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Crafting a Delectable Marketing Feast: Lessons From the Thanksgiving Table

Today is Thanksgiving, and it’s one of my favorite holidays – not because of family, food or shopping on Black Friday, but because it always reminds me of how much is necessary to make the experience amazing and how closely this aligns with getting...

How To Use HubSpot Dashboards To Uncover Insights Buried in Your Sales and Marketing Data

In today’s data-driven business landscape, gaining valuable insights from the information you collect is crucial. HubSpot, a powerful customer relationship management (CRM) platform, provides businesses with a wealth of data to help them understand...

Square 2 Has Been Acquired by Sales Empowerment Group (SEG)

CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG), a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing...

What Should You Do With Your Inbound Marketing Leads?

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with...

7 HubSpot Integrations That Will Take Your Marketing to the Next Level

When your marketing and sales tools work together rather than in a silo, everyone benefits. Fortunately, you can integrate HubSpot with 100+ apps and web services to help your team work more efficiently. In this post, we’re going to cover seven ...

The 7 Secret Digital Marketing Solutions To Accelerate Your Lead Generation

With just two months left to go in the year, it’s time to start thinking about your strategies and plans for 2024. Typically, this process starts with looking back at the year. It’s likely that when you reflect on the performance of your digital...

What Will Inbound Marketing Look Like in 2024?

Inbound marketing is a methodology for attracting prospects to your company, engaging them with content and nurturing them until they are ready to interact with your sales team. However, inbound marketing has changed a lot since HubSpot introduced...

5 New Tools and Tactics Sales Teams Are Using To Smash Their Quotas

It used to be common for CEOs to simply hire more salespeople when they wanted to grow. Today, CEOs are smarter and know that you can do more revenue with the same number of reps if you arm the reps with the right tools and techniques to make them...

Finally, Grade Your Revenue Generation Efforts With a Single Score

Everyone likes to compare themselves to other people. I like to play pickleball, and my rating helps compare me to other players. When you go to the doctor and get bloodwork done, you can compare your scores to what is normal and get a gauge of how...

Want To Grow Faster? Proactively Design More Remarkable Experiences for Your Prospects

I know this article isn’t going to get much SEO juice. It doesn’t have any keywords, popular search terms, cliches or even common phrases. But as I thought about the challenges facing companies today, this is the right title at the right time....

5 Things You Can Learn From a Deep-Dive Marketing Audit

You have a quarterly marketing plan. You have a marketing team. You’ve tried a variety of marketing tactics, like email campaigns, organic SEO and social media marketing. But you’re still not seeing a jump in website traffic, leads, conversions or...

5 Critical Elements Of An Effective B2B Marketing Strategy Framework

It’s not common for digital marketing agencies to share their secret sauce, let alone the frameworks and tools they use with clients. But that’s exactly what we’re doing now.One of the secrets to a solid strategy that generates leads, new customers...

What Is Content Mapping? How To Guide the Buyer Journey

Between competition, technology and the internet, it’s become more difficult than ever for businesses to reach and engage their target audience. Effective content marketing involves more than just creating and sharing content. You need a strategy to...

20 Reasons a HubSpot Admin Should Be on Your Team

With HubSpot’s expanding capabilities and advanced feature set, the tools are becoming more and more powerful. However, if you don’t have the expertise to leverage the new capabilities, your company isn’t going to see the full value that HubSpot...

3 Reasons Your 2024 Marketing Strategy Needs Conversational AI

You can’t do anything in marketing today without hearing about artificial intelligence (AI). From writing blogs to analyzing data to creating chatbots, it seems like AI can help with it all. And with conversational AI, you can add a human touch to...

How to Determine Your Marketing Budget for Aggressive Revenue Growth

The last time I wrote a budget article was in December 2021, so it feels appropriate to circle back around to this very important topic. We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing...

The Changing Landscape of Digital Marketing: SEO vs. Social Media

I just Googled “Is SEO dead?” and the top returns all unanimously agreed that no, it’s not dead. Now, keep in mind most of those listings were from SEO firms or people related to SEO firms, so they might have a vested interest in keeping the idea of...

Is Your Sales Thinking Old School? How To Reframe Your Sales Formula

It’s still shocking to me how many companies still think about sales in the “old way.” Did you know that the traditional sales funnel was created in 1898? I’m not kidding. You can Google it. Better yet, here’s the link. If you’re thinking it’s three...

Is Your Website Generating Leads? If Not, We Have the Fixes

It’s the top issue facing businesses today and the most common challenge we hear during our sales process with prospects: “Our website looks good, but it doesn’t generate any leads.” People are asking us about this every day. Just so we are clear,...

Everything You Need To Know About AI for Marketing in One Blog Article

Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses...

Don't Wait Any Longer To Ramp Up Your Marketing and Sales Growth

There is a trend going on in a number of industries. Long-established, successful companies are starting to realize their marketing is not where they need it to be. This realization is being driven by the competition. It’s being driven by changes in...

How To Know if You Need a HubSpot Partner To Help You With HubSpot

Having just returned from INBOUND 23, HubSpot’s annual lovefest, it was very clear to me that there are a lot of company leaders who don’t know when and if they need help with HubSpot. It was also clear to me that HubSpot’s not great at helping...

Differentiated Marketing: 4 Ways To Stand Out From the Crowd

How can you reach more people while staying distinctively on brand? It seems evident that the answer lies in being different enough to stand apart. However, the concept of differentiation in marketing can touch several layers of meaning. On one...

10 Little Fixes to Big Challenges Associated With Migrating to HubSpot

In the rapidly evolving world of digital marketing, businesses are constantly searching for tools and platforms that help them streamline their operations, enhance customer interactions and ultimately drive growth. HubSpot has emerged as a...

What’s a Full-Service Marketing Agency – and Why Do You Need One?

Are you tired of piecing together different marketing strategies and vendors to achieve your business goals? In an ever-evolving digital landscape, finding the right approach can be overwhelming. The key? Centralize your approach with an agency that...

A No-Risk Road Map to Marketing and Sales Alignment Any Company Can Use

We’re more halfway through 2023, and the time has come to stop accepting the old setup between marketing and sales where marketing hates sales and sales hates marketing. I’m so over this, and you should be too. If you want to hit your revenue goals,...

10 of the Most Common Mistakes Companies Are Making With Their Marketing

It’s the dog days of summer and your CEO just rolled into your office complaining about the general lack of leads the company is getting. Ouch! You tried to explain to her how everyone is on vacation. It’s a reasonable explanation, but in a couple...

Why Hit-or-Miss Marketing Is Sucking Your Current Marketing Efforts

We talk about hit-or-miss marketing frequently, and it resonates with so many people that I can only image what it feels like to be running hit-or-miss marketing activities at your companies. I understand the underlying reasons behind this type of...

My Top 5 Can’t-Miss Sessions if You’re Going to INBOUND 23

INBOUND 23 is coming up September 5-8. HubSpotters from all over the globe will make the trek to Boston for the annual conference to see what HubSpot is up to and to rub elbows with fellow users and partners. I started coming to INBOUND in 2012 when...

How to Improve Lead Generation In Your Inbound Marketing With AI?

Conversations around artificial intelligence (AI) and marketing are heating up. People who do marketing are looking at how AI can help them do their jobs better and more efficiently. AI and marketing look like they’re going to be together for a very...

7.5 Ways Revenue Generation System Guarantees You Hit Your Sales Goals

A lot of companies have challenges hitting their sales goals every month. They might be able to do it for a couple of months but then stumble or have one great month followed by one weak month. Sometimes the slow months turn into slow quarters or...

Why ChatSpot Is Better Than ChatGPT for Marketers

We recently published an article about HubSpot’s ChatSpot and it quickly became one of our most popular blog articles, but ChatSpot is only part of the big artificial intelligence (AI) story these days. Most people know ChatGPT, and a lot of...

If Your Website Good at Generating Leads? Ask These 9 Questions

So many company leaders reach out to Square 2 and want to talk about their website. Once we review and audit the site, we usually find that it’s still an online brochure and not the lead-generating machine it should be. After some discussions, we...

3 Keys to a Modern Marketing Strategy That Drives Revenue

The business world today is more competitive than ever. Some of the most significant changes have taken root in the power dynamic between the customer and the company. Back in the day, the company held all the power, and the salesperson controlled...

Is Instagram Right for Your B2B Business?

In October, Instagram will celebrate its 13th birthday. Since its initial release, Instagram has amassed more than 2 billion users, and they’re spending an average of 30 minutes a day on the app. Instagram’s influence on business is equally...

5 Upgrades To Make Today if the Quality of Your Inbound Leads Is Low

Lead quality is a constant issue when doing any kind of marketing. Think about it like fishing with a net. You throw it out and catch some big fish along with a lot of little fish. You then throw back the little fish and enjoy the big fish. If your...

8 Revenue Operations Best Practices To Boost Efficiency and Profits

I talk with CEOs, marketing leaders, sales professionals and business owners in small to medium-sized businesses every single week. Many of them are asking, “What do we have to do to grow our company?” The answer is multifaceted, but one of the most...

HubSpot’s ChatSpot Is The New Generative AI Tool for Business Growth

If Paul Revere existed in 2023, his famous catch phrase might have involved less “British” and more “generative AI.” While “generative AI is becoming more ubiquitous!” isn’t as catchy as “the British are coming!” it is accurate. As AI grows more...

The Role of Revenue Operations in Businesses With Aggressive Growth Goals

Over the past few years, revenue operations has become a major role at most fast-growing companies. Unfortunately, this role is still a bit of a mystery to most small to mid-sized businesses. While those companies continue to work through...

Inbound Marketing Decoded: 8 Proven Tips To Skyrocket Lead Generation

Lead generation is a critical function of marketing. The more high-quality leads your marketing team provides, the better the whole organization functions. Since lead generation is crucial to a high-performing business, it’s frustrating when your...

6 Upgrades To Take Your Sales Process From Ordinary to Extraordinary

There are a ton of articles written about the sales process – this isn’t one of those articles. I’m not going to be recommending you get the next meeting on the calendar before you wrap up the current meeting nor am I going to be sharing advice on...

No One Is Buying Anything From You Until They Feel Safe

Most people think they make purchase decisions rationally, but they don’t. According to Harvard Business School professor emeritus Gerald Zaltman, your prospects are making decisions emotionally. In Zaltman's book, "How Customers Think: Essential...

Determine If Your Marketing Personas Are Sufficient to Generate Leads

There was a time when almost none of our new clients had any persona profiles done when we started working with them. Today, most new clients have persona profiles that they believe are complete and ready to go. The challenge with most of the...

A Step-by-Step Framework for Inbound Marketing Lead Generation

In most industries, business can slow down at least a little in the summer. More people take vacations and there are generally more distractions, which can impact new deal flow and revenue. But if you’re running an inbound marketing program, lead...

Take This 10-Question Quiz To See if You Need a Revenue Generation System

It takes a lot of work to hit your revenue goals month over month. Most companies never hit their goals every month. In fact, our data shows that just 10% of companies succeed at this. One of the reasons you might be struggling with this part of the...

8 Account-Based Marketing Insights We’ve Uncovered From Our Clients

Account-based marketing (ABM) has emerged as a powerful strategy for B2B companies to target high-value accounts, drive personalized engagement and increase revenue. Over the years, we’ve implemented ABM campaigns for several clients, and we’ve...

8 of the Biggest Marketing Challenges and How To Solve Them Fast

Marketers are facing an increasing list of challenges going into the second half of 2023, and in 2024 those challenges don’t look to get any easier. Increased regulation, new privacy rules, artificial intelligence, and social media and email overuse...

S2: Ep 25 – Lessons Learned From Tom Brady, 7-Time Super Bowl Champion

This show was released on June 29, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. This will be the last show until the fall. We’re taking a hiatus...

9 Things To Check To Ensure Your HubSpot Was Set Up Properly

During a new client call and a prospect call recently, both company leaders expressed some concern that they weren’t getting full value for their investment in HubSpot. This is a fairly common sentiment when clients talk with us. One of the best...

How AI Is Impacting Inbound Marketing

Every agency I know is experimenting with artificial intelligence (AI). While still early in its lifecycle, AI is already starting to impact how agencies deliver work to clients. Although Square 2 provides a variety of campaign types to our clients –

S2: Ep 24 – Why Know, Like and Trust Critical to Revenue Generation

This show was released on June 22, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...

The Biggest Lie in Business Today: We Don’t Have a Budget for Marketing

With 20 years of agency management behind me and thousands of conversations with business owners and CEOs, this issue still perplexes me. When we ask business leaders what their budget is for their investment in marketing, nine out of 10 people tell...

S2: Ep 23 –Eliminating the Cookie Is Going To Change Marketing Forever

This show was released on June 15, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...

6 Effective Strategies To Blend Inbound Marketing With Demand Generation

A lot has been written about inbound marketing vs. demand generation over the past few years. It almost seems like you have to be in one camp or the other. It makes sense – Square 2 was solely in the inbound marketing camp back in 2016. It’s the...

S2: Ep 22 – You Don’t Know How To Pick the Right Type of Campaigns

This show was released on June 8, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...

Why Community Building Is the New Digital Playbook for Business Growth

When you look at the most successful B2B marketing campaigns over the past few years as measured by leads generated and revenue growth, there is a very noticeable trend. None of them focused on generating sales-qualified leads. Instead, they focused...

Season 2: Episode 21 – What’s the Difference Between EOS and RGS?

This show was released on June 1, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we’re going to...

8 Questions Digital Marketing Agencies Never Want To Hear You Ask Them

When it comes to selecting a digital marketing agency to help you with your inbound marketing, demand generation or account-based marketing campaigns, you have thousands to choose from. Even more challenging is many of these firms look and sound...

What Is Hit-or-Miss Marketing?

What we call hit-or-miss marketing is when companies try different marketing tactics hoping that something works. It’s extremely common these days as the challenges associated with getting in front of prospects have increased. Today, privacy and...

Season 2: Episode 20 – You Want To Hire Your First Senior Marketing Person

This show was released on May 25, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we sat down with...

Eliminating Hit-or-Miss Marketing Should Be Your Top Priority

When the world gets confusing and complicated people tend to respond in more unpredictable ways. They are more reactive than proactive. They are less thoughtful. They act before they think because there is less data and fewer proven practices to...

HubSpot Product Peeks for May

One of the great things about the HubSpot team is their willingness to listen to those who work in the platform, pulling through product updates from their digital suggestion box and putting minor tweaks into action that makes life a bit easier for...

Start Thinking Like LeBron James and Stop Thinking Like an Employee

I like to start articles like this with some stats. I was looking for view and engagement stats for company LinkedIn pages vs. personal LinkedIn pages, but unfortunately, no such stats were to be found. This leads me to my anecdotal research, of...

S2: Ep 19 – The Secrets to Solving Your Revenue Challenges With IDS

This show was released on May 18, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we’re unpacking a...

What Type of Digital Marketing Campaign Is Right for My Company?

I like writing blog articles that come from actual conversations with CEOs at companies. This question in the title is one that comes up fairly frequently, and I think it speaks to how confused many people are today when it comes to marketing. Do we...

What Does A Scorecard For A Combined Marketing And Sales Team Look Like?

Revenue generation has become very scientific. That means numbers, metrics and quantitative measures on a weekly, monthly and quarterly basis. Decisions need to be data-driven, and data should be helping you uncover insights that inform your action...

S2: Ep 18 – Interview with an EOS Implementer: RGS and EOS Synergy

This show was released on May 11, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we sat down with...

EOS Is Quickly Becoming Mandatory for Companies That Want To Grow

EOS®, the Entrepreneurial Operating System, is quickly becoming the go-to platform for companies that want a system for running the entire organization. As an EOS company, we’ve found the platform invaluable for running meetings, organizing our team...

10 Sign A Strategy Before Tactics Approach Can Fix Your Marketing

I probably sound like a broken record to many of you. I’ve been talking about strategy before tactics for almost 20 years, but it’s still one of the most common issues with companies that come to Square 2 for help. Strategy before tactics means you...

Season 2: Episode 17 – Rethinking Customer Service To Drive More Revenue

This show was released on May 4, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we took a look at...

How To Evaluate a Digital Marketing Agency in 2023

To drive demand, leads, sales opportunities and new customers, revenue companies today are doubling down on digital marketing tactics. In fact, many companies are going through a digital transformation to upgrade this part of their business. ...

5 Game-Changing Tools and Tactics to Boost Sales Performance

Sales has changed dramatically over just the past five years. Technology, COVID and the way people buy has transformed what had been primarily a person-to-person effort into something that is hardly recognizable now. Today, people don’t want to talk...

S2: Ep 16 – Brainstorming Late-Stage Sales Opportunities

This show was released on April 27, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we’re going...

How To Select a HubSpot Agency for Your Technical HubSpot Work

Once HubSpot unlocked the back end of its platform, the entire suite of tools became just a little more complicated. This meant the limits of what you can do in HubSpot were available to anyone with the technical expertise to take advantage of it. ...

Two of Our Most Successful Sales Sequences Revealed

Sales has changed so dramatically that it’s hard to recognize. Gone are the days when you had to make 100 calls a day. Gone are the days when you visited prospects in their offices. Gone are the days when prospects had to call the office if they...

Season 2: Episode 15 – Setting Up and Using a Scorecard To Drive Revenue

This show was released on April 20, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talk about...

Season 2: Episode 14 – Using Bootcamps and Workshops To Accelerate Results

This show was released on April 13, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?,we introduce the...

Here's A Video Strategy Any Companies Can Execute To Their Business

In my role at Square 2, I get the pleasure of talking with prospects and clients, and almost everyone eventually gets around to sharing that they’d like to do more videos but never actually do it. This situation has to be fixed quickly. Video is...

6 Areas to Audit for a High-Performing HubSpot Instance

Since becoming a HubSpot Solutions Partner over 12 years ago, the team at Square 2 has been in hundreds of HubSpot instances. Not only have we onboarded over 350 HubSpot customers on our own, but we’ve evaluated close to 1,000 portals over the years.

S2: Ep 13 – The Timeframe for Revenue Generation System Results

This show was released on April 6, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we discuss how...

Finally, a Revenue Generation Plug-In for the EOS Methodology

Many people have heard of EOS, the Entrepreneurial Operating System, used by over 100,000 companies across the globe. It provides a framework and set of tools to help your company get “unstuck.” EOS helps business leaders by organizing the hundreds...

