Understanding Your Prospect’s Buyer Journey Is Critical To Orchestrating Marketing And Sales Activities
It might not sound like a big difference — water running over the cliff and falling into a pool of churning water, or the whirlwinds associated with being in a cyclone — but when it comes to understanding your prospect’s buyer journey, the differences are night and day.
The problem with the waterfall is that gravity is involved, and the journey down the falls is straight and without interference. It’s also fairly predictable, as the water continuously flows all day, every day.
This is where the challenges with today’s buyer journey start. Nothing is predictable in today’s buyer journey, and more variables are interfering with it than ever before.