customer interactions and ultimately drive growth. HubSpot has emerged as a...
    09/07/2023

    What’s a Full-Service Marketing Agency – and Why Do You Need One?

    Are you tired of piecing together different marketing strategies and vendors to achieve your business goals? In an ever-evolving digital landscape, finding the right approach can be overwhelming. The key? Centralize your approach with an agency that...
    09/05/2023

    A No-Risk Road Map to Marketing and Sales Alignment Any Company Can Use

    We’re more halfway through 2023, and the time has come to stop accepting the old setup between marketing and sales where marketing hates sales and sales hates marketing. I’m so over this, and you should be too. If you want to hit your revenue goals,...
    08/31/2023

    10 of the Most Common Mistakes Companies Are Making With Their Marketing

    It’s the dog days of summer and your CEO just rolled into your office complaining about the general lack of leads the company is getting. Ouch! You tried to explain to her how everyone is on vacation. It’s a reasonable explanation, but in a couple...
    08/25/2023

    Why Hit-or-Miss Marketing Is Sucking the Life Out of Your Current Marketing Efforts

    We talk about hit-or-miss marketing frequently, and it resonates with so many people that I can only image what it feels like to be running hit-or-miss marketing activities at your companies. I understand the underlying reasons behind this type of...
    08/24/2023

    My Top 5 Can’t-Miss Sessions if You’re Going to INBOUND 23

    INBOUND 23 is coming up September 5-8. HubSpotters from all over the globe will make the trek to Boston for the annual conference to see what HubSpot is up to and to rub elbows with fellow users and partners. I started coming to INBOUND in 2012 when...
    08/22/2023

    How To Apply AI to Your Inbound Marketing Campaigns To Improve Lead Generation

    Conversations around artificial intelligence (AI) and marketing are heating up. People who do marketing are looking at how AI can help them do their jobs better and more efficiently. AI and marketing look like they’re going to be together for a very...
    08/18/2023

    7.5 Ways a Revenue Generation System Almost Guarantees You Hit Your Sales Goals

    A lot of companies have challenges hitting their sales goals every month. They might be able to do it for a couple of months but then stumble or have one great month followed by one weak month. Sometimes the slow months turn into slow quarters or...
    08/17/2023

    Why ChatSpot Is Better Than ChatGPT for Marketers

    We recently published an article about HubSpot’s ChatSpot and it quickly became one of our most popular blog articles, but ChatSpot is only part of the big artificial intelligence (AI) story these days. Most people know ChatGPT, and a lot of...
    08/15/2023

    How Good Is Your Website at Generating Leads? 9 Questions To Uncover the Truth

    So many company leaders reach out to Square 2 and want to talk about their website. Once we review and audit the site, we usually find that it’s still an online brochure and not the lead-generating machine it should be. After some discussions, we...
    08/11/2023

    3 Keys to a Modern Marketing Strategy That Drives Revenue

    The business world today is more competitive than ever. Some of the most significant changes have taken root in the power dynamic between the customer and the company. Back in the day, the company held all the power, and the salesperson controlled...
    08/08/2023

    5 Upgrades To Make Today if the Quality of Your Inbound Leads Is Low

    Lead quality is a constant issue when doing any kind of marketing. Think about it like fishing with a net. You throw it out and catch some big fish along with a lot of little fish. You then throw back the little fish and enjoy the big fish. If your...
    08/04/2023

    8 Revenue Operations Best Practices To Boost Efficiency and Profits

    I talk with CEOs, marketing leaders, sales professionals and business owners in small to medium-sized businesses every single week. Many of them are asking, “What do we have to do to grow our company?” The answer is multifaceted, but one of the most...
    08/03/2023

    HubSpot’s ChatSpot: What the New Generative AI Tool Means for Business Growth

    If Paul Revere existed in 2023, his famous catch phrase might have involved less “British” and more “generative AI.” While “generative AI is becoming more ubiquitous!” isn’t as catchy as “the British are coming!” it is accurate. As AI grows more...
    08/02/2023

    The Role of Revenue Operations in Businesses With Aggressive Growth Goals

    Over the past few years, revenue operations has become a major role at most fast-growing companies. Unfortunately, this role is still a bit of a mystery to most small to mid-sized businesses. While those companies continue to work through...
    07/27/2023

    Inbound Marketing Decoded: 8 Proven Tips To Skyrocket Lead Generation

    Lead generation is a critical function of marketing. The more high-quality leads your marketing team provides, the better the whole organization functions. Since lead generation is crucial to a high-performing business, it’s frustrating when your...
    07/27/2023

    6 Upgrades To Take Your Sales Process From Ordinary to Extraordinary

    There are a ton of articles written about the sales process – this isn’t one of those articles. I’m not going to be recommending you get the next meeting on the calendar before you wrap up the current meeting nor am I going to be sharing advice on...
    07/25/2023

    No One Is Buying Anything From You Until They Feel Safe

    Most people think they make purchase decisions rationally, but they don’t. According to Harvard Business School professor emeritus Gerald Zaltman, your prospects are making decisions emotionally. In Zaltman's book, "How Customers Think: Essential...
    07/20/2023

    How To Know if Your Marketing Personas Are Complete Enough To Generate Leads

    There was a time when almost none of our new clients had any persona profiles done when we started working with them. Today, most new clients have persona profiles that they believe are complete and ready to go. The challenge with most of the...
    07/18/2023

    A Step-by-Step Framework for Inbound Marketing Lead Generation

    In most industries, business can slow down at least a little in the summer. More people take vacations and there are generally more distractions, which can impact new deal flow and revenue. But if you’re running an inbound marketing program, lead...
    07/14/2023

    Take This 10-Question Quiz To See if You Need a Revenue Generation System

    It takes a lot of work to hit your revenue goals month over month. Most companies never hit their goals every month. In fact, our data shows that just 10% of companies succeed at this. One of the reasons you might be struggling with this part of the...
    07/11/2023

    8 of the Biggest Marketing Challenges and How To Solve Them Fast

    Marketers are facing an increasing list of challenges going into the second half of 2023, and in 2024 those challenges don’t look to get any easier. Increased regulation, new privacy rules, artificial intelligence, and social media and email overuse...
    07/07/2023

    Season 2: Episode 25 – What You Can Learn From Tom Brady, 7-Time Super Bowl Champion

    This show was released on June 29, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. This will be the last show until the fall. We’re taking a hiatus...
    07/06/2023

    9 Things To Check To Ensure Your HubSpot Was Set Up Properly

    During a new client call and a prospect call recently, both company leaders expressed some concern that they weren’t getting full value for their investment in HubSpot. This is a fairly common sentiment when clients talk with us. One of the best...
    07/03/2023

    How AI Is Impacting Inbound Marketing

    Every agency I know is experimenting with artificial intelligence (AI). While still early in its lifecycle, AI is already starting to impact how agencies deliver work to clients. Although Square 2 provides a variety of campaign types to our clients –
    06/30/2023

    Season 2: Episode 24 – Why Know, Like and Trust Are Critical to Revenue Generation

    This show was released on June 22, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...
    06/28/2023

    The Biggest Lie in Business Today: We Don’t Have a Budget for Marketing

    With 20 years of agency management behind me and thousands of conversations with business owners and CEOs, this issue still perplexes me. When we ask business leaders what their budget is for their investment in marketing, nine out of 10 people tell...
    06/23/2023

    Season 2: Episode 23 – How Eliminating the Cookie Is Going To Change Marketing Forever

    This show was released on June 15, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...
    06/20/2023

    6 Effective Strategies To Blend Inbound Marketing With Demand Generation

    A lot has been written about inbound marketing vs. demand generation over the past few years. It almost seems like you have to be in one camp or the other. It makes sense – Square 2 was solely in the inbound marketing camp back in 2016. It’s the...
    06/16/2023

    Season 2: Episode 22 – You Don’t Know How To Pick the Right Type of Campaigns

    This show was released on June 8, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...
    06/13/2023

    Why Community Building Is the New Digital Playbook for Business Growth

    When you look at the most successful B2B marketing campaigns over the past few years as measured by leads generated and revenue growth, there is a very noticeable trend. None of them focused on generating sales-qualified leads. Instead, they focused...
    06/09/2023

    Season 2: Episode 21 – What’s the Difference Between EOS and RGS?

    This show was released on June 1, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...
    06/08/2023

    8 Questions Digital Marketing Agencies Never Want To Hear You Ask Them

    When it comes to selecting a digital marketing agency to help you with your inbound marketing, demand generation or account-based marketing campaigns, you have thousands to choose from. Even more challenging is many of these firms look and sound...
    06/06/2023

    What Is Hit-or-Miss Marketing?

    What we call hit-or-miss marketing is when companies try different marketing tactics hoping that something works. It’s extremely common these days as the challenges associated with getting in front of prospects have increased. Today, privacy and...
    06/02/2023

    Season 2: Episode 20 – You Want To Hire Your First Senior Marketing Person

    This show was released on May 25, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we sat down with...
    06/01/2023

    Eliminating Hit-or-Miss Marketing Should Be Your Top Priority

    When the world gets confusing and complicated people tend to respond in more unpredictable ways. They are more reactive than proactive. They are less thoughtful. They act before they think because there is less data and fewer proven practices to...
    05/31/2023

    HubSpot Product Peeks for May

    One of the great things about the HubSpot team is their willingness to listen to those who work in the platform, pulling through product updates from their digital suggestion box and putting minor tweaks into action that makes life a bit easier for...
    05/30/2023

    Sales Reps, Start Thinking Like LeBron James and Stop Thinking Like an Employee

    I like to start articles like this with some stats. I was looking for view and engagement stats for company LinkedIn pages vs. personal LinkedIn pages, but unfortunately, no such stats were to be found. This leads me to my anecdotal research, of...
    05/26/2023

    Season 2: Episode 19 – The Secrets to Solving Your Biggest Revenue Challenges With IDS (Identify, Discuss and Solve)

    This show was released on May 18, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we’re unpacking a...
    05/23/2023

    What Does A Scorecard For A Combined Marketing And Sales Team Look Like?

    Revenue generation has become very scientific. That means numbers, metrics and quantitative measures on a weekly, monthly and quarterly basis. Decisions need to be data-driven, and data should be helping you uncover insights that inform your action...
    05/19/2023

    Season 2: Episode 18 – An Interview With an EOS Implementer: How RGS and EOS Work Together

    This show was released on May 11, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we sat down with...
    05/18/2023

    EOS Is Quickly Becoming Mandatory for Companies That Want To Grow, but Is It Enough?

    EOS®, the Entrepreneurial Operating System, is quickly becoming the go-to platform for companies that want a system for running the entire organization. As an EOS company, we’ve found the platform invaluable for running meetings, organizing our team...
    05/16/2023

    10 Signals: A Strategy Before Tactics Approach Will Fix Your Digital Marketing Efforts

    I probably sound like a broken record to many of you. I’ve been talking about strategy before tactics for almost 20 years, but it’s still one of the most common issues with companies that come to Square 2 for help. Strategy before tactics means you...
    05/12/2023

    Season 2: Episode 17 – Rethinking Customer Service To Drive More Revenue

    This show was released on May 4, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we took a look at...
    05/11/2023

    How To Evaluate a Digital Marketing Agency in 2023

    To drive demand, leads, sales opportunities and new customers, revenue companies today are doubling down on digital marketing tactics. In fact, many companies are going through a digital transformation to upgrade this part of their business. ...
    05/05/2023

    Season 2: Episode 16 – Brainstorming Late-Stage Sales Opportunities To Close Them Faster

    This show was released on April 27, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we’re going...
    05/04/2023

    How To Select a HubSpot Agency for Your Technical HubSpot Work

    Once HubSpot unlocked the back end of its platform, the entire suite of tools became just a little more complicated. This meant the limits of what you can do in HubSpot were available to anyone with the technical expertise to take advantage of it. ...
    04/28/2023

    Season 2: Episode 15 – Setting Up and Using a Scorecard To Drive Revenue

    This show was released on April 20, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talk about...
    04/21/2023

    Season 2: Episode 14 – Using Bootcamps and Workshops To Accelerate Results

    This show was released on April 13, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we introduce the...
    04/18/2023

    6 Areas To Audit if You Want To Ensure Your HubSpot Instance Is High-Performing

    Since becoming a HubSpot Solutions Partner over 12 years ago, the team at Square 2 has been in hundreds of HubSpot instances. Not only have we onboarded over 350 HubSpot customers on our own, but we’ve evaluated close to 1,000 portals over the years.
    04/14/2023

    Season 2: Episode 13 – How Long Does It Take for a Revenue Generation System To Produce Results?

    This show was released on April 6, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we discuss how...
    04/13/2023

    Finally, a Revenue Generation Plug-In for the EOS Methodology

    Many people have heard of EOS, the Entrepreneurial Operating System, used by over 100,000 companies across the globe. It provides a framework and set of tools to help your company get “unstuck.” EOS helps business leaders by organizing the hundreds...
    04/10/2023

    Press Release: Square 2 Launches RGS™, the Revenue Generation System

    New Service Helps Businesses Achieve Sustainable Revenue Growth PHILADELPHIA – Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue...
    04/07/2023

    Season 2: Episode 12 – What Companies and What Leaders Are Right for a Revenue Generation System

    This show was released on March 30, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we discuss that...
    04/06/2023

    First Quarter Below Expectations? Consider a Revenue Generation System Instead of Hit-Or-Miss Marketing

    As we come out of the first quarter, many companies are going to look back and wonder, “How did we miss our numbers? Everything seemed so good, yet here we are again trying to play catch-up.” It can be very frustrating. Upon reflection, there is...
    04/04/2023

    20 Ways a HubSpot Admin Helps You Generate Leads and Revenue

    Let’s be no fluff here – HubSpot has become much more complicated over the past few years. The HubSpot admin role is no longer a nice to have; for most companies, it’s a need to have. Today, HubSpot’s capabilities are much more like Salesforce than...
    03/30/2023

    The Secrets To Lead Management In HubSpot That Shorten Sales Cycles And Improve Close Rates

    Leads don’t turn into sales opportunities by accident. They need to be actively managed through a series of touches to ensure they’re proactively getting the communication necessary to move through their buyer journey with you. Without a lead...
    03/29/2023

    Season 2: Episode 11 – How A System Helps You Manage Your Budget

    This show was released on March 23, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we tackle a major...
    03/28/2023

    Measure Your Revenue Generation Efforts In A Single Score

    We use scores to measure a lot of important aspects of our lives. A credit score measures how well we pay our bills and how much debt we’ve incurred. A BMI (body mass index) score can show us how healthy our bodies are. NPS (net promoter score)...
    03/23/2023

    Why You Need A Rainmaker To Pair With Your Visionary And Integrator Roles

    For any of you familiar withEOS, the Entreprenurial Operating System, you know it features two roles that every company needs to be successful: the Visionary and the Integrator. In the EOS system, the role ofVisionary is to provide long-term...
    03/22/2023

    Season 2: Episode 10 – How A System Matches Up With Other Operating Systems

    This show was released on March 16th, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked...
    03/21/2023

    8 Secrets To Moving Your Marketing Automation And CRM To HubSpot

    Your marketing and sales efforts are evolving. You’re hiring more people, you’re leaning into creating a more remarkable sales process, and you’ve started making changes to your process to improve your close rate. Finally, your marketing team is...
    03/15/2023

    Season 2: Episode 9 – Why You Might Need A Coach

    This show was released on March 9, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked about ...
    03/14/2023

    5 Ways To Generate More Leads Today From Your Existing Website Visitors

    Want to generate more leads fast? One of the best ways is to turn your existing website visitors into new leads and potential sales opportunities by adding marketing tactics to your current efforts. Many of these tactics can rely on your marketing...
    03/09/2023

    How HubSpot Admins Help Generate More Leads And Close New Customers

    At Square 2, we’ve been working with HubSpot for almost 13 years, and we’ve seen the product change dramatically over that time. Today, HubSpot is a highly configurable set of tools that can do almost anything in the areas of marketing, sales and...
    03/08/2023

    Season 2: Episode 8 – What Resources Are Needed For A Revenue Generation System

    This show was released on March 2, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked about...
    03/07/2023

    You Can Only Love Your Business If Revenue Is Growing – Learn How To Ensure You’re Growing

    In all transparency, I intended to write this in February around Valentine’s Day, when the theme of love had a bit more opportunity to get traction. However, upon reflection, the topic still seems relevant and is one that probably transcends any...
    03/02/2023

    B2B Companies Need An Emotional, Compelling And Engaging Message

    Let me know if this sounds familiar. You’re in your company’s leadership team meeting and you’re all discussing lead generation, sales performance and general company growth. Of course, you’d like it to be better, so you generate more leads, more...
    03/01/2023

    Season 2: Episode 7 – Why Technology Is A Must-Have For Any Revenue Generation System

    This show was released on February 23, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked...
    02/28/2023

    How To Do Lead Scoring For B2B Companies With Complex Sales Processes

    Lead scoring is a tool more and more companies are considering. But what exactly is lead scoring, how does it help you close more new customers and how do B2B companies use lead scoring when the buyer journey is more complex than ever? These are...
    02/24/2023

    How Healthy Is Your Business Around Revenue Generation? Find Out Here

    If you’re reading any business articles, talking to any business people or attending business events, it should be clear to you that month-over-month repeatable, predictable and scalable revenue growth remains a challenge. You might hit your revenue...
    02/23/2023

    6 New Plays For Your Sales Team If You Want To Exceed Quota This Month

    How did you do versus quota in January? How did your sales team do? What about February (we’re halfway through the month)? Are you going to hit it or miss it? Hitting sales goals month over month is one of the toughest challenges facing companies...
    02/22/2023

    Season 2: Episode 6 – What Campaigns Are Required For A Revenue Generation System

    This show was released on February 16, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked...
    02/15/2023

    Season 2: Episode 5 – A Deep Dive Into The Tactics For A Revenue Generation System

    This show was released on February 9, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we look at all...
    02/08/2023

    Season 2: Episode 4 – A Deep Dive Into The Strategy For A Revenue Generation System

    This show was released on February 2, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we unlock the...
    02/01/2023

    Season 2: Episode 3 – A Deep Dive Into The Process Part Of A Revenue Generation System

    This show was released on January 26, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, Eric and I...
    01/25/2023

    Season 2: Episode 2 – The 4 Pillars And 2 Supporting Elements Of A Revenue Generation System

    This show was released on January 19, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we look at the...
    01/24/2023

    Why Your Company’s Story Isn’t Good Enough To Grow Revenue

    Ever wonder why your competition seems like they’re always a little bit ahead of you? What about that company that looks so ordinary operationally yet seems to be killing it with leads? Or how about your friend’s firm, which you know is a mess, but...
    01/18/2023

    Season 2: Episode 1 – Companies Run On Systems But Revenue Doesn’t Have A System

    This show was released on January 12, 2023, and this is the first episode of season 2. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode...
    01/12/2023

    A CEO’s New Year’s Resolutions If You Want To Grow Revenue In 2023

    In January, almost everyone comes back to the office ready and raring to go. This means trying some new things in 2023. In our personal lives, we call these resolutions to do things differently in the new year, such as eat better, work out more or...
    01/11/2023

    Exceed Your Revenue Goals In January And Make 2023 Your Best Year Yet

    With the holidays behind us, it’s back to business, and your first objective is to exceed your goals in January, in the first quarter and for the entire year of 2023. Unfortunately, that is one major challenge with companies today. When we talk with...
    01/09/2023

    The CEO’s Gift Guide For Revenue Generation

    We gave gifts to the digital marketer and the sales professional in your family and at your company, but why not take care of your CEO too? CEOs need just as much attention and support as the marketing and sales pros in your organization. Today,...
    01/05/2023

    HubSpot Product Peeks For January

    We’re starting the new year with a few small but mighty updates that will be coming into play for many of our clients. All three of these HubSpot updates are some of the most highly requested features. We’re increasingly seeing updates geared toward...
    01/04/2023

    EP 60 – A Look Back At 2022 And A Look Forward To 2023

    This show aired LIVE on November 16, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, I take a look...
    12/29/2022

    EP 59 – It Might Be Time To Move Your Website From WordPress To HubSpot

    This show aired LIVE on November 9, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, I had the...
    12/27/2022

    EP 58 – What To Expect When Starting A Revenue Generation Effort

    This show aired LIVE on November 2, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we focused on...
    12/23/2022

    EP 57 – You Need A Budget And Investment Expectations To Drive Revenue

    This show aired LIVE on October 26. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we answer the age-old...
    12/21/2022

    7 Revenue-Generating Gift Ideas For The Sales Leader At Your Company

    Thanks for all the nice words and positive feedback on the blog article 6 Amazing Gift Ideas For The Digital Marketer In Your Company. That got me thinking – why not give some holiday gifts to the sales leaders in your company? There are definitely...
    12/19/2022

    EP 56 – You’ll Need A New Plan To Hit Revenue Goals In 2023

    This show aired LIVE on October 19. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, Square 2 COO Kristin...
    12/15/2022

    6 Amazing Gift Ideas For The Digital Marketer In Your Company

    It’s that time of year – people are rushing around checking their lists and making sure they have gifts for family, friends and even business acquaintances. But does anyone ever think about gifts that might help people professionally to make them...
    12/14/2022

    EP 55 – You Need A System To Drive Consistent Revenue Growth

    This show aired LIVE on October 12. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we uncovered why there...
    12/07/2022

    EP 54 – You’re Not Using Audio And Video Content To Drive Leads

    This show aired LIVE on October 5th. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we go deep on a...
    12/05/2022

    Is Your Marketing Campaign Strategy Correct For 2023?