Press Release: Square 2 Launches RGS™, the Revenue Generation System

New Service Helps Businesses Achieve Sustainable Revenue Growth PHILADELPHIA – Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue...

S2: Ep 12 - Choosing the Right Revenue Generation System

This show was released on March 30, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we discuss that...

Consider a Revenue Generation System Instead of Hit-Or-Miss Marketing

As we come out of the first quarter, many companies are going to look back and wonder, “How did we miss our numbers? Everything seemed so good, yet here we are again trying to play catch-up.” It can be very frustrating. Upon reflection, there is...

20 Ways a HubSpot Admin Helps You Generate Leads and Revenue

Let’s be no fluff here – HubSpot has become much more complicated over the past few years. The HubSpot admin role is no longer a nice to have; for most companies, it’s a need to have. Today, HubSpot’s capabilities are much more like Salesforce than...

The Secrets To Lead Management In HubSpot

Leads don’t turn into sales opportunities by accident. They need to be actively managed through a series of touches to ensure they’re proactively getting the communication necessary to move through their buyer journey with you. Without a lead...

Season 2: Episode 11 – How A System Helps You Manage Your Budget

This show was released on March 23, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we tackle a major...

Measure Your Revenue Generation Efforts In A Single Score

We use scores to measure a lot of important aspects of our lives. A credit score measures how well we pay our bills and how much debt we’ve incurred. A BMI (body mass index) score can show us how healthy our bodies are. NPS (net promoter score)...

Why You Need A Rainmaker To Pair With Your Visionary And Integrator Roles

For any of you familiar withEOS, the Entreprenurial Operating System, you know it features two roles that every company needs to be successful: the Visionary and the Integrator. In the EOS system, the role ofVisionary is to provide long-term...

Season 2: Episode 10 – How A System Matches Up With Other Operating Systems

This show was released on March 16th, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked...

8 Secrets To Moving Your Marketing Automation And CRM To HubSpot

Your marketing and sales efforts are evolving. You’re hiring more people, you’re leaning into creating a more remarkable sales process, and you’ve started making changes to your process to improve your close rate. Finally, your marketing team is...

Is ChatGPT The Answer To Your Content Creation Challenges?

Many of you who read our articles know that one of the secrets to lead generation and demand generation in 2023 is content creation. You need to create compelling, educational and entertaining thought leadership content. This content has to take...

Season 2: Episode 9 – Why You Might Need A Coach

This show was released on March 9, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked about ...

5 Ways To Generate More Leads Today From Your Existing Website Visitors

Want to generate more leads fast? One of the best ways is to turn your existing website visitors into new leads and potential sales opportunities by adding marketing tactics to your current efforts. Many of these tactics can rely on your marketing...

How HubSpot Admins Help Generate More Leads And Close New Customers

At Square 2, we’ve been working with HubSpot for almost 13 years, and we’ve seen the product change dramatically over that time. Today, HubSpot is a highly configurable set of tools that can do almost anything in the areas of marketing, sales and...

Season 2: Episode 8 – What Resources Are Needed For A Revenue Generation System

This show was released on March 2, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked about...

You Can Only Love Your Business If Revenue Is Growing – Learn How

In all transparency, I intended to write this in February around Valentine’s Day, when the theme of love had a bit more opportunity to get traction. However, upon reflection, the topic still seems relevant and is one that probably transcends any...

B2B Companies Need An Emotional, Compelling And Engaging Message

Let me know if this sounds familiar. You’re in your company’s leadership team meeting and you’re all discussing lead generation, sales performance and general company growth. Of course, you’d like it to be better, so you generate more leads, more...

S2: Ep 7 – The Importance of Technology in Revenue Generation Systems

This show was released on February 23, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked...

How To Do Lead Scoring For B2B Companies With Complex Sales Processes

Lead scoring is a tool more and more companies are considering. But what exactly is lead scoring, how does it help you close more new customers and how do B2B companies use lead scoring when the buyer journey is more complex than ever? These are...

How Healthy Is Your Business Around Revenue Generation? Find Out Here

If you’re reading any business articles, talking to any business people or attending business events, it should be clear to you that month-over-month repeatable, predictable and scalable revenue growth remains a challenge. You might hit your revenue...

6 New Plays For Your Sales Team If You Want To Exceed Quota This Month

How did you do versus quota in January? How did your sales team do? What about February (we’re halfway through the month)? Are you going to hit it or miss it? Hitting sales goals month over month is one of the toughest challenges facing companies...

S2: Ep 6 – What Campaigns Are Required For A Revenue Generation System

This show was released on February 16, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we talked...

S2: Ep 5 – Diving Into The Tactics For A Revenue Generation System

This show was released on February 9, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we look at all...

S2: Ep 4 – A Deep Dive Into A Strategy For A Revenue Generation System

This show was released on February 2, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we unlock the...

S2: Ep 3 – A Deep Dive Into the Process of Revenue Generation System

This show was released on January 26, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, Eric and I...

S2: Ep 2 – The 4 Pillars And 2 Supporting Elements Of A RGS

This show was released on January 19, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we look at the...

Why Your Company’s Story Isn’t Good Enough To Grow Revenue

Ever wonder why your competition seems like they’re always a little bit ahead of you? What about that company that looks so ordinary operationally yet seems to be killing it with leads? Or how about your friend’s firm, which you know is a mess, but...

S2: Ep 1 – Companies Run On Systems But Revenue Doesn’t Have A System

This show was released on January 12, 2023, and this is the first episode of season 2. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode...

A CEO’s New Year’s Resolutions If You Want To Grow Revenue In 2023

In January, almost everyone comes back to the office ready and raring to go. This means trying some new things in 2023. In our personal lives, we call these resolutions to do things differently in the new year, such as eat better, work out more or...

Exceed Your Revenue Goals In January And Make 2023 Your Best Year Yet

With the holidays behind us, it’s back to business, and your first objective is to exceed your goals in January, in the first quarter and for the entire year of 2023. Unfortunately, that is one major challenge with companies today. When we talk with...

The CEO’s Gift Guide For Revenue Generation

We gave gifts to the digital marketer and the sales professional in your family and at your company, but why not take care of your CEO too? CEOs need just as much attention and support as the marketing and sales pros in your organization. Today,...

HubSpot Product Peeks For January

We’re starting the new year with a few small but mighty updates that will be coming into play for many of our clients. All three of these HubSpot updates are some of the most highly requested features. We’re increasingly seeing updates geared toward...

EP 60 – A Look Back At 2022 And A Look Forward To 2023

This show aired LIVE on November 16, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, I take a look...

EP 59 – It Might Be Time To Move Your Website From WordPress To HubSpot

This show aired LIVE on November 9, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, I had the...

EP 58 – What To Expect When Starting A Revenue Generation Effort

This show aired LIVE on November 2, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we focused on...

EP 57 – You Need A Budget And Investment Expectations To Drive Revenue

This show aired LIVE on October 26. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we answer the age-old...

7 Revenue-Generating Gift Ideas For The Sales Leader At Your Company

Thanks for all the nice words and positive feedback on the blog article 6 Amazing Gift Ideas For The Digital Marketer In Your Company. That got me thinking – why not give some holiday gifts to the sales leaders in your company? There are definitely...

EP 56 – You’ll Need A New Plan To Hit Revenue Goals In 2023

This show aired LIVE on October 19. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, Square 2 COO Kristin...

6 Amazing Gift Ideas For The Digital Marketer In Your Company

It’s that time of year – people are rushing around checking their lists and making sure they have gifts for family, friends and even business acquaintances. But does anyone ever think about gifts that might help people professionally to make them...

EP 55 – You Need A System To Drive Consistent Revenue Growth

This show aired LIVE on October 12. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we uncovered why there...

EP 54 – You’re Not Using Audio And Video Content To Drive Leads

This show aired LIVE on October 5th. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we go deep on a...

Is Your Marketing Campaign Strategy Correct For 2023?

It’s not uncommon for people to want to jump right into the tactical execution of campaigns. Get the emails out, get the paid ads launched, get the landing pages spun up and start generating leads. But if you haven’t taken a strategy before tactics...

Why CEOs Focusing On Marketing, Sales And Growth Should Be Thankful

Square 2 is coming up to its 20th year in business. That’s a lot of conversations and a lot of good work for a lot of solid companies. But one thing is clear – not all CEOs look at revenue through the same lens. Some are comfortable with its...

How To Align Marketing, Sales And Service In 10 Days

We’re getting close to the new year and a lot of companies are planning for 2023. One element that must be part of your 2023 plan is tightly aligning your sales and marketing teams. It’s no longer effective to have separate sales and marketing...

WWWR Ep 53: You Have The Wrong Strategy For Events And Conferences

This show aired LIVE on October 2. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked extensively...

Tough Economic Times Signal A Return To Inbound Marketing Tactics

I’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story...

What Is A Revenue Generation System?

Businesses run on systems. You have a system for paying the bills. You have a system for hiring. You have a system for firing. You have a system for manufacturing your products or delivering your services. Most of the best-run businesses have a...

Find Out What You're Missing From Your Digital Marketing Efforts

The answer is a complicated one simply because the challenge of generating leads, new sales opportunities and new customers is also complex — especially today. Generally, a handful of signals indicate something’s not working right, and that often...

WWWR Ep 52: Your Sales Process Needs To Create A Remarkable Experience

This show aired LIVE on September 28. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? my guest host,...

A Massive Checklist Of 25 Things You Need To Do To Generate Revenue

When it comes to hitting your month-over-month revenue goals, you have to do a lot of things well and do all of them simultaneously. It’s like juggling a bowling ball and a chainsaw while you eat an entire pizza and drink a 64 oz. soda. It’s not...

WWWR Ep 51: How Content Marketing Changes and Strategies for 2023

This show aired LIVE on September 21. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? my guest host,...

HubSpot Product Peeks For October

While INBOUND 22 is in the rear-view window, there’s plenty to look ahead to with new HubSpot features and improvements. Subscribing to our monthly product peeks is an easy way to stay informed of the most recent updates. This month, we have some...

9 Sales Upgrades To Produce New Customer Revenue In Days, Not Months

Everyone asks us these questions: What can I do today to generate more revenue tomorrow? How quickly will the recommendations you’re suggesting start helping us close more new customers? Fast, faster, fastest! That’s what everyone wants. ...

Episode 50: What’s Wrong With Revenue? A Recap Of INBOUND 22

This show aired LIVE on September 14, and my guest on the show was Nathan Singer, Channel Account Manager at HubSpot. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming...

What’s The Difference Between First-Party Data And Third-Party Data?

You’ve probably started to hear more about first-party data and third-party data. At INBOUND 22, it was a major topic of conversation. This is primarily because of privacy issues and increased regulation associated with how marketers get access to...

How Many Touches Does It Take To Close A New B2B Customer?

Does anyone know the answer to this question? I did a little looking around. Sales Hacker tried to tackle this topic but didn’t publish an actual answer. HubSpot looks like they think it’s around eight. This article from Selling Energy says seven to...

Episode 49: What’s Wrong With Revenue? The INBOUND 22 Edition

This show aired LIVE on September 7, LIVE on the floor of INBOUND 22. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong...

Key Takeaways From HubSpot’s INBOUND 22 Conference

After attending the last two years virtually, a group from Square 2 was thrilled to travel to Boston for this year’s INBOUND event. We got to meet other agency partners, software providers and HubSpotters as we absorbed the sessions. But now that...

WWWR Ep 46: Your Content Strategy Isn't Connected To The Buyer Journey

This show aired LIVE on August 10. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about how...

HubSpot CMS Vs. WordPress CMS – Which One Is Right For You?

We work with many companies that are considering moving their website from WordPress to HubSpot, and we get asked weekly: What’s the difference between HubSpot and WordPress? The answers are important. In this blog article, we break down all the...

HubSpot Product Peeks For September

We’re increasingly seeing updates geared toward the operations-minded folks running HubSpot accounts. Make sure your HubSpot admin, marketing operations, RevOps and sales operations teams are staying up to date on the latest updates by subscribing...

What Inbound Marketing Looks Like Today And How To Deploy It In 2022

With the INBOUND 22 conference kicking off the first week of September in Boston, it makes sense to investigate the current state of inbound marketing and how it’s being deployed in 2022. The concept of inbound marketing wasn’t born until 2005 when...

WWWR Ep 45: You Don’t Have A Marketing Operations Function

This show aired LIVE on July 27. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about...

7.5 New Hacks To Keep Your Lead Nurturing Campaigns Producing Results

Today, marketing execution is hypercomplex. It has multiple moving parts with multiple tactics running simultaneously, and it’s supported by technology that needs constant care and feeding. Finally, as your marketing strategy adjusts, so does...

HubSpot Product Peeks For August

HubSpot’s INBOUND conference is just a month away, so we’re gearing up for a slew of product news and features sure to be on the horizon. For now, we have some exciting updates that have been rolling out over the last month that we think most...

WWWR Ep 44: You Can’t Uncover The Key Insights Buried In Your Data

This show aired LIVE on July 20. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about how...

Dynamic Pages Powered By CRM Objects

For businesses that have a constantly updating page of products or services, keeping your website up to date can be almost impossible. Consider one of our manufacturing clients. When someone makes a large purchase, the product needs to be removed...

WWWR Ep 43: You Don’t Have The Right Campaign Methodology

This show aired LIVE on July 13. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about a...

WWWR Ep 42: You’re Missing The Foundational Elements For Growth

This show aired LIVE on July 6. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we explored how often...

WWWR Ep 41: You’re Not Looking At Technology As A Growth Multiplier

This show aired LIVE on June 29. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about a...

The 10 Best Sales Questions To Increase Your Close Rate

I’ve been on more than 10,000 sales meetings over the past 20 years. I typically get involved when the prospect is well qualified and we’re putting together and presenting program recommendations. But even at the end of the process, opportunities...

How To Use Inbound Marketing, Demand Generation And ABM In 2022

These are three of the most overused phrases in marketing today. Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. Demand generation followed as companies felt like inbound marketing took too long to produce...

Episode 40 – What’s Wrong With Revenue? Your (New) Website Needs An Upgrade

This show aired LIVE on June 22. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about a...

WWWR Ep 39: You Never Valued Your Database As A Vital Corporate Asset

This show aired LIVE on June 15. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we went deep on an...

Why A Digital Marketing Agency Makes More Sense During A Recession

A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business. Having been through this back in 2008, digital...

HubSpot Product Peeks For July – Sales Pro Levels Up

This month’s HubSpot updates focus on an improved Sales Hub experience. As companies get more sophisticated, even smaller businesses are taking advantage of sales and service technology that used to only be available to large enterprise...

WWWR Ep 38: You Haven’t Created Right Experience For Your Prospects

This show aired LIVE on June 8. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked why the...

Inbound Marketing Vs. Demand Generation: Is There A Difference?

As marketers, we’re often asked if inbound marketing and demand generation are the same. Our answer? Not exactly. While both inbound marketing and demand generation help drive visitors, leads and revenue for your business, the two concepts aren’t...

WWWR Ep 37: You Don’t Have The Right Set Of Outside Experts

This show aired LIVE on June 1. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we covered a rarely...

Demand Generation Campaigns Underperforming? 10 Upgrades To Make Today!

Unlike inbound marketing, which supports using gated content to turn a visitor into a lead and then nurturing them until they engage, demand generation is about getting your name out there, building a brand and, when someone is ready to buy, they...

WWWR Ep36:Your Marketing And Sales Materials Are All About You

This show aired LIVE on May 25. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we highlight how most...

Make It More Than Summer Love With A Remarkable Connection

How do you stand out as remarkable? What makes you different from your competitors? Most of us could spend time getting to know any person (or company) for a short time as we weigh our options. It’s that “summer love” phenomenon. You’re not...

If Your SEO Has Been Up And Down, You’re Not Alone

It’s not just you. Many sites have been on an SEO roller coaster over the last several months thanks to a number of key algorithm updates that have rolled out in succession. Even sites that have historically enjoyed strong SEO and desirable rankings...

How Long Does It Take To Produce Leads For A B2B Company?

If you’re at a B2B company and you don’t have enough leads to grow your business, this is the most important question facing your organization right now. Even if you know what to do or who to hire, how long is it going to take? Unfortunately, it’s...

5 Reasons To Integrate Video Into Your Website Strategy

If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “How Video Will Take Over The World,” a minute of video is worth 1.8 million words. So it’s no surprise that 86% of businesses use...

Be A Maverick Storyteller: 3 Ways To Engage And Connect On Your Website

Did you head to the movies to see “Top Gun: Maverick” recently? Yep, you and millions of others. The movie’s opening weekend in North America saw the highest Memorial Day weekend gross ever at an estimated $156 million. Since the pandemic began,...

WWWR Ep 35: Your Approach To Revenue Generation Is Not Agile

This show aired LIVE on May 18. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked about the...

The Website Upgrades That Always Drive Leads, Rankings And New Sales

Every business has a website. Every website has a variety of different pages. To you, all the pages might seem similar, but websites should have very specific pages for very specific objectives. How you manage, optimize and deploy those pages will...

WWWR Ep 34: You’re Not Designing Your Campaigns Properly

This show aired LIVE on May 11. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we dove deep into...

HubSpot Product Update Blog – June

HubSpot just finished another month that included a massive amount of product updates. We take the time to sort through all the updates and highlight those that are relevant to the most people. As one of HubSpot’s largest and most experienced...

WWWR Ep 33: Your Sales Reps Aren’t Guiding Your Prospects

This show aired LIVE on May 4. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we went back to sales...

8 Ways A YouTube Channel Helps Digital Marketing Drive Leads

Over 75% of Americans ages 15 and up are on YouTube. They are part of the 2 billion active users who make YouTube the second most popular website in the world behind Google. This fact alone makes it imperative that your business is on YouTube and...

WWWR Ep 32: Your Website’s Technical SEO Hurting Your Lead Gen Efforts

This show aired LIVE on April 27. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we went technical,...

Why Your Company Needs Revenue Operations In 2022

If you’re like most business leaders, you struggle to hit your revenue goals month in and month out. This is a real challenge for most companies. Our research shows that only about 25% of all companies report consistently meeting or exceeding their...

WWWR Ep31: You’re Making Small Changes When You Should Blow It Up

This show aired LIVE on April 20. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked in great...

Rethink The Way You Publish Content On Your Website – Introducing Square 2+

Your resource section on your website is toast – it’s done. It never worked well anyway. Today, progressive companies are looking at Netflix, Hulu and Amazon streaming services as the model for creating content hubs that drive people to come back to...

