Treat Your Agency Like You Would Treat A VP Of Marketing Or CMO
Bad news for marketing leaders at companies: The average tenure of these leaders is 44 months, as reported last year in the annual analysis from Spencer Stuart. This is not surprising. The marketing lead has the lowest average tenure of any leadership position.
What is surprising is the massive disparity between the way people treat their marketing leaders and their marketing agencies. If you’re going to give your marketing leadership hires almost four years, why would you not give your agency the same time frame?