    It’s not uncommon for people to want to jump right into the tactical execution of campaigns. Get the emails out, get the paid ads launched, get the landing pages spun up and start generating leads. But if you haven’t taken a strategy before tactics...
    11/24/2022

    Why CEOs Focusing On Marketing, Sales And Growth Should Be Thankful

    Square 2 is coming up to its 20th year in business. That’s a lot of conversations and a lot of good work for a lot of solid companies. But one thing is clear – not all CEOs look at revenue through the same lens. Some are comfortable with its...
    11/17/2022

    How To Align Marketing, Sales And Service In 10 Days

    We’re getting close to the new year and a lot of companies are planning for 2023. One element that must be part of your 2023 plan is tightly aligning your sales and marketing teams. It’s no longer effective to have separate sales and marketing...
    11/16/2022

    Episode 53 – What’s Wrong With Revenue? You Have The Wrong Strategy For Events And Conferences

    This show aired LIVE on October 2. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked extensively...
    11/14/2022

    Tough Economic Times Signal A Return To Inbound Marketing Tactics

    I’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story...
    11/01/2022

    What Is A Revenue Generation System?

    Businesses run on systems. You have a system for paying the bills. You have a system for hiring. You have a system for firing. You have a system for manufacturing your products or delivering your services. Most of the best-run businesses have a...
    10/27/2022

    Lack Of Results? You’re Missing Something From Your Digital Marketing Efforts

    The answer is a complicated one simply because the challenge of generating leads, new sales opportunities and new customers is also complex — especially today. Generally, a handful of signals indicate something’s not working right, and that often...
    10/26/2022

    Episode 52 – What’s Wrong With Revenue? Your Sales Process Needs To Create A More Remarkable Experience

    This show aired LIVE on September 28. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? my guest host,...
    10/24/2022

    It’s Not One Thing, It’s Everything – A Massive Checklist Of 25 Things You Need To Do Simultaneously To Generate Revenue

    When it comes to hitting your month-over-month revenue goals, you have to do a lot of things well and do all of them simultaneously. It’s like juggling a bowling ball and a chainsaw while you eat an entire pizza and drink a 64 oz. soda. It’s not...
    10/19/2022

    Episode 51 – What’s Wrong With Revenue? How Content Marketing Has Changed And How To Think About Content In 2023

    This show aired LIVE on September 21. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? my guest host,...
    10/13/2022

    HubSpot Product Peeks For October

    While INBOUND 22 is in the rear-view window, there’s plenty to look ahead to with new HubSpot features and improvements. Subscribing to our monthly product peeks is an easy way to stay informed of the most recent updates. This month, we have some...
    10/03/2022

    9 Sales Upgrades To Produce New Customer Revenue In Days, Not Months

    Everyone asks us these questions: What can I do today to generate more revenue tomorrow? How quickly will the recommendations you’re suggesting start helping us close more new customers? Fast, faster, fastest! That’s what everyone wants. ...
    09/28/2022

    Episode 50: What’s Wrong With Revenue? A Recap Of INBOUND 22

    This show aired LIVE on September 14, and my guest on the show was Nathan Singer, Channel Account Manager at HubSpot. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming...
    09/27/2022

    What’s The Difference Between First-Party Data And Third-Party Data?

    You’ve probably started to hear more about first-party data and third-party data. At INBOUND 22, it was a major topic of conversation. This is primarily because of privacy issues and increased regulation associated with how marketers get access to...
    09/22/2022

    How Many Touches Does It Take To Close A New B2B Customer?

    Does anyone know the answer to this question? I did a little looking around. Sales Hacker tried to tackle this topic but didn’t publish an actual answer. HubSpot looks like they think it’s around eight. This article from Selling Energy says seven to...
    09/21/2022

    Episode 49: What’s Wrong With Revenue? The INBOUND 22 Edition

    This show aired LIVE on September 7, LIVE on the floor of INBOUND 22. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong...
    09/16/2022

    Key Takeaways From HubSpot’s INBOUND 22 Conference

    After attending the last two years virtually, a group from Square 2 was thrilled to travel to Boston for this year’s INBOUND event. We got to meet other agency partners, software providers and HubSpotters as we absorbed the sessions. But now that...
    09/07/2022

    Episode 46: What’s Wrong With Revenue? Your Content Strategy Isn’t Connected To Your Prospects’ Buyer Journeys

    This show aired LIVE on August 10. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about how...
    09/06/2022

    HubSpot CMS Vs. WordPress CMS – Which One Is Right For You?

    We work with many companies that are considering moving their website from WordPress to HubSpot, and we get asked weekly: What’s the difference between HubSpot and WordPress? The answers are important. In this blog article, we break down all the...
    09/01/2022

    HubSpot Product Peeks For September

    We’re increasingly seeing updates geared toward the operations-minded folks running HubSpot accounts. Make sure your HubSpot admin, marketing operations, RevOps and sales operations teams are staying up to date on the latest updates by subscribing...
    08/25/2022

    What Inbound Marketing Looks Like Today And How To Deploy It In 2022

    With the INBOUND 22 conference kicking off the first week of September in Boston, it makes sense to investigate the current state of inbound marketing and how it’s being deployed in 2022. The concept of inbound marketing wasn’t born until 2005 when...
    08/24/2022

    Episode 45 – What’s Wrong With Revenue? You Don’t Have A Marketing Operations Function

    This show aired LIVE on July 27. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about...
    08/22/2022

    7.5 New Hacks To Keep Your Lead Nurturing Campaigns Producing Results

    Today, marketing execution is hypercomplex. It has multiple moving parts with multiple tactics running simultaneously, and it’s supported by technology that needs constant care and feeding. Finally, as your marketing strategy adjusts, so does...
    08/18/2022

    HubSpot Product Peeks For August

    HubSpot’s INBOUND conference is just a month away, so we’re gearing up for a slew of product news and features sure to be on the horizon. For now, we have some exciting updates that have been rolling out over the last month that we think most...
    08/17/2022

    Episode 44 – What’s Wrong With Revenue? You Can’t Uncover The Key Insights Buried In Your Data

    This show aired LIVE on July 20. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about how...
    08/15/2022

    Dynamic Pages Powered By CRM Objects

    For businesses that have a constantly updating page of products or services, keeping your website up to date can be almost impossible. Consider one of our manufacturing clients. When someone makes a large purchase, the product needs to be removed...
    08/10/2022

    Episode 43 – What’s Wrong With Revenue? You Don’t Have The Right Campaign Methodology

    This show aired LIVE on July 13. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about a...
    08/03/2022

    Episode 42 – What’s Wrong With Revenue? You’re Missing The Foundational Elements For Growth

    This show aired LIVE on July 6. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we explored how often...
    07/27/2022

    Episode 41 – What’s Wrong With Revenue? You’re Not Looking At Technology As A Growth Multiplier

    This show aired LIVE on June 29. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about a...
    07/26/2022

    The 10 Best Sales Questions To Increase Your Close Rate

    I’ve been on more than 10,000 sales meetings over the past 20 years. I typically get involved when the prospect is well qualified and we’re putting together and presenting program recommendations. But even at the end of the process, opportunities...
    07/21/2022

    How To Use Inbound Marketing, Demand Generation And ABM In 2022

    These are three of the most overused phrases in marketing today. Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. Demand generation followed as companies felt like inbound marketing took too long to produce...
    07/20/2022

    Episode 40 – What’s Wrong With Revenue? Your (New) Website Needs An Upgrade

    This show aired LIVE on June 22. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about a...
    07/13/2022

    Episode 39 – What’s Wrong With Revenue? You Never Prioritized Your Database As An Important Corporate Asset

    This show aired LIVE on June 15. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we went deep on an...
    07/11/2022

    Why A Digital Marketing Agency Makes More Sense During A Recession

    A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business. Having been through this back in 2008, digital...
    07/07/2022

    HubSpot Product Peeks For July – Sales Pro Levels Up

    This month’s HubSpot updates focus on an improved Sales Hub experience. As companies get more sophisticated, even smaller businesses are taking advantage of sales and service technology that used to only be available to large enterprise...
    07/06/2022

    Episode 38 – What’s Wrong With Revenue? You Haven’t Created The Right Experience For Your Prospects

    This show aired LIVE on June 8. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked why the...
    06/30/2022

    Inbound Marketing Vs. Demand Generation: Is There A Difference?

    As marketers, we’re often asked if inbound marketing and demand generation are the same. Our answer? Not exactly. While both inbound marketing and demand generation help drive visitors, leads and revenue for your business, the two concepts aren’t...
    06/29/2022

    Episode 37 – What’s Wrong With Revenue? You Don’t Have The Right Set Of Outside Experts

    This show aired LIVE on June 1. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we covered a rarely...
    06/27/2022

    Demand Generation Campaigns Underperforming? 10 Upgrades To Make Today!

    Unlike inbound marketing, which supports using gated content to turn a visitor into a lead and then nurturing them until they engage, demand generation is about getting your name out there, building a brand and, when someone is ready to buy, they...
    06/23/2022

    Episode 36 – What’s Wrong With Revenue? Your Marketing And Sales Materials Are All About You

    This show aired LIVE on May 25. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we highlight how most...
    06/22/2022

    Make It More Than Summer Love With A Remarkable Connection

    How do you stand out as remarkable? What makes you different from your competitors? Most of us could spend time getting to know any person (or company) for a short time as we weigh our options. It’s that “summer love” phenomenon. You’re not...
    06/20/2022

    If Your SEO Has Been Up And Down, You’re Not Alone

    It’s not just you. Many sites have been on an SEO roller coaster over the last several months thanks to a number of key algorithm updates that have rolled out in succession. Even sites that have historically enjoyed strong SEO and desirable rankings...
    06/16/2022

    How Long Does It Take To Produce Leads For A B2B Company?

    If you’re at a B2B company and you don’t have enough leads to grow your business, this is the most important question facing your organization right now. Even if you know what to do or who to hire, how long is it going to take? Unfortunately, it’s...
    06/13/2022

    5 Reasons To Integrate Video Into Your Website Strategy

    If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “How Video Will Take Over The World,” a minute of video is worth 1.8 million words. So it’s no surprise that 86% of businesses use...
    06/09/2022

    Be A Maverick Storyteller: 3 Ways To Engage And Connect On Your Website

    Did you head to the movies to see “Top Gun: Maverick” recently? Yep, you and millions of others. The movie’s opening weekend in North America saw the highest Memorial Day weekend gross ever at an estimated $156 million. Since the pandemic began,...
    06/08/2022

    Episode 35 – What’s Wrong With Revenue? Your Approach To Revenue Generation Is Not Agile

    This show aired LIVE on May 18. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about the...
    06/06/2022

    The Website Upgrades That Always Drive Leads, Rankings And New Sales

    Every business has a website. Every website has a variety of different pages. To you, all the pages might seem similar, but websites should have very specific pages for very specific objectives. How you manage, optimize and deploy those pages will...
    06/03/2022

    Episode 34 – What’s Wrong With Revenue? You’re Not Designing Your Campaigns Properly

    This show aired LIVE on May 11. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we dove deep into...
    06/02/2022

    HubSpot Product Update Blog – June

    HubSpot just finished another month that included a massive amount of product updates. We take the time to sort through all the updates and highlight those that are relevant to the most people. As one of HubSpot’s largest and most experienced...
    05/25/2022

    Episode 33 – What’s Wrong With Revenue? Your Sales Reps Aren’t Guiding Your Prospects

    This show aired LIVE on May 4. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we went back to sales...
    05/24/2022

    8 Ways A YouTube Channel Helps Digital Marketing Drive Leads

    Over 75% of Americans ages 15 and up are on YouTube. They are part of the 2 billion active users who make YouTube the second most popular website in the world behind Google. This fact alone makes it imperative that your business is on YouTube and...
    05/18/2022

    Episode 32 – What’s Wrong With Revenue? Your Website’s Technical SEO Is Hurting Your Lead Gen Efforts

    This show aired LIVE on April 27. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we went technical,...
    05/17/2022

    Why Your Company Needs Revenue Operations In 2022

    If you’re like most business leaders, you struggle to hit your revenue goals month in and month out. This is a real challenge for most companies. Our research shows that only about 25% of all companies report consistently meeting or exceeding their...
    05/11/2022

    Episode 31 – What’s Wrong With Revenue? You’re Making Small Changes When You Should Blow It Up

    This show aired LIVE on April 20. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked in great...
    05/10/2022

    Rethink The Way You Publish Content On Your Website – Introducing Square 2+

    Your resource section on your website is toast – it’s done. It never worked well anyway. Today, progressive companies are looking at Netflix, Hulu and Amazon streaming services as the model for creating content hubs that drive people to come back to...
    05/05/2022

    HubSpot Product Peeks For May – Inbound Calling And Payments Get New Features

    HubSpot is making significant progress in releasing new features for all its hubs. That’s good news for users and customers, but it also presents a challenge in being able to keep up with all the new features and feature upgrades. No worries,...
    05/03/2022

    The Ultimate Guide To Best Practices Around HubSpot Portal Management

    Does any of this sound familiar? You inherited the company’s HubSpot portals and they’re a mess, or your company recently purchased HubSpot, and you’re concerned it’s quickly becoming a mess. It’s a very common scenario. We regularly get requests...
    04/25/2022

    Episode 30 – What’s Wrong With Revenue? You Don’t Have The Right People In The Right Roles

    This show aired LIVE on April 13. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked...
    04/19/2022

    6 Ways To Ensure You Get Leads For Your Startup In Weeks, Not Months

    It’s the age-old question marketing pros are asked every single day: How long is this going to take? Business leaders want to know how long it will take for the campaigns and/or their new website to start generating leads. This is especially...
    04/13/2022

    Episode 29 – What’s Wrong With Revenue? Demand Generation Vs. Inbound Marketing

    This show aired LIVE on April 6. To watch the show on demand, visit the show page here, and to see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we did a deep...
    04/12/2022

    Fractional CMOs And Digital Agencies: How To Get Them To Work Together

    The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. Median tenure fell to 25.5 months, the lowest on record. A somewhat surprising trend is that CEO tenure at the...
    04/07/2022

    HubSpot Product Peeks For April – Service Hub Gets An Upgrade

    In March, HubSpot relaunched their Service Hub product with new features and more flexibility and to better align with their other product offerings. We’re diving into what changed and how to make the most out of all the new features. Every month,...
    04/06/2022

    Episode 28 – What’s Wrong With Revenue? You’re Not Setting Goals Correctly

    This show aired LIVE on March 30. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we focused on a more...
    04/05/2022

    The Manifest Names Square 2 A Top Digital Strategy Company For 2022

    PRESS RELEASE – April 5, 2022 Success is only possible with the right kind of plan in place – one that leverages data, innovation and communication. Data gives us the best idea of where we stand, innovation helps us get to where we want to go and...
    03/31/2022

    11 Places Videos In Your Marketing, Sales And Service Experience Produce Results

    There has been a lot of talk lately around the power of video and how easy it’s become to create, edit and deploy video across the prospect and customer experience with your company. In addition, the research makes it apparent that people respond to...
    03/30/2022

    Episode 27 – What’s Wrong With Revenue? You Don’t Have The Right Mix Of Marketing Tactics

    This show aired LIVE on March 23. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we did a deep dive...
    03/28/2022

    The Top 10 B2B Sales Improvement Tactics For Revenue Generation

    We get asked to help out with marketing tactics frequently, and the improvements we’re asked to help out with are almost always because the company needs help hitting their revenue goals. However, if revenue is your challenge, starting with the...
    03/24/2022

    24 New Video Marketing Ideas For B2B Companies

    When people ask me, "What’s the best way to get my story out?" or "What is the hottest new marketing tool today?", my answer is always the same: video, video and more video. Especially for B2B companies looking to generate leads or build demand for...
    03/23/2022

    Episode 26 - What’s Wrong With Revenue? Your Tech Stack Is A Mess

    This show aired LIVE on March 16, 2022. To watch the show OnDemand, visit the show page here, and to see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked...
    03/22/2022

    10 Signals Your HubSpot Portals Might Be Messed Up

    You just came out of a meeting with your CMO and CEO. The marketing results for the company are consistently mediocre. You’ve managed to generate a certain amount of leads but you just can’t seem to improve the numbers. Is it you? Is it your...
    03/17/2022

    Your Company’s Story Is Everything And Yours Gets A Failing Grade

    So many companies think lead generation and revenue growth is about marketing or sales execution. In other words, the ads, the website, the emails, the social posts, the content and the sales reps are why companies explode with growth. Surprisingly,...
    03/16/2022

    Episode 25 – What’s Wrong With Revenue? Your Brand’s Story Is Too Bland

    This show aired LIVE on March 9, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked in...
    03/10/2022

    How To Rescue Your HubSpot Portal In Days, Not Weeks Or Months

    Lately, we’ve been talking to a lot of people with HubSpot who seem to have let it get a little out of control. You might be in a similar situation. Perhaps you’ve had multiple people working on your portals and things are a bit unorganized. Maybe...
    03/09/2022

    Episode 24 – What’s Wrong With Revenue? You’re Not Creating Advocates For Your Business

    This show aired LIVE on March 2. To watch the show on-demand, visit the show page here. Tee all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked all the...
    03/08/2022

    Short On Leads? Today’s Top 7 Marketing Tactics For Lead Generation

    As we wrap up the first quarter of the year, some of you might be looking at your lead generation results and wondering, "What happened? Why didn’t we generate more leads?" The answer is probably unique to your industry, company, team, tactics,...
    03/04/2022

    HubSpot Product Peeks For March – SEO, Attribution, Triggers And Surveys

    Get the latest and greatest news on the changes, fixes and upgrades to the HubSpot product suite. Every month, HubSpot releases new features and updates to make the platform better than before. It can be hard to stay on top of all of the changes, so...
    03/02/2022

    Episode 23 – What’s Wrong With Revenue? You’re Not Creating Content At Scale

    This show aired LIVE on February 23. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked all...
    03/01/2022

    How To Find Help When You Need HubSpot Technical Support

    HubSpot has become exponentially more complex over the past few years. This is good and not so good. It’s good in that there is almost nothing you can’t do in HubSpot these days. Marketing, sales and customer service can be handled for almost any...
    02/24/2022

    How Video Dramatically Improves These 6 Popular Marketing Tactics

    Are you still hesitating to use video in your content marketing and general marketing execution? What’s holding you back? The cost? It’s dropped dramatically. The production aspect of it? That’s also become less expensive and much easier to deliver....
    02/23/2022

    Episode 22 – What’s Wrong With Revenue? You Don’t Have Anyone In A Revenue Operations Role

    This show aired LIVE on February 16. To watch the show on demand, visit the show page here, and to see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked...
    02/17/2022

    8 Questions To Ask Your HubSpot Marketing Agency Before You Hire Them: 2022 Version

    More and more companies are using HubSpot. More and more companies are leveraging marketing to drive revenue. More and more companies realize that transforming their digital footprint is critical to growing their business. But just as many companies...
    02/16/2022

    Episode 21 – What’s Wrong With Revenue? Companies Still Consider Marketing And Sales Two Separate Departments

    This show aired LIVE on February 9, 2022. To watch the show on demand, visit the show on its new page, Square 2+. In this episode of What’s Wrong With Revenue? we hosted our first guest, Joel Capperella, the VP of Revenue Marketing at software...
    02/15/2022

    Demand Generation For Startups Should Be Laser Focused On This Framework If You Expect Results

    Startup companies and early-stage companies always find themselves in precarious situations when it comes to marketing. They want to grow fast – hockey stick fast – but don’t have the contact database or lead flow to support this dramatic...
    02/11/2022

    Content Marketing For 2022 – Kill Your Resources Section And Relaunch A Streaming Service

    The resources section of your website sucks. It’s not you; it’s all resources sections. It’s that collection of pages on your website where content and visitors go to die. You think it’s the right move to build these resources, but when visitors hit...
    02/09/2022

    CEOs At Startups Need These 7 Critical Capabilities In Their Digital Marketing Agency

    Startups are tricky. Expectations are high, the work is endless and passion is a requirement. But even if you’re a CEO of a startup and you have all that, it won’t be enough if you can’t execute on sales and marketing. One of the most important...
    02/07/2022

    9 Sales Improvements Clients See From The HubSpot CRM In The First 30 Days

    Over the years, we’ve seen a wide variety of clients move from one CRM or another to the HubSpot CRM. In that time, we’ve documented what improvements our clients have realized and how long it took them to realize those gains. It’s not surprising to...
    02/03/2022

    HubSpot Product Peeks for February – Workflow And Form Updates

    Read about the latest updates to HubSpot’s product ecosystem. This month, the HubSpot updates we have to share are powerful additions to the toolkit, especially for operations-minded folks. Every month, HubSpot releases new features and updates to...
    02/02/2022

    Episode 20 – What’s Wrong With Revenue? How To Go From 10% To An 80% Close Rate

    This show aired LIVE on January 26, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked extensively about how to improve your sales team’s close rate. When it comes to revenue growth, the best place...
    01/31/2022

    SEO Rankings Down? Consider These SEO Upgrades For Organic Search

    One of the keys to driving leads, sales opportunities and new customer growth is having a regular and increasing number of visitors coming to your website from organic searches. Specifically, this means Google. This introduces one of the more...
    01/27/2022

    8 Ways HubSpot Transforms Your Sales From Zero To Hero

    We recently talked about how HubSpot can turbocharge your marketing. Today, we’re narrowing down into sales and covering how HubSpot dramatically improves sales performance, too. Similar to marketing, success resides in how remarkable your sales...
    01/26/2022

    Episode 19 – What’s Wrong With Revenue? How To Go From 10 Leads To 100 Leads A Month

    This show aired LIVE on January 19, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we unpacked the big question: How do you get more leads? Specifically, how do you make a 10x improvement in lead...
    01/25/2022

    The Top 9 Can’t-Miss Marketing And Revenue Growth Podcasts For 2022

    According to Edison Research, about 80 million people in the United States are weekly podcast listeners, a 17% increase from 2020. If you’re thinking podcasts are for other people or other industries, or if you believe your prospects aren’t...
    01/20/2022

    8 Ways HubSpot Transforms Your Marketing From Drab To Fab

    You bought HubSpot and your lead flow hasn’t improved. You’ve tried to improve your marketing, but nothing seems to be working. You’ve done some emails, you’ve written some blogs, you’ve worked on your website and you’ve done all the HubSpot...
    01/19/2022

    Episode 18 – What’s Wrong With Revenue? How To Improve Your Conversion Rate From .5% To 5%

    This show aired LIVE on January 12, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? with special guest Bob McCarthy, content director at Square 2, we talk about conversion improvements, optimization and...
    01/17/2022

    How Private Equity Leverages A Growth Agency To Drive Results At Portfolio Companies

    Private equity (PE) and venture capital (VC) firms have a unique set of challenges. Their interests lie in multiple companies instead of just one. While most CEOs and business leaders are focused on the success of their single entity, these people...
    01/13/2022

    8 Ways Marketing At Startups Should Be Different Than At Established Companies

    Startups or early-stage businesses need a different approach to revenue generation than their more established brother or sister companies. Startup CONSTRUCTO came to us a few months ago with a great idea, a handful of customers and the hopes of...
    01/12/2022

    Episode 17 – What’s Wrong With Revenue? Your Company Is Ordinary

    This show aired LIVE on January 5, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we shared three stories of real companies that worked hard to be remarkable and the business outcomes that resulted from...
    01/10/2022

    The 4 Revenue Generation Tactics You Can Do Today To Hit January Goals

    We’re a week into the new year, and you might be thinking there’s nothing you can do this month to help you hit your revenue goals in January. That would be incorrect. In fact, you can execute four tactics right now to help ensure you hit your...
    01/06/2022

    HubSpot Product Peeks – Workflow Updates, App Upgrades And More

    Learn about the latest and greatest updates to HubSpot’s products across their entire platform. Every month, HubSpot releases new features and updates to make their products better than before. It can be hard to stay on top of all the changes, so...
    01/05/2022

    Episode 16 – What’s Wrong With Revenue? You’re Not Using Video In Your Marketing, Sales And Customer Service Execution

    This show aired LIVE on December 22, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked about how video is quickly becoming the content medium of choice for prospects and customers. Studies show...
    01/04/2022

    The CEO’s Top Resolutions Around Revenue And Growth In 2022

    In January, almost everyone comes back to the office ready and raring to go. But without a solid plan that includes a different set of tactics, before you know it, you’ll have missed January’s numbers and be in a hole for 2022. Most CEOs try to...
    12/30/2021

    What Is Lead Scoring And How Can It Accelerate Sales?