HubSpot Product Peeks – Inbound Calling And Payments Get New Features

HubSpot is making significant progress in releasing new features for all its hubs. That’s good news for users and customers, but it also presents a challenge in being able to keep up with all the new features and feature upgrades. No worries,...

The Ultimate Guide To Best Practices Around HubSpot Portal Management

Does any of this sound familiar? You inherited the company’s HubSpot portals and they’re a mess, or your company recently purchased HubSpot, and you’re concerned it’s quickly becoming a mess. It’s a very common scenario. We regularly get requests...

WWWR Ep 30: You Don’t Have The Right People In The Right Roles

This show aired LIVE on April 13. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked...

6 Ways To Ensure You Get Leads For Your Startup In Weeks, Not Months

It’s the age-old question marketing pros are asked every single day: How long is this going to take? Business leaders want to know how long it will take for the campaigns and/or their new website to start generating leads. This is especially...

WWWR Ep29: Demand Generation Vs. Inbound Marketing

This show aired LIVE on April 6. To watch the show on demand, visit the show page here, and to see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?, we did a deep...

Fractional CMOs And Digital Agencies: How To Get Them To Work Together

The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. Median tenure fell to 25.5 months, the lowest on record. A somewhat surprising trend is that CEO tenure at the...

HubSpot Product Peeks For April – Service Hub Gets An Upgrade

In March, HubSpot relaunched their Service Hub product with new features and more flexibility and to better align with their other product offerings. We’re diving into what changed and how to make the most out of all the new features. Every month,...

Episode 28 – What’s Wrong With Revenue? You’re Not Setting Goals Correctly

This show aired LIVE on March 30. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we focused on a more...

The Manifest Names Square 2 A Top Digital Strategy Company For 2022

PRESS RELEASE – April 5, 2022 Success is only possible with the right kind of plan in place – one that leverages data, innovation and communication. Data gives us the best idea of where we stand, innovation helps us get to where we want to go and...

11 Places Videos In Your Marketing Produce Results

There has been a lot of talk lately around the power of video and how easy it’s become to create, edit and deploy video across the prospect and customer experience with your company. In addition, the research makes it apparent that people respond to...

WWWR Ep 27: You Don’t Have The Right Mix Of Marketing Tactics

This show aired LIVE on March 23. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we did a deep dive...

The Top 10 B2B Sales Improvement Tactics For Revenue Generation

We get asked to help out with marketing tactics frequently, and the improvements we’re asked to help out with are almost always because the company needs help hitting their revenue goals. However, if revenue is your challenge, starting with the...

24 New Video Marketing Ideas For B2B Companies

When people ask me, "What’s the best way to get my story out?" or "What is the hottest new marketing tool today?", my answer is always the same: video, video and more video. Especially for B2B companies looking to generate leads or build demand for...

Episode 26 - What’s Wrong With Revenue? Your Tech Stack Is A Mess

This show aired LIVE on March 16, 2022. To watch the show OnDemand, visit the show page here, and to see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked...

10 Signals Your HubSpot Portals Might Be Messed Up

You just came out of a meeting with your CMO and CEO. The marketing results for the company are consistently mediocre. You’ve managed to generate a certain amount of leads but you just can’t seem to improve the numbers. Is it you? Is it your...

Your Company’s Story Is Everything And Yours Gets A Failing Grade

So many companies think lead generation and revenue growth is about marketing or sales execution. In other words, the ads, the website, the emails, the social posts, the content and the sales reps are why companies explode with growth. Surprisingly,...

Episode 25 – What’s Wrong With Revenue? Your Brand’s Story Is Too Bland

This show aired LIVE on March 9, 2022. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked in...

How To Rescue Your HubSpot Portal In Days, Not Weeks Or Months

Lately, we’ve been talking to a lot of people with HubSpot who seem to have let it get a little out of control. You might be in a similar situation. Perhaps you’ve had multiple people working on your portals and things are a bit unorganized. Maybe...

WWWR Ep 24: You’re Not Creating Advocates For Your Business

This show aired LIVE on March 2. To watch the show on-demand, visit the show page here. Tee all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked all the...

Short On Leads? Today’s Top 7 Marketing Tactics For Lead Generation

As we wrap up the first quarter of the year, some of you might be looking at your lead generation results and wondering, "What happened? Why didn’t we generate more leads?" The answer is probably unique to your industry, company, team, tactics,...

HubSpot Product Peeks For March – SEO, Attribution, Triggers And Surveys

Get the latest and greatest news on the changes, fixes and upgrades to the HubSpot product suite. Every month, HubSpot releases new features and updates to make the platform better than before. It can be hard to stay on top of all of the changes, so...

WWWR Ep 23: You’re Not Creating Content At Scale

This show aired LIVE on February 23. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we unpacked all...

How To Find Help When You Need HubSpot Technical Support

HubSpot has become exponentially more complex over the past few years. This is good and not so good. It’s good in that there is almost nothing you can’t do in HubSpot these days. Marketing, sales and customer service can be handled for almost any...

How Video Dramatically Improves These 6 Popular Marketing Tactics

Are you still hesitating to use video in your content marketing and general marketing execution? What’s holding you back? The cost? It’s dropped dramatically. The production aspect of it? That’s also become less expensive and much easier to deliver....

WWWR Ep 22: You Don’t Have Anyone In A Revenue Operations Role

This show aired LIVE on February 16. To watch the show on demand, visit the show page here, and to see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we talked...

8 Questions to Ask Your HubSpot Marketing Agency Before Hiring Them

More and more companies are using HubSpot. More and more companies are leveraging marketing to drive revenue. More and more companies realize that transforming their digital footprint is critical to growing their business. But just as many companies...

WWWR Ep 21: Companies View Marketing And Sales As Separate Departments

This show aired LIVE on February 9, 2022. To watch the show on demand, visit the show on its new page, Square 2+. In this episode of What’s Wrong With Revenue? we hosted our first guest, Joel Capperella, the VP of Revenue Marketing at software...

Demand Generation For Startups: A Framework For Laser-Focused Results

Startup companies and early-stage companies always find themselves in precarious situations when it comes to marketing. They want to grow fast – hockey stick fast – but don’t have the contact database or lead flow to support this dramatic...

Kill Your Resources Section And Relaunch A Streaming Service

The resources section of your website sucks. It’s not you; it’s all resources sections. It’s that collection of pages on your website where content and visitors go to die. You think it’s the right move to build these resources, but when visitors hit...

7 Critical Capabilities CEOs Need in Their Digital Marketing Agency

Startups are tricky. Expectations are high, the work is endless and passion is a requirement. But even if you’re a CEO of a startup and you have all that, it won’t be enough if you can’t execute on sales and marketing. One of the most important...

9 Sales Improvements Clients See From The HubSpot CRM In The First 30 Days

Over the years, we’ve seen a wide variety of clients move from one CRM or another to the HubSpot CRM. In that time, we’ve documented what improvements our clients have realized and how long it took them to realize those gains. It’s not surprising to...

HubSpot Product Peeks for February – Workflow And Form Updates

Read about the latest updates to HubSpot’s product ecosystem. This month, the HubSpot updates we have to share are powerful additions to the toolkit, especially for operations-minded folks. Every month, HubSpot releases new features and updates to...

WWWR Ep 20: How To Go From 10% To An 80% Close Rate

This show aired LIVE on January 26, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked extensively about how to improve your sales team’s close rate. When it comes to revenue growth, the best place...

SEO Rankings Down? Consider These SEO Upgrades For Organic Search

One of the keys to driving leads, sales opportunities and new customer growth is having a regular and increasing number of visitors coming to your website from organic searches. Specifically, this means Google. This introduces one of the more...

8 Ways HubSpot Transforms Your Sales From Zero To Hero

We recently talked about how HubSpot can turbocharge your marketing. Today, we’re narrowing down into sales and covering how HubSpot dramatically improves sales performance, too. Similar to marketing, success resides in how remarkable your sales...

WWWR Ep 19: How To Go From 10 Leads To 100 Leads A Month

This show aired LIVE on January 19, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we unpacked the big question: How do you get more leads? Specifically, how do you make a 10x improvement in lead...

The Top 9 Can’t-Miss Marketing And Revenue Growth Podcasts For 2022

According to Edison Research, about 80 million people in the United States are weekly podcast listeners, a 17% increase from 2020. If you’re thinking podcasts are for other people or other industries, or if you believe your prospects aren’t...

8 Ways HubSpot Transforms Your Marketing From Drab To Fab

You bought HubSpot and your lead flow hasn’t improved. You’ve tried to improve your marketing, but nothing seems to be working. You’ve done some emails, you’ve written some blogs, you’ve worked on your website and you’ve done all the HubSpot...

WWWR Ep 18: How To Improve Your Conversion Rate From .5% To 5%

This show aired LIVE on January 12, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? with special guest Bob McCarthy, content director at Square 2, we talk about conversion improvements, optimization and...

Private Equity's Use Of A Growth Agency To Drive Results At Companies

Private equity (PE) and venture capital (VC) firms have a unique set of challenges. Their interests lie in multiple companies instead of just one. While most CEOs and business leaders are focused on the success of their single entity, these people...

8 Ways Marketing At Startups Should Be Different

Startups or early-stage businesses need a different approach to revenue generation than their more established brother or sister companies. Startup CONSTRUCTO came to us a few months ago with a great idea, a handful of customers and the hopes of...

Episode 17 – What’s Wrong With Revenue? Your Company Is Ordinary

This show aired LIVE on January 5, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we shared three stories of real companies that worked hard to be remarkable and the business outcomes that resulted from...

The 4 Revenue Generation Tactics You Can Do Today To Hit January Goals

We’re a week into the new year, and you might be thinking there’s nothing you can do this month to help you hit your revenue goals in January. That would be incorrect. In fact, you can execute four tactics right now to help ensure you hit your...

HubSpot Product Peeks – Workflow Updates, App Upgrades And More

Learn about the latest and greatest updates to HubSpot’s products across their entire platform. Every month, HubSpot releases new features and updates to make their products better than before. It can be hard to stay on top of all the changes, so...

WWWR Ep16: You’re Not Using Video In Your Marketing and Sales

This show aired LIVE on December 22, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked about how video is quickly becoming the content medium of choice for prospects and customers. Studies show...

The CEO’s Top Resolutions Around Revenue And Growth In 2022

In January, almost everyone comes back to the office ready and raring to go. But without a solid plan that includes a different set of tactics, before you know it, you’ll have missed January’s numbers and be in a hole for 2022. Most CEOs try to...

What Is Lead Scoring And How Can It Accelerate Sales?

If I asked 10 people what lead scoring is, I’d probably get 10 different definitions. I’d define it as applying a numeric measure of how likely a prospect is to buy from you based on their past behaviors. Some people think this is for marketing,...

WWWR Ep 15: 'You’re Not Harnessing The Power Of Your CRM'

This show aired LIVE on December 15, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we went deep on how the CRM helps your company better orchestrate sales execution, which inevitably helps the sales...

The 2022 Playbook For Doing More Revenue With Fewer Sales Reps

I’ve spoken with so many company leaders who view a potential investment in marketing the same as a potential investment in hiring more reps. They view the growth potential as equal – hire more reps to grow, or invest in marketing to grow. In...

15 Ways To Know If Your HubSpot Instance Needs Fixing

After working with hundreds of companies to get them set up, trained and using HubSpot to drive revenue, I think we’ve seen it all when it comes to HubSpot. It doesn’t take much to find your HubSpot portals cluttered, confusing, filled with outdated...

WWWR Ep 14: 'Your Sales Process Is Inadequate For Growth'

This show aired LIVE on December 8, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we went deep on the sales process and how important it is to drive revenue. In fact, I think it’s the most important...

How To Properly Set Your 2022 Marketing Budget In Just 30 Minutes

It’s that time of year again – no, not company parties, visits to grandma’s house or holiday movies. It’s budget-setting time, the time of year when someone asks, "How much money are you going to need next year?" Unfortunately, not enough company...

16 New Sales Process Improvements to Boost Impact New Customer Sales

This is a great time of year to take stock in so many of the processes you’re using across your company – especially the sales process. It’s probably one of the most important processes you’re executing, and there’s a high likelihood that it could...

WWWR Ep 13: 'No Easy Way To Sort All The Data To Uncover Insights'

This show aired LIVE on December 1, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked about how marketers are inundated with data and making heads or tails out of all the data available is a real...

My HubSpot Software Is A Mess And I Don’t Know How To Clean It Up

We hear this from CEOs and marketing leaders more and more today. They purchased HubSpot a few years ago, they’ve been using it on their own and now they realize their installation is a hot mess. They have bad data, old lists, disconnected...

Want Leads Today? Upgrade Your Website Chat And Watch Leads Roll In

Looking to make one last push for leads through the end of the year? Looking for a short-term tactic that won’t take long to get running and one that has the potential to produce leads in days, not weeks? Look no further than website chat. Today,...

WWWR Ep12: 'You’re Doing Hit-Or-Miss Marketing'

This show aired LIVE on November 24, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we covered one of the most timely issues impacting revenue today – hit-or-miss marketing. It’s an epidemic across...

7 Ways To Scale Your Demand Generation Content Marketing Activities In 2022

One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort. The more you publish, the more leads you generate. The more leads you generate, the more sales opportunities, new customers and, of...

The CEO’s Secret Revenue Playbook: Transforming Customer Service

If you’re struggling to drive month-over-month revenue growth for your company, it might be because your customer service is from the year 2000. Today, taking care of customers requires some new and more innovative digital techniques. In 2021 and...

Operations Hub, Email Templates, Collaboration & The CMS Get Upgrades

The HubSpot product suite is quickly expanding, and this means it’s getting harder to keep up to date on the changes to all their products for marketing, sales, service, operations and your website. Every week they have new updates, upgrades and...

WWWR Ep 11: 'You Don’t Know How To Prioritize What To Work On First'

This show aired LIVE on November 17, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked with special guest Kristin Stricker, COO and Director of Client Services at Square 2, about how to prioritize...

Digital Marketing Is Like A Thanksgiving Menu

I often think about generating revenue as if it’s a recipe or, maybe more appropriate, a dinner party with multiple dishes. So, at this time of year, the Thanksgiving meal is the perfect metaphor for your efforts at creating the perfect balance of...

WWWR Ep 10: 'You Don’t Generate Revenue From Your Current Customers'

This show aired LIVE on November 10, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we discussed how companies often focus on generating revenue from new customers when there are tremendous revenue...

9 Ways To Eliminate Hit-Or-Miss Marketing In 2022

After hearing company after company describe their marketing activities as random, disjointed and lacking clear direction, we coined the phrase hit-or-miss marketing. We’ve heard people describing their marketing activities this way more and more...

The 2021 HubSpot Updates We’re Most Thankful For

Work Smarter With These Marketing Hub, Sales Hub, Service Hub And CMS Hub Features For those of us who spend most of our time writing emails, building web pages and designing workflows in HubSpot, there are a lot of features that help us to work...

WWWR Ep9: 'You Don’t Have The Right Resources To Drive Revenue Growth'

This show aired LIVE on November 3, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we covered the importance of having the right resources and the right number of resources for revenue growth. A lot of...

The 2022 Playbook For Running Joint Marketing Programs With Partners

One of the best ways to get your message out quickly to highly targeted prospects is to work with partners. These are companies that aren’t competitors but serve the same target market. If you’re a software company and you don’t offer services,...

Why A Copywriter Should Be Your First Hire

And What To Look For To Ensure You Get A Good One If you tuned into last week’s episode of What’s Wrong With Revenue?, you heard our CMO, Eric Keiles, offer up a shining pearl of wisdom. When asked what role he would hire first if starting a digital...

Is Your Business A Painkiller Or A Vitamin?

Make The Right Marketing Moves For What You Offer Recently, I was listening to a podcast during which the guest referred to her previous company as a "vitamin, not a painkiller." It took me a minute to understand she was speaking metaphorically and...

WWWR EP 8: You Don’t Have The Metrics Needed To Drive Improvement

This show aired LIVE on October 27, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we discussed a variety of metrics required to drive revenue today and how many companies don’t have access to this data...

12 Video Production Tips To Make Video Content Creation Easy In 2022

Video is taking the marketing world by storm. Now that it’s easy to create video, people are producing video right from their iPhones, publishing it directly to social media and using it on their website to drive engagement, leads and sales...

5 Ways To Combat Buyer Uncertainty

Why Reducing Emotional Friction In Your Buying Process Could Be The Key To Winning More Business Here is a fascinating phenomenon about human beings: We hate uncertainty more than anything – even more than actual bad news. I learned this from...

Yes, Emotion Has A Place In B2B

Start Telling Stories That Get To The Heart Of The Matter B2B is different. Time and again I hear that same tired refrain. There’s a widely accepted (and misguided) belief that the things that work in B2C marketing just don’t translate in B2B....

WWWR Ep 7: Do You Have The Right Technology To Improve Performance?

This show aired LIVE on October 20, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we covered how technology and an entirely new suite of tools make improving revenue easier, more efficient and much more...

6 Ways To Turbocharge Your Results From Digital Marketing Investments

Everyone wants immediate payback. Today, we live in a microwave society. We have instant access to movies. You can get same-day delivery for products you order. You can start a Facebook ad campaign today and see results tomorrow, right? Not exactly....

5 Ways To Nurture Prospects After Ungating Content

You Don’t Need Email Addresses To Run Nurture Campaigns Often when we discuss ungating content, it’s the sales team that is portrayed as the sticking point – they don’t want to give up the leads collected on e-book downloads. But from my experience,...

9 Crucial Questions to Ask Before Hiring a Digital Marketing Agency

Selecting a digital marketing agency or revenue growth agency to help your firm with its digital transformation, technology or revenue generation objectives is tricky. There are a lot of agencies to choose from and they’re all not created equally. ...

WWWR Ep 6: Marketing Is Becoming A Lot Harder Due to Privacy Changes

This show aired live on October 13, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we covered, in detail, the recent changes Apple rolled out. These changes will affect how you measure the success of...

The Magic Of Metaphor

3 Reasons Metaphorical Content Makes A Bigger Impact On Your Audience If you haven’t thought about metaphor since you handed in your final “Animal Farm” essay in tenth grade, you might be inclined to skip right past this blog post. (I get it, high...

What Is RevOps? A Detailed Guide To Revenue Growth

When I started my career, way back in the day, I was a marketing resource to a regional sales team with a large database company. I remember to this day they had a guy whose job was sales operations. Little did I know how progressive they were from...

5 Examples Of Great Marketing You Should Borrow

Add These Ideas To Your Campaign Tear Folder The saying goes that marketers don’t steal, they borrow. While we all strive to generate original ideas, there’s no shame in borrowing a great idea and making it your own. In fact, one of the exercises...

WWWR Ep 5: There’s No Awareness Of The Prospect’s Buyer Journey

This show aired live on October 4, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue?, we talked about the massive shift in the way prospects buy products and services today. We covered the importance of...

7 Ways To Ensure You Get Full Value For Your HubSpot Investment

We’ve heard from far too many companies that have purchased HubSpot and have yet to realize full value for their investment. This isn’t HubSpot’s fault, it’s yours. We’ve helped many companies realize the full value, and it’s important to make sure...

Tell A Better (Homepage) Story

4 Ways To Make A Stronger First Digital Impression Your homepage has a lot of work to do. When prospects land on your website, it’s usually the first thing they see. Often, it might be their introduction to your business as a whole. And as the...

WWWR Ep4: 'Get Me Leads Today' Thinking Won’t Produce Revenue

This show aired LIVE on September 29, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue?, we talked about how many CEOs say they’re long-term oriented but then demand their marketing team generates leads in...

Privacy Changes From Apple Signal Marketing Just Got Harder And Worse

Apple recently began rolling out its new iOS 15 privacy features, including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts. In this article, we’ll walk you through everything we know...

Here's 5 Upgrades If Your Demand Generation Marketing Run Out Of Steam

Demand generation marketing campaigns can be tricky because they don’t always produce leads right away. Sometimes it takes time for them to build awareness and create demand. However, you might be running some demand generation campaigns and notice...

WWWR Ep 3: There’s No Connection Between Results And Investment

This show aired LIVE on September 22, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue?, we talked about how a lack of alignment across marketing, sales and customer service can hurt revenue growth. Too...

An Ode To Editorial

From Oxford Comma Corrections To AP Title Case, Editors Keep Us On Brand With Style And Grace When it comes to marketing, creativity reigns kingWe value bold images and disruptive storytellingBut while copy and design get all of the creditLet’s...

Do This, Not That: Shifting To A Buyer-Centric Approach

4 Ways To Start Improving Your Prospect Experience Within any organization marketing and selling a product or service, it’s easy to get caught up in attribution, deadlines, lead goals and revenue targets – the list goes on. And that’s not...

The Top 9 Ways Video Drives Leads And New Customers – Plus A Bonus Idea

When it comes to content creation, video is at the top of the list, and honestly folks, there’s nothing that’s a close second. People love to watch. YouTube is the second-most popular search engine, and video as a format for content is exploding in...

WWWR Ep 2: No Alignment Between Marketing, Sales And Customer Service

This show aired LIVE on September 15, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we talked about how a lack of alignment across marketing, sales and customer service can hurt revenue growth. During...

Have You Tried Writing A Poem?

3 Unexpected Ways To Set Your Business Apart Recently, I spent some time in-house on the marketing team at a finance technology company. We sold software to financial advisors, and during my time there, we acquired a major player in the investment...

Learn How CEOs And Sales Leaders Are Transforming Their Sales Teams

The pandemic shut down the world, but progressive CEOs and innovative sales leaders responded by adapting, overcoming and working around their constraints. Instead of finding additional hurdles, this approach uncovered and unlocked hidden...

Episode 1 – 'What's Wrong With Revenue?' Your Strategy Is Incomplete

Episode 1 – What’s Wrong With Revenue? Your Company Is Missing A Comprehensive Marketing And Sales Strategy This show aired LIVE on September 8, 2021. To watch the show on demand, click here. In our first episode of What’s Wrong With Revenue?, we...

The Ultimate Guide To Inbound Marketing for 2022 | Square 2

Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. The two went hand in hand and propelled HubSpot to...

Stay Gold, Ponyboy

What Preschool Can Teach You About Winning Over Customers On the surface, it wouldn’t seem like there’d be much overlap on the Venn diagram showing commonalities between preschool playgrounds and B2B marketing. But surface thinking is for other...

The New Golden Rule: Market To Others As You Would Be Marketed To

A Little Self-Awareness Goes A Long Way When Executing Campaigns What is it about marketing that makes otherwise smart people lose their heads? Why does the desire for more leads and the hope of revenue growth blind people from seeing the world as...

The Method Behind Great Creative

4 Lessons About Trusting The Process Ever seen a Franz Kline painting? An abstract expressionist painter active in the ‘40s and ‘50s, Kline created massive black-and-white canvases that somehow manage to be simultaneously chaotic and controlled,...

Only Have Half An Hour? Here’s Where To Start With HubSpot

Quick And Easy Tasks To Capture Leads And Gain Insight Marketing automation software has accelerated the development of more powerful, intelligent inbound marketing. Of the many platforms available, HubSpot offers exceptional visibility, scalability...

A Love Letter From Copy To Design

Why Thinking Like A Designer Is The Key To Better Copywriting I still remember the first time I saw something I had written – in this case, a homepage for one of our clients – fully designed. I gasped loudly enough for my boss to hear. He...

Clutch Honors Square 2: PA’s Leading Digital Marketing Agency In 2021

Square 2 Clients LOVE THEIR AGENCY And Love Telling Everyone We talk to many CEOs who have been burned by marketing agencies. Unfortunately, there are no qualifications, certifications or licenses for digital marketing agencies. But there are...

CEOs Are Using Digital Transformation Of Marketing To Drive Revenue

Demand Generation, Lead Generation, Sales Opportunities And Month-Over-Month Revenue Growth Require New Ideas Hire more salespeople! It won’t work. Make more calls! It won’t work. Buy names and email everyone! It won’t work. Go to more trade shows!...

How Creative Can Be A Differentiator: 3 Examples

You Don’t Need To Be Unique To Stand Out Time and again, businesses have been told that they need to be unique to stand out from the competition and appeal to buyers. And time and again, businesses have struggled to identify what makes them...

Creative Writing For Copywriters: How To Craft Impactful Marketing Copy

Learn Key Copywriting Best Practices Creative writing and copywriting – on the surface, they can seem worlds apart. Dig a little deeper, however, and you’ll start to see how writers in these two different worlds can learn more from each other than...

9 Ways Thinking Like Netflix And Hulu Drives Leads With Video Marketing

Your Content Marketing Strategy Needs A Major Makeover – Here’s The New Playbook Here’s the bad news. You just started publishing regular e-books, whitepapers and tip guides. You’re blogging twice a week. Unfortunately, this content marketing...

Is It Time To Start Thinking Of Email As A Feed?

Email Marketing Isn’t Dead, But It Is Taking On New Life Email is dead. Ask around, and that seems to be the consensus among marketers. Nobody opens emails or reads emails, and they definitely don’t click on them. That means email isn’t generating...

Jump-Start Growth By Focusing On Your Prospects’ Buyer Journeys

Digital Transformation Drives Revenue When You Make It ALL About Your Prospects One of the most common reasons people list for failing to start strategic and transformative initiatives like going in on digital is that they don’t know where or how to...

6 Surprising Ways To Effectively Evaluate A Marketing Agency

Look Beyond The Homepage To Find Out How They’ll Drive Results For Your Business The first place you probably go to evaluate any business, product or service is the website – starting with the homepage. We expect a lot from homepages: Powerful,...

Customers Reviewing Your Company – 6 Reasons for Positive Feedback

Between increasing competition, widespread digital transformation and the still-lingering effects of the pandemic, businesses face a critical time – do you know what your customers are saying about you? Just like on Broadway or in the world of...

7.5 Demand Generation Tactics You’ll Need To Optimize Over Time

A lot of marketers are moving from the gated content inbound marketing playbook to the ungated, give your content to everyone demand generation playbook. Both approaches have their pluses and minuses, but if you’re considering making the move too,...

Distinguishing Elite and Diamond Partners in HubSpot's Partner Network

If you’re using HubSpot as your marketing, sales and customer service execution platform, you might have realized that working with an agency partner is a fast track to getting your HubSpot instance optimized, getting campaigns out the door,...

In-House Marketers, It’s OK To Ask An Agency For Help

And Here Are 6 Reasons To Do So Actually, let’s put a finer point on this. It’s not just OK for in-house marketers to ask an agency for help, it’s pretty damn smart. After dozens of engagements with all types of client teams, I can confirm – those...

5 Ways To Harness The Power Of Collaboration In Your Agency Engagement

Many agencies will tell you that marketing is an art, and it’s true that we pride ourselves on creating innovative messaging concepts and aesthetically pleasing, sales-ready websites. However, one powerful way that marketing imitates art is that...

7 Metrics That Matter More Than MQLs

Change What You Measure To Improve Marketing Performance Marketing-qualified leads (MQLs) have long been the measuring stick by which companies determine whether their marketing strategies and tactics are working. That’s because the traditional...

Aligning Your Business for Digital Transformation and Revenue Growth

Companies all over the world have been shocked into action around using digital marketing and sales tactics to drive growth during the pandemic and beyond. Those that took action last year and those that are taking action now are realizing to do...

Transform Your Website Into A lead Generation With These 3 Upgrades

Your website isn’t just the digital face of your business. When properly executed and maintained, it can be a lead-capturing, revenue-generating machine. According to HubSpot’s 2021 State of Marketing Report, marketers say that generating leads is...

New Dashboard For Demand Generation Marketers Focused On Revenue

How’s the marketing doing? What’s the ROI look like? What results have our marketing efforts produced? These are questions CEOs, CFOs and COOs ask marketers every single day. What these questions uncover is that there is no alignment around...

6 Lessons Fitness Can Teach Us About Marketing

Why Improving Athletic Performance Is A Lot Like Improving Marketing Performance I was an exceptionally mediocre athlete in high school and college, and I carried that moderate proficiency right into adulthood as an age group triathlete turned...

Migrating From Marketo To HubSpot? Here's 9 Elements Most People Miss

Do you want to move from Marketo to HubSpot? HubSpot has made major inroads in moving upstream to ensure its products work well with enterprise-level companies. While Marketo has always been highly configurable and also more complicated to keep...

7 Tips For Using Video To Transform Your Content Marketing Strategy

Create Deeper Connections With Prospects And Customers Video won’t kill written content, but the best content marketing strategies today go beyond blogs, e-books, tip sheets and other static assets. Video is a powerful way to connect with your...

Trade Shows Are Coming Back, But Do You Still Need Them?

Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects As the severity of the pandemic lessens and people slowly begin to get back to the “new” normal, company leaders can’t help but think about how they marketed and sold their...

Rate Your Digital Transformation Progress: Ahead, Behind Or On Track?

Answer These 9 Questions To Measure Your Progress Against Other Companies Like Yours In case you’ve been under a rock for the past 18 months, companies have been aggressively transforming how they go to market, and specifically how they apply...

5 Ways Rock Star Sales Reps Use Content To Close 50% More New Customers

Revenue Growth Requires Innovative Approaches To Sales, Too If you want to see ongoing month-over-month revenue growth at your company, you had better be prepared to start innovating how your sales reps work with prospects. This innovation starts...

Demand Generation Vs. Inbound Marketing Vs. Lead Generation

If You Don’t Know What Strategy You’re Using, You Might Be Disappointed In The Results Demand generation, lead generation, inbound marketing and other tactics like account-based marketing (ABM) and content marketing are making finding a guiding...

What’s A Good Website Session To Customer Conversion Rate?

Conversion rate is a common metric when it comes to marketing. It’s calculated by the number of people who share contact information with you divided by the number of people coming to your website. If you get 1,000 visitors a month and you generate...

Should My B2B Company Be Marketing On Instagram?

Why You Shouldn’t Ignore The Power Of Instagram Should you be on Instagram? Yes, maybe, no, I don’t know. That’s the truth. Is it right for your company? It’s possible. What I do know is that you should be experimenting with Instagram to see if it...

The 6 New Tactics In The Demand Generation Campaign Playbook

Marketing Tactics Are Changing At Light Speed, And What Worked Last Week Might Not Work This Week I’ve been in marketing for over 30 years. I’ve been running an agency that works with clients of all shapes and sizes for over 18 years, and I don’t...

Here Are the Reasons Why Most Businesses Don’t Hit Their Revenue Goals

It’s a different kind of epidemic. Companies are firing chief marketing officers (CMOs) and agencies left and right. Why can’t anyone get results? Is everyone inept? Are they using the wrong tools? Are the campaign designs flawed? What’s going on...

How Long Does It Take To See Results From SEO?

How long does it take to see results from your search engine optimization (SEO) efforts? Even more so than in other areas of marketing, SEO often prompts questions about return on investment. And depending on your level of marketing sophistication,...

The Case For Ungated Content

5 Reasons Ditching The Form Will Actually Increase Revenue For as long as marketing teams have been charged with a monthly marketing-qualified lead (MQL) goal, they’ve run the lead magnet play, providing a content offer to prospects in exchange for...

Looking For A Digital Agency? Why You Should Ask For A Dedicated Team

A Lesson In Efficiency For Your Digital Marketing And Sales Efforts Imagine this: You are getting ready to make a wonderful and carefully planned dinner. It is your favorite meal, and making it is part of the experience that you love. Usually this...

5 Proven Strategies For Creating Buyer-Centric Content

How To Turn Your Content Into A Relationship-Building Engine If you pay attention to marketing at all, you’ve heard the following: Just create great content You have to create great content The bottom line is creating great content And if you play...

5 Demo Upgrade Ideas For Your SaaS Demand Generation Program

Software Companies Live And Die By The Demo, So Make It As Easy As Possible First, let me go on the record. I hate software demos. I think they’re where qualified and potential prospects go to die. Unless you are amazing at giving demos, I wouldn’t...

The Top 10 Most Effective Ways To Drive New Visitors To Your Website

Use These Proven Strategies To Attract New Visitors If you do a Google search for “how to drive visits to my website” you will get many results with 25+ things to do to drive traffic to your site. Many of those tips are all valid and will strengthen...

Top Secrets On How High-Performing Sales Teams Use Content To Close Deals

Content That Serves Sales Is Key To Revenue Generation When you think of content marketing, it’s usually focused on marketing content. Putting your thought leadership out into the world accomplishes many tasks for marketers: It answers questions...

3 Things You Never Want To Hear From Your Digital Marketing Agency

The Right Digital Marketing Partner Helps You Grow Your Business Are you currently working with a digital marketing agency? Have you worked with one in the past? Or are you currently on the lookout for a digital marketing agency partner? Whether you...

5 Conversational Marketing Strategies That Deliver Sales Opportunities

Here’s How To Transform Your Chatbot Into A Powerful Sales Generation Tool There’s no question chatbots have become one of the hottest must-have tools for businesses. What is in question, however, is how most businesses opt to use their bots. Far...

How Backpacking Improved Our Sales Process

Strong Sales Execution Shares Similarities With Hiking At age 55, it’s getting harder to hump up and down the mountains of the Appalachian Trail. So I decided to pursue what I call “flat walking.” I pick a rails-to-trail or tow path along an old...

6 Ways To Use Marketing Campaigns To Drive Revenue From Current Customers

Take Your Customer Marketing To The Next Level As marketers, much of our vocabulary is centered around the idea of new – new tactics, new markets, new channels, new messaging, new trends, new leads and, most importantly, new customers. With the...

The Agency Playbook For Using Nurture Workflows To Close Leads Faster

Improve Your Lead Generation With These Tips Lead nurturing is the process of building effective relationships with potential customers throughout the buyer journey. By creating automated, ongoing communication with your potential buyers during the...

How To Kick-start An Inactive Or Underperforming Blog

Use These 6 Best Practices To Drive More Leads With Your Blogging Strategy Blogs – nearly every business has one, but many aren’t making the most of this crucial marketing tool. Whether you’re straining to come up with new content or struggling to...

5 Reasons You’ll Never Get Results With Marketing And CRM System

HubSpot, Marketo, Salesforce, Drift, WordPress, Mailchimp And Hootsuite; Point Solutions Will Only Take You So Far A lot of people come to us with a cobbled-together tech stack featuring individual products that they’ve purchased over the years. The...

The Email Marketing Tips The Pros Use To Re-Engage Your Contacts

Email Marketing Can Still Drive Results If You Add Value For Your Readers With the world ever more full of different messaging apps and ways to communicate, neglecting the daily flood of emails in your inbox can be all too easy. However, the mass...

3 High-Performing Ways To Use Heat-Mapping Analytics

With data from heat-mapping analytics, you can turn lukewarm website performance into a hot showcase of the best your business has to offer your prospects and customers. Taking user experience and engagement to a new level has a high probability of...

7 Secret HubSpot Tips We Use To Generate Quick Wins For Clients

Don’t Forget About The Long Game With HubSpot, But If You Want Results Fast, Consider These Tips First, I don’t mean secret like those off-menu items at the fast-food places. I mean secret as in little used by the companies that end up asking us for...

The Square 2 Playbook For Using Video To Generate Leads

There Is A New Content Playbook, And It Starts With Video As you think about and start to plan your content strategy for the rest of the year, you have to think video first. We’ve been teasing this since the middle of last year, when we all were put...

How To Unlock Your Data To Improve Sales Execution And Sales Results

Your salesperson says, “I have a good feeling this one is going to close, boss!” You scream, “Feeling? Our whole business is based on your gut instincts, Tony???” This is a conversation sales teams and their leaders are having each day. Really? This...

How To Find Out On Many Leads Do You Need To Hit Your Revenue Goals?

If You Want Fewer Random Acts Of Marketing, You’ll Need More Detailed Quantitative Lead Metrics Let me know if this sounds like your company: “Well, we did $19 million in sales last year, so this year let’s shoot for $30 million. We added a few more...

What’s In HubSpot’s New Operations Hub? It's A Nice Or A Need To Have?

If You’re Not Using HubSpot’s Operations Hub Now, You Will Be Soon A lot has been written about marketing operations, sales operations and even the newest child in the ops family, revenue operations. As marketing and sales execution gets more...

Google’s Next Update Scheduled For May 2021: Are You Ready?

If You’re Not Prepared, You Could See A Big Dip In Visitors From Search It’s springtime, and while the birds are chirping and the weather’s getting nicer, Google is ready to throw a curveball and change their algorithm for the search engine yet...