    If I asked 10 people what lead scoring is, I’d probably get 10 different definitions. I’d define it as applying a numeric measure of how likely a prospect is to buy from you based on their past behaviors. Some people think this is for marketing,...
    12/29/2021

    Episode 15 – What’s Wrong With Revenue? 'You’re Not Harnessing The Power Of Your CRM'

    This show aired LIVE on December 15, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we went deep on how the CRM helps your company better orchestrate sales execution, which inevitably helps the sales...
    12/28/2021

    The 2022 Playbook For Doing More Revenue With Fewer Sales Reps

    I’ve spoken with so many company leaders who view a potential investment in marketing the same as a potential investment in hiring more reps. They view the growth potential as equal – hire more reps to grow, or invest in marketing to grow. In...
    12/23/2021

    15 Ways To Know If Your HubSpot Instance Needs Fixing

    After working with hundreds of companies to get them set up, trained and using HubSpot to drive revenue, I think we’ve seen it all when it comes to HubSpot. It doesn’t take much to find your HubSpot portals cluttered, confusing, filled with outdated...
    12/22/2021

    Episode 14 – What’s Wrong With Revenue? 'Your Sales Process Is Inadequate For Growth'

    This show aired LIVE on December 8, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we went deep on the sales process and how important it is to drive revenue. In fact, I think it’s the most important...
    12/21/2021

    How To Properly Set Your 2022 Marketing Budget In Just 30 Minutes

    It’s that time of year again – no, not company parties, visits to grandma’s house or holiday movies. It’s budget-setting time, the time of year when someone asks, "How much money are you going to need next year?" Unfortunately, not enough company...
    12/16/2021

    16 New Sales Process Improvements And Upgrades To Impact New Customer Sales In January

    This is a great time of year to take stock in so many of the processes you’re using across your company – especially the sales process. It’s probably one of the most important processes you’re executing, and there’s a high likelihood that it could...
    12/15/2021

    Episode 13 – What’s Wrong With Revenue? 'There’s No Easy Way To Sort Through All The Data To Uncover Insights To Inform Your Action Plans'

    This show aired LIVE on December 1, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked about how marketers are inundated with data and making heads or tails out of all the data available is a real...
    12/13/2021

    My HubSpot Software Is A Mess And I Don’t Know How To Clean It Up

    We hear this from CEOs and marketing leaders more and more today. They purchased HubSpot a few years ago, they’ve been using it on their own and now they realize their installation is a hot mess. They have bad data, old lists, disconnected...
    12/09/2021

    Want Leads Today? Upgrade Your Website Chat And Watch Leads Roll In

    Looking to make one last push for leads through the end of the year? Looking for a short-term tactic that won’t take long to get running and one that has the potential to produce leads in days, not weeks? Look no further than website chat. Today,...
    12/08/2021

    Episode 12 – What’s Wrong With Revenue? 'You’re Doing Hit-Or-Miss Marketing'

    This show aired LIVE on November 24, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we covered one of the most timely issues impacting revenue today – hit-or-miss marketing. It’s an epidemic across...
    12/07/2021

    7 Ways To Scale Your Demand Generation Content Marketing Activities In 2022

    One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort. The more you publish, the more leads you generate. The more leads you generate, the more sales opportunities, new customers and, of...
    12/06/2021

    The CEO’s Secret Playbook For Revenue Generation – Transforming Customer Service

    If you’re struggling to drive month-over-month revenue growth for your company, it might be because your customer service is from the year 2000. Today, taking care of customers requires some new and more innovative digital techniques. In 2021 and...
    12/02/2021

    HubSpot Product Peeks – Operations Hub, Email Templates, Collaboration And The CMS Get Upgrades

    The HubSpot product suite is quickly expanding, and this means it’s getting harder to keep up to date on the changes to all their products for marketing, sales, service, operations and your website. Every week they have new updates, upgrades and...
    12/01/2021

    Episode 11 – What’s Wrong With Revenue? 'You Don’t Know How To Prioritize What To Work On First'

    This show aired LIVE on November 17, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked with special guest Kristin Stricker, COO and Director of Client Services at Square 2, about how to prioritize...
    11/26/2021

    Digital Marketing Is Like A Thanksgiving Menu: Here’s What You Should Be Serving

    I often think about generating revenue as if it’s a recipe or, maybe more appropriate, a dinner party with multiple dishes. So, at this time of year, the Thanksgiving meal is the perfect metaphor for your efforts at creating the perfect balance of...
    11/24/2021

    Episode 10 – What’s Wrong With Revenue? 'You Don’t Generate Revenue From Your Current Customers In An Effective Way'

    This show aired LIVE on November 10, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we discussed how companies often focus on generating revenue from new customers when there are tremendous revenue...
    11/23/2021

    9 Ways To Eliminate Hit-Or-Miss Marketing In 2022

    After hearing company after company describe their marketing activities as random, disjointed and lacking clear direction, we coined the phrase hit-or-miss marketing. We’ve heard people describing their marketing activities this way more and more...
    11/18/2021

    The 2021 HubSpot Updates We’re Most Thankful For

    Work Smarter With These Marketing Hub, Sales Hub, Service Hub And CMS Hub Features For those of us who spend most of our time writing emails, building web pages and designing workflows in HubSpot, there are a lot of features that help us to work...
    11/17/2021

    Episode 9 – What’s Wrong With Revenue? 'You Don’t Have The Right Resources To Drive Revenue Growth'

    This show aired LIVE on November 3, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we covered the importance of having the right resources and the right number of resources for revenue growth. A lot of...
    11/16/2021

    The 2022 Playbook For Running Joint Marketing Programs With Partners

    One of the best ways to get your message out quickly to highly targeted prospects is to work with partners. These are companies that aren’t competitors but serve the same target market. If you’re a software company and you don’t offer services,...
    11/15/2021

    Why A Copywriter Should Be Your First Hire

    And What To Look For To Ensure You Get A Good One If you tuned into last week’s episode of What’s Wrong With Revenue?, you heard our CMO, Eric Keiles, offer up a shining pearl of wisdom. When asked what role he would hire first if starting a digital...
    11/11/2021

    Is Your Business A Painkiller Or A Vitamin?

    Make The Right Marketing Moves For What You Offer Recently, I was listening to a podcast during which the guest referred to her previous company as a "vitamin, not a painkiller." It took me a minute to understand she was speaking metaphorically and...
    11/10/2021

    Episode 8 – 'What’s Wrong With Revenue?' You Don’t Have The Metrics Needed To Drive Improvement

    This show aired LIVE on October 27, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we discussed a variety of metrics required to drive revenue today and how many companies don’t have access to this data...
    11/09/2021

    12 Video Production Tips To Make Video Content Creation Easy And Scalable In 2022

    Video is taking the marketing world by storm. Now that it’s easy to create video, people are producing video right from their iPhones, publishing it directly to social media and using it on their website to drive engagement, leads and sales...
    11/08/2021

    5 Ways To Combat Buyer Uncertainty

    Why Reducing Emotional Friction In Your Buying Process Could Be The Key To Winning More Business Here is a fascinating phenomenon about human beings: We hate uncertainty more than anything – even more than actual bad news. I learned this from...
    11/04/2021

    Yes, Emotion Has A Place In B2B

    Start Telling Stories That Get To The Heart Of The Matter B2B is different. Time and again I hear that same tired refrain. There’s a widely accepted (and misguided) belief that the things that work in B2C marketing just don’t translate in B2B....
    11/03/2021

    Episode 7 – 'What’s Wrong With Revenue?' You Might Not Have The Right Technology To Improve Performance

    This show aired LIVE on October 20, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we covered how technology and an entirely new suite of tools make improving revenue easier, more efficient and much more...
    11/02/2021

    6 Ways To Turbocharge Your Results From Digital Marketing Investments

    Everyone wants immediate payback. Today, we live in a microwave society. We have instant access to movies. You can get same-day delivery for products you order. You can start a Facebook ad campaign today and see results tomorrow, right? Not exactly....
    11/01/2021

    5 Ways To Nurture Prospects After Ungating Content

    You Don’t Need Email Addresses To Run Nurture Campaigns Often when we discuss ungating content, it’s the sales team that is portrayed as the sticking point – they don’t want to give up the leads collected on e-book downloads. But from my experience,...
    10/28/2021

    9 Critically Important Questions To Ask Your Digital Marketing Or Growth Agency Before You Hire Them

    Selecting a digital marketing agency or revenue growth agency to help your firm with its digital transformation, technology or revenue generation objectives is tricky. There are a lot of agencies to choose from and they’re all not created equally. ...
    10/26/2021

    The Magic Of Metaphor

    3 Reasons Metaphorical Content Makes A Bigger Impact On Your Audience If you haven’t thought about metaphor since you handed in your final “Animal Farm” essay in tenth grade, you might be inclined to skip right past this blog post. (I get it, high...
    10/25/2021

    What Is RevOps? A Detailed Guide To Revenue Growth

    When I started my career, way back in the day, I was a marketing resource to a regional sales team with a large database company. I remember to this day they had a guy whose job was sales operations. Little did I know how progressive they were from...
    10/21/2021

    5 Examples Of Great Marketing You Should Borrow

    Add These Ideas To Your Campaign Tear Folder The saying goes that marketers don’t steal, they borrow. While we all strive to generate original ideas, there’s no shame in borrowing a great idea and making it your own. In fact, one of the exercises...
    10/20/2021

    Episode 5 – 'What’s Wrong With Revenue?' There’s No Awareness Of The Prospect’s Buyer Journey

    This show aired live on October 4, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue?, we talked about the massive shift in the way prospects buy products and services today. We covered the importance of...
    10/19/2021

    Ready To Buy HubSpot? 7 Ways To Ensure You Get Full Value For Your Investment

    We’ve heard from far too many companies that have purchased HubSpot and have yet to realize full value for their investment. This isn’t HubSpot’s fault, it’s yours. We’ve helped many companies realize the full value, and it’s important to make sure...
    10/18/2021

    Tell A Better (Homepage) Story

    4 Ways To Make A Stronger First Digital Impression Your homepage has a lot of work to do. When prospects land on your website, it’s usually the first thing they see. Often, it might be their introduction to your business as a whole. And as the...
    10/13/2021

    Episode 4 – 'What’s Wrong With Revenue?' Why Short-Term 'Get Me Leads Today' Thinking Won’t Produce Revenue

    This show aired LIVE on September 29, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue?, we talked about how many CEOs say they’re long-term oriented but then demand their marketing team generates leads in...
    10/11/2021

    Privacy Changes From Apple Signal Marketing Just Got Harder – And It’s About To Get Worse

    Apple recently began rolling out its new iOS 15 privacy features, including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts. In this article, we’ll walk you through everything we know...
    10/07/2021

    Has Your Demand Generation Marketing Run Out Of Steam? 5 Upgrades If You’re Struggling

    Demand generation marketing campaigns can be tricky because they don’t always produce leads right away. Sometimes it takes time for them to build awareness and create demand. However, you might be running some demand generation campaigns and notice...
    10/06/2021

    Episode 3 – 'What’s Wrong With Revenue?' There’s No Connection Between Results And Investment

    This show aired LIVE on September 22, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue?, we talked about how a lack of alignment across marketing, sales and customer service can hurt revenue growth. Too...
    10/05/2021

    An Ode To Editorial

    From Oxford Comma Corrections To AP Title Case, Editors Keep Us On Brand With Style And Grace When it comes to marketing, creativity reigns kingWe value bold images and disruptive storytellingBut while copy and design get all of the creditLet’s...
    10/04/2021

    Do This, Not That: Shifting To A Buyer-Centric Approach

    4 Ways To Start Improving Your Prospect Experience Within any organization marketing and selling a product or service, it’s easy to get caught up in attribution, deadlines, lead goals and revenue targets – the list goes on. And that’s not...
    09/30/2021

    The Top 9 Ways Video Drives Leads And New Customers – Plus A Bonus Idea

    When it comes to content creation, video is at the top of the list, and honestly folks, there’s nothing that’s a close second. People love to watch. YouTube is the second-most popular search engine, and video as a format for content is exploding in...
    09/29/2021

    Episode 2 – 'What’s Wrong With Revenue?' There’s No Alignment Between Marketing, Sales And Customer Service

    This show aired LIVE on September 15, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked about how a lack of alignment across marketing, sales and customer service can hurt revenue growth. During...
    09/28/2021

    Have You Tried Writing A Poem?

    3 Unexpected Ways To Set Your Business Apart Recently, I spent some time in-house on the marketing team at a finance technology company. We sold software to financial advisors, and during my time there, we acquired a major player in the investment...
    09/27/2021

    Sales Has Changed Forever – Learn How CEOs And Sales Leaders Are Transforming Their Sales Teams

    The pandemic shut down the world, but progressive CEOs and innovative sales leaders responded by adapting, overcoming and working around their constraints. Instead of finding additional hurdles, this approach uncovered and unlocked hidden...
    09/22/2021

    Episode 1 – 'What's Wrong With Revenue?' Your Strategy Is Incomplete

    Episode 1 – What’s Wrong With Revenue? Your Company Is Missing A Comprehensive Marketing And Sales Strategy This show aired LIVE on September 8, 2021. To watch the show on demand, click here. In our first episode of What’s Wrong With Revenue?, we...
    09/21/2021

    The Newly Revised, Updated And Recently Tested Guide To Inbound Marketing For 2022

    Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. The two went hand in hand and propelled HubSpot to...
    09/20/2021

    Stay Gold, Ponyboy

    What Preschool Can Teach You About Winning Over Customers On the surface, it wouldn’t seem like there’d be much overlap on the Venn diagram showing commonalities between preschool playgrounds and B2B marketing. But surface thinking is for other...
    09/16/2021

    The New Golden Rule: Market To Others As You Would Be Marketed To

    A Little Self-Awareness Goes A Long Way When Executing Campaigns What is it about marketing that makes otherwise smart people lose their heads? Why does the desire for more leads and the hope of revenue growth blind people from seeing the world as...
    09/14/2021

    The Method Behind Great Creative

    4 Lessons About Trusting The Process Ever seen a Franz Kline painting? An abstract expressionist painter active in the ‘40s and ‘50s, Kline created massive black-and-white canvases that somehow manage to be simultaneously chaotic and controlled,...
    09/13/2021

    Only Have Half An Hour? Here’s Where To Start With HubSpot

    Quick And Easy Tasks To Capture Leads And Gain Insight Marketing automation software has accelerated the development of more powerful, intelligent inbound marketing. Of the many platforms available, HubSpot offers exceptional visibility, scalability...
    09/09/2021

    A Love Letter From Copy To Design

    Why Thinking Like A Designer Is The Key To Better Copywriting I still remember the first time I saw something I had written – in this case, a homepage for one of our clients – fully designed. I gasped loudly enough for my boss to hear. He...
    09/07/2021

    Clutch Honors Square 2: PA’s Leading Digital Marketing Agency In 2021

    Square 2 Clients LOVE THEIR AGENCY And Love Telling Everyone We talk to many CEOs who have been burned by marketing agencies. Unfortunately, there are no qualifications, certifications or licenses for digital marketing agencies. But there are...
    09/02/2021

    CEOs Are Using Digital Transformation Of Marketing To Drive Revenue

    Demand Generation, Lead Generation, Sales Opportunities And Month-Over-Month Revenue Growth Require New Ideas Hire more salespeople! It won’t work. Make more calls! It won’t work. Buy names and email everyone! It won’t work. Go to more trade shows!...
    08/31/2021

    How Creative Can Be A Differentiator: 3 Examples

    You Don’t Need To Be Unique To Stand Out Time and again, businesses have been told that they need to be unique to stand out from the competition and appeal to buyers. And time and again, businesses have struggled to identify what makes them...
    08/26/2021

    9 Ways Thinking Like Netflix And Hulu Drives Leads With Video Marketing

    Your Content Marketing Strategy Needs A Major Makeover – Here’s The New Playbook Here’s the bad news. You just started publishing regular e-books, whitepapers and tip guides. You’re blogging twice a week. Unfortunately, this content marketing...
    08/23/2021

    Has Revenue Growth Stalled? Jump-Start Growth By Focusing On Your Prospects’ Buyer Journeys

    Digital Transformation Drives Revenue When You Make It ALL About Your Prospects One of the most common reasons people list for failing to start strategic and transformative initiatives like going in on digital is that they don’t know where or how to...
    08/19/2021

    6 Surprising Ways To Effectively Evaluate A Marketing Agency

    Look Beyond The Homepage To Find Out How They’ll Drive Results For Your Business The first place you probably go to evaluate any business, product or service is the website – starting with the homepage. We expect a lot from homepages: Powerful,...
    08/17/2021

    Your Customers Are Reading Reviews About Your Company Right Now – 6 Reasons To Make Sure They’re Positive

    Between increasing competition, widespread digital transformation and the still-lingering effects of the pandemic, businesses face a critical time – do you know what your customers are saying about you? Just like on Broadway or in the world of...
    08/16/2021

    7.5 Demand Generation Tactics You’ll Need To Optimize Over Time

    A lot of marketers are moving from the gated content inbound marketing playbook to the ungated, give your content to everyone demand generation playbook. Both approaches have their pluses and minuses, but if you’re considering making the move too,...
    08/12/2021

    What’s The Difference Between Elite And Diamond Partners In HubSpot’s Partner Network?