6 Important Lead Generation Optimization Tasks for Marketing Teams

Optimization Is Often The Missing Ingredient To Ongoing Lead Generation; Here’s How To Add It Turn your marketing on and you get leads, right? Nope, that’s not how marketing works. In most cases, marketing that produces leads has at least three...

Sales and Marketing Alignment: The Key to Scaling Your Company

If You Want To Scale Your Company, Stop Thinking About Marketing And Sales As Different Departments By now it’s a really old story. Marketing hates sales because they don’t properly attack the leads they generate. Sales hates marketing because they...

Do You Need A Marketing Coach Or A Full-Service Digital Marketing Agency?

There Is A Big Difference: Understanding The Difference Between Coaches And Consultants Is Key Need help with your digital transformation, revenue generation, digital marketing or sales enablement? Join the club. Thousands of companies have realized...

6.5 Upgrades for Lead Nurture Campaigns: The Key to Revenue Growth

Getting Leads Is Just The First Step; How You Nurture Sales-Qualified Leads Is The Key To Revenue Growth Marketing is working hard to generate leads for long-term nurture campaigns and general contact database growth. They’re also working hard to...

How Does Content Help Sales Be More Effective With Today’s Prospects?

Marketing Has Loved Content For Years; Now Sales Is Embracing It, Too Let’s center the conversation around what today’s prospects are looking for from your sales team. To be direct, they’re looking for information. They’re looking for help. They’re...

How Sales Enablement Upgrades Have A Massive Impact On Revenue

Breaking News: More Impact Than Any Marketing Upgrades A lot of clients come to us asking for more leads. Upon further review with them, we often uncover sales process and sales execution weaknesses, like low close rates, inefficient processes,...

What Is Sales Enablement In The Year 2021?

Sales Enablement Produces Some Of The Fastest Revenue Improvements Square 2 has been helping clients with sales execution for over 10 years. Our second book, "Fire Your Sales Team Today," was all about creating a sales experience that guides...

Sales And Marketing Alignment: When to Reach Out to Inbound Leads?

Call Too Early And Scare Your Prospect, Call Too Late And Lose Them To Your Competitor A ton of statistics point out the importance of speed when it comes to lead follow-up. We all know we feel better when the companies we want to do business with...

Need Technical Help With HubSpot? What To Look For And Why

Data, Migrations, Integrations And Technical Setup For HubSpot Need Specialized Skills You bought HubSpot. You were excited by its new custom objects feature and its ability to do almost anything. What you might not have realized is this makes the...

What Is Marketing Operations? A 2021 Perspective On MOPs

You Need A MOPs Role For Your Digital Marketing Team There has been a lot of talk about marketing operations (MOPs) in the last year. It’s a role that has exploded on the scene with new titles, new job descriptions and new role definitions. Entire...

No Matter How Smart Your Marketing Is, Reps May Be Blowing It In Sales

People Do Business With People, And Your Reps Need To Be Exceptional I was talking with a director of marketing at a large pre-IPO software company. The guy was incredibly smart around what he had built from a marketing perspective – data modeling...

How You Can Eliminate References With Just One Strategic Video

And Also Shorten Your Sales Cycle By 30% Before our engagements start, we do a deep dive around the client’s Revenue Cycle to look at the time and data associated with turning a website visitor into a paying customer. One of the most common...

10 CTA Optimization Hacks That Increase Leads By 20% In Days, Not Months

By Regularly Optimizing Your Website Pages, You Can Spur Revenue Growth People want instant results from marketing. Prospects ask us all the time, "What’s the ROI on your program?" It’s a fair question, but it’s the wrong question. It’s like asking...

Campaign Design Has Changed – Get The New Science Behind Lead Generation

One-To-Many Campaigns Have Evolved Into One-To-One Based On Prospects, Not You A lot has changed in marketing over the past few years, but much more change is coming. Technology is now a requirement. While your data is becoming increasingly...

The Pros and Cons of Hiring an Internal Digital Marketing Team

The Trend Is To Hire Your Own Digital Marketing Team, But Understand The Pluses And Minuses Before You Go Forward I know a number of people looking for digital marketing roles, and they are getting inundated with opportunities and offers. It seems...

What Is Revenue Operations And Why Are You Going To Love It?

This New Practice Might Be The Difference Between Missing And Exceeding Your Revenue Goals In 2021 As marketing, sales, customer service and overall revenue generation get more complicated, a new field has emerged called revenue operations. You can...

One Sales Process Hack Your Reps Are Going To Like But You’re Going To Love

It’s Going To Shorten Your Sales Cycle By Days And Improve Your Close Rate By 10% If I could tell you a way to cut days off your sales cycle and increase your close rate by 10%, would that get your attention? It should. What if this improvement...

7 Revenue Growth Metrics You’re Going To Love In 2021

Marketing And Revenue Generation Is All Numbers; You Have To LOVE Numbers To Win At Lead Generation And Revenue Growth Sticking with the theme of love for February, we took a quick poll from our team and found the seven metrics they love working...

Digital Marketing With Love Makes All The Difference

The Difference Between A Good Meal And A Great Meal Might Be Love – Here’s How That Translates To Marketing Results We’ve all experienced an amazing meal at a great new restaurant. Then when we go back, the meal is good, but it’s not great. What...

Why Are Feelings Important For Lead Generation And New Customer Growth?

In February, we celebrate Valentine’s Day – an entire day dedicated to love. Couldn’t we all do with a little more love, this year specifically? Our #LOVEYOURAGENCY mantra at Square 2 has done wonders for helping us work with clients, attract...

How To Make Sure You’re Getting Everything Out Of Your HubSpot Sales Hub

Here’s How To Move From One CRM To The HubSpot CRM The HubSpot CRM is finally ready for prime time. Companies all over the world are moving from homegrown industry CRMs and even established CRMs like Salesforce. But as we’ve seen in our 10 years...

How To Make Sure You Get Everything From Your HubSpot Marketing Software

Buying HubSpot Is Just One Small Step In A Very Long Journey With 95,000 customers and counting, HubSpot has changed the way marketers plan, execute, analyze and optimize their marketing tactics. But as we’ve seen in our 10 years working with...

Hiring An In-House Marketing Team? Here’s What It Should Look Like In 2021

Today’s In-House Team Looks Nothing Like The Marketing Team From 2010 The pandemic and challenging economic times have done little to slow the race to hire in-house digital marketing teams. That might change later this year, but right now it’s full...

Digital Transformation In 2021: Start Now, It’s A Long Journey

True Digital Transformation Touches Almost Every Aspect Of Your Business Digital transformation is about the long game, meaning it’s not something you do for a month and then consider it over, done or complete. It’s a strategy you deploy across your...

Creative Content Marketing Strategies For 2021

New And Innovative Content Marketing Tactics Are Going To Help With Lead Generation Now that 2020 is behind us, we’re back to work, refreshed and revived, ready to kill it and in our case, generate leads, sales opportunities and new customers. But...

A Message For Friends, Clients, Partners, Team Members And Prospects

2020 Is Going To Be A Year We All Remember; Here’s How Square 2 Is Going To Remember It We’re all going to look back at 2020 and have some specific memories. Unfortunately, most won’t be great, and there’s no need to go back and relive those. But...

What 2020 Taught Us About Digital Transformation

Lessons That Many Businesses Have Been Addressing Long Before 2020 This was certainly a remarkable year, although unfortunately for many of the wrong reasons. However, if you want to be positive, the new business conditions forced companies to take...

6 Marketing Upgrades To Exceed Lead Generation Goals In January

What You Do This Month Will Make Or Break Your Lead Gen Numbers In January I get it. You’re winding down the year. Most of your prospects aren’t looking to start sales conversations during this time of year. Maybe you’re doing a little planning for...

4 Sales Upgrades You Can Install Now To Ensure An Amazing January

If You Can Get Your Reps Using These Tools Today, January Will Be A Winner By now you already know if you’re going to finish the year strong or not. You already know what December is going to look like. That means the fourth quarter, along with the...

Are You Ready To Digitally Transform How You Go To Market?

Let’s Face It, Not Every Company Is Ready For Digital Transformation. Are You? Anything worth doing is hard. If it was easy, everyone would be doing it. Take whichever cliché you want and apply it to digital transformation. Today, companies of all...

What Does Digital Transformation Mean For Small To Midsize Companies?

If You’re Not Actively Working To Transform Your Business With Digital In Mind, You’re Falling Behind What is digital transformation? It’s a phrase almost all of us have heard, especially recently. But what is it exactly? And is it applicable for...

Why Work With An Agency When You Choose HubSpot?

There Is A Reason HubSpot Has Over 4,000 Agency Partners, And You Should Leverage That Expertise First, this isn’t an article about HubSpot. We’ve been a loyal partner of theirs for close to 10 years. We’re huge fans of the software and work with...

How To Cut Your Bottom-Performing Sales Reps And Get Better Sales Results

Having More Reps Doesn’t Always Equal More Revenue We hear this a lot at Square 2, especially from prospects who haven’t worked with us yet: “Why should we hire your team when we can just hire two more sales reps and get the same results?” It’s a...

The Thanksgiving Meal Square 2 Serves Clients To Finish The Year Strong

Creating The Perfect Blend Of Revenue Generation Tactics Is Like Creating A Wonderful Meal It’s been a challenging year for almost all of us, both personally and professionally. This Thanksgiving isn’t going to be our normal celebration, but it...

The Perfect Tech Stack For Lead Generation At B2B Firms In 2021

You Can’t Build A Revenue Machine Without The Right Parts With so much to do, so little time and limited resources, companies all over the world are facing pressure to run marketing and sales smarter. This means using technology to automate, inform...

The New Analytics Companies Use to Explode B2B Lead Generation Results

Strategy, Tactics And Technology Are Changing Very Quickly, But Analytics Are Evolving, Too Regardless of the strategy, tactics and tools you use, if your analytics are not designed properly, you’ll struggle to generate leads. That’s because your...

The Secret Is Finally Revealed For B2B Lead Generation

HINT: It’s Not One Tactic But Rather How You Respond To The Data And Build Your Action Plans Businesses continue to struggle with growth. They need more leads to hit sales targets. They need more quality leads and sales opportunities. Companies have...

How To Pick The Best B2B Lead Generation Agency For Your Company

All Agencies Are Not Created Equally, And Picking The Right One For Your B2B Business Is Critical There are tens of thousands of digital agencies all over the world. In 2016, research reported around 13,300 digital agencies, and I’m sure that...

How To Select The Perfect Marketing Tactics For B2B Lead Generation

With Hundreds Of Marketing Tactics At Your Disposal, How Do You Know Which Ones Are Right For Your Company? Not too many people talk about how to select and prioritize the correct set of tactics for your company and your goals. Are you trying to...

7 Magic Numbers All CEOs Need To Master B2B Lead Generation

Building A Revenue Generation Machine Is All About The Numbers I’ve written about the math and science of B2B lead generation a number of times, but it bears repeating because we keep talking with CEOs of very successful companies who need to be...

New Research: The Pandemic Changed B2B Lead Generation Forever

Lead Generation Is Never Going To Be The Same – How Are You Responding? One of the major trends we’ve seen this year is B2B companies that traditionally relied on sales teams and distributors to drive revenue are now moving to a digital-first...

BOO! Your Sales Process Might Be Scaring Off Prospects

Ever Wonder Why Prospects Go Underground? It Might Be Because You Scared Them “What happened to Company Zed? I thought they were so excited to get started. Why did they go underground?” Sales leaders and CEOs are asking their sales reps this kind of...

Digital Marketing Tactics: Tricks And Treats Going Into 2021

Just Like The Wide Variety Of Candy Available On Halloween, You Have To Pick The Best Ones Hundreds of marketing tactics are at your disposal. But not all marketing is created equally. Some tactics work better than others in certain companies, and...

Clients Help Square 2 Win Prestigious Clutch Award For B2B Marketing

Client Advocacy Is Going To Be Key To Driving Revenue In 2021 Advocacy is defined as public support for or recommendation of a particular cause or policy. In our case, it’s people happily telling the story of how the Square 2 team helped them grow...

Why RFPs The Worst Way To Choose Your Next Digital Marketing Agency

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner We rarely respond to request for proposals (RFPs) from prospective clients. We actually have a test, and if the company passes the test, only then will we...

3 Experiments Directly From Square 2 Lab And Our Revenue Scientists

Experiments Produce Better Results Faster – Run These Experiments And Generate More Leads I’ve been wanting to write this article for months now. What’s been holding me back is the list of three experiments that I felt comfortable sharing —...

Little-Known Best Practices for Effective Lead Nurturing

MQLs Are Important; What You Do With Them Could Make Or Break Your Program Performance There is a heated argument among marketers: Gated or ungated content? This means marketing-qualified leads (MQLs) or sales-qualified leads (SQLs). Yes, if you...

9.5 Ways To Add Video Content Into Your Marketing Plans To Drive Leads

Many People Would Rather Watch Than Read, And Video Produces Leads Quickly If you’re not sure video has a place in your marketing, or if you think your prospects are not interested in watching video content from companies like yours, you should...

Blow Up Your Website's Resource Center for More Leads Immediately

Moving Educational Materials Out Of The Resource Center And Into Your Website Will Jump-Start Your Sales Efforts Instantly If you spend 10 minutes looking at websites, you’ll notice that almost all of them have a resource center. You might even have...

Is Growth-Driven Design For Websites Still A Thing?

Where Did GDD Come From? Was It Ever A Thing? And Is It Still Relevant Today? How about an origins story for growth-driven design (GDD) to get us started? I’m a big fan of the superhero movies and I love a good origins story. Since I have one for...

Webinars Are The Bomb Right Now: 9.5 Best Practices For Webinar Invites

If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in...

INBOUND 2020 Is A Jam-Packed Virtual Event — You Can’t Miss It!

Check Out The Sessions I’m Attending And What’s New At INBOUND 2020 We’ve all been inside for the past few months. I had to look around for socks just to go to an in-person client meeting this week, so going to a conference sounds like nirvana...

Why You Need An Online Review Program For Your Business

People Are Looking For How You’ve Done With Other People Like Them Today, our businesses are 100% transparent. What does that mean? It means that you can find out almost anything and everything about a business if that’s your goal. Since prospects...

Why E-Commerce Is All Of A Sudden Critical For B2B Revenue Generation

Regardless Of Pandemic Response, This Was A Trend Long Overdue Consider this: B2B companies have needed direct sales efforts to move their products — either a direct sales force or a distributor network. The main reason for this thinking was always...

34 Biggest Trends in Digital Marketing and Sales for 2021 | Square 2

Digital Marketing And Sales Is Changing At An Accelerated Pace; Keep Up Or Get Left Behind Moving into the fall and winter this year will present some incredibly challenging and complex marketing issues that companies big and small need to be...

The 1,000 Lead Game Plan: How To Generate 1,000 Leads Before 2020 Ends

Even The Longest Journey Starts With Just One Step Many companies are facing massive lead deficits. With events canceled this year and more canceled going into next year, almost every marketer is redoing plans for the fall and rethinking 2021. But...

Setting Expectations With Your CEO On Lead Generation And Marketing Results

It Might Be The Hardest Part Of A CRO/CMO’s Role – Setting Expectations For The Organization On Leads And Sales Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter. Or...

8 Reasons Why UI/UX Is Important For Website Performance

By Performance, Of Course We Mean Creation Of Leads And Sales Opportunities People need direction. When people come to your home, you welcome them in, take their coats, escort them into your living room or den, let them know where the powder room is...

How Many Leads Do I Need To Hit Our Revenue Goals? Mystery Solved!

Can You Tell Me Exactly How Many Leads You Need To Hit Your Revenue Goals? No, Really; Exactly How Many Do You Need To Hit Your Goal In August? We ask this question to prospects all the time and the answer is almost always, “We don’t know.” They...

Website Strategy: A Blueprint For Your New Website Design

Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It You’re finally ready to redo your corporate website. The last time you did it you had a miserable experience. It took forever and included a ton of back and forth. In the...

The 15 Most Important Metrics For Chat And Conversational Marketing

How To Know If Your Chat Tactics Are Producing Results We’ve been talking and writing a lot about chat lately given the new buyer journey and how important speed is in taking care of new visitors and prospects. It’s also smart to make sure we’re...

The Secret Email Marketing Playbook To Reengage Your Database

Now More Than Ever, Email Marketing Needs To Be Optimized; Learn How To Do It One of the most important and almost always overlooked company assets is your database. That database of customers, prospects, partners and related businesses is a...

6 Blisteringly Fast Ways Chat Drives Marketing And Sales Results

If Speed Is Your Thing, Then You Can’t Ignore Chat Anymore In business, speed kills. It kills your competition if you can get back to the prospect faster, get them what they want faster, give them a better experience faster, answer their questions...

10 Proven Tips And Techniques For Winning The Virtual Selling Game

Taking Sales Virtual Is Easier Than You Think, And Once You Go, You’ll Never Go Back Over the past six months, many of our clients have been asking for more help on the sales enablement, sales execution and sales operations side of their businesses....

4 Data-Proven Marketing Upgrades to Get More Leads

Add These Now And You Should See A 20% Increase In Leads It’s not so easy to get results from your digital marketing efforts. You invest time, money and energy, and you expect to see increases in leads and sales opportunities. Sometimes this happens...

Creating Opportunities For Customers To Be Advocates: Part 2 Of 2

This is part two of a two-part series on customer service. Getting Customers To Actively Share Their Stories Is Challenging – How To Crack The Code In part one of this conversation, we talked about the various methodologies behind collecting...

How Are We Doing? Operationalizing Customer Satisfaction: Part 1 Of 2

This is part one of a two-part series on customer service. Customer Advocacy Is Currency And You Need To Grow It Do you know how happy your customers are right now? You should! And you should be operationalizing the processes around collecting that...

Gated And Ungated Content Are Not The Only Options Anymore

With New Tools Come New Options For Giving Visitors Content And Getting Their Contact Info Gates are typically designed to keep people out. As marketers, sales leaders and CEOs, we want to let people in, but we need the gate to know who we’re...

The A To Z Guide For Effective Sales Improvement In 2020 And Beyond

In The New Normal, Sales Execution Will Rule The Day – Are You Ready? We’ve been talking about it for months. Innovative and proactive companies are reimagining and digitally transforming how they sell. Now is the time to look hard at your sales...

The Digital Transformation Of Sales: What Are You Doing About It?

Companies Are Being Forced To Rethink Sales, But Better Late Than Never We’ve been asking clients for years to allow us to help them close the leads we helped them generate, and most of the time the response has been, “Don’t worry about that, we’ve...

5 Marketing Upgrades For Your Business to Survive

I Know You Can’t Do Everything At Once, But These 5 Upgrades Will Transform Results There is so much to do and so little time to do it. Your CEO wants results immediately. Your marketing budget is limited. There are only so many hours in the day....

Is It Time To Retire MQLs As The Measure Of Successful Marketing?

If So, What Are The Right Metrics For Measuring Marketing In 2020? I don’t write this article casually. The idea of retiring the key indicator of success for my entire profession, my 17-year-old agency and perhaps what has become part of my DNA...

How To Avoid Wasting Money When Working With A Digital Marketing Agency

The Secret Might Be In How The Agency Works With You Having run an agency for almost 18 years and also providing agency consulting in my free time, I am intimate with the way agencies work with clients. Unfortunately, a lot of waste is baked into...

How To Apply Content Marketing To Different Stages Of The Buyer Journey

Or In Other Words: What Types Of Content Are Right For People During Their Buyer Journeys? So many different types of content are in most content marketing plans today. You are looking at content across the spectrum, from short-form conversation...

All Leads Are Good Leads — You Just Need To Manage Them Properly

Your Prospects Decide How Their Buyer Journey Progresses And When They Want To Talk To Your Sales Team I love working with CEOs, marketing directors and sales leaders at midsize companies. You’re aggressive, results-oriented and direct. But you have...

6 New Ways Your Customer Service Team Helps Generate Revenue

New Revenue Generation Doesn’t Always Mean New Customers When we start working with new clients, one of our early lines of questioning focuses on customers. How referenceable are your current customers? How many of your current customers buy...

Here's What Your Marketing Agency Should Deliver In The First 2 Weeks

Speed Is Everything Today, And You Should Expect Your Digital Marketing Agency To Fly We’ve been running Square 2 for almost 18 years, and the most common question from prospects is: “How long is it going to take to get results?” Timing is...

Everything You Need To Know About Inbound Marketing

Whether you’re new to inbound marketing or looking to polish your approach, this guide provides helpful tips, techniques and guidance on everything required to use inbound marketing to drive leads and grow your business. What follows is...

The 4 Pillars Of Revenue Generation; Find Out If You’re Missing All 4

Strategy, Tactics, Analytics And Technology Are Required If Revenue Growth Is Your Goal Prospects are asking these questions all the time: Why isn’t my marketing working? Why isn’t our company growing? Why aren’t we getting more leads? The answer...

Trade Shows Won’t Come Back; Innovative Event Marketing Ideas Revealed

How To Replace The Lead Generation You Were Expecting From Live Events I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?” Make no mistake: Air travel and...

10 Ways To Improve Your Software Demo And Increase Close Rates By 50%

For Software Companies, Demos Are Everything — But Most Of The Demos I’ve Seen Are Pretty Bad We work with a lot of software companies and we hear the same story from all of them: “Get us more demos and we’ll close them.” Our response? “Great,...

Gated Or Ungated Educational Content? That Is The Question

Ungated Drives Engagement; Gated Drives Leads – How To Know What’s Right For Your Company It’s become a common topic of heated conversation in marketing department meetings. Do you gate your content to drive qualified leads for your business, or do...

What Is Sales Enablement And What Are Its Benefits?

Marketplace disruptions have changed buying and selling behavior. Sales enablement tools and strategies are critical to adapting an inbound sales approach that meets the expectations of today’s buyers. Sales teams need access to relevant content...

How To Rethink Your Blogging Strategy Over The Next 30 Days

What To Do, What Not To Do, How To Keep An Audience And How To Drive Leads Marketers who prioritize blogging efforts are 13 times more likely to see positive return on investment (ROI), according to HubSpot. But you have to strike a balance between...

The Latest And Greatest Tips And Techniques For Search Engine Optimization In 2020

We Still Hear It Every Day: ‘Our Customers Don’t Find Us On The Web.’ Guess again, folks. Everyone is finding everything on the web, and the longer you ignore that fact, the longer and the harder it’s going to be to get your company found and...

The Checklist For Supercharging Your Marketing When Businesses Open Up

Whether It’s This Month, Next Month Or Later, You’ll Need This Checklist To Ramp Up Marketing For most of you, I’m hoping you followed our advice and it’s business as usual when it comes to marketing this month and next. But for others who have laid...

HubSpot’s New CMS Is Ready To Challenge For Dominance to Enterprises

Your Website Is The Keystone To Your Lead Generation Efforts; Now Bigger Companies Can Take Full Control We’ve heard this a hundred times, and I’m sure many of you can relate to this comment: “Our internal IT team handles the website, so we have...

How To Create Homegrown Videos To Fuel Your Content Marketing Strategy

You Need Video, But You Have To Shoot It Yourself — Here’s How To Do It Everyone knows you need video content for marketing, sales and customer service. Most people admit they are visual learners. In fact, 60% of people score themselves as visual...

Trade Shows Canceled? How to Replace Those Leads in A Just Few Weeks

With Trade Shows, Conferences, Events And Networking Canceled, You Need To Lean Into Digital Lead Generation NOW! Many businesses have relied on trade shows, events and conferences for a steady stream of leads over the past 10 years, and in some...

Marketing And Sales Need To Create Trust When You Can’t Meet In Person

What Worked Last Month Won’t Work This Month, Next Month Or Next Year; It’s Time To Get Serious About Revenue We’ve heard it many, many times: Our prospects are different. We need to meet them in person. Our business is a relationship business. ...

Conversational Marketing And Chat Fit Perfectly For Work At Home

Having Chat On Your Website Is No Longer Optional If you’re my age, then you remember chat’s first pass at changing our behavior online. It was a miserable experience. It rarely worked, and when it did, it was manned by people who didn’t speak...

Can You Scale Up Marketing When The World Opens Up Again?

It’s Coming: The Lockdown Is Going To End. Will You Be Prepared? As of this week, people are already starting to talk about opening up the economy as soon as possible. While no one is exactly sure when that will happen, you want to be ready for it. ...

Content Marketing Has Never Been More Important — Here’s Why

Publishing Has To Pick Up For Customers, Prospects, Partners, Friends And Family You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation...

How The Team At Square 2 Has Always Been Built For Rapid Response

Not All Agencies Are Created Equally, And Not All Agencies Are Going To Weather The Storm Now more than ever, you need a digital agency with a distributed team, solid financial footing, long-tenured team members, access to trusted resources, a...

How A Virtual Trade Show Booth Could Save Your Trade Show Season

Now Is The Time To Rethink Your Entire Event Marketing Strategy The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it. Most of us expected...

What Is Content Syndication? Why It Works Now More Than Ever

You Created Content, But Now What? Content Syndication Allows You To Share That Content With The World Now the size of your brain is more important than the size of your wallet. You have to be smart to leverage every asset in your marketing campaign...

5 Sales Upgrades You Need Right Now To Help Your Company Thrive In 2020

To Close Deals Now And Through The Rest Of 2020, You Have To Look Closely At How You Sell This is a crazy time for most businesses. But we can’t give up, give in or run and hide. The businesses that survive, and then ultimately thrive, are the ones...

8 Sales Team Challenges and How to Overcome Them

Recently Updated - No company is exempt from sales challenges. Even the most high-performing sales teams face obstacles in developing buyer relationships and effectively communicating with prospects and customers. What sets successful companies...

Everything You Need To Know About Sales Compensation

Not All Sales Comp Plans Are Effective At Driving Sales RepBehavior Updated March 19, 2020 - Did you know43% of sales reps would be willing to leave their companies for a 10% salary increase? Compensation is an important factor in attracting and...

Shift To Customer Communication And Outreach During Challenging Times

Marketing To Customers Is Just As Important As Marketing To Prospects, Now More Than Ever Not many companies have a crisis communication plan in place and ready to go just in case. After all, if you’re a digital marketing agency, a software company,...

6 Marketing Upgrades You Need Now To Help Survive

Digital Marketing Tactics Can Continue To Drive Leads For Your Business, Even When Travel Is Limited To be clear, articles like this are timely and not designed to scare anyone. They’re designed to help us all navigate a difficult and uncertain time.

How COVID-19 Forced Companies To Accelerate Digital Transformation

Your Prospects Are Asking For A Richer, More Interactive Digital Experience; Now Is The Perfect Time To Start There is no question the coronavirus is going to have economic implications for many companies. But how you respond to the challenges could...

Should We Just Hire 2 More Salespeople To Grow Revenue?

The Common Misconception About Revenue Growth And Sales Teams I love sharing real-life experiences. There are enough blogs that talk academically or from a product perspective. I have always wanted our blog to be authentic. When I’m able to share...

Global Ad Blocking Means You Should Double Down On Earned Attention

Earning Your Audience’s Attention And Then Keeping It Is Key As an article published in Ad Age last month reports, “Ad blocking on mobile had previously been written off as something only tech-savvy users deployed, but that’s no longer the case; new...

7.5 Ways HubSpot Helps You Know Your Prospects So They Close Faster

The More You Know, The Better The Experience; The Better The Experience, The More You Close “The customer experience is the new marketing battlefront.” — Chris Pemberton, Gartner “You’ve got to start with the customer experience and work back to...

What Is An SLA For Sales And Marketing?

Everything You Need To Craft An SLA For Sales And Marketing This Afternoon A service-level agreement (SLA) is a contract that establishes a set of deliverables that one party has agreed to provide another. This agreement can exist between a...

A Video Marketing Playbook To Create Top-Notch Business Videos

Don’t Be Intimidated; Video Is Easier Than Ever To Create Earlier this week, we did an article on where to apply video in your buyer journey. We looked at video for everything from email marketing to using it in your sales process. Today, we’re...

8 Ways To Kill It With Video In Your Omni-Channel Marketing Campaigns

About 65% of people are visual learners. They’re often called spatial learners and, unsurprisingly, they learn and remember best through visual communication. So it’s not surprising that video has become critical to creating a remarkable buyer...

Strategy Behind Blogging: Why Content Marketing Doesn’t Produce Leads

Content Marketing Strategy: When Is A Blog Article Much More Than A Blog Article? You’ve been blogging three or four times a week and you just don’t see major improvement in your KPIs. Visitors are not up, leads are not up and you certainly don’t...

Google 'Loretta' Ad Demonstrates The Importance Of Messaging Strategy

Words Matter And The Story Matters, But You Don’t Need To Be Google To Tell A Great Story Most of the Super Bowl commercials were unremarkable. While some were memorable, they were not memorable enough for you to connect the brand, the action they...

HubSpot’s Marketing Hub Enterprise Is Ready To Go Head On With Marketo

A Deep Dive On Why HubSpot Might Actually Be Better For Enterprise Marketers HubSpot is ready for the pros — professional marketers, that is. For years, the marketing automation platform has excelled in small to medium-sized businesses. It’s been...

10 Killer Tips For Using Marketing Automation To Generate Trade Show Leads

Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI Today there are more conferences, trade shows and live events than ever before. People are flocking to events, and more marketers are using events in their...

7 Best Email Delivery Tools for High Performance Email Marketing

Regardless Of Size, Companies Have To Stay In Touch With Their Prospects And Customers — Email Is Still The Best Way Like it or not, we’re all addicted to our email. We check it constantly. We have it in our pockets, in our cars and now on our TVs...

How Long Would You Wait for Results from Your Digital Marketing Agency

It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried? The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client. ...

How Sales Reps Use HubSpot And Content Marketing To Close New Customers

Sales And Marketing Alignment Influences Content Creation, Too Carpenters, doctors, architects and almost all other professionals need the right tools to do a good job. People in marketing and sales are no different. In 2019, you purchased HubSpot...

What Is A Good Conversion Rate For Your Landing Pages?

Kick Off 2020 With Increased Lead Generation Through Landing Page CRO “This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing...

6 High-Quality Content Marketing Ideas From 2019 Campaigns

With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target. ...

6 Tools Using AI In Marketing And Sales To Improve Results In Days

Marketing And Sales Tools With AI Should Be Making Your Job Easier, But Are They? You Might Be Using The Wrong Tools As an article in Selling Power explains, “One of the biggest challenges sales and marketing managers face is keeping up with the...

19 Reasons You Should Hire The Most Expensive Marketing Agency In 2020

You Get What You Pay For, And You Should Be Paying For Results Your business is fine, but you’d like to grow faster, and the only thing holding you back is the amount of leads and sales opportunities. You’ve done some marketing and you have a...

7 Sales And Marketing Tactics That Should Be Impeached In 2020

These Need To Be Removed From Your Plans To Free Up Budget And Accelerate Lead Generation Impeachment is on everyone’s list of topics not to talk about during your family holiday celebration, but everyone and their brother is reading about it,...

Square 2: Top-Performing Digital Agency Based On Customer Satisfaction

FOR IMMEDIATE RELEASE MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com) Square 2 is number seven among top-reviewed digital agencies on G2. Conshohocken, PA – Square 2 has been selected as one of G2’s top agencies...

15.5 Ways Smart Marketers Generate Leads With Holiday Emails

Holiday Emails Aren’t Just For Wishing Well Anymore It’s that time of year again. Our inboxes are full of holiday emails. Consumer companies are flooding the airwaves with tons of offers and messages hoping to grab our attention. If you’re a B2B...

11 Rock-Solid Reasons Why Your Sales Team Underperformed In 2019

And How To Ensure They Over-perform In 2020 Getting your sales team to hit its revenue or sales goals is challenging. At my speaking events I like to ask the audience to stand and then sit when they answer “no” to any of these questions: Did your...

Square 2 Recognized As A Clutch 1000 Agency For 2019

FOR IMMEDIATE RELEASE MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com) Verified Client Reviews A Major Driver In Clutch 1000 Selection Process Conshohocken, PA – Square 2 has been selected as one of the Clutch 1000,...

Square 2 Honored To Be One Of The 2020 Chief Marketer 200

FOR IMMEDIATE RELEASE MEDIA CONTACT: Joanna Swartwood (858-220-1711, jswartwood@square2marketing.com) Conshohocken, PA – Chief Marketer, a leading publisher of content, recognition programs and training events for Fortune 1000 marketers, has...

A Thank-You Note...To Clients, Team Members And Partners

I recently had the pleasure of watching “A Beautiful Day in the Neighborhood,” the movie based on the true story of the friendship between Fred Rogers and journalist Tom Junod. What struck me the most was Mr. Rogers and the way he thoughtfully...

9 Email Marketing Subject Lines From My Inbox - And How To Fix Them

Email Marketing Won’t Work If Your Subject Lines Are Weak Email marketing is key to connecting with clients and prospects. Email marketing is also important to continuing the conversation with people when they leave your website. In fact, we could...

The Secret Ways Chat Can Get You Sales-Ready Leads Tomorrow

There Is A Potential Customer On Your Website Right Now — And You Don’t Know It Approximately 96% of visitors that come to your website are not ready to buy — it’s a stat you see frequently when you troll the web. But that doesn’t mean the people...

24 Killer Lead Nurturing Upgrades That Turn Leads Into Sales Opportunities

Start Using These Today To Get Sales Tomorrow Everyone knows that people make their purchase decisions over a period of time. B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. ...

Square 2 Thanks Veterans For Their Service On Veterans Day

We Couldn’t Do What We Do If It Weren’t For What You’ve Done It’s easy to get wrapped up in the endless quest to help companies generate more leads, more sales opportunities and more new customers. But on Veterans Day, we wanted to take a beat and...

Why Your Marketing Isn’t Working: The Snowflake Theory

If Generating Leads Was Easy, Everyone Would Have All The Leads They Need We all know that almost no business has all the leads they need or want. I don’t think it’s wrong to assume that very few companies know exactly what they need to do to...

What Bill Belichick And The Patriots Can Teach Us About Revenue Growth

Today, Exceeding Lead Generation And Revenue Goals Feels About As Hard As Winning Six Super Bowls Let me start by saying that I’m not a Patriots fan. Watching the Eagles beat the Patriots in the Super Bowl was one of the highlights of my fandom. But...

The Top 4 Ways Heat Mapping Software Improves Website Performance

Heat Map Data Provides Real Action-Oriented Feedback To Help You Drive More Leads Using heat maps on your website is like being James Bond on the web. In practice, you get to spy on your target audience. However, like James Bond, you’re not trying...

Square 2 Exits Firearms Industry — CEO: ‘We Wanted To Do Something’

Conscious Capitalism Means You Put Your Money Where Your Mouth Is Last month, Square 2 informed a gun manufacturing client that we could no longer be their agency of record. When we earned the business earlier this year, the decision to participate...

The One Question You Have To Ask Your Digital Agency Before You Hire Them

Digital Growth Agencies Have An Obligation To Get Clients Results Quickly You’ve decided you need an agency. Congratulations! You’ve made the right choice. No matter what your internal team looks like and no matter what their experience, an agency...

Personalize Sales for Faster Conversions and More New Customers

Old-School Sales And Execution Is One To Many; New-School Sales And Marketing Is One To One The experience economy proposes that both consumers and businesses want more than just delivery of products and services; they expect that an exceptional,...

Intent Data: The Missing Ingredient In Your Account-Based Marketing Recipe

ABM Is A Tricky Tactic To Plan And Execute; High-Quality Intent Data Makes It All Easier A few weeks ago, we published an article that talked about intent data at the highest level. What is it? Where does it come from? How do you use it? How do you...

Intent Data: What It Is, How To Use It And How To Drive Revenue With It

Why Using Intent Data Might Be The Smartest Move You Make Next Year During my session at HubSpot’s INBOUND 2019, I spent a few minutes talking about intent data as a smarter way to go to market. I was surprised at the level of interest and equally...

Using Video Marketing To Explode Lead Generation And New Customer Revenue

Video Must Be A Core Component To Your Content Marketing Strategy In 2020 In case you missed it, video is exploding, and it’s now a requirement for any revenue generation program. If you’re not producing and publishing at least one video a month,...

The Recession Is Coming! How To Get Your Company Out In Front Of It...

...And Minimize Its Impact On Your Business As The Washington Post reports, “Most economists believe the United States will tip into recession by 2021, a new survey shows, despite White House insistence that the economy is sound. “Nearly 3 out of 4...

When Salespeople Attack, It’s Time To Rethink Your Entire Strategy

CEOs And Sales Leaders: Your Teams Are Aware That Your Strategy Is Massively Flawed We do a ton of educational sessions with CEOs, sales leaders and marketing leaders. One of our favorite questions in the session involves asking the executives if...