    If you’re using HubSpot as your marketing, sales and customer service execution platform, you might have realized that working with an agency partner is a fast track to getting your HubSpot instance optimized, getting campaigns out the door,...
    08/10/2021

    In-House Marketers, It’s OK To Ask An Agency For Help

    And Here Are 6 Reasons To Do So Actually, let’s put a finer point on this. It’s not just OK for in-house marketers to ask an agency for help, it’s pretty damn smart. After dozens of engagements with all types of client teams, I can confirm – those...
    08/09/2021

    5 Ways To Harness The Power Of Collaboration In Your Agency Engagement

    Many agencies will tell you that marketing is an art, and it’s true that we pride ourselves on creating innovative messaging concepts and aesthetically pleasing, sales-ready websites. However, one powerful way that marketing imitates art is that...
    08/05/2021

    7 Metrics That Matter More Than MQLs

    Change What You Measure To Improve Marketing Performance Marketing-qualified leads (MQLs) have long been the measuring stick by which companies determine whether their marketing strategies and tactics are working. That’s because the traditional...
    08/03/2021

    Digital Transformation And Revenue Growth Require Alignment Across The Organization

    Companies all over the world have been shocked into action around using digital marketing and sales tactics to drive growth during the pandemic and beyond. Those that took action last year and those that are taking action now are realizing to do...
    08/02/2021

    Want To Transform Your Website Into A Lead Generation Machine? Install These 3 Website Upgrades

    Your website isn’t just the digital face of your business. When properly executed and maintained, it can be a lead-capturing, revenue-generating machine. According to HubSpot’s 2021 State of Marketing Report, marketers say that generating leads is...
    07/29/2021

    New Dashboard For Demand Generation Marketers Focused On Revenue

    How’s the marketing doing? What’s the ROI look like? What results have our marketing efforts produced? These are questions CEOs, CFOs and COOs ask marketers every single day. What these questions uncover is that there is no alignment around...
    07/27/2021

    6 Lessons Fitness Can Teach Us About Marketing

    Why Improving Athletic Performance Is A Lot Like Improving Marketing Performance I was an exceptionally mediocre athlete in high school and college, and I carried that moderate proficiency right into adulthood as an age group triathlete turned...
    07/26/2021

    Migrating From Marketo To HubSpot? Here Are The 9 Elements To Success Most People Miss

    Do you want to move from Marketo to HubSpot? HubSpot has made major inroads in moving upstream to ensure its products work well with enterprise-level companies. While Marketo has always been highly configurable and also more complicated to keep...
    07/22/2021

    7 Tips For Using Video To Transform Your Content Marketing Strategy

    Create Deeper Connections With Prospects And Customers Video won’t kill written content, but the best content marketing strategies today go beyond blogs, e-books, tip sheets and other static assets. Video is a powerful way to connect with your...
    07/19/2021

    Trade Shows Are Coming Back, But Do You Still Need Them?

    Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects As the severity of the pandemic lessens and people slowly begin to get back to the “new” normal, company leaders can’t help but think about how they marketed and sold their...
    07/15/2021

    Rate Your Digital Transformation Progress: Are You Ahead, Behind Or On Track For Success?

    Answer These 9 Questions To Measure Your Progress Against Other Companies Like Yours In case you’ve been under a rock for the past 18 months, companies have been aggressively transforming how they go to market, and specifically how they apply...
    07/12/2021

    5 Ways Rock Star Sales Reps Use Content To Close 50% More New Customers

    Revenue Growth Requires Innovative Approaches To Sales, Too If you want to see ongoing month-over-month revenue growth at your company, you had better be prepared to start innovating how your sales reps work with prospects. This innovation starts...
    07/08/2021

    Demand Generation Vs. Inbound Marketing Vs. Lead Generation: What’s The Difference?

    If You Don’t Know What Strategy You’re Using, You Might Be Disappointed In The Results Demand generation, lead generation, inbound marketing and other tactics like account-based marketing (ABM) and content marketing are making finding a guiding...
    07/07/2021

    What’s A Good Website Session To Customer Conversion Rate?

    Conversion rate is a common metric when it comes to marketing. It’s calculated by the number of people who share contact information with you divided by the number of people coming to your website. If you get 1,000 visitors a month and you generate...
    07/01/2021

    The 6 New Tactics In The Demand Generation Campaign Playbook

    Marketing Tactics Are Changing At Light Speed, And What Worked Last Week Might Not Work This Week I’ve been in marketing for over 30 years. I’ve been running an agency that works with clients of all shapes and sizes for over 18 years, and I don’t...
    06/29/2021

    Finally, The Secret To Client Results Revealed: Never-Before-Published Research Behind The Reasons Clients Don’t Get Results

    It’s a different kind of epidemic. Companies are firing chief marketing officers (CMOs) and agencies left and right. Why can’t anyone get results? Is everyone inept? Are they using the wrong tools? Are the campaign designs flawed? What’s going on...
    06/28/2021

    How Long Does It Take To See Results From SEO?

    How long does it take to see results from your search engine optimization (SEO) efforts? Even more so than in other areas of marketing, SEO often prompts questions about return on investment. And depending on your level of marketing sophistication,...
    06/24/2021

    The Case For Ungated Content

    5 Reasons Ditching The Form Will Actually Increase Revenue For as long as marketing teams have been charged with a monthly marketing-qualified lead (MQL) goal, they’ve run the lead magnet play, providing a content offer to prospects in exchange for...
    06/21/2021

    Looking For A Digital Agency? Why You Should Ask For A Dedicated Team

    A Lesson In Efficiency For Your Digital Marketing And Sales Efforts Imagine this: You are getting ready to make a wonderful and carefully planned dinner. It is your favorite meal, and making it is part of the experience that you love. Usually this...
    06/17/2021

    5 Proven Strategies For Creating Buyer-Centric Content

    How To Turn Your Content Into A Relationship-Building Engine If you pay attention to marketing at all, you’ve heard the following: Just create great content You have to create great content The bottom line is creating great content And if you play...
    06/15/2021

    5 Demo Upgrade Ideas For Your SaaS Demand Generation Program

    Software Companies Live And Die By The Demo, So Make It As Easy As Possible First, let me go on the record. I hate software demos. I think they’re where qualified and potential prospects go to die. Unless you are amazing at giving demos, I wouldn’t...
    06/14/2021

    The Top 10 Most Effective Ways To Drive New Visitors To Your Website

    Use These Proven Strategies To Attract New Visitors If you do a Google search for “how to drive visits to my website” you will get many results with 25+ things to do to drive traffic to your site. Many of those tips are all valid and will strengthen...
    06/10/2021

    Top Secrets On How High-Performing Sales Teams Use Content To Close Deals

    Content That Serves Sales Is Key To Revenue Generation When you think of content marketing, it’s usually focused on marketing content. Putting your thought leadership out into the world accomplishes many tasks for marketers: It answers questions...
    06/08/2021

    3 Things You Never Want To Hear From Your Digital Marketing Agency

    The Right Digital Marketing Partner Helps You Grow Your Business Are you currently working with a digital marketing agency? Have you worked with one in the past? Or are you currently on the lookout for a digital marketing agency partner? Whether you...
    06/07/2021

    5 Conversational Marketing Strategies That Deliver Sales Opportunities

    Here’s How To Transform Your Chatbot Into A Powerful Sales Generation Tool There’s no question chatbots have become one of the hottest must-have tools for businesses. What is in question, however, is how most businesses opt to use their bots. Far...
    06/03/2021

    How Backpacking Improved Our Sales Process

    Strong Sales Execution Shares Similarities With Hiking At age 55, it’s getting harder to hump up and down the mountains of the Appalachian Trail. So I decided to pursue what I call “flat walking.” I pick a rails-to-trail or tow path along an old...
    06/01/2021

    6 Ways To Use Marketing Campaigns To Drive Revenue From Current Customers

    Take Your Customer Marketing To The Next Level As marketers, much of our vocabulary is centered around the idea of new – new tactics, new markets, new channels, new messaging, new trends, new leads and, most importantly, new customers. With the...
    05/27/2021

    The Agency Playbook For Using Nurture Workflows To Close Leads Twice As Fast

    Improve Your Lead Generation With These Tips Lead nurturing is the process of building effective relationships with potential customers throughout the buyer journey. By creating automated, ongoing communication with your potential buyers during the...
    05/25/2021

    How To Kick-start An Inactive Or Underperforming Blog – And Why You Shouldn’t Wait

    Use These 6 Best Practices To Drive More Leads With Your Blogging Strategy Blogs – nearly every business has one, but many aren’t making the most of this crucial marketing tool. Whether you’re straining to come up with new content or struggling to...
    05/20/2021

    5 Startling Reasons You’ll Never Get Results With A Cobbled-Together Marketing And CRM System

    HubSpot, Marketo, Salesforce, Drift, WordPress, Mailchimp And Hootsuite; Point Solutions Will Only Take You So Far A lot of people come to us with a cobbled-together tech stack featuring individual products that they’ve purchased over the years. The...
    05/13/2021

    3 High-Performing Ways To Use Heat-Mapping Analytics To Improve Performance Of Your Website

    With data from heat-mapping analytics, you can turn lukewarm website performance into a hot showcase of the best your business has to offer your prospects and customers. Taking user experience and engagement to a new level has a high probability of...
    05/11/2021

    7 Secret HubSpot Tips We Use To Generate Quick Wins For Clients

    Don’t Forget About The Long Game With HubSpot, But If You Want Results Fast, Consider These Tips First, I don’t mean secret like those off-menu items at the fast-food places. I mean secret as in little used by the companies that end up asking us for...
    05/10/2021

    The Square 2 Playbook For Using Video To Generate Leads

    There Is A New Content Playbook, And It Starts With Video As you think about and start to plan your content strategy for the rest of the year, you have to think video first. We’ve been teasing this since the middle of last year, when we all were put...
    05/07/2021

    How To Unlock Your Data To Improve Sales Execution And Sales Results

    Your salesperson says, “I have a good feeling this one is going to close, boss!” You scream, “Feeling? Our whole business is based on your gut instincts, Tony???” This is a conversation sales teams and their leaders are having each day. Really? This...
    05/04/2021

    How Many Leads Do You Need To Hit Your Revenue Goals? Not Sure? How To Find Out

    If You Want Fewer Random Acts Of Marketing, You’ll Need More Detailed Quantitative Lead Metrics Let me know if this sounds like your company: “Well, we did $19 million in sales last year, so this year let’s shoot for $30 million. We added a few more...
    05/03/2021

    What’s In HubSpot’s New Operations Hub? Is It A Nice To Have Or A Need To Have?

    If You’re Not Using HubSpot’s Operations Hub Now, You Will Be Soon A lot has been written about marketing operations, sales operations and even the newest child in the ops family, revenue operations. As marketing and sales execution gets more...
    04/29/2021

    Google’s Next Update Scheduled For May 2021: Are You Ready?

    If You’re Not Prepared, You Could See A Big Dip In Visitors From Search It’s springtime, and while the birds are chirping and the weather’s getting nicer, Google is ready to throw a curveball and change their algorithm for the search engine yet...
    04/27/2021

    6 Critically Important Lead Generation Optimization Tasks Your Marketing Team Should Be Doing Every Week

    Optimization Is Often The Missing Ingredient To Ongoing Lead Generation; Here’s How To Add It Turn your marketing on and you get leads, right? Nope, that’s not how marketing works. In most cases, marketing that produces leads has at least three...
    04/22/2021

    Sales And Marketing Alignment Is Old School; Revenue Operations Is New School

    If You Want To Scale Your Company, Stop Thinking About Marketing And Sales As Different Departments By now it’s a really old story. Marketing hates sales because they don’t properly attack the leads they generate. Sales hates marketing because they...
    04/15/2021

    Do You Need A Marketing Coach Or A Full-Service Digital Marketing Agency?

    There Is A Big Difference: Understanding The Difference Between Coaches And Consultants Is Key Need help with your digital transformation, revenue generation, digital marketing or sales enablement? Join the club. Thousands of companies have realized...
    04/13/2021

    6.5 Upgrades For Your Lead Nurture Campaigns That Improve Close Rates And Shorten The Sales Cycle

    Getting Leads Is Just The First Step; How You Nurture Sales-Qualified Leads Is The Key To Revenue Growth Marketing is working hard to generate leads for long-term nurture campaigns and general contact database growth. They’re also working hard to...
    04/08/2021

    How Does Content Help Sales Be More Effective With Today’s Prospects?

    Marketing Has Loved Content For Years; Now Sales Is Embracing It, Too Let’s center the conversation around what today’s prospects are looking for from your sales team. To be direct, they’re looking for information. They’re looking for help. They’re...
    04/06/2021

    How Sales Enablement Upgrades Have A Massive Impact On Revenue

    Breaking News: More Impact Than Any Marketing Upgrades A lot of clients come to us asking for more leads. Upon further review with them, we often uncover sales process and sales execution weaknesses, like low close rates, inefficient processes,...
    04/01/2021

    What Is Sales Enablement In The Year 2021?

    Sales Enablement Produces Some Of The Fastest Revenue Improvements Square 2 has been helping clients with sales execution for over 10 years. Our second book, "Fire Your Sales Team Today," was all about creating a sales experience that guides...
    03/30/2021

    Sales And Marketing Alignment: When Is The Right Time To Reach Out To Inbound Leads?

    Call Too Early And Scare Your Prospect, Call Too Late And Lose Them To Your Competitor A ton of statistics point out the importance of speed when it comes to lead follow-up. We all know we feel better when the companies we want to do business with...
    03/23/2021

    Need Technical Help With HubSpot? What To Look For And Why

    Data, Migrations, Integrations And Technical Setup For HubSpot Need Specialized Skills You bought HubSpot. You were excited by its new custom objects feature and its ability to do almost anything. What you might not have realized is this makes the...
    03/18/2021

    What Is Marketing Operations? A 2021 Perspective On MOPs

    You Need A MOPs Role For Your Digital Marketing Team There has been a lot of talk about marketing operations (MOPs) in the last year. It’s a role that has exploded on the scene with new titles, new job descriptions and new role definitions. Entire...
    03/16/2021

    No Matter How Smart Your Marketing, Reps Might Be Blowing It In The Sales Process

    People Do Business With People, And Your Reps Need To Be Exceptional I was talking with a director of marketing at a large pre-IPO software company. The guy was incredibly smart around what he had built from a marketing perspective – data modeling...
    03/09/2021

    How You Can Eliminate References With Just One Strategic Video

    And Also Shorten Your Sales Cycle By 30% Before our engagements start, we do a deep dive around the client’s Revenue Cycle to look at the time and data associated with turning a website visitor into a paying customer. One of the most common...
    03/04/2021

    10 CTA Optimization Hacks That Increase Leads By 20% In Days, Not Months

    By Regularly Optimizing Your Website Pages, You Can Spur Revenue Growth People want instant results from marketing. Prospects ask us all the time, "What’s the ROI on your program?" It’s a fair question, but it’s the wrong question. It’s like asking...
    03/02/2021

    Campaign Design Has Changed – Get The New Science Behind Lead Generation

    One-To-Many Campaigns Have Evolved Into One-To-One Based On Prospects, Not You A lot has changed in marketing over the past few years, but much more change is coming. Technology is now a requirement. While your data is becoming increasingly...
    02/25/2021

    Hiring An Internal Digital Marketing Team? Understand The Risks And Rewards Before You Start

    The Trend Is To Hire Your Own Digital Marketing Team, But Understand The Pluses And Minuses Before You Go Forward I know a number of people looking for digital marketing roles, and they are getting inundated with opportunities and offers. It seems...
    02/23/2021

    What Is Revenue Operations And Why Are You Going To Love It?

    This New Practice Might Be The Difference Between Missing And Exceeding Your Revenue Goals In 2021 As marketing, sales, customer service and overall revenue generation get more complicated, a new field has emerged called revenue operations. You can...
    02/18/2021

    One Sales Process Hack Your Reps Are Going To Like But You’re Going To Love

    It’s Going To Shorten Your Sales Cycle By Days And Improve Your Close Rate By 10% If I could tell you a way to cut days off your sales cycle and increase your close rate by 10%, would that get your attention? It should. What if this improvement...
    02/16/2021

    7 Revenue Growth Metrics You’re Going To Love In 2021

    Marketing And Revenue Generation Is All Numbers; You Have To LOVE Numbers To Win At Lead Generation And Revenue Growth Sticking with the theme of love for February, we took a quick poll from our team and found the seven metrics they love working...
    02/11/2021

    Digital Marketing With Love Is Like Cooking With Love: The Results Make All The Difference

    The Difference Between A Good Meal And A Great Meal Might Be Love – Here’s How That Translates To Marketing Results We’ve all experienced an amazing meal at a great new restaurant. Then when we go back, the meal is good, but it’s not great. What...
    02/04/2021

    Why Are Feelings Important For Lead Generation And New Customer Growth?

    In February, we celebrate Valentine’s Day – an entire day dedicated to love. Couldn’t we all do with a little more love, this year specifically? Our #LOVEYOURAGENCY mantra at Square 2 has done wonders for helping us work with clients, attract...
    02/02/2021

    How To Make Sure You’re Getting Everything Out Of Your HubSpot Sales Hub

    Here’s How To Move From One CRM To The HubSpot CRM The HubSpot CRM is finally ready for prime time. Companies all over the world are moving from homegrown industry CRMs and even established CRMs like Salesforce. But as we’ve seen in our 10 years...
    01/26/2021

    How To Make Sure You Get Everything From Your HubSpot Marketing Software

    Buying HubSpot Is Just One Small Step In A Very Long Journey With 95,000 customers and counting, HubSpot has changed the way marketers plan, execute, analyze and optimize their marketing tactics. But as we’ve seen in our 10 years working with...
    01/21/2021

    Hiring An In-House Marketing Team? Here’s What It Should Look Like In 2021

    Today’s In-House Team Looks Nothing Like The Marketing Team From 2010 The pandemic and challenging economic times have done little to slow the race to hire in-house digital marketing teams. That might change later this year, but right now it’s full...
    01/19/2021

    Digital Transformation In 2021: Start Now, It’s A Long Journey

    True Digital Transformation Touches Almost Every Aspect Of Your Business Digital transformation is about the long game, meaning it’s not something you do for a month and then consider it over, done or complete. It’s a strategy you deploy across your...
    01/05/2021

    Creative Content Marketing Strategies For 2021

    New And Innovative Content Marketing Tactics Are Going To Help With Lead Generation Now that 2020 is behind us, we’re back to work, refreshed and revived, ready to kill it and in our case, generate leads, sales opportunities and new customers. But...
    12/24/2020

    A Special Message For Friends, Clients, Partners, Team Members And Prospects

    2020 Is Going To Be A Year We All Remember; Here’s How Square 2 Is Going To Remember It We’re all going to look back at 2020 and have some specific memories. Unfortunately, most won’t be great, and there’s no need to go back and relive those. But...
    12/22/2020

    What 2020 Taught Us About Digital Transformation

    Lessons That Many Businesses Have Been Addressing Long Before 2020 This was certainly a remarkable year, although unfortunately for many of the wrong reasons. However, if you want to be positive, the new business conditions forced companies to take...
    12/17/2020

    6 Transformational Marketing Upgrades To Exceed Lead Generation Goals In January

    What You Do This Month Will Make Or Break Your Lead Gen Numbers In January I get it. You’re winding down the year. Most of your prospects aren’t looking to start sales conversations during this time of year. Maybe you’re doing a little planning for...
    12/15/2020

    4 Sales Upgrades You Can Install Now To Ensure An Amazing January

    If You Can Get Your Reps Using These Tools Today, January Will Be A Winner By now you already know if you’re going to finish the year strong or not. You already know what December is going to look like. That means the fourth quarter, along with the...
    12/10/2020

    Are You Ready To Digitally Transform How You Go To Market?

    Let’s Face It, Not Every Company Is Ready For Digital Transformation. Are You? Anything worth doing is hard. If it was easy, everyone would be doing it. Take whichever cliché you want and apply it to digital transformation. Today, companies of all...
    12/08/2020

    What Does Digital Transformation Mean For Small To Midsize Companies?

    If You’re Not Actively Working To Transform Your Business With Digital In Mind, You’re Falling Behind What is digital transformation? It’s a phrase almost all of us have heard, especially recently. But what is it exactly? And is it applicable for...
    12/03/2020

    Why Work With An Agency When You Choose HubSpot?

    There Is A Reason HubSpot Has Over 4,000 Agency Partners, And You Should Leverage That Expertise First, this isn’t an article about HubSpot. We’ve been a loyal partner of theirs for close to 10 years. We’re huge fans of the software and work with...
    12/01/2020

    How To Cut Your Bottom-Performing Sales Reps And Get Better Sales Results

    Having More Reps Doesn’t Always Equal More Revenue We hear this a lot at Square 2, especially from prospects who haven’t worked with us yet: “Why should we hire your team when we can just hire two more sales reps and get the same results?” It’s a...
    11/26/2020

    The Thanksgiving Meal Square 2 Serves Clients To Finish The Year Strong

    Creating The Perfect Blend Of Revenue Generation Tactics Is Like Creating A Wonderful Meal It’s been a challenging year for almost all of us, both personally and professionally. This Thanksgiving isn’t going to be our normal celebration, but it...
    11/24/2020

    The Perfect Tech Stack For Lead Generation At B2B Firms In 2021

    You Can’t Build A Revenue Machine Without The Right Parts With so much to do, so little time and limited resources, companies all over the world are facing pressure to run marketing and sales smarter. This means using technology to automate, inform...
    11/19/2020

    The New Analytics Companies Are Using To Explode B2B Lead Generation Results

    Strategy, Tactics And Technology Are Changing Very Quickly, But Analytics Are Evolving, Too Regardless of the strategy, tactics and tools you use, if your analytics are not designed properly, you’ll struggle to generate leads. That’s because your...
    11/17/2020

    The Secret Is Finally Revealed For B2B Lead Generation

    HINT: It’s Not One Tactic But Rather How You Respond To The Data And Build Your Action Plans Businesses continue to struggle with growth. They need more leads to hit sales targets. They need more quality leads and sales opportunities. Companies have...
    11/12/2020

    How To Pick The Best B2B Lead Generation Agency For Your Company

    All Agencies Are Not Created Equally, And Picking The Right One For Your B2B Business Is Critical There are tens of thousands of digital agencies all over the world. In 2016, research reported around 13,300 digital agencies, and I’m sure that...
    11/10/2020

    How To Select The Perfect Marketing Tactics For B2B Lead Generation

    With Hundreds Of Marketing Tactics At Your Disposal, How Do You Know Which Ones Are Right For Your Company? Not too many people talk about how to select and prioritize the correct set of tactics for your company and your goals. Are you trying to...
    11/05/2020

    7 Magic Numbers All CEOs Need To Master B2B Lead Generation

    Building A Revenue Generation Machine Is All About The Numbers I’ve written about the math and science of B2B lead generation a number of times, but it bears repeating because we keep talking with CEOs of very successful companies who need to be...
    11/03/2020

    New Research: The Pandemic Changed B2B Lead Generation Forever

    Lead Generation Is Never Going To Be The Same – How Are You Responding? One of the major trends we’ve seen this year is B2B companies that traditionally relied on sales teams and distributors to drive revenue are now moving to a digital-first...
    10/29/2020

    BOO! Your Sales Process Might Be Scaring Off Prospects

    Ever Wonder Why Prospects Go Underground? It Might Be Because You Scared Them “What happened to Company Zed? I thought they were so excited to get started. Why did they go underground?” Sales leaders and CEOs are asking their sales reps this kind of...
    10/27/2020

    Digital Marketing Tactics: Tricks And Treats Going Into 2021

    Just Like The Wide Variety Of Candy Available On Halloween, You Have To Pick The Best Ones Hundreds of marketing tactics are at your disposal. But not all marketing is created equally. Some tactics work better than others in certain companies, and...
    10/22/2020

    Real Example Of Advocacy Marketing: Clients Help Square 2 Win Prestigious Clutch Award For B2B Marketing

    Client Advocacy Is Going To Be Key To Driving Revenue In 2021 Advocacy is defined as public support for or recommendation of a particular cause or policy. In our case, it’s people happily telling the story of how the Square 2 team helped them grow...
    10/20/2020

    Why RFPs Are The Worst Way To Find And Choose Your Next Digital Marketing Agency

    You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner We rarely respond to request for proposals (RFPs) from prospective clients. We actually have a test, and if the company passes the test, only then will we...
    10/15/2020

    3 Results-Producing Experiments Directly From The Square 2 Lab And Our Revenue Scientists

    Experiments Produce Better Results Faster – Run These Experiments And Generate More Leads I’ve been wanting to write this article for months now. What’s been holding me back is the list of three experiments that I felt comfortable sharing —...
    10/13/2020

    Little-Known Lead Nurturing Best Practices: Care And Feeding For Marketing-Qualified Leads

    MQLs Are Important; What You Do With Them Could Make Or Break Your Program Performance There is a heated argument among marketers: Gated or ungated content? This means marketing-qualified leads (MQLs) or sales-qualified leads (SQLs). Yes, if you...
    10/08/2020

    9.5 Ways To Add Video Content Into Your Marketing Plans To Drive Leads

    Many People Would Rather Watch Than Read, And Video Produces Leads Quickly If you’re not sure video has a place in your marketing, or if you think your prospects are not interested in watching video content from companies like yours, you should...
    10/06/2020

    Blow Up Your Website’s Resource Center And You’ll Generate More Leads Immediately

    Moving Educational Materials Out Of The Resource Center And Into Your Website Will Jump-Start Your Sales Efforts Instantly If you spend 10 minutes looking at websites, you’ll notice that almost all of them have a resource center. You might even have...
    10/01/2020

    Is Growth-Driven Design For Websites Still A Thing?

    Where Did GDD Come From? Was It Ever A Thing? And Is It Still Relevant Today? How about an origins story for growth-driven design (GDD) to get us started? I’m a big fan of the superhero movies and I love a good origins story. Since I have one for...
    09/24/2020

    Webinars Are The Bomb Right Now: 9.5 Best Practices For Webinar Invites

    If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in...
    09/18/2020

    INBOUND 2020 Is A Jam-Packed Virtual Event — You Can’t Miss It!

    Check Out The Sessions I’m Attending And What’s New At INBOUND 2020 We’ve all been inside for the past few months. I had to look around for socks just to go to an in-person client meeting this week, so going to a conference sounds like nirvana...
    09/15/2020

    Why You Need An Online Review Program For Your Business

    People Are Looking For How You’ve Done With Other People Like Them Today, our businesses are 100% transparent. What does that mean? It means that you can find out almost anything and everything about a business if that’s your goal. Since prospects...
    09/10/2020

    Why E-Commerce Is All Of A Sudden Critical For B2B Revenue Generation

    Regardless Of Pandemic Response, This Was A Trend Long Overdue Consider this: B2B companies have needed direct sales efforts to move their products — either a direct sales force or a distributor network. The main reason for this thinking was always...
    09/08/2020

    The 34 Biggest Trends In Digital Marketing And Sales To Close Out 2020 And Kill It Going Into 2021

    Digital Marketing And Sales Is Changing At An Accelerated Pace; Keep Up Or Get Left Behind Moving into the fall and winter this year will present some incredibly challenging and complex marketing issues that companies big and small need to be...
    09/03/2020

    The 1,000 Lead Game Plan: How To Generate 1,000 Leads Before 2020 Ends

    Even The Longest Journey Starts With Just One Step Many companies are facing massive lead deficits. With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021. But...
    09/02/2020

    Setting Expectations With Your CEO On Lead Generation And Marketing Results

    It Might Be The Hardest Part Of A CRO/CMO’s Role – Setting Expectations For The Organization On Leads And Sales Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter. Or...
    08/27/2020

    8 Reasons Why UI/UX Is Important For Website Performance

    By Performance, Of Course We Mean Creation Of Leads And Sales Opportunities People need direction. When people come to your home, you welcome them in, take their coats, escort them into your living room or den, let them know where the powder room is...
    08/25/2020

    How Many Leads Do I Need To Hit Our Revenue Goals? Mystery Solved!

    Can You Tell Me Exactly How Many Leads You Need To Hit Your Revenue Goals? No, Really; Exactly How Many Do You Need To Hit Your Goal In August? We ask this question to prospects all the time and the answer is almost always, “We don’t know.” They...
    08/20/2020

    Website Strategy: A Blueprint For Your New Website Design

    Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It You’re finally ready to redo your corporate website. The last time you did it you had a miserable experience. It took forever and included a ton of back and forth. In the...
    08/18/2020

    The 15 Most Important Metrics For Chat And Conversational Marketing

    How To Know If Your Chat Tactics Are Producing Results We’ve been talking and writing a lot about chat lately given the new buyer journey and how important speed is in taking care of new visitors and prospects. It’s also smart to make sure we’re...
    08/11/2020

    6 Blisteringly Fast Ways Chat Drives Marketing And Sales Results

    If Speed Is Your Thing, Then You Can’t Ignore Chat Anymore In business, speed kills. It kills your competition if you can get back to the prospect faster, get them what they want faster, give them a better experience faster, answer their questions...
    08/06/2020

    10 Proven Tips And Techniques For Winning The Virtual Selling Game

    Taking Sales Virtual Is Easier Than You Think, And Once You Go, You’ll Never Go Back Over the past six months, many of our clients have been asking for more help on the sales enablement, sales execution and sales operations side of their businesses....
    07/30/2020

    How Are We Doing? Creating Opportunities For Customers To Be Advocates: Part 2 Of 2

    This is part two of a two-part series on customer service. Getting Customers To Actively Share Their Stories Is Challenging – How To Crack The Code In part one of this conversation, we talked about the various methodologies behind collecting...
    07/28/2020

    How Are We Doing? Operationalizing Customer Satisfaction: Part 1 Of 2

    This is part one of a two-part series on customer service. Customer Advocacy Is Currency And You Need To Grow It Do you know how happy your customers are right now? You should! And you should be operationalizing the processes around collecting that...
    07/21/2020

    Gated And Ungated Content Are Not The Only Options Anymore

    With New Tools Come New Options For Giving Visitors Content And Getting Their Contact Info Gates are typically designed to keep people out. As marketers, sales leaders and CEOs, we want to let people in, but we need the gate to know who we’re...
    07/14/2020

    The A To Z Guide For Effective Sales Improvement In 2020 And Beyond

    In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales...
    07/10/2020

    The Digital Transformation Of Sales: What Are You Doing About It?

    Companies Are Being Forced To Rethink Sales, But Better Late Than Never We’ve been asking clients for years to allow us to help them close the leads we helped them generate, and most of the time the response has been, “Don’t worry about that, we’ve...
    07/07/2020

    The 5 Marketing Upgrades You Need To Make Now If Your Business Is Going To Survive

    I Know You Can’t Do Everything At Once, But These 5 Upgrades Will Transform Results There is so much to do and so little time to do it. Your CEO wants results immediately. Your marketing budget is limited. There are only so many hours in the day....
    06/30/2020

    Is It Time To Retire MQLs As The Measure Of Successful Marketing?

    If So, What Are The Right Metrics For Measuring Marketing In 2020? I don’t write this article casually. The idea of retiring the key indicator of success for my entire profession, my 17-year-old agency and perhaps what has become part of my DNA...
    06/23/2020

    How To Avoid Wasting Money When Working With A Digital Marketing Agency

    The Secret Might Be In How The Agency Works With You Having run an agency for almost 18 years and also providing agency consulting in my free time, I am intimate with the way agencies work with clients. Unfortunately, a lot of waste is baked into...
    06/18/2020

    How To Apply Content Marketing To Different Stages Of The Buyer Journey

    Or In Other Words: What Types Of Content Are Right For People During Their Buyer Journeys? So many different types of content are in most content marketing plans today. You are looking at content across the spectrum, from short-form conversation...
    06/16/2020

    All Leads Are Good Leads — You Just Need To Manage Them Properly

    Your Prospects Decide How Their Buyer Journey Progresses And When They Want To Talk To Your Sales Team I love working with CEOs, marketing directors and sales leaders at midsize companies. You’re aggressive, results-oriented and direct. But you have...
    06/11/2020

    6 New Ways Your Customer Service Team Helps Generate Revenue

    New Revenue Generation Doesn’t Always Mean New Customers When we start working with new clients, one of our early lines of questioning focuses on customers. How referenceable are your current customers? How many of your current customers buy...
    06/09/2020

    Here’s What Your Digital Marketing Agency Should Be Delivering In The First 2 Weeks — And Why They Won’t

    Speed Is Everything Today, And You Should Expect Your Digital Marketing Agency To Fly We’ve been running Square 2 for almost 18 years, and the most common question from prospects is: “How long is it going to take to get results?” Timing is...
    06/04/2020

    Everything You Need To Know About Inbound Marketing

    Whether you’re new to inbound marketing or looking to polish your approach, this guide provides helpful tips, techniques and guidance on everything required to use inbound marketing to drive leads and grow your business. What follows is...
    06/02/2020

    The 4 Pillars Of Revenue Generation; Find Out If You’re Missing All 4

    Strategy, Tactics, Analytics And Technology Are Required If Revenue Growth Is Your Goal Prospects are asking these questions all the time: Why isn’t my marketing working? Why isn’t our company growing? Why aren’t we getting more leads? The answer...
    05/28/2020

    Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

    How To Replace The Lead Generation You Were Expecting From Live Events I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?” Make no mistake: Air travel and...
    05/21/2020

    10 Slam-Dunk Ways To Improve Your Software Demo And Increase Close Rates By 50% Or More

    For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.” Our response? “Great,...
    05/19/2020

    Gated Or Ungated Educational Content? That Is The Question

    Ungated Drives Engagement; Gated Drives Leads – How To Know What’s Right For Your Company It’s become a common topic of heated conversation in marketing department meetings. Do you gate your content to drive qualified leads for your business, or do...
    05/14/2020

    What Is Sales Enablement And What Are Its Benefits?

    Marketplace disruptions have changed buying and selling behavior. Sales enablement tools and strategies are critical to adapting an inbound sales approach that meets the expectations of today’s buyers. Sales teams need access to relevant content...
    05/14/2020

    How To Rethink Your Blogging Strategy Over The Next 30 Days

    What To Do, What Not To Do, How To Keep An Audience And How To Drive Leads Marketers who prioritize blogging efforts are 13 times more likely to see positive return on investment (ROI), according to HubSpot. But you have to strike a balance between...
    05/12/2020

    The Latest And Greatest Tips And Techniques For Search Engine Optimization In 2020

    We Still Hear It Every Day: ‘Our Customers Don’t Find Us On The Web.’ Guess again, folks. Everyone is finding everything on the web, and the longer you ignore that fact, the longer and the harder it’s going to be to get your company found and...
    05/07/2020

    The Ultimate Checklist For Supercharging Your Marketing When Businesses Open Up

    Whether It’s This Month, Next Month Or Later, You’ll Need This Checklist To Ramp Up Marketing For most of you, I’m hoping you followed our advice and it’s business as usual when it comes to marketing this month and next. But for others who have laid...
    05/05/2020

    HubSpot’s New CMS Is Ready To Challenge For Dominance At Enterprise Companies

    Your Website Is The Keystone To Your Lead Generation Efforts; Now Bigger Companies Can Take Full Control We’ve heard this a hundred times, and I’m sure many of you can relate to this comment: “Our internal IT team handles the website, so we have...
    04/30/2020

    How To Create Homegrown Videos To Fuel Your Content Marketing Strategy

    You Need Video, But You Have To Shoot It Yourself — Here’s How To Do It Everyone knows you need video content for marketing, sales and customer service. Most people admit they are visual learners. In fact, 60% of people score themselves as visual...
    04/24/2020

    Trade Shows Canceled For The Year? How To Replace Those Leads In Just A Few Weeks

    With Trade Shows, Conferences, Events And Networking Canceled, You Need To Lean Into Digital Lead Generation NOW! Many businesses have relied on trade shows, events and conferences for a steady stream of leads over the past 10 years, and in some...
    04/22/2020

    Marketing And Sales Execution Needs To Create Trust When You Can’t Meet In Person

    What Worked Last Month Won’t Work This Month, Next Month Or Next Year; It’s Time To Get Serious About Revenue We’ve heard it many, many times: Our prospects are different. We need to meet them in person. Our business is a relationship business. ...
    04/17/2020

    Conversational Marketing And Chat Fit Perfectly For Work At Home

    Having Chat On Your Website Is No Longer Optional If you’re my age, then you remember chat’s first pass at changing our behavior online. It was a miserable experience. It rarely worked, and when it did, it was manned by people who didn’t speak...
    04/14/2020

    Can You Scale Up Marketing When The World Opens Up Again?

    It’s Coming: The Lockdown Is Going To End. Will You Be Prepared? As of this week, people are already starting to talk about opening up the economy as soon as possible. While no one is exactly sure when that will happen, you want to be ready for it. ...
    04/07/2020

    Content Marketing Has Never Been More Important — Here’s Why

    Publishing Has To Pick Up For Customers, Prospects, Partners, Friends And Family You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation...
    04/03/2020

    How The Team At Square 2 Has Always Been Built For Rapid Response

    Not All Agencies Are Created Equally, And Not All Agencies Are Going To Weather The Storm Now more than ever, you need a digital agency with a distributed team, solid financial footing, long-tenured team members, access to trusted resources, a...
    04/01/2020

    How A Virtual Trade Show Booth Could Save Your Trade Show Season

    Now Is The Time To Rethink Your Entire Event Marketing Strategy The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it. Most of us expected...
    03/31/2020

    What Is Content Syndication? Why It Works Now More Than Ever

    You Created Content, But Now What? Content Syndication Allows You To Share That Content With The World Now the size of your brain is more important than the size of your wallet. You have to be smart to leverage every asset in your marketing campaign...
    03/24/2020

    5 Sales Upgrades You Need Right Now To Help Your Company Thrive In 2020

    To Close Deals Now And Through The Rest Of 2020, You Have To Look Closely At How You Sell This is a crazy time for most businesses. But we can’t give up, give in or run and hide. The businesses that survive, and then ultimately thrive, are the ones...
    03/18/2020

    8 Of Your Sales Team’s Biggest Challenges And How To Solve Them

    Recently Updated - No company is exempt from sales challenges. Even the most high-performing sales teams face obstacles in developing buyer relationships and effectively communicating with prospects and customers. What sets successful companies...
    03/18/2020

    Everything You Need To Know About Sales Compensation

    Not All Sales Comp Plans Are Effective At Driving Sales RepBehavior Updated March 19, 2020 - Did you know43% of sales reps would be willing to leave their companies for a 10% salary increase? Compensation is an important factor in attracting and...
    03/17/2020

    Shift To Customer Communication And Outreach During Challenging Times

    Marketing To Customers Is Just As Important As Marketing To Prospects, Now More Than Ever Not many companies have a crisis communication plan in place and ready to go just in case. After all, if you’re a digital marketing agency, a software company,...
    03/13/2020

    6 Marketing Upgrades You Need Now To Help Survive

    Digital Marketing Tactics Can Continue To Drive Leads For Your Business, Even When Travel Is Limited To be clear, articles like this are timely and not designed to scare anyone. They’re designed to help us all navigate a difficult and uncertain time.
    03/11/2020

    How COVID-19 Forced Companies To Accelerate Digital Transformation

    Your Prospects Are Asking For A Richer, More Interactive Digital Experience; Now Is The Perfect Time To Start There is no question the coronavirus is going to have economic implications for many companies. But how you respond to the challenges could...
    03/05/2020

    Should We Just Hire 2 More Salespeople To Grow Revenue?

    The Common Misconception About Revenue Growth And Sales Teams I love sharing real-life experiences. There are enough blogs that talk academically or from a product perspective. I have always wanted our blog to be authentic. When I’m able to share...
    03/03/2020

    Global Ad Blocking Means You Should Double Down On Earned Attention

    Earning Your Audience’s Attention And Then Keeping It Is Key As an article published in Ad Age last month reports, “Ad blocking on mobile had previously been written off as something only tech-savvy users deployed, but that’s no longer the case; new...
    02/25/2020

    7.5 Ways HubSpot Helps You Know Your Prospects So They Close Faster

    The More You Know, The Better The Experience; The Better The Experience, The More You Close “The customer experience is the new marketing battlefront.” — Chris Pemberton, Gartner “You’ve got to start with the customer experience and work back to...
    02/19/2020

    What Is An SLA For Sales And Marketing?

    Everything You Need To Craft An SLA For Sales And Marketing This Afternoon A service-level agreement (SLA) is a contract that establishes a set of deliverables that one party has agreed to provide another. This agreement can exist between a...
    02/13/2020

    A Video Marketing Playbook To Create Top-Notch Business Videos

    Don’t Be Intimidated; Video Is Easier Than Ever To Create Earlier this week, we did an article on where to apply video in your buyer journey. We looked at video for everything from email marketing to using it in your sales process. Today, we’re...
    02/11/2020

    8 Ways To Kill It With Video In Your Omni-Channel Marketing Campaigns

    About 65% of people are visual learners. They’re often called spatial learners and, unsurprisingly, they learn and remember best through visual communication. So it’s not surprising that video has become critical to creating a remarkable buyer...
    02/06/2020

    The Big Strategy Behind Blogging: Why Content Marketing Doesn’t Produce Leads

    Content Marketing Strategy: When Is A Blog Article Much More Than A Blog Article? You’ve been blogging three or four times a week and you just don’t see major improvement in your KPIs. Visitors are not up, leads are not up and you certainly don’t...
    02/04/2020

    Google’s Super Bowl 'Loretta' Ad Demonstrates The Importance Of Messaging Strategy

    Words Matter And The Story Matters, But You Don’t Need To Be Google To Tell A Great Story Most of the Super Bowl commercials were unremarkable. While some were memorable, they were not memorable enough for you to connect the brand, the action they...
    01/30/2020

    HubSpot’s Marketing Hub Enterprise Edition Is Ready To Go Head-To-Head With Marketo

    A Deep Dive On Why HubSpot Might Actually Be Better For Enterprise Marketers HubSpot is ready for the pros — professional marketers, that is. For years, the marketing automation platform has excelled in small to medium-sized businesses. It’s been...
    01/28/2020

    10 Killer Tips For Using Marketing Automation To Generate Trade Show Leads

    Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI Today there are more conferences, trade shows and live events than ever before. People are flocking to events, and more marketers are using events in their...
    01/21/2020

    How Long Should You Wait For Your Digital Marketing Agency To Produce Results?

    It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried? The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client. ...
    01/16/2020

    How Sales Reps Use HubSpot And Content Marketing To Close New Customers

    Sales And Marketing Alignment Influences Content Creation, Too Carpenters, doctors, architects and almost all other professionals need the right tools to do a good job. People in marketing and sales are no different. In 2019, you purchased HubSpot...
    01/14/2020

    What Is A Good Conversion Rate For Your Landing Pages?

    Kick Off 2020 With Increased Lead Generation Through Landing Page CRO “This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing...
    01/09/2020

    6 High-Quality Content Marketing Ideas From 2019 Campaigns

    With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target. ...
    01/07/2020

    6 Killer Tools Using AI In Marketing And Sales To Improve Results In Days, Not Weeks

    Marketing And Sales Tools With AI Should Be Making Your Job Easier, But Are They? You Might Be Using The Wrong Tools As an article in Selling Power explains, “One of the biggest challenges sales and marketing managers face is keeping up with the...
    01/02/2020

    19 Reasons You Should Hire The Most Expensive Marketing Agency In 2020

    You Get What You Pay For, And You Should Be Paying For Results Your business is fine, but you’d like to grow faster, and the only thing holding you back is the amount of leads and sales opportunities. You’ve done some marketing and you have a...
    12/23/2019

    7 Sales And Marketing Tactics That Should Be Impeached In 2020

    These Need To Be Removed From Your Plans To Free Up Budget And Accelerate Lead Generation Impeachment is on everyone’s list of topics not to talk about during your family holiday celebration, but everyone and their brother is reading about it,...
    12/19/2019

    Square 2 Recognized As G2 Top-Performing Digital Agency Based On Customer Satisfaction Scores

    FOR IMMEDIATE RELEASE MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com) Square 2 is number seven among top-reviewed digital agencies on G2. Conshohocken, PA – Square 2 has been selected as one of G2’s top agencies...
    12/12/2019

    11 Rock-Solid Reasons Why Your Sales Team Underperformed In 2019

    And How To Ensure They Over-perform In 2020 Getting your sales team to hit its revenue or sales goals is challenging. At my speaking events I like to ask the audience to stand and then sit when they answer “no” to any of these questions: Did your...
    12/10/2019

    Square 2 Recognized As A Clutch 1000 Agency For 2019

    FOR IMMEDIATE RELEASE MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com) Verified Client Reviews A Major Driver In Clutch 1000 Selection Process Conshohocken, PA – Square 2 has been selected as one of the Clutch 1000,...
    12/03/2019

    Square 2 Honored To Be One Of The 2020 Chief Marketer 200

    FOR IMMEDIATE RELEASE MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com) Conshohocken, PA – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has...
    11/28/2019

    A Thank-You Note...To Clients, Team Members And Partners

    I recently had the pleasure of watching “A Beautiful Day in the Neighborhood,” the movie based on the true story of the friendship between Fred Rogers and journalist Tom Junod. What struck me the most was Mr. Rogers and the way he thoughtfully...
    11/19/2019

    The Secret Ways Chat Can Get You Sales-Ready Leads Tomorrow

    There Is A Potential Customer On Your Website Right Now — And You Don’t Know It Approximately 96% of visitors that come to your website are not ready to buy — it’s a stat you see frequently when you troll the web. But that doesn’t mean the people...
    11/14/2019

    24 Killer Lead Nurturing Upgrades That Turn Leads Into Sales Opportunities

    Start Using These Today To Get Sales Tomorrow Everyone knows that people make their purchase decisions over a period of time. B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. ...
    11/11/2019

    Square 2 Thanks Veterans For Their Service On Veterans Day

    We Couldn’t Do What We Do If It Weren’t For What You’ve Done It’s easy to get wrapped up in the endless quest to help companies generate more leads, more sales opportunities and more new customers. But on Veterans Day, we wanted to take a beat and...
    11/07/2019

    Why Your Marketing Isn’t Working: The Snowflake Theory

    If Generating Leads Was Easy, Everyone Would Have All The Leads They Need We all know that almost no business has all the leads they need or want. I don’t think it’s wrong to assume that very few companies know exactly what they need to do to...
    11/05/2019

    What Bill Belichick And The Patriots Can Teach Us About Lead Generation And Revenue Growth

    Today, Exceeding Lead Generation And Revenue Goals Feels About As Hard As Winning Six Super Bowls Let me start by saying that I’m not a Patriots fan. Watching the Eagles beat the Patriots in the Super Bowl was one of the highlights of my fandom. But...
    10/31/2019

    The Top 4 Ways Heat Mapping Software Improves Website Performance

    Heat Map Data Provides Real Action-Oriented Feedback To Help You Drive More Leads Using heat maps on your website is like being James Bond on the web. In practice, you get to spy on your target audience. However, like James Bond, you’re not trying...
    10/29/2019

    Square 2 Exits Firearms Industry — CEO: ‘We Wanted To Do Something’

    Conscious Capitalism Means You Put Your Money Where Your Mouth Is Last month, Square 2 informed a gun manufacturing client that we could no longer be their agency of record. When we earned the business earlier this year, the decision to participate...
    10/17/2019

    The One Question You Have To Ask Your Digital Agency Before You Hire Them

    Digital Growth Agencies Have An Obligation To Get Clients Results Quickly You’ve decided you need an agency. Congratulations! You’ve made the right choice. No matter what your internal team looks like and no matter what their experience, an agency...
    10/15/2019

    Personalize Your Sales Experience To Shorten The Sales Cycle And Close More New Customers

    Old-School Sales And Execution Is One To Many; New-School Sales And Marketing Is One To One The experience economy proposes that both consumers and businesses want more than just delivery of products and services; they expect that an exceptional,...
    09/17/2019

    Intent Data: What It Is, How To Use It And How To Drive Revenue With It

    Why Using Intent Data Might Be The Smartest Move You Make Next Year During my session at HubSpot’s INBOUND 2019, I spent a few minutes talking about intent data as a smarter way to go to market. I was surprised at the level of interest and equally...
    09/10/2019

    Using Video Marketing To Explode Lead Generation And New Customer Revenue

    Video Must Be A Core Component To Your Content Marketing Strategy In 2020 In case you missed it, video is exploding, and it’s now a requirement for any revenue generation program. If you’re not producing and publishing at least one video a month,...
    09/05/2019

    The Recession Is Coming! How To Get Your Company Out In Front Of It...

    ...And Minimize Its Impact On Your Business As The Washington Post reports, “Most economists believe the United States will tip into recession by 2021, a new survey shows, despite White House insistence that the economy is sound. “Nearly 3 out of 4...
    08/13/2019

    When Salespeople Attack, It’s Time To Rethink Your Entire Go-To-Market Strategy

    CEOs And Sales Leaders: Your Teams Are Aware That Your Strategy Is Massively Flawed We do a ton of educational sessions with CEOs, sales leaders and marketing leaders. One of our favorite questions in the session involves asking the executives if...
    08/08/2019

    The Ultimate ‘How-To Playbook’ For Creating A Customer Advocacy Program

    Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution The world has shifted 180 degrees in the past 10 years. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a...
    08/06/2019

    Why You Don’t Have To Accept ‘Results Take Time’ From Your Digital Marketing Agency Anymore

    Now You Don’t Have To Hire Deloitte Or Accenture To Get A Dedicated Team That Produces Results In Weeks, Not Months Or Even Years Ask any digital marketing agency and most in-house marketers this question: “How long is it going to take to get...
    08/01/2019

    Podcasts Are Now One Of The Top Lead Generation And Content Marketing Options

    Popular Revenue Growth Podcast Smash The Funnel Returns With 7 New Episodes Research shows that “right now, there are more than 700,000 active podcasts and more than 29 million podcast episodes. According to Apple at WWDC 2018, these numbers stood...
    07/18/2019

    Digital Marketing Trends, Strategies And Tactics For 2020 And Beyond

    Keep Up With The Changing Digital Marketing Strategies, Tactics, Analytics And Software, Or Be Left Behind Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again. There’s more emphasis today on...
    07/16/2019

    How To Get 6 Months Of Marketing And Sales Execution Completed In Just 30 Days

    New Agency Engagement Format Is Already Delivering Massive Results For Progressive Companies Ready to change the trajectory of your business today? Working with digital marketing, inbound, demand generation, revenue growth and sales execution...
    07/11/2019

    The Robots Are Coming, And They’re Coming To Help You Drive Leads And Close More New Customers

    Artificial Intelligence Is All The Rage; How Should You Use It To Drive Results? So much to do, so little time. Marketing has never been more complicated. With so many tactics, so many software tools to consider, so many different strategies and so...
    07/09/2019

    Shocking New Research Shows 84% Of Marketing Teams Are NOT Running High-Performing Programs

    Salesforce Research Uncovers Massive Underperformance Across Over 4,000 Companies Surveyed I’ve always felt like a major disconnect existed between what CEOs were expecting from their investment in marketing and the actual performance of those...
    06/27/2019

    Why Your 2015 Organic Search Engine Optimization Strategy Isn’t Working Anymore

    What You Need To Do To Upgrade Your SEO Work To 2020 Standards Did you know that Google updates its search algorithms 500 to 600 times a year? Most of those updates are minor and have little impact on your approach to driving organic rankings. But...
    06/25/2019

    Is It Time For A CRM Upgrade? Take This 10-Question Quiz And Find Out In Minutes

    CRM And Sales Technology Have Changed In The Last Few Years; Is Your CRM Outdated? You go to the doctor for your annual checkup. You take your car in for regular service. You have your insurance policies reviewed regularly, and you talk to your...
    06/20/2019

    Content Management Mistakes To Avoid (And Winning Techniques You Should Know)

    Content Marketing Has Changed; You Might Be Making Mistakes And Not Even Knowing It Savvy marketing leaders know that content management is an essential part of business operations. After all, your strength as an organization is almost entirely...
    06/18/2019

    Want A Higher Close Rate? Consider A New Lead Qualification System

    A Methodology For Qualifying Leads And Opportunities Helps Everyone Speak A Common Language No, this is not a sales software pitch. For once, this is not about software but about a system you use to better qualify, prioritize and forecast sales...
    06/13/2019

    How To Smash Your Funnel, Increase Close Rates And Shorten The Sales Cycle By Focusing On Just 12 Magic Metrics

    Here’s How To Simplify The Measurement Of Your Efforts Toward Scalable Revenue Generation Since we published our latest book, Smash The Funnel, the response has been unexpected, to say the least. People are recognizing the challenges associated with...
    06/11/2019

    How Buyer Journey Mapping Is Becoming The New Revenue Growth Strategy Platform

    Marketing Not Generating Enough Leads? Your Prospect Experience Is Broken We hear it every day. Is it your website? Is it your content? Is it your email campaigns, social media or search engine optimization efforts? No. Well, partially no. Yes,...
    06/06/2019

    What Is Customer Marketing?

    Your Customers Need To Be An Active Asset In Designing A Proactive Revenue Growth Program Too many labels already exist for different types of marketing. I’m not trying to introduce a new one, but I am shining a light on an area of marketing that...
    05/21/2019

    How Agile Marketing Turned Into Agile Sales And Now Agile Revenue Generation

    The Pace Of Change In Marketing And Sales Is Accelerating: What Are You Doing About It? None of us can get to every conference, but when I have the pleasure of attending one of the year’s best conferences, I like to share those experiences with all...
    05/16/2019

    24 Remarkable Statistics Prove Digital Transformation Is The Secret To Revenue Generation

    If You’re Not Working On This Now, You Can Be Sure Your Competitors Are Ahead Of You We’re a strategic revenue growth agency. All that means is we try to help our clients rise above the ocean of marketing tactics and look more holistically at how...
    05/14/2019

    How Many Touches Does It Take To Close A New Customer?

    The World May Never Know, Because Only You Know Your Customer If you’re old enough, you get the subtle references to the old Tootsie Pop commercial that showed a wise old owl and a young boy discussing how many licks it takes to get to the center of...
    04/29/2019

    Sales Enablement Should Focus First On Improving The Prospect’s Experience

    If You Want To Close More Deals, Give Prospects More With more and more people talking about, asking about and working on sales enablement, it’s good to know what’s at the heart of this new type of sales improvement technique. Ultimately, any...
    04/25/2019

    How To Create Content Strategies That Improve The Customer Experience

    Your Content Needs To Be Part Of A Holistic Approach Billions of pieces of content are produced annually. But just as much of that content is generic and indistinguishable, the content strategies that produce it tend to be half-baked or, even worse,...
    04/22/2019

    Want More Leads? The Top 6 Conversion Optimization Tips For Your Homepage

    These Simple Homepage Upgrades Can Drive Big Growth In Lead Numbers I’ve probably looked at (for the sake of evaluation) over 25,000 homepages. We end up working with many of those companies to help improve their sites, so I’ve had the benefit of...
    04/16/2019

    Marketing Strategy And Planning Has Changed So Dramatically You Won’t Recognize It

    Gone Are 12-Month Plans, Dedicated Strategy Time And A Defined Set Of Deliverables For 15 years prior to Square 2, I worked in corporate marketing. Every October and November, we cleared the decks and worked on the upcoming year’s marketing strategy...
    04/15/2019

    Why An SOW Is NOT What You Want From Your Digital Marketing Agency

    Simply Put: Do You Want Work, Or Do You Want Results? I get it: A statement of work (SOW) clearly defines what you’re buying. But is that the best way to get what your company ultimately needs? Do you need work, or do you need results? What happens...
    04/11/2019

    What Is Sales Operations? Why It’s Critical And Almost Always A Missing Link In Revenue Growth

    Sales Hacker defines sales operations as “the unit, role, activities and processes within a sales organization that support, enable and drive front-line sales teams to sell better, faster and more efficiently.” In a blog article on the topic, Sales...
    04/09/2019

    How Can You Improve SEO? Think User First

    Boost User Experience And Rankings Whenever someone asks for tips on improving SEO, I can’t help but feel they’re looking for a silver bullet: Just do x, y and z, and watch your fortunes change. It’s probably because that’s what SEO was for many...
    04/04/2019

    Which Marketing Automation Platform Is Right For You?

    Jamie Hardin, Director of Client Services at Square 2, contributed to this blog post. Strike A Balance Between Today’s Needs And Tomorrow’s Growth Marketing automation platforms have quickly transitioned from a nice-to-have tool to an essential...
    04/02/2019

    Why Every SEO Strategy Should Include The Creative Team

    The Ability To Create Great Content Is Key To Winning Customers And Rankings This is not another “SEO is dead” hit piece. Nor is it an “SEO isn’t dead, it’s changing” sidestep of the same topic. This is the most obvious SEO hack of all time: You...
    04/01/2019

    Chat And Conversational Marketing: Is It Mandatory?

    In Our Microwave Society, Your Prospects Want Answers Right Now Live chat on websites today has come light-years from where it was just a few years ago. Today the practice of conversational marketing created by Drift has turned chat into a...
    03/25/2019

    Is Your Sales Pipeline Full Or Just Full Of It?

    All Leads Are NOT Created Equally; Do You Know The Value Of Your Sales Pipeline? We’ve all been part of companies with sales leaders who love to report that “the pipeline is full,” only to have the end of the month come and the full pipeline didn’t...
    03/21/2019

    Does Your MarTech Stack Up?

    How To Make Sure Your Technology Works For You Today’s marketers don’t just love technology, they worship it. For many, MarTech has become nothing short of a savior – an omnipotent, omnipresent miracle worker that allows individuals to do the work...
    03/18/2019

    Killer Tips To Optimize Your Website For Search Engines And For Humans Beings

    If You Want A Website That Generates Leads, Stop Thinking About Your Site Like It’s A Brochure Would you ever open a store and not have employees in it to help customers? Would you open a store and not put any signs up on the outside? Would you ever...
    03/14/2019

    10 Wildly Effective Lead-Scoring Tips To Install In Marketo

    Lead Scoring Is Critical For Prioritizing Leads For Sales And Measuring The Effectiveness Of Your Marketing We see lead scoring as an important part of every revenue generation program. While creating the model and building the scoring algorithm...
    03/12/2019

    Differentiation Strategy: 5 Shocking Ways To Kill The Competition By Being Remarkable

    If Your Business Isn’t Remarkable, It’s Invisible As part of your marketing and business strategy, differentiation is important. Almost everyone knows this, but very few CEOs are ready to make their businesses remarkable. That means it’s very likely...
    03/11/2019

    Content Analytics: 9 Content Metrics That Matter To Your Bottom Line

    Are You Getting The Most Out Of Your Content? Years ago, if your business was the only one producing informative industry content, you were already ahead of your competitors and bound to shoot up the ranks on Google. Today, most businesses have...
    03/07/2019

    Why Competitive Audits Are Like ‘The Cool Cat Boogie’

    Learn How To Develop Your Own Unique Messaging Hey, Gus, how do you dance? How do you groove? Can you teach me how to move?Sure, Pete! It’s a simple song. Just do the robot and dance along. - From “Pete The Cat And The Cool Cat Boogie” Be different....
    03/05/2019

    My Marketing And My Sales Are Not Working, And I Don’t Know Why

    It’s Back To The Future For Marketers, Sales Leaders And CEOs Back in 2003, we heard “my marketing isn’t working and I don’t know why” time and time again from CEOs. In fact, it was the main messaging for Square 2. People were confused and we helped...
    02/28/2019

    Content Analytics: What To Measure To Turn Content Into Revenue

    Marketers struggle to measure exactly how their efforts are contributing to the bottom line. It’s difficult to decide what metrics to focus on and what measurement tools to use; then tying that data directly to revenue can be daunting. In order to...
    02/26/2019

    Recent Study Reveals Sales Enablement Is A Major Factor In Revenue Growth

    If You Want To Hit Your Revenue Goals For 2019, Sales Enablement Must Be A Top Priority The percentage of salespeople making quota has dropped from 63% to 53% over a five-year period, according to data from CSO Insights. What’s driving this drop? It’
    02/25/2019

    4 Reasons Marketing Operations Is Essential To Your Growth Strategy

    Achieve Your Goals With Repeatable Processes And The Right Technology Marketing is made up of many, many facets, from strategy to creative to execution and everything in between. Your team members put their blood, sweat and tears into creating...
    02/21/2019

    How To Design A UX-Optimized Website That Isn’t Boring AF

    12 Tips For Delivering A Great User Experience The last thing you want to do is frustrate your website visitors. Unfortunately, that might be exactly what your website design is doing if it isn’t UX optimized. UX is the user experience your visitors...
    02/19/2019

    Do You Know What To Do To Drive Revenue At Your Company?

    Of course you do. Right? Don’t be so sure. Companies are missing their revenue goals month over month. It’s an epidemic sweeping the country. The tenure for CMOs is the shortest it’s been in years. Agencies are getting fired left and right for...
    02/18/2019

    Sales Execution: How To Win Bigger Deals And Close Fantastic Customers

    Are You Focusing On Finding The Right Prospects? If you’ve been in sales for any length of time, it’s likely you’ve encountered the “ABCs” of the field: always be closing. One recent trend, however, has been that it’s more difficult than ever to...
    02/15/2019

    Recruitment Marketing: 5 Ideas To Fill Your Bench When Talent Is Scarce

    Marketing: It’s Not Just For Marketers Anymore I’ve spent my career working in tech, higher ed and professional services. I’ve worked at fast-growing startups and huge established institutions. I’ve worked on both coasts. Every successful...
    02/12/2019

    You Don’t Need More Leads; You Need To Be Better At Closing Your Existing Leads

    Revenue Growth Doesn’t Always Come From More Leads Everyone typically thinks that having more leads is better, but it’s not always the case. More frequently, companies have enough leads, but they’re not optimizing the follow-up process on those...
    02/11/2019

    Content Audits: Dive Deep Into Your Content Library

    How And Why To Thoroughly Analyze Your Content Marketing Assets Content is the lifeblood of modern digital marketing. It fuels demand generation strategies, inbound marketing and sales enablement. If you’re executing any kind of engagement or...
    02/08/2019

    How Many Sales Reps Should You Fire This Year?

    Having More Salespeople Doesn’t Always Equal More Revenue If someone asked you how to grow revenue, what’s the one key step you would take? Many business leaders would answer, “Hire more salespeople.” Your sales team, after all, is the first line of...
    02/05/2019

    Getting Your Team Together At Least Once A Year: A Requirement For Revenue Growth

    Your Company Is Only As Good As The People Who Work There Today’s distributed team model (remote team members connected through technology) is quickly becoming the norm. Most companies are finding small and flexible office space and then hiring the...
    02/04/2019

    The Sales Funnel Is Dead: What’s Next?

    The New Buyer Journey Demands A New Model In the last decade, the Internet and social media have rewritten almost everything you knew about sales and marketing. Your sales team no longer cold calls prospects. Your marketing team is focused on...
    01/31/2019

    Why Hiring An Internal Marketing Director Won't Get You More Leads, Sales Opportunities And New Customers

    Buck The Trend To Only Hire In-House; Instead, Work Collaboratively With A Team Of Experts A few months ago, I wrote this article on the benefits and challenges associated with hiring an in-house marketing person or hiring an outside digital agency...
    01/25/2019

    5 Reasons to Avoid Cookie-Cutter Website Templates

    Every business needs a website in today’s market. Your website is your home online, and it allows your customers and prospects to find you. It’s also one of the only assets you can fully customize to do exactly what you need it to do. That said,...
    01/23/2019

    The Most Important Sales Enablement Metrics

    Over the last few years, sales enablement has become all the rage in business circles. The majority of companies have now adopted sales enablement program for their sales teams. Those who haven’t yet invested in are planning to do so in the near...
    01/22/2019

    How To Create Bullet-Proof Service-Level Agreements (SLAs) For Sales And Marketing

    Stated Alignment Between Sales And Marketing Is No Longer Sufficient To Drive Revenue Growth And Goal Attainment – SLAs Are Mandatory The relationship between sales and marketing has historically been compared to the situation with the Hatfields and...
    01/21/2019

    5 Key Demand Generation Tactics to Know in 2019

    The world of sales and marketing has changed rapidly over the last decade. The pace of change shows no signs of slowing down in 2019. One of the hottest topics of 2018 was demand generation, and the trend looks to continue over the course of the...
    01/18/2019

    Need to Clean up Your HubSpot? Time for a HubSpot Audit

    Sales and marketing move fast these days, and you may find you struggle to keep up. New tactics and strategies are being implemented all the time. Keeping a CRM like HubSpot neat and tidy during this constant shifting is a challenge, and you might...
    01/17/2019

    Why The Cyclone Beats The Waterfall Every Time

    Understanding Your Prospect’s Buyer Journey Is Critical To Orchestrating Marketing And Sales Activities It might not sound like a big difference — water running over the cliff and falling into a pool of churning water, or the whirlwinds associated...
    01/16/2019

    How Website Speed Affects Your Business

    Your website is an integral part of your business. You’re working on building a great design or revamping the one you already have. You’re building an outstanding content program to keep visitors coming back for more. Have you thought about the...
    01/14/2019

    Is Sales Enablement Worth It?

    Over the last few years, the business world has become enamoured with the idea of enabling sales teams. Out of this interest has come a more complete view of how to prepare sales teams for success. Training is no longer enough on its own. What is...
    01/11/2019

    7 Insights You Can Learn from a Google Analytics Audit

    Google Analytics is one of the most common tools to use when it comes to tracking your website metrics. If you want to know how the site is performing, you can just look at Google Analytics. Every now and then, you should undertake a Google...
    01/10/2019

    Why We Are Dropping Marketing From Our Name In 2019

    Square 2 Provides Revenue Consulting, Services And Technology To Help Companies Grow It’s a new year, and we’re getting a new name to better reflect the services we provide clients. We’re excited to announce that Square 2 Marketing is officially...
    01/09/2019

    5 Common Reasons Why You Might Not Be Getting High Website Traffic

    Your website is probably the most important resource you have when it comes to getting the word out about your products and services. Driving traffic there is one of the important goals of any marketing campaign. High traffic improves awareness and...
    01/07/2019

    6 Secrets to Great CTAs

    The importance of the call to action cannot be understated. Good CTAs encourage people to email you, sign up for newsletters, watch videos, or take any other action you want them to take. The right CTA can make or break your sales and marketing...
    01/04/2019

    How Demand Generation Is Evolving

    Marketing is constantly evolving. From the inbound revolution nearly a decade ago to more recent innovations, such as influencer marketing, the strategies and tactics you use are almost always in flux. Demand generation is also changing and...
    01/03/2019

    8 Excellent Revenue Growth Predictions Affecting Your Company In 2019

    You Should Be Planning For These Today To Drive Revenue At Your Company Tomorrow Before we jump into what I expect for 2019, let’s look back at my predictions for 2018. Here’s the link to the post with those predictions. Overall, my predictions...
    01/02/2019

    What Is Account Based Marketing and Is It Right for Your Business?

    There’s been quite a bit of buzz about account based marketing recently, so there’s a good chance you’ve heard something about it. Many marketing leaders are excited about this emerging trend, as they feel it represents a huge step forward for...
    12/31/2018

    How to Create Digital Hype before an Event

    Whether it’s a product launch, a webinar, a conference, or an online question-and-answer session with an industry leader, you’ve got an event coming up. You want to get people excited about it, and you know one of the best ways to do that is to...
    12/28/2018

    How to Organize Your Leads in the HubSpot CRM

    Inbound marketing can help you increase sales in a number of different ways. In fact, inbound is probably the most effective form of marketing in existence today. Inbound marketing helps by boosting the number and quality of leads you generate...
    12/26/2018

    5 Reasons Why Your Business Blog Shouldn’t Be All about You

    Are you thinking about starting a business blog? Maybe you’ve been told it’s a good idea, or perhaps it’s an integral part of the new inbound marketing strategy you’ve devised for your business. Maybe you’ve been blogging for a while. One common...
    12/24/2018

    5 Must-Have Sales Enablement Tools

    Sales is more competitive than ever before. In a crowded market, you need to give your salespeople an edge, and more often than not, it will come in the form of good sales enablement. What is sales enablement? Sales enablement is the process of...
    12/21/2018

    5 Sales Enablement Mistakes We See Too Often

    Today’s business market is more competitive than ever before. Sales is often the department that organizations turn to first when they begin looking for ways to bolster revenue and improve performance. As a result, sales is often under a good deal...
    12/21/2018

    Square 2 Recognized As Top Digital Agency With Honors From Clutch.co

    The Clutch 1000 Recognizes Digital Agencies For Their Ability To Deliver Results Square 2 is dedicated to helping improve business outcomes. Our goal is to help our clients determine the right ingredients for their marketing, sales and customer...
    12/20/2018

    MQLs: 5 Metrics To Track After Marketing Qualifies A Lead

    Marketing Attribution Is About More Than Getting The Credit You Deserve As a marketer, you work every day to drive qualified leads that are great opportunities for your sales team. You test different tactics and channels. You measure your results...
    12/19/2018

    5 Reasons Customer Journey Mapping Must Be Part Of Your Growth Strategy

    If You Want To Grow, You’re Going To Have To Learn Some New Techniques In 2019 I know we don’t write a lot of articles about optimizing your landing pages, writing better emails or getting more followers on social media. Honestly, blog articles like...
    12/19/2018

    5 Best Practices for an Effective Lead Gen Landing Page

    There are many different ways you can generate leads for your business, and inbound marketing strategies often include several of these methods. One of the most common and easy-to-implement methods is the use of a landing page. What is the purpose...
    12/18/2018

    What’s Missing From All The Expert Marketing Advice And Why It’s Preventing You From Realizing Results

    Why Stories, Messaging And Differentiation Are The Missing Ingredients In Your Revenue Recipe I spend a fair amount of time poking around the internet, reading what “experts” are writing about, watching videos and following people who publish...
    12/17/2018

    Which Sales Compensation Plan Is Right for Your Business?

    Sales is a competitive department to be in. You need your team members to deliver their best performance, every single day, and you need them to continue striving towards their sales goals. Most sales team leaders are looking for ways to ensure...
    12/14/2018

    How Omni-Channel Marketing Will Align Marketing, Sales and Customer Service Teams

    Why It Has To Be Everything When You’re Planning Your 2019 Revenue Strategy Omni-channel marketing has some very specific definitions, but it is most readily defined as “seamlessly integrating an organization’s channels, processes and strategies to...
    12/14/2018

    5 Sales Challenges Your Reps Want Help Overcoming

    There’s no denying sales is one of the most challenging jobs in your business. It’s why you make sure your team is full of people who not only have the skills but also the motivation and energy to strive for improvement every steps of the way. Not...
    12/12/2018

    Planning For 2019? Are You Stacking Marketing, Sales And Service Revenue Growth?

    With Only 13 Shopping Days Until Christmas, Your Planning Time Is Expiring Quickly Every client and prospect is in planning mode right now. The problem is your time to do planning is quickly coming to an end. On January 2, you’ll be in 2019, and if...
    12/12/2018

    9 Predictions for the Future of Content Marketing

    Content marketing has really hit its stride in the past few years. As buyers become ever more independent, they continue to seek out information on their own. Content can inform, teach, and even entertain. The best kind of content actually does all...
    12/11/2018

    Content Marketing In 2019: What Major Changes Are Coming Your Way?

    Content Marketing Is Changing Very Quickly; Don’t Miss Out On These Massive Moves The Content Marketing Institute (CMI), one of the best places to research the history of content marketing, has examples of content marketing that go back hundreds of...
    12/10/2018

    7 Tips for More Effective B2B Demand Generation

    Every business must create demand for its products and services. If no one knows your product exists, it’s unlikely they’ll ask for it or seek it out. Once you’ve made potential customers aware of the product or service, you need to convince them...
    12/07/2018

    How to Start Marketing Your Small Business on the Internet

    Many small businesses start out online these days, often with the owner opening up a web store or offering services via a Facebook page or a personal website. You might have started out selling crafts on Etsy, or perhaps you sell services to other...
    12/05/2018

    How Pillar Pages Will Help Improve Your Keyword Rankings

    Inbound marketing is constantly changing. What worked a few years ago isn’t nearly as effective today. Even techniques from last year may not be as effective as they once were. The shifts often reflect changes in both technology and consumer...
    12/04/2018

    Tis The Season For Goals: 6 Experts Weigh In On How To Set Goals That Move The Needle

    If You Want To Grow, Your Team Needs To Know Exactly What You Expect What gets measured gets done. Setting goals for your company, your leaders and everyone in your organization is critical if you have any hope of growing your business. This...
    12/03/2018

    5 Tools to Use Now That HubSpot’s Keyword Library Has Been Sunsetted

    In early 2018, HubSpot announced it would be sunsetting its keyword library tool. The news came as a shock to many marketing professionals and HubSpot users. Over the course of six years, people had come to rely on the tool as an integral part of...
    11/30/2018

    Turn Customers Into Advocates By Asking Them For Feedback

    Gain Useful Insights As You Leverage Customer Enthusiasm Does your business need brand advocates? A whopping 92% of customers will trust the recommendations of friends, family, and other customers above all other forms of brand communication. Brand...
    11/30/2018

    How Long Does Inbound Marketing Take to Work?

    The old marketing techniques of yesteryear have fallen by the wayside. Today’s marketing professionals know broadcast techniques are largely ignored by audiences. Today’s consumer wants to be involved in the buying process and is doing their own...
    11/29/2018

    Does Your 2019 Planning Include Marketing, Sales AND Customer Service Revenue Generation?

    Now Is The Time To Set Expectations For Revenue Contribution With 26 shopping days until Christmas, you have 26 days left to wrap up all your 2019 planning. One of the items on your list should be top-line revenue forecasting. Typically, this is a...
    11/28/2018

    5 Types of Online Advertising to Consider

    The world has gone digital, and the internet is the hub for billions of people around the world today. From interacting with peers on social media to conducting research to watching videos for entertainment, the internet powers daily life for many...
    11/28/2018

    Why Sales And Marketing Dashboards Might Be The Perfect Gift For A Great 2019

    Knowing What Marketing And Sales Tactics Are Showing Results Is A Missing Ingredient In Many Revenue Growth Programs With Thanksgiving behind us, the focus is now on finishing the year strong and getting ready to kill it in 2019. This is the perfect...
    11/27/2018

    5 Free Keyword Tools To Jumpstart Your SEO

    Load Up Your SEO Toolkit With These Outstanding Free Tools You’ve been tasked with increasing organic traffic to your website with search engine optimization (SEO). Awesome. SEO is a great way to make more people aware of your company without having...
    11/26/2018

    Is Influencer Marketing on Its Way Out?

    In the last couple of years, marketing via influencers has become something of a phenomenon. Many businesses have jumped on board this latest trend, eagerly looking for the next influencer to reach their audiences. What is influencer marketing? ...
    11/26/2018

    Great Web Copy: 7 Tips For Irresistible Copywriting

    Captivate Your Audience With These Insider Copywriting Tips You’re staring at a blank page and you can’t fail. You need to inspire the visitors on your website to keep reading. You need to keep them engaged. You need to create a profound sense of...
    11/23/2018

    Our Prediction for the Future of Selling

    The world of sales has been changing rapidly over the last decade or so. The tried-and-true sales techniques of yesteryear no longer work, and even those that work today are evolving. Technological advances have been largely responsible for this,...
    11/21/2018

    5 B2B Lead Generation Tactics for Small Businesses

    If you’re hoping to bolster sales for your small business, you might be contemplating focusing more resources on lead generation. How do you generate leads? There are many different tactics a small business can use to boost B2B lead generation....
    11/21/2018

    6 Tasty Side Dishes To Change Your Entire Content Marketing Strategy In 2019

    These Content Marketing Upgrades Will Drive Better Results Next Year Almost everyone knows you need content marketing tactics and highly relevant educational content to attract people to your company, move them into your revenue cycle and nurture...
    11/20/2018

    Brand Storytelling Vs. Content Marketing: What’s The Difference?

    Your Brand’s Story Is Told Through Every Interaction Customers Have With You Let’s get this out of the way: Brand storytelling and content marketing are NOT the same thing. Brand storytelling is NOT simply a repackaged way to talk about content...
    11/19/2018

    Choosing The Right Marketing Tools For The Cyclonic Buyer Journey

    With Nearly 7,000 Technologies Available, You Need A Laser-Focused Strategy In today’s “there’s an app for that” world, one expert has counted almost 7,000 marketing technology tools. CMOs are spending 29% of their budget on MarTech, and that...
    11/19/2018

    How a Canadian HubSpot Partner Can Help You Grow Your Business

    Have you been thinking about dipping your toe into the world of inbound marketing? You’re not alone. Although it might seem like almost everyone has already started using an inbound marketing strategy, there are many businesses that have yet to make...
    11/16/2018

    The #1 Reason Your Sales Are Plummeting

    Have you noticed your sales numbers are slipping the wrong way down the chart? Month after month, you’re posting negatives. This is despite an increase in your sales efforts or an expansion of the sales team. You know everyone’s working hard, so...
    11/16/2018

    What Is A Revenue Cycle? Do You Know Your Revenue Cycle Numbers?

    It Used To Be A Funnel; Now It’s A Cycle Have you been listening? The traditional sales funnel created in 1890 is dead. It no longer represents how people buy today. But if you get rid of the funnel, you have to replace it with something, and we...
    11/15/2018

    10 Tips For Setting 2019 Goals That Align Revenue With Marketing And Sales

    It’s That Time Of Year Again! Are Your Goals Aligned, Attainable And Funded Properly? Setting SMART goals (specific, measurable, attainable, relevant and time-based) is straightforward. Giving all of our readers that advice would be a bit below the...
    11/14/2018

    4 Things Your Salespeople Need to Start Doing Right Now

    Sales is a highly competitive field to be in, and as the manager of the sales team, you know not everyone is cut out to succeed here. You’ll have some superstar performers, while almost everyone else will run in the middle of the pack. There will,...
    11/14/2018

    What Is Conversational Marketing? Why It’s The New Hot Thing In Marketing

    Conversational Marketing Produces Results — Fast Results And Sales-Ready Results What is conversational marketing? Conversational marketing is about allowing your prospects to talk with, connect with and converse with you when and how they want, as...
    11/13/2018

    What Is Marketing Operations And How It Helps Your Business Grow?

    This article was UPDATED on September 20, 2021 And How Does Marketing Operations Improve Revenue Growth? Marketing operations includes the systems, techniques and technology that allow today’s more complex marketing execution to optimize strategy,...
    11/12/2018

    4 Skills to Conquer to Become a Great Inbound Marketer

    The majority of businesses have started to adopt inbound marketing. It only makes sense. After all, inbound marketing techniques are far more effective with today’s modern buyer than older, outdated techniques like TV and radio advertising. As a...
    11/09/2018

    Why Your Digital Marketing Agency Should Act Like A White-Water Rafting Guide

    You’re Going To See Calm Water And White Water; You Want Your Guide To Get You Through Growing your company is likely one of the most challenging tasks you’ll face in your professional career. Whether you’re the CEO and you have the responsibility...
    11/08/2018

    5 Steps To Build A Solid Marketing Plan

    Marketing Without A Plan Is As Effective As Building A House Without A Blueprint Our family recently went through a massive home remodel. Actually, we are still going through it – over a year later and we still have no kitchen. We started by getting...
    11/07/2018

    5 Things You Need to Know about Contextual Websites

    You might have heard the phrase “context is key.” While it usually means you need to understand the circumstances of a situation, the phrase is gaining more currency in marketing circles. Contextual marketing, advertising, and websites are becoming...
    11/05/2018

    The Revenue Growth Checklist: Are You Ready To Grow Your Company?

    See How Many Of The 10 Requirements Your Business Needs To Grow Dramatically Over the past few weeks you’ve probably noticed a steady stream of growth- and revenue-growth-related articles. There are good reasons for that, which I’m happy to share. ...
    11/05/2018

    Why Your Sales Enablement Program Must Be Customer Centric

    Today’s sales landscape is more competitive than ever before, and that’s why you need to focus on ensuring your team members have the tools, training, and techniques they need to succeed. What is sales enablement? Sales enablement is a philosophy...
    11/02/2018

    How to Handle Inbound Lead Handoff

    For most sales and marketing departments these days, lead generation is a primary task. If you want to increase sales, you need to be looking for new leads. What is an inbound lead? An inbound lead is a potential client who interacts with your...
    11/02/2018

    Do You Want Your Company To Grow? Are You Ready To Do Whatever It Takes To Grow?

    Seriously? Are You Willing To Invest, To Make Changes And To Hire Or Fire? Are You Really Ready? Put 100 company CEOs in a room and ask them to stand up if they want their companies to grow, and you’ll get 100 people proudly standing. Now ask them...
    10/31/2018

    3 Tweaks You Should Make in Your Sales Department Right Now

    There’s no doubt sales is competitive, and you need to stay on top of the latest trends and tactics to push conversions forward. Like most sales managers, you’re asking yourself, how can you increase sales? There are many different ways to...
    10/31/2018

    Should You Expect Tricks Or Treats From A Diamond-Tier HubSpot Partner Agency?

    Not All HubSpot Agency Partners In The Diamond Tier Are Created Equally You’re using HubSpot for your marketing automation or CRM (or both). Good for you. However, you’ve been on HubSpot for over a year and you’re not sure you’re getting full...
    10/30/2018

    Boo! Are You Scared To Work With A Digital Marketing Agency? Ask Them To Guarantee Results!

    The Right Digital Marketing Agency Helps You Generate Leads; The Right Revenue Growth Agency Can Transform Your Business If you’re about to contract with a digital marketing agency, there’s a lot to be scared about. You might not like them. They...
    10/29/2018

    No Time for Online Marketing? Work with a HubSpot Partner in Toronto

    It’s no secret that today’s marketing departments have a lot on their shoulders. In fact, most professional marketers don’t feel they have adequate time to do everything they need to in order to pull off successful campaigns. Online marketing is...
    10/26/2018

    How to Spend Marketing Budget in an Online World

    Many professional marketers feel they don’t have the budget they truly need to accomplish everything they want to do. In most cases, you’ll simply need to make do with whatever you’re given from management. Even if you feel it isn’t enough, knowing...
    10/26/2018

    What Is A Revenue Growth Agency?

    Who Hires A Revenue Growth Agency? What Do They Do? Why Would We Want One? Marketers love to label things, and we’ve gotten good at labeling our own agencies — digital marketing agency, inbound marketing agency, website design shop, SEO firm, sales...
    10/25/2018

    The Unspoken, Shocking And Scary Truth About What It Takes To Build A Revenue Growth Machine

    What Other Agencies, Software Companies And Consultants Don’t Want You To Know With Halloween right around the corner, it’s time to pull out all of the references to ghosts and goblins. But there is something very scary going on right now, and if...
    10/24/2018

    The Cyclonic Buyer Journey Series: The Ongoing Delivery Stage And The Power Of Turning Customers Into Raving Fans

    Looking For Revenue Growth? Start With Your Current Customers For The Fastest Results We’ve come to the end of our blog series on diving deep into the eight stages of the Cyclonic Buyer Journey™. I’ve enjoyed sharing details, and I hope you’ve...
    10/24/2018

    What Are Some Great Selling Techniques in Today's Digital Age?

    Technology has changed the way people buy things, and with it, consumer expectations have changed quite a bit. People are now more likely to conduct research before talking to a sales person, and they’re more skeptical of advertising and marketing...
    10/23/2018

    The Cyclonic Buyer Journey Series: The Decision Stage And Closing New Customers

    It Might Be The Most Important Stage And The Most Often Overlooked Stage It’s the culmination of weeks, months and, for some companies, years. You’ve worked so hard to get your prospect to this point in your sales process. To lose them now would be...
    10/22/2018

    5 Steps to Thorough Competitive Research

    There’s no denying that today’s business landscape is highly competitive. If you want to get ahead, you’ll need to leverage all the advantages you have. To that end, you need to conduct a competitive analysis. What’s in a competitive analysis? A...
    10/19/2018

    How to Test Smart CTAs in HubSpot

    One of the staples of any good marketing strategy is a great call-to-action. Without it, your potential lead will likely just drift away. Instead, the CTA tells them the next steps and encourages them to take those steps to continue the process....
    10/19/2018

    The Who, What, When, Where And Why For Implementing Conversational Marketing

    The latest buzzword in the sales and marketing world is conversational marketing. Unless you’re living off the grid, you are likely seeing the term on your LinkedIn feed, in your favorite blogs and anywhere else you get your sales and marketing...
    10/18/2018

    The Cyclonic Buyer Journey Series: The Rationalization Stage And How You Can Shorten The Sales Cycle

    This Little-Known Stage Might Be Why You’re Not Closing More New Customers I talk about it a lot with clients, but most of the so-called marketing and sales experts tend to skip right over this important point. People make their purchase decisions...
    10/17/2018

    The Cyclonic Buyer Journey Series: The Evaluation Stage And How You Hand Off To Sales Is Critical

    It’s Down To Three: You’re In The Running, And It’s Up To Sales To Keep Them Moving Your marketing performed as well as expected. You interrupted your prospect’s status quo, you got them to be aware of new solutions, you helped them consider all of...
    10/17/2018

    5-Step Process to a Successful Inbound Marketing Campaign

    You’ve no doubt heard some of the buzz about inbound marketing campaigns by now, and you’re likely looking to create your own. Before you can begin, however, you need to know the difference between inbound and what you’re already doing. What is...
    10/16/2018

    The 2 Biggest Management Mistakes You’re About To Make That Will Kill Your 2019 Revenue Growth

    How You Handle These Two Strategic Decisions Will Decide Whether You Miss Or Make Your 2019 Revenue Goals This is an interesting time of year for CEOs and for marketing and sales pros. We’re in the fourth quarter and everyone is trying to finish the...
    10/15/2018

    5 Essential Ingredients to a Successful Sales Team Meeting

    Meetings are something of a necessity when it comes to your sales team. Most people have less-than-enthusiastic opinions about meetings. Meetings can be tedious, take up too much time, and even be counterproductive. Of course, most of these things...
    10/12/2018

    SalesHub Joins Forces with Top HubSpot Partner Agency Square 2 Marketing to Offer Clients Unmatched Services for Revenue Growth

    Leading HubSpot Partner Agencies Merge to Attack Canadian Market and Offer More Integrated Marketing And Sales Services Toronto, Canada – SalesHub, one of HubSpot’s top sales enablement agencies, is joining forces with Square 2 Marketing,...
    10/12/2018

    How to Ensure You’ll Fail to Meet Your Sales Quota

    It’s no secret sales is a demanding and competitive industry to be in. It is one of the reasons sales is set up with so many goals, including sales quotas. Whether you’re the sales manager or an individual member of the team, quotas are likely an...
    10/12/2018

    Square 2 Marketing And SalesHub Join Forces To Offer Clients Unmatched Services To Drive Revenue Growth

    Leading HubSpot Partner Agencies Merge To Attack Canadian Market And Offer More Integrated Marketing And Sales Services Conshohocken, PA – Square 2 Marketing, one of HubSpot’s largest and most successful partner agencies, is proud to announce it is...
    10/11/2018

    The Cyclonic Buyer Journey Series: The Consideration Stage And How To Turn Prospects Into Sales Opportunities

    You’re Still In The Early-Stage Buyer Journey; What You Do In This Stage Will Make Or Break Deal Flow A lot of funnel models have the Consideration Stage identified, but do people really know what to do with prospects in this stage or do they simply...
    10/10/2018

    The Cyclonic Buyer Journey Series: The Education Stage And How To Move Prospects Along

    It’s Easy For Prospects To Get Stuck In This Stage; Learn How To Move Them Along And Closer To Close When we created the Cyclonic Buyer Journey™, it was with this Education Stage in mind. Just think back to the last time you were doing some...
    10/10/2018

    5 Business Benefits of Giving Love to Your Existing Customers

    Customer delight goes beyond satisfying customers—you should be exceeding their expectations. They aren’t the only ones benefiting from your efforts to please them, however—your business benefits, too. Here’s how showing your existing customers love...
    10/09/2018

    The Cyclonic Buyer Journey Series: How To Drive Awareness-Stage Leads

    Now That Prospects Are Aware Your Products Or Services Might Represent A Better Way, How Do You Respond? You did it — you successfully disrupted your prospect’s status quo and they’re aware that you and your company exist. They are aware there might...
    10/08/2018

    What Is HubSpot?

    Today’s sales and marketing departments have so many different tools at their disposal, and almost all of them are designed to make your job easier than ever before. You’ve probably heard of a few of them, and you might be using some of them in your...
    10/08/2018

    The Cyclonic Buyer Journey Series: The Pre-Awareness Stage And How To Get Prospects Who Don’t Know You Engaged

    If You Know Your Top Prospects Or You Have A List Of Targeted High-Value Prospects, This Is Where Their Buyer Journey Will Begin For years, people practicing inbound marketing thought they had to wait for prospects to find them. Then they realized...
    10/05/2018

    4 Ways to Fail When Creating an Inbound Marketing Campaign

    Inbound marketing’s effectiveness in an age of limited consumer attention and increasing brand skepticism has made it the most popular way to market in the 21st century. What is the inbound marketing methodology? Inbound marketing focuses on...
    10/04/2018

    7 Steps For Creating Your Own Podcast

    Lessons Learned From A First-Time Podcast Producer Considering starting your own podcast? First, let’s look at the stats: More than 550,000 podcasts are available for listening in over 100 languages (Variety) Over 18.5 million episodes have been...
    10/03/2018

    6 Little-Known Secret Tricks To Turn Strangers Into Customers And Customers Into Advocates

    Generating Revenue Is Complex, But Break It Down And You Get To Simple Moves We talk a lot about how complicated revenue generation is and how many elements make up the machine that drives month-over-month revenue generation. But when you simplify...
    10/03/2018

    How to Spend Marketing Budget the Wrong Way

    Most marketers feel they don’t have the budget to do everything they want to do. You may finally get approval to start inbound marketing, only to find the funds have merely been reallocated from one portion of the marketing budget to another. ...
    10/02/2018

    How To Define What Success Looks Like When You Work With A Digital Marketing Agency

    Beauty Is In The Eye Of The Beholder, But Agreement Is The Key You’re looking for an agency to help you with your company’s marketing. Maybe you’re looking for an agency or consultant to help you close some deals. Perhaps you’re looking for a...
    10/01/2018

    I Hate Cold Calling. What Should I Do Instead?

    Many marketing pundits have declared the cold call dead. “Good!” you’re likely saying. “I hate cold calling!” You’re not alone. Today, sales professionals and leads alike seem to have developed a severe antipathy for this time-honoured outbound...
    09/27/2018

    The 4 Rs Of Advocacy Marketing And Why You Need Advocacy To Drive Revenue

    Referrals, Reviews, References And Requests: Learn How To Activate Your Customers The world has shifted. What was up is now down and what was down is now up. Did you notice? If you think sales is the key to revenue growth, you’rewrong. Customers...
    09/26/2018

    What to Do When You Have High Turnover in Sales

    Sales is a demanding job. Some sales representatives are stellar performers who seem to excel in the face of every challenge. Other members of your team are less motivated to be star performers, and most people shake out somewhere in the middle....
    09/26/2018

    Struggling To Grow Revenue? You’re Missing The New Set Of Tradecraft Skills Required

    If Revenue Isn’t Going Up, It’s Because You Lack The Skills, Tools And Experience Required Tradecraft (within the intelligence community) “refers to the techniques, methods and technologies used in modern espionage ... and generally as part of the...
    09/24/2018

    Not on Board Yet? 8 Benefits of Inbound Marketing That Will Change Your Perspective

    Inbound marketing has become a staple of most marketing departments today. Over the course of the last 10 years or so, more marketers and business leaders have turned their attention to inbound strategies. What they’ve realized is inbound marketing...
    09/21/2018

    5 Ways to Improve Customer Relationships

    How do you convince people to partner with you? The focus has been shifting to customer service and customer relationships. In fact, some business leaders believe customer service is the last frontier for businesses looking to differentiate...
    09/21/2018

    What Is The One2One Methodology For Driving Customer Relationships At Scale?

    Think Like Disney, Market Like Netflix And Act Like Zappos (Amazon) To Drive Revenue I want you to think about your best purchase experiences. Most of the amazing examples are consumer related, because that’s where the real pressure to provide great...
    09/19/2018

    Why Collaborative Selling Is Elevating Sales Team Success

    Every sales team manager wants to drive success for individual reps and the team as a whole. As competition continues to intensify, you need to introduce new techniques and tactics, and you need to be sure you’re providing your teams with the tools...
    09/19/2018

    Why NOT To Fire Your Digital Marketing Agency In The First 3 Months, 6 Months Or Even 12 Months

    Treat Your Agency Like You Would Treat A VP Of Marketing Or CMO Bad news for marketing leaders at companies: The average tenure of these leaders is 44 months, as reported last year in the annual analysis from Spencer Stuart. This is not surprising....
    09/18/2018

    Stop Hit-Or-Miss Marketing With This Mistake-Proof Marketing Strategy

    Marketing Has Only One Objective: Generate Leads If you’re investing money in marketing and getting trade show booths, collateral, websites or email campaigns, you’re experiencing what we call “hit-or-miss marketing” — a series of activities that...
    09/17/2018

    4 Fears and Doubts about Inbound Marketing That Are Holding You Back

    The world has gone to inbound marketing in the last few years. More and more businesses have made the switch from an outbound-based strategy to an inbound strategy, and most are realizing the benefits of making this switch. What is inbound...
    09/14/2018

    Why Guaranteed SEO Is a Myth

    Advancing technology has brought several revolutions to the marketing department. From mobile optimization to social media marketing, technology has made marketing both infinitely easier and so much more challenging at the same time. There are...
    09/14/2018

    8.5 Secret Ways To Connect Content Marketing With Search Engine Optimization

    To Some Experts, Content Marketing And SEO Are One In The Same I’m a big fan of Neil Patel. On his blog, he recently wrote an article about content marketing and search engine optimization being completely tied together. I could not agree more. It’s...
    09/13/2018

    Want Leads But Lack Budget For Marketing? Fire Your Worst Salesperson!

    One Simple Move Can Free Up Enough Budget To Fund A Year’s Worth Of Lead Gen It’s a common problem. You want to grow and you need more leads, but you didn’t budget or can’t budget enough for marketing to really drive results. No worries. I have a...
    09/12/2018

    5 Ways to Increase the Size of Your Funnel

    Your sales funnel is the key to sales success in your business. The more robust your funnel is, the better your chances of closing deals and generating revenue. Since the buying process has changed so drastically in the last few years, sales...
    09/12/2018

    The Shocking Insights Uncovered During My Session At INBOUND 2018

    Session Attendees Unveil It’s Worse Than I Thought – You’re NOT Meeting Revenue Goals It’s always risky when you ask the audience attending your talk to answer a question. If they give you the wrong answer, your talk can get off on the wrong track...
    09/11/2018

    HubSpot Announces Shiny New Features At INBOUND 2018

    Christmas Comes In September As HubSpot Rolls Out New Features For Their Marketing Automation Suite The Square 2 Marketing team looks forward to HubSpot’s INBOUND conference every year as excitedly as a kid looks forward to Christmas. Like...
    09/10/2018

    Demand Generation Is A Quality, Not Quantity, Game

    The ultimate goal of marketing is to get your leads into the end zone. The way to do that and examine why demand generation should be a quality game, not a quantity game. As more and more companies focus on sales and marketing alignment around...
    09/10/2018

    5 Inbound Marketing Myths You Can Ignore

    Marketing has undergone a radical shift in the past decade or so. Inbound marketing has scarcely been around much longer than 10 years, but it’s become a major force in marketing departments around the world. Business leaders and marketing...
    09/07/2018

    The Biggest Lead Nurturing Mistakes You’re Making Right Now

    Generating leads is a big concern for sales and marketing teams in many different industries. Discovering new audiences who may be interested in the product or service you offer is a huge step towards increasing sales and driving revenue. Once...
    09/07/2018

    Growth Demands Discomfort And Other Big Insights From #HYPERGROWTH18

    Brands And Marketers Must Embrace Change Or Risk Obsolescence On a repulsively hot early September day on the Boston waterfront, approximately 4,500 sales and marketing professionals gathered for #HYPERGROWTH2018, a marketing conference presented...
    09/05/2018

    How to Build a Loyal and Engaged Following for Your Business Blog

    Finding a way to connect to and engage with your audience is one of the most important things you can do to grow your business. With so much competition out there, customers are far less loyal than they used to be. They can easily be drawn to...
    09/04/2018

    Create Content That’s Salty And Sweet

    Help People Get The Answers They Want While Improving SEO With some things, I’m a purist. I like my coffee black and my chowder from New England. But there are times when something really good can be made even better through simple addition. Dark...
    09/03/2018

    Inbound Marketing Mistakes That Are Costing You Money

    At first glance, inbound marketing seems quite easy. You may even think you can manage it on your own or learn on the fly. One thing most marketers quickly discover, however, is that there’s a lot more to know than meets the eye. Many marketers...
    08/31/2018

    How Inbound Marketing Can Solve Your 8 Biggest Business Challenges

    Today’s business environment is more competitive and challenging than ever before. As the market continues to grow more competitive, companies must become more flexible and savvy to stay afloat. Businesses across industries face many of the same...
    08/31/2018

    Smash The Funnel – The Podcast: 10 Interviews With 10 Industry Icons

    Experts Share Ideas On How To Respond To Today’s Chaotic Buyer Journey And Drive Revenue Earlier this year, we decided we wanted to open up a new channel to provide the sales and marketing community with insights, tips and tools on how to...
    08/29/2018

    4 New HubSpot Features Inbound Marketers Are Excited About

    It’s another exciting year to be involved in inbound marketing. The field is evolving fast, so marketers need to stay on their toes. Automation, artificial intelligence, and even changing consumer search preferences are driving evolution in the...
    08/29/2018

    HubSpot CRM Vs. Salesforce: Which Is Right For Your Company?

    You Know You Need A CRM, But Which One? This Article Will Help You Figure It Out Any company looking for aggressive revenue growth needs a CRM to help manage and gain insights into how new customers are acquired. Whether you have one you hate, have...
    08/28/2018

    Sales Consultants Only Have A Partial Perspective On Revenue Generation

    Hiring A Sales Consultant To Help Your Company Grow Revenue May Make Sense On Paper, But Here’s Why It Might Not Work Before everyone goes crazy responding to my inflammatory statement, understand that I’m sure in some situations a sales consultant...
    08/27/2018

    What Will Inbound Marketing Look Like in 10 Years?

    It’s hard to believe inbound marketing has already passed its 10th birthday. The techniques and tactics that were so new a decade ago have now been mastered and reinvented several times over. That may be one of the most beautiful things about...
    08/27/2018

    Why Content Marketing Is Harder Than Ever Before AND What To Do About It Today

    Look At The Leaders In Content Marketing For The Secrets To Success It’s no secret content is the fuel for the marketing engine today. It’s no secret sales teams that use content strategically close more deals and close them more quickly. It’s no...
    08/24/2018

    6 Key Preparations to Make before Implementing Inbound Marketing

    Inbound marketing has completely changed the way marketing teams operate today. The shift from older outbound tactics has been profound. More business leaders and marketers have discovered just what an inbound strategy can do for their businesses,...
    08/23/2018

    INBOUND 2018 Is Just Around The Corner: 12 Must-See Sessions For The Savvy Attendee

    So Many Speakers, So Many Sessions, Such Little Time: How Do You Decide? I’ve been to seven INBOUND conferences. Each year, they get more exciting, with more content, more sessions, more speakers and more confusion about how to best optimize my...
    08/22/2018

    Are You Employing Bad Sales Reps? 4 Signs It’s Time to Transform Your Sales Team

    Your business can only be as successful as your sales team. It’s why you want to make sure you’re employing the best and brightest for your sales team. To make sure you’ve got the right people on board, you’ll want to look for the qualities that...
    08/20/2018

    3 Key Performance Indicators Every B2B Business Should Be Measuring

    Marketing Is A Science — And A Conversation Data is critical for measuring marketing success. But getting too caught up in metrics can distract from the primary goal of marketing, which is to engage in a conversation with potential leads. Using...
    08/20/2018

    [Infographic] 72 Fascinating SEO Stats for 2018

    The internet has changed quite a bit since it was first introduced in the late 1980s and early 1990s. Today, the internet connects people all around the world, and it’s changed how they conduct daily activities such as shopping and communicating...
    08/17/2018

    The Art and Science of Executing Effective Inbound Marketing in 2018

    Recent years have seen inbound marketing grow exponentially. Now it seems as though almost every marketer is using at least one inbound technique or another, and those tactics are constantly in flux. With so much change, it can sometimes be...
    08/17/2018

    4 Easy Improv Exercises For Better Creative Brainstorming

    Coming Up With Your Next Great Idea Doesn’t Have To Be Torture Time for a creative brainstorm… For many marketers, executives, product developers and even creatives, these words inspire abject terror. Their skin begins to crawl at the idea of...
    08/16/2018

    Content Is King: 5 Tips To Stack Your Writing Deck

    Content Marketing Doesn’t Work If Your Writing Makes You Look Like A Joker The right content on your website can attract visitors, establish your credibility and build trust. The wrong content on your website can drive people away with a permanently...
    08/15/2018

    Your Blog Post Title Here...

    Customer relationship management (CRM) software for your company is no longer optional. You must have CRM. Today’s buyer journey and the requirements for your sales effort are far too demanding. Your homegrown industry system or old-school tools...
    08/15/2018

    How to Increase B2B Website Traffic

    One of the goals of any marketing department is to get the word out about the company, service, or product on offer. The internet has created many new ways to relay the message to potential customers. Most of these methods come with a lower price...
    08/15/2018

    Let Your Marketing Team Go, Lay Off Your Sales Reps, Fire Your Marketing Agency AND...

    Replace It All With A Revenue Team And Revenue Growth Model A few weeks ago, I read a blog article from a VP of marketing who was sharing how they track and manage each tactic in their own marketing portfolio. While the metrics aspect of the article...
    08/14/2018

    6 Super-Fast Ways Video Improves Your Close Rate For Highly Qualified Prospects

    Sales Is Undergoing Its Own Digital Transformation; Get On Board Now! Marketing is changing faster than ever before. Email marketing, social media, websites, search and content have been in hyper-growth modes for the past few years. Even for...
    08/13/2018

    The ROI of Inbound vs Outbound Marketing

    Inbound marketing has become something of a buzzword in most marketing departments today. It brings clients to you through the use of online marketing tactics such as pay-per-click, search engine optimization, content marketing, and more. Many...
    08/10/2018

    A Quick Start Guide To What’s New In Website Optimization

    Digital Marketing Is Changing At Breakneck Speed; Don’t Be Left Behind If your website is more than 24 months old and you haven’t been making ongoing changes or upgrades to the site, it’s likely underperforming dramatically. If you’re watching the...
    08/10/2018

    The Sales Enablement Content Your Team Needs to Succeed

    Historically, marketing’s content hasn’t met the sales department’s needs. Inbound marketing is helping to solve the challenge. What content do sales teams need? Sales teams need the right content to appeal to customers. This includes custom...
    08/09/2018

    4 DIY Strategies To Help Your Website Generate More Traffic Quickly

    Help People Discover Your Site With These Tips Your new website finally went live. Congratulations! After spending countless days and sleepless nights building your site from scratch, you’re finally ready to open the doors and let people in. But...
    08/08/2018

    Brewing A Potent Content Strategy: 5 Questions You Must Ask

    Effective Content Marketing Starts With Knowing Where To Focus Content is the lifeblood of successful marketing. But your content “strategy” has to be a lot more than simply “let’s create some content and see what sticks.” Expecting great results...
    08/08/2018

    Understand the Customer Buying Cycle to Sell Smarter and Faster

    Ask almost sales professional today and they’ll likely tell you the same thing: The buying process has changed. Today’s customers don’t make their purchases the same way. Technology has driven many of the changes sales professionals are reporting....
    08/07/2018

    Sell' Is A Dirty Word: A Step-By-Step Guide On How To Replace Selling

    Look Up “Sell” In The Dictionary – It’s A Dirty Word: Embrace The Evolving Nature Of Sales And Make Major Changes Today I’m sure this article will generate come conversation. Some people will passionately agree, and other people will passionately...
    08/06/2018

    5 Must-Have Features of an Inbound Marketing Website

    Inbound marketing has become the way of the world. It makes a lot of sense when you think about it. Inbound marketing is more effective and more cost-effective than older outbound marketing techniques, such as magazine ads and television spots. In...
    08/06/2018

    Want A Quick Spike In Leads From Marketing? Try A Buyer Journey Methodology Map

    A Map Helps You Get Where You’re Going; A GPS Works Even Faster And Better If you’re not getting enough leads, no worries. If you’re getting leads but you need more leads, no worries. If you’re not getting any leads and you don’t know why, no...
    08/03/2018

    Why We Don’t Use The F-Word At Square 2 Marketing Anymore

    The Traditional Sales Funnel Is Over 100 Years Old, And It’s Time For Retirement No, I’m not talking about the curse word that starts with “F.” I’m talking about “funnel,” and we’re no longer using the word funnel internally or externally with...
    08/03/2018

    Analytics Your Salespeople Need to Be Using to Sell Smarter

    One of the greatest advantages a business has today is the ability to collect and analyze mass amounts of data. Big Data has become a buzzword in many business circles over the last few years. While some people might feel there’s a lot of hype...
    08/02/2018

    A Simple Way To Perfectly Blend Inbound Marketing And Outbound Marketing

    Inbound, Outbound, Upbound Or Downbound: Who Cares What You Call It The days of pure inbound marketing are over. It’s rare these days that we’re working with any clients on engagements that don’t include a strategically designed set of tactics that...
    08/01/2018

    How to Use HubSpot’s New Content Strategy Tool

    The way consumers search has changed. As a result, search engines like Google have had to change the way they deliver results to continue to provide the best user experience. What does this mean for marketers? We need to adjust our search engine...
    07/31/2018

    Marketing Regulations? Coming To America!

    GDPR In California, The Future Of Marketing Will Be REGULATED! It was just a matter of time. In this article, published on April 12 of this year, we predicted the U.S. would start considering, and certain states would likely be passing, GDPR-related...
    07/30/2018

    When Should a Business Invest in Inbound Marketing?

    Trying to decide when to invest in inbound marketing? Well, I’m here to tell you that time is right now! No matter your industry, the size of your company, or how long you’ve been in business, there is no better time than the present to start...
    07/27/2018

    So Many New Marketing Tactics, Tools And Technologies, Oh My!

    How Can Anyone Be Sure What To Do And When To Do It? Square 2 Marketing was founded on one simple principle: Help people get better at marketing, sales and revenue generation in general. Back in 2003, we kept meeting really smart business leaders...
    07/27/2018

    7 Ways to Boost Your Website Conversion Rate

    Even if a ton of visitors are making it to your website, if that traffic doesn’t convert, it’s not much use to your sales team. In this article, we go over seven of the top ways you can boost your website conversion rate. 1. Make It Easier to...
    07/24/2018

    The Inbound Marketing and Sales Tools We Couldn’t Live Without

    While inbound marketing may be one of the most cost-effective means of promoting your business, it isn’t without its own challenges. Thankfully, there are many tools and software programs available to make your job that much easier. We swear by...
    07/24/2018

    Developing A Compelling Core Value Proposition

    A Powerful Story Is Essential To Customer Acquisition And Engagement It’s harder than ever to get the attention of your prospects and customers. According to the American Marketing Association, “the average consumer is exposed to up to 10,000 brand...
    07/23/2018

    3 Tips For Creating Late-Stage Offers That Drive Revenue

    If yo