The Ultimate ‘How-To Playbook’ For Creating A Customer Advocacy Program

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution The world has shifted 180 degrees in the past 10 years. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a...

Don’t Accept ‘Results Take Time’ From Your Digital Marketing Agency

Now You Don’t Have To Hire Deloitte Or Accenture To Get A Dedicated Team That Produces Results In Weeks, Not Months Or Even Years Ask any digital marketing agency and most in-house marketers this question: “How long is it going to take to get...

Generate Leads with Podcasts: The Top Content Marketing Option

Popular Revenue Growth Podcast Smash The Funnel Returns With 7 New Episodes Research shows that “right now, there are more than 700,000 active podcasts and more than 29 million podcast episodes. According to Apple at WWDC 2018, these numbers stood...

Digital Marketing Trends, Strategies And Tactics For 2020 And Beyond

Keep Up With The Changing Digital Marketing Strategies, Tactics, Analytics And Software, Or Be Left Behind Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again. There’s more emphasis today on...

How To Get 6 Months Of Marketing And Sales Work In Just 30 Days?

New Agency Engagement Format Is Already Delivering Massive Results For Progressive Companies Ready to change the trajectory of your business today? Working with digital marketing, inbound, demand generation, revenue growth and sales execution...

The Robots Are Coming To Help You Drive Leads and Close More Customers

Artificial Intelligence Is All The Rage; How Should You Use It To Drive Results? So much to do, so little time. Marketing has never been more complicated. With so many tactics, so many software tools to consider, so many different strategies and so...

84% of Marketing Teams Are NOT on High-Performing Programs

Salesforce Research Uncovers Massive Underperformance Across Over 4,000 Companies Surveyed I’ve always felt like a major disconnect existed between what CEOs were expecting from their investment in marketing and the actual performance of those...

Why Your 2015 Organic SEO Strategy Isn’t Working Anymore

What You Need To Do To Upgrade Your SEO Work To 2020 Standards Did you know that Google updates its search algorithms 500 to 600 times a year? Most of those updates are minor and have little impact on your approach to driving organic rankings. But...

Time for A CRM Update? Take This 10-Question Quiz to Find Out

CRM And Sales Technology Have Changed In The Last Few Years; Is Your CRM Outdated? You go to the doctor for your annual checkup. You take your car in for regular service. You have your insurance policies reviewed regularly, and you talk to your...

Content Management Mistakes To Avoid (And Techniques You Should Know)

Content Marketing Has Changed; You Might Be Making Mistakes And Not Even Knowing It Savvy marketing leaders know that content management is an essential part of business operations. After all, your strength as an organization is almost entirely...

Want A Higher Close Rate? Consider A New Lead Qualification System

A Methodology For Qualifying Leads And Opportunities Helps Everyone Speak A Common Language No, this is not a sales software pitch. For once, this is not about software but about a system you use to better qualify, prioritize and forecast sales...

12 Magic Metrics to Smash Your Funnel and Increase Close Rates

Here’s How To Simplify The Measurement Of Your Efforts Toward Scalable Revenue Generation Since we published our latest book, Smash The Funnel, the response has been unexpected, to say the least. People are recognizing the challenges associated with...

How Buyer Journey Mapping Is Becoming The New Revenue Growth Platform

Marketing Not Generating Enough Leads? Your Prospect Experience Is Broken We hear it every day. Is it your website? Is it your content? Is it your email campaigns, social media or search engine optimization efforts? No. Well, partially no. Yes,...

What Is Customer Marketing?

Your Customers Need To Be An Active Asset In Designing A Proactive Revenue Growth Program Too many labels already exist for different types of marketing. I’m not trying to introduce a new one, but I am shining a light on an area of marketing that...

Agile Marketing Turned Into Agile Sales & Now Agile Revenue Generation

The Pace Of Change In Marketing And Sales Is Accelerating: What Are You Doing About It? None of us can get to every conference, but when I have the pleasure of attending one of the year’s best conferences, I like to share those experiences with all...

Unlocking Revenue Through Digital Transformation | 24 Stats

If You’re Not Working On This Now, You Can Be Sure Your Competitors Are Ahead Of You We’re a strategic revenue growth agency. All that means is we try to help our clients rise above the ocean of marketing tactics and look more holistically at how...

How Many Touches Does It Take To Close A New Customer?

The World May Never Know, Because Only You Know Your Customer If you’re old enough, you get the subtle references to the old Tootsie Pop commercial that showed a wise old owl and a young boy discussing how many licks it takes to get to the center of...

Social Media For Sales 101: 5.5 Killer Strategies You Can Use Now

Sales Teams Can Use Social Media To Drive Much More Than Appointments We all get awful emails in our social media inboxes. These messages come with questions like, “Can I get five minutes of your time?,” “Would you like to see a demo of our...

Sales Enablement Should Focus First On Improving The Prospect’s Experience

If You Want To Close More Deals, Give Prospects More With more and more people talking about, asking about and working on sales enablement, it’s good to know what’s at the heart of this new type of sales improvement technique. Ultimately, any...

How To Create Content Strategies That Improve The Customer Experience

Your Content Needs To Be Part Of A Holistic Approach Billions of pieces of content are produced annually. But just as much of that content is generic and indistinguishable, the content strategies that produce it tend to be half-baked or, even worse,...

Want More Leads? The Top 6 Conversion Optimization Tips For Your Homepage

These Simple Homepage Upgrades Can Drive Big Growth In Lead Numbers I’ve probably looked at (for the sake of evaluation) over 25,000 homepages. We end up working with many of those companies to help improve their sites, so I’ve had the benefit of...

Marketing Strategy And Planning Has Changed So Dramatically

Gone Are 12-Month Plans, Dedicated Strategy Time And A Defined Set Of Deliverables For 15 years prior to Square 2, I worked in corporate marketing. Every October and November, we cleared the decks and worked on the upcoming year’s marketing strategy...

Why An SOW Is NOT What You Want From Your Digital Marketing Agency

Simply Put: Do You Want Work, Or Do You Want Results? I get it: A statement of work (SOW) clearly defines what you’re buying. But is that the best way to get what your company ultimately needs? Do you need work, or do you need results? What happens...

The Critical Role of Sales Operations in Driving Revenue Growth

Sales Hacker defines sales operations as “the unit, role, activities and processes within a sales organization that support, enable and drive front-line sales teams to sell better, faster and more efficiently.” In a blog article on the topic, Sales...

How Can You Improve SEO? Think User First

Boost User Experience And Rankings Whenever someone asks for tips on improving SEO, I can’t help but feel they’re looking for a silver bullet: Just do x, y and z, and watch your fortunes change. It’s probably because that’s what SEO was for many...

Which Marketing Automation Platform Is Right For You?

Jamie Hardin, Director of Client Services at Square 2, contributed to this blog post. Strike A Balance Between Today’s Needs And Tomorrow’s Growth Marketing automation platforms have quickly transitioned from a nice-to-have tool to an essential...

Why Every SEO Strategy Should Include The Creative Team

The Ability To Create Great Content Is Key To Winning Customers And Rankings This is not another “SEO is dead” hit piece. Nor is it an “SEO isn’t dead, it’s changing” sidestep of the same topic. This is the most obvious SEO hack of all time: You...

Chat And Conversational Marketing: Is It Mandatory?

In Our Microwave Society, Your Prospects Want Answers Right Now Live chat on websites today has come light-years from where it was just a few years ago. Today the practice of conversational marketing created by Drift has turned chat into a...

Is Your Sales Pipeline Full Or Just Full Of It?

All Leads Are NOT Created Equally; Do You Know The Value Of Your Sales Pipeline? We’ve all been part of companies with sales leaders who love to report that “the pipeline is full,” only to have the end of the month come and the full pipeline didn’t...

Does Your MarTech Stack Up?

How To Make Sure Your Technology Works For You Today’s marketers don’t just love technology, they worship it. For many, MarTech has become nothing short of a savior – an omnipotent, omnipresent miracle worker that allows individuals to do the work...

Killer Tips To Optimize Your Website For Search Engines And For Humans

If You Want A Website That Generates Leads, Stop Thinking About Your Site Like It’s A Brochure Would you ever open a store and not have employees in it to help customers? Would you open a store and not put any signs up on the outside? Would you ever...

10 Wildly Effective Lead-Scoring Tips To Install In Marketo

Lead Scoring Is Critical For Prioritizing Leads For Sales And Measuring The Effectiveness Of Your Marketing We see lead scoring as an important part of every revenue generation program. While creating the model and building the scoring algorithm...

Differentiation Strategy: 5 Shocking Ways To Kill The Competition

If Your Business Isn’t Remarkable, It’s Invisible As part of your marketing and business strategy, differentiation is important. Almost everyone knows this, but very few CEOs are ready to make their businesses remarkable. That means it’s very likely...

Content Analytics: 9 Content Metrics That Matter To Your Bottom Line

Are You Getting The Most Out Of Your Content? Years ago, if your business was the only one producing informative industry content, you were already ahead of your competitors and bound to shoot up the ranks on Google. Today, most businesses have...

Why Competitive Audits Are Like ‘The Cool Cat Boogie’

Learn How To Develop Your Own Unique Messaging Hey, Gus, how do you dance? How do you groove? Can you teach me how to move?Sure, Pete! It’s a simple song. Just do the robot and dance along. - From “Pete The Cat And The Cool Cat Boogie” Be different....

My Marketing And My Sales Are Not Working, And I Don’t Know Why

It’s Back To The Future For Marketers, Sales Leaders And CEOs Back in 2003, we heard “my marketing isn’t working and I don’t know why” time and time again from CEOs. In fact, it was the main messaging for Square 2. People were confused and we helped...

Content Analytics: What To Measure To Turn Content Into Revenue

Marketers struggle to measure exactly how their efforts are contributing to the bottom line. It’s difficult to decide what metrics to focus on and what measurement tools to use; then tying that data directly to revenue can be daunting. In order to...

Recent Study Reveals Sales Enablement Is A Major Factor In Revenue Growth

If You Want To Hit Your Revenue Goals For 2019, Sales Enablement Must Be A Top Priority The percentage of salespeople making quota has dropped from 63% to 53% over a five-year period, according to data from CSO Insights. What’s driving this drop? It’

4 Reasons Marketing Operations Is Essential To Your Growth Strategy

Achieve Your Goals With Repeatable Processes And The Right Technology Marketing is made up of many, many facets, from strategy to creative to execution and everything in between. Your team members put their blood, sweat and tears into creating...

How To Design A UX-Optimized Website That Isn’t Boring AF

12 Tips For Delivering A Great User Experience The last thing you want to do is frustrate your website visitors. Unfortunately, that might be exactly what your website design is doing if it isn’t UX optimized. UX is the user experience your visitors...

Do You Know What To Do To Drive Revenue At Your Company?

Of course you do. Right? Don’t be so sure. Companies are missing their revenue goals month over month. It’s an epidemic sweeping the country. The tenure for CMOs is the shortest it’s been in years. Agencies are getting fired left and right for...

Sales Execution: How To Win Bigger Deals And Close Fantastic Customers

Are You Focusing On Finding The Right Prospects? If you’ve been in sales for any length of time, it’s likely you’ve encountered the “ABCs” of the field: always be closing. One recent trend, however, has been that it’s more difficult than ever to...

Recruitment Marketing: 5 Ideas To Fill Your Bench When Talent Is Scarce

Marketing: It’s Not Just For Marketers Anymore I’ve spent my career working in tech, higher ed and professional services. I’ve worked at fast-growing startups and huge established institutions. I’ve worked on both coasts. Every successful...

You Don’t Need More Leads; You Need To Be Better At Closing Your Leads

Revenue Growth Doesn’t Always Come From More Leads Everyone typically thinks that having more leads is better, but it’s not always the case. More frequently, companies have enough leads, but they’re not optimizing the follow-up process on those...

Content Audits: Dive Deep Into Your Content Library

How And Why To Thoroughly Analyze Your Content Marketing Assets Content is the lifeblood of modern digital marketing. It fuels demand generation strategies, inbound marketing and sales enablement. If you’re executing any kind of engagement or...

How Many Sales Reps Should You Fire This Year?

Having More Salespeople Doesn’t Always Equal More Revenue If someone asked you how to grow revenue, what’s the one key step you would take? Many business leaders would answer, “Hire more salespeople.” Your sales team, after all, is the first line of...

Getting Your Team Together: A Requirement for Revenue Growth

Your Company Is Only As Good As The People Who Work There Today’s distributed team model (remote team members connected through technology) is quickly becoming the norm. Most companies are finding small and flexible office space and then hiring the...

The Sales Funnel Is Dead: What’s Next?

The New Buyer Journey Demands A New Model In the last decade, the Internet and social media have rewritten almost everything you knew about sales and marketing. Your sales team no longer cold calls prospects. Your marketing team is focused on...

Why Hiring An Internal Marketing Director Won't Get You More Leads

Buck The Trend To Only Hire In-House; Instead, Work Collaboratively With A Team Of Experts A few months ago, I wrote this article on the benefits and challenges associated with hiring an in-house marketing person or hiring an outside digital agency...

5 Reasons to Avoid Cookie-Cutter Website Templates

Every business needs a website in today’s market. Your website is your home online, and it allows your customers and prospects to find you. It’s also one of the only assets you can fully customize to do exactly what you need it to do. That said,...

The Most Important Sales Enablement Metrics

Over the last few years, sales enablement has become all the rage in business circles. The majority of companies have now adopted sales enablement program for their sales teams. Those who haven’t yet invested in are planning to do so in the near...

Creating Bullet-Proof SLAs for Sales and Marketing | Square 2

Stated Alignment Between Sales And Marketing Is No Longer Sufficient To Drive Revenue Growth And Goal Attainment – SLAs Are Mandatory The relationship between sales and marketing has historically been compared to the situation with the Hatfields and...

5 Key Demand Generation Tactics to Know in 2019

The world of sales and marketing has changed rapidly over the last decade. The pace of change shows no signs of slowing down in 2019. One of the hottest topics of 2018 was demand generation, and the trend looks to continue over the course of the...

Need to Clean up Your HubSpot? Time for a HubSpot Audit

Sales and marketing move fast these days, and you may find you struggle to keep up. New tactics and strategies are being implemented all the time. Keeping a CRM like HubSpot neat and tidy during this constant shifting is a challenge, and you might...

Why The Cyclone Beats The Waterfall Every Time

Understanding Your Prospect’s Buyer Journey Is Critical To Orchestrating Marketing And Sales Activities It might not sound like a big difference — water running over the cliff and falling into a pool of churning water, or the whirlwinds associated...

How Website Speed Affects Your Business

Your website is an integral part of your business. You’re working on building a great design or revamping the one you already have. You’re building an outstanding content program to keep visitors coming back for more. Have you thought about the...

Is Sales Enablement Worth It?

Over the last few years, the business world has become enamoured with the idea of enabling sales teams. Out of this interest has come a more complete view of how to prepare sales teams for success. Training is no longer enough on its own. What is...

7 Insights You Can Learn from a Google Analytics Audit

Google Analytics is one of the most common tools to use when it comes to tracking your website metrics. If you want to know how the site is performing, you can just look at Google Analytics. Every now and then, you should undertake a Google...

Why We Are Dropping Marketing From Our Name In 2019

Square 2 Provides Revenue Consulting, Services And Technology To Help Companies Grow It’s a new year, and we’re getting a new name to better reflect the services we provide clients. We’re excited to announce that Square 2 Marketing is officially...

5 Common Reasons Why You Might Not Be Getting High Website Traffic

Your website is probably the most important resource you have when it comes to getting the word out about your products and services. Driving traffic there is one of the important goals of any marketing campaign. High traffic improves awareness and...

6 Secrets to Great CTAs

The importance of the call to action cannot be understated. Good CTAs encourage people to email you, sign up for newsletters, watch videos, or take any other action you want them to take. The right CTA can make or break your sales and marketing...

How Demand Generation Is Evolving

Marketing is constantly evolving. From the inbound revolution nearly a decade ago to more recent innovations, such as influencer marketing, the strategies and tactics you use are almost always in flux. Demand generation is also changing and...

8 Excellent Revenue Growth Predictions Affecting Your Company In 2019

You Should Be Planning For These Today To Drive Revenue At Your Company Tomorrow Before we jump into what I expect for 2019, let’s look back at my predictions for 2018. Here’s the link to the post with those predictions. Overall, my predictions...

What Is Account Based Marketing and Is It Right for Your Business?

There’s been quite a bit of buzz about account based marketing recently, so there’s a good chance you’ve heard something about it. Many marketing leaders are excited about this emerging trend, as they feel it represents a huge step forward for...

How to Create Digital Hype before an Event

Whether it’s a product launch, a webinar, a conference, or an online question-and-answer session with an industry leader, you’ve got an event coming up. You want to get people excited about it, and you know one of the best ways to do that is to...

How to Organize Your Leads in the HubSpot CRM

Inbound marketing can help you increase sales in a number of different ways. In fact, inbound is probably the most effective form of marketing in existence today. Inbound marketing helps by boosting the number and quality of leads you generate...

5 Reasons Why Your Business Blog Shouldn’t Be All about You

Are you thinking about starting a business blog? Maybe you’ve been told it’s a good idea, or perhaps it’s an integral part of the new inbound marketing strategy you’ve devised for your business. Maybe you’ve been blogging for a while. One common...

5 Must-Have Sales Enablement Tools

Sales is more competitive than ever before. In a crowded market, you need to give your salespeople an edge, and more often than not, it will come in the form of good sales enablement. What is sales enablement? Sales enablement is the process of...

5 Sales Enablement Mistakes We See Too Often

Today’s business market is more competitive than ever before. Sales is often the department that organizations turn to first when they begin looking for ways to bolster revenue and improve performance. As a result, sales is often under a good deal...

Square 2 Recognized As Top Digital Agency With Honors From Clutch.co

The Clutch 1000 Recognizes Digital Agencies For Their Ability To Deliver Results Square 2 is dedicated to helping improve business outcomes. Our goal is to help our clients determine the right ingredients for their marketing, sales and customer...

MQLs: 5 Metrics To Track After Marketing Qualifies A Lead

Marketing Attribution Is About More Than Getting The Credit You Deserve As a marketer, you work every day to drive qualified leads that are great opportunities for your sales team. You test different tactics and channels. You measure your results...

5 Reasons Customer Journey Mapping Must Be Part Of Your Growth Strategy

If You Want To Grow, You’re Going To Have To Learn Some New Techniques In 2019 I know we don’t write a lot of articles about optimizing your landing pages, writing better emails or getting more followers on social media. Honestly, blog articles like...

5 Best Practices for an Effective Lead Gen Landing Page

There are many different ways you can generate leads for your business, and inbound marketing strategies often include several of these methods. One of the most common and easy-to-implement methods is the use of a landing page. What is the purpose...

Why Expert Marketing Advice Preventing You From Realizing Results?

Why Stories, Messaging And Differentiation Are The Missing Ingredients In Your Revenue Recipe I spend a fair amount of time poking around the internet, reading what “experts” are writing about, watching videos and following people who publish...

Which Sales Compensation Plan Is Right for Your Business?

Sales is a competitive department to be in. You need your team members to deliver their best performance, every single day, and you need them to continue striving towards their sales goals. Most sales team leaders are looking for ways to ensure...

How Omni-Channel Marketing Aligns Marketing, Sales & Customer Service

Why It Has To Be Everything When You’re Planning Your 2019 Revenue Strategy Omni-channel marketing has some very specific definitions, but it is most readily defined as “seamlessly integrating an organization’s channels, processes and strategies to...

5 Sales Challenges Your Reps Want Help Overcoming

There’s no denying sales is one of the most challenging jobs in your business. It’s why you make sure your team is full of people who not only have the skills but also the motivation and energy to strive for improvement every steps of the way. Not...

Are You Stacking Marketing, Sales And Service Revenue Growth for 2019?

With Only 13 Shopping Days Until Christmas, Your Planning Time Is Expiring Quickly Every client and prospect is in planning mode right now. The problem is your time to do planning is quickly coming to an end. On January 2, you’ll be in 2019, and if...

9 Predictions for the Future of Content Marketing

Content marketing has really hit its stride in the past few years. As buyers become ever more independent, they continue to seek out information on their own. Content can inform, teach, and even entertain. The best kind of content actually does all...

Content Marketing In 2019: What Major Changes Are Coming Your Way?

Content Marketing Is Changing Very Quickly; Don’t Miss Out On These Massive Moves The Content Marketing Institute (CMI), one of the best places to research the history of content marketing, has examples of content marketing that go back hundreds of...

7 Tips for More Effective B2B Demand Generation

Every business must create demand for its products and services. If no one knows your product exists, it’s unlikely they’ll ask for it or seek it out. Once you’ve made potential customers aware of the product or service, you need to convince them...

How to Start Marketing Your Small Business on the Internet

Many small businesses start out online these days, often with the owner opening up a web store or offering services via a Facebook page or a personal website. You might have started out selling crafts on Etsy, or perhaps you sell services to other...

How Pillar Pages Will Help Improve Your Keyword Rankings

Inbound marketing is constantly changing. What worked a few years ago isn’t nearly as effective today. Even techniques from last year may not be as effective as they once were. The shifts often reflect changes in both technology and consumer...

6 Experts Weigh In On How To Set Goals That Move The Needle | Square 2

If You Want To Grow, Your Team Needs To Know Exactly What You Expect What gets measured gets done. Setting goals for your company, your leaders and everyone in your organization is critical if you have any hope of growing your business. This...

5 Tools to Use Now That HubSpot’s Keyword Library Has Been Sunsetted

In early 2018, HubSpot announced it would be sunsetting its keyword library tool. The news came as a shock to many marketing professionals and HubSpot users. Over the course of six years, people had come to rely on the tool as an integral part of...

Turn Customers Into Advocates By Asking Them For Feedback

Gain Useful Insights As You Leverage Customer Enthusiasm Does your business need brand advocates? A whopping 92% of customers will trust the recommendations of friends, family, and other customers above all other forms of brand communication. Brand...

How Long Does Inbound Marketing Take to Work?

The old marketing techniques of yesteryear have fallen by the wayside. Today’s marketing professionals know broadcast techniques are largely ignored by audiences. Today’s consumer wants to be involved in the buying process and is doing their own...

Every Annual Plan Should Include These 3 Revenue Generation Drivers

Now Is The Time To Set Expectations For Revenue Contribution With 26 shopping days until Christmas, you have 26 days left to wrap up all your 2019 planning. One of the items on your list should be top-line revenue forecasting. Typically, this is a...

5 Types of Online Advertising to Consider

The world has gone digital, and the internet is the hub for billions of people around the world today. From interacting with peers on social media to conducting research to watching videos for entertainment, the internet powers daily life for many...

Sales And Marketing Dashboards: The Perfect Gift For A Great 2019

Knowing What Marketing And Sales Tactics Are Showing Results Is A Missing Ingredient In Many Revenue Growth Programs With Thanksgiving behind us, the focus is now on finishing the year strong and getting ready to kill it in 2019. This is the perfect...

5 Free Keyword Tools To Jumpstart Your SEO

Load Up Your SEO Toolkit With These Outstanding Free Tools You’ve been tasked with increasing organic traffic to your website with search engine optimization (SEO). Awesome. SEO is a great way to make more people aware of your company without having...

Is Influencer Marketing on Its Way Out?

In the last couple of years, marketing via influencers has become something of a phenomenon. Many businesses have jumped on board this latest trend, eagerly looking for the next influencer to reach their audiences. What is influencer marketing? ...

Great Web Copy: 7 Tips For Irresistible Copywriting

Captivate Your Audience With These Insider Copywriting Tips You’re staring at a blank page and you can’t fail. You need to inspire the visitors on your website to keep reading. You need to keep them engaged. You need to create a profound sense of...

Our Prediction for the Future of Selling

The world of sales has been changing rapidly over the last decade or so. The tried-and-true sales techniques of yesteryear no longer work, and even those that work today are evolving. Technological advances have been largely responsible for this,...

5 B2B Lead Generation Tactics for Small Businesses

If you’re hoping to bolster sales for your small business, you might be contemplating focusing more resources on lead generation. How do you generate leads? There are many different tactics a small business can use to boost B2B lead generation....

6 Tasty Side Dishes To Change Your Content Marketing Strategy In 2019

These Content Marketing Upgrades Will Drive Better Results Next Year Almost everyone knows you need content marketing tactics and highly relevant educational content to attract people to your company, move them into your revenue cycle and nurture...

Brand Storytelling Vs. Content Marketing: What’s The Difference?

Your Brand’s Story Is Told Through Every Interaction Customers Have With You Let’s get this out of the way: Brand storytelling and content marketing are NOT the same thing. Brand storytelling is NOT simply a repackaged way to talk about content...

Choosing The Right Marketing Tools For The Cyclonic Buyer Journey

With Nearly 7,000 Technologies Available, You Need A Laser-Focused Strategy In today’s “there’s an app for that” world, one expert has counted almost 7,000 marketing technology tools. CMOs are spending 29% of their budget on MarTech, and that...

How a Canadian HubSpot Partner Can Help You Grow Your Business

Have you been thinking about dipping your toe into the world of inbound marketing? You’re not alone. Although it might seem like almost everyone has already started using an inbound marketing strategy, there are many businesses that have yet to make...

The #1 Reason Your Sales Are Plummeting

Have you noticed your sales numbers are slipping the wrong way down the chart? Month after month, you’re posting negatives. This is despite an increase in your sales efforts or an expansion of the sales team. You know everyone’s working hard, so...

What Is A Revenue Cycle? Do You Know Your Revenue Cycle Numbers?

It Used To Be A Funnel; Now It’s A Cycle Have you been listening? The traditional sales funnel created in 1890 is dead. It no longer represents how people buy today. But if you get rid of the funnel, you have to replace it with something, and we...

10 Tips For Setting 2019 Goals That Align Revenue With Marketing And Sales

It’s That Time Of Year Again! Are Your Goals Aligned, Attainable And Funded Properly? Setting SMART goals (specific, measurable, attainable, relevant and time-based) is straightforward. Giving all of our readers that advice would be a bit below the...

4 Things Your Salespeople Need to Start Doing Right Now

Sales is a highly competitive field to be in, and as the manager of the sales team, you know not everyone is cut out to succeed here. You’ll have some superstar performers, while almost everyone else will run in the middle of the pack. There will,...

What Is Conversational Marketing? Why It’s The New Hot Thing In Marketing

Conversational Marketing Produces Results — Fast Results And Sales-Ready Results What is conversational marketing? Conversational marketing is about allowing your prospects to talk with, connect with and converse with you when and how they want, as...

What Is Marketing Operations And How It Helps Your Business Grow?

This article was UPDATED on September 20, 2021 And How Does Marketing Operations Improve Revenue Growth? Marketing operations includes the systems, techniques and technology that allow today’s more complex marketing execution to optimize strategy,...

4 Skills to Conquer to Become a Great Inbound Marketer

The majority of businesses have started to adopt inbound marketing. It only makes sense. After all, inbound marketing techniques are far more effective with today’s modern buyer than older, outdated techniques like TV and radio advertising. As a...

[Infographic] Is Your Email Subscriber List up to Scratch?

Email marketing. Is it a marketing tool that pays real dividends? Is it worth spending time on? You could ask ten different marketers and get ten different responses to that question. Is it still a useful tactic? According to 99firms, 96% of...

Your Digital Marketing Agency Should Mimic a White-Water Rafting Guide

You’re Going To See Calm Water And White Water; You Want Your Guide To Get You Through Growing your company is likely one of the most challenging tasks you’ll face in your professional career. Whether you’re the CEO and you have the responsibility...

5 Steps To Build A Solid Marketing Plan

Marketing Without A Plan Is As Effective As Building A House Without A Blueprint Our family recently went through a massive home remodel. Actually, we are still going through it – over a year later and we still have no kitchen. We started by getting...

5 Things You Need to Know about Contextual Websites

You might have heard the phrase “context is key.” While it usually means you need to understand the circumstances of a situation, the phrase is gaining more currency in marketing circles. Contextual marketing, advertising, and websites are becoming...

The Revenue Growth Checklist: Are You Ready To Grow Your Company?

See How Many Of The 10 Requirements Your Business Needs To Grow Dramatically Over the past few weeks you’ve probably noticed a steady stream of growth- and revenue-growth-related articles. There are good reasons for that, which I’m happy to share. ...

Why Your Sales Enablement Program Must Be Customer Centric

Today’s sales landscape is more competitive than ever before, and that’s why you need to focus on ensuring your team members have the tools, training, and techniques they need to succeed. What is sales enablement? Sales enablement is a philosophy...

How to Handle Inbound Lead Handoff

For most sales and marketing departments these days, lead generation is a primary task. If you want to increase sales, you need to be looking for new leads. What is an inbound lead? An inbound lead is a potential client who interacts with your...

Are You Ready To Do Whatever It Takes to Grow Your Company?

Seriously? Are You Willing To Invest, To Make Changes And To Hire Or Fire? Are You Really Ready? Put 100 company CEOs in a room and ask them to stand up if they want their companies to grow, and you’ll get 100 people proudly standing. Now ask them...

3 Tweaks You Should Make in Your Sales Department Right Now

There’s no doubt sales is competitive, and you need to stay on top of the latest trends and tactics to push conversions forward. Like most sales managers, you’re asking yourself, how can you increase sales? There are many different ways to...

Should You Expect Tricks Or Treats From A Diamond-Tier HubSpot Agency?

Not All HubSpot Agency Partners In The Diamond Tier Are Created Equally You’re using HubSpot for your marketing automation or CRM (or both). Good for you. However, you’ve been on HubSpot for over a year and you’re not sure you’re getting full...

Scared To Work With Digital Marketing Agency? Ask To Guarantee Results

The Right Digital Marketing Agency Helps You Generate Leads; The Right Revenue Growth Agency Can Transform Your Business If you’re about to contract with a digital marketing agency, there’s a lot to be scared about. You might not like them. They...

No Time for Online Marketing? Work with a HubSpot Partner in Toronto

It’s no secret that today’s marketing departments have a lot on their shoulders. In fact, most professional marketers don’t feel they have adequate time to do everything they need to in order to pull off successful campaigns. Online marketing is...

How to Spend Marketing Budget in an Online World

Many professional marketers feel they don’t have the budget they truly need to accomplish everything they want to do. In most cases, you’ll simply need to make do with whatever you’re given from management. Even if you feel it isn’t enough, knowing...

What Is A Revenue Growth Agency?

Who Hires A Revenue Growth Agency? What Do They Do? Why Would We Want One? Marketers love to label things, and we’ve gotten good at labeling our own agencies — digital marketing agency, inbound marketing agency, website design shop, SEO firm, sales...

The Unspoken, Shocking Truth About Building a Revenue Growth Machine

What Other Agencies, Software Companies And Consultants Don’t Want You To Know With Halloween right around the corner, it’s time to pull out all of the references to ghosts and goblins. But there is something very scary going on right now, and if...

The Ongoing Delivery Stage And Turning Customers Into Raving Fans

Looking For Revenue Growth? Start With Your Current Customers For The Fastest Results We’ve come to the end of our blog series on diving deep into the eight stages of the Cyclonic Buyer Journey™. I’ve enjoyed sharing details, and I hope you’ve...

What Are Some Great Selling Techniques in Today's Digital Age?

Technology has changed the way people buy things, and with it, consumer expectations have changed quite a bit. People are now more likely to conduct research before talking to a sales person, and they’re more skeptical of advertising and marketing...

The Decision Stage And Closing New Customers

It Might Be The Most Important Stage And The Most Often Overlooked Stage It’s the culmination of weeks, months and, for some companies, years. You’ve worked so hard to get your prospect to this point in your sales process. To lose them now would be...

5 Steps to Thorough Competitive Research

There’s no denying that today’s business landscape is highly competitive. If you want to get ahead, you’ll need to leverage all the advantages you have. To that end, you need to conduct a competitive analysis. What’s in a competitive analysis? A...

How to Test Smart CTAs in HubSpot

One of the staples of any good marketing strategy is a great call-to-action. Without it, your potential lead will likely just drift away. Instead, the CTA tells them the next steps and encourages them to take those steps to continue the process....

Everything You Need To Know To Implement Conversational Marketing

The latest buzzword in the sales and marketing world is conversational marketing. Unless you’re living off the grid, you are likely seeing the term on your LinkedIn feed, in your favorite blogs and anywhere else you get your sales and marketing...

The Rationalization Stage And How You Can Shorten The Sales Cycle

This Little-Known Stage Might Be Why You’re Not Closing More New Customers I talk about it a lot with clients, but most of the so-called marketing and sales experts tend to skip right over this important point. People make their purchase decisions...

The Evaluation Stage And How You Hand Off To Sales Is Critical

It’s Down To Three: You’re In The Running, And It’s Up To Sales To Keep Them Moving Your marketing performed as well as expected. You interrupted your prospect’s status quo, you got them to be aware of new solutions, you helped them consider all of...

5-Step Process to a Successful Inbound Marketing Campaign

You’ve no doubt heard some of the buzz about inbound marketing campaigns by now, and you’re likely looking to create your own. Before you can begin, however, you need to know the difference between inbound and what you’re already doing. What is...

2 Big Mistakes You're Making That Will Kill Your 2019 Revenue Growth

How You Handle These Two Strategic Decisions Will Decide Whether You Miss Or Make Your 2019 Revenue Goals This is an interesting time of year for CEOs and for marketing and sales pros. We’re in the fourth quarter and everyone is trying to finish the...

5 Essential Ingredients to a Successful Sales Team Meeting

Meetings are something of a necessity when it comes to your sales team. Most people have less-than-enthusiastic opinions about meetings. Meetings can be tedious, take up too much time, and even be counterproductive. Of course, most of these things...

SalesHub and Square 2 Join Forces to Offer Services for Revenue Growth

Leading HubSpot Partner Agencies Merge to Attack Canadian Market and Offer More Integrated Marketing And Sales Services Toronto, Canada – SalesHub, one of HubSpot’s top sales enablement agencies, is joining forces with Square 2 Marketing,...

How to Ensure You’ll Fail to Meet Your Sales Quota

It’s no secret sales is a demanding and competitive industry to be in. It is one of the reasons sales is set up with so many goals, including sales quotas. Whether you’re the sales manager or an individual member of the team, quotas are likely an...

Square 2 & SalesHub Merge To Offer Clients Services To Drive Revenue

Leading HubSpot Partner Agencies Merge To Attack Canadian Market And Offer More Integrated Marketing And Sales Services Conshohocken, PA – Square 2 Marketing, one of HubSpot’s largest and most successful partner agencies, is proud to announce it is...

The Consideration Stage And Turning Prospects Into Sales Opportunities

You’re Still In The Early-Stage Buyer Journey; What You Do In This Stage Will Make Or Break Deal Flow A lot of funnel models have the Consideration Stage identified, but do people really know what to do with prospects in this stage or do they simply...

The Education Stage And How To Move Prospects Along

It’s Easy For Prospects To Get Stuck In This Stage; Learn How To Move Them Along And Closer To Close When we created the Cyclonic Buyer Journey™, it was with this Education Stage in mind. Just think back to the last time you were doing some...

5 Business Benefits of Giving Love to Your Existing Customers

Customer delight goes beyond satisfying customers—you should be exceeding their expectations. They aren’t the only ones benefiting from your efforts to please them, however—your business benefits, too. Here’s how showing your existing customers love...

The Cyclonic Buyer Journey Series: How To Drive Awareness-Stage Leads

Now That Prospects Are Aware Your Products Or Services Might Represent A Better Way, How Do You Respond? You did it — you successfully disrupted your prospect’s status quo and they’re aware that you and your company exist. They are aware there might...

What Is HubSpot?

Today’s sales and marketing departments have so many different tools at their disposal, and almost all of them are designed to make your job easier than ever before. You’ve probably heard of a few of them, and you might be using some of them in your...

The Pre-Awareness Stage: How to Engage Prospects Who Don't Know You

If You Know Your Top Prospects Or You Have A List Of Targeted High-Value Prospects, This Is Where Their Buyer Journey Will Begin For years, people practicing inbound marketing thought they had to wait for prospects to find them. Then they realized...

4 Ways to Fail When Creating an Inbound Marketing Campaign

Inbound marketing’s effectiveness in an age of limited consumer attention and increasing brand skepticism has made it the most popular way to market in the 21st century. What is the inbound marketing methodology? Inbound marketing focuses on...

7 Steps For Creating Your Own Podcast

Lessons Learned From A First-Time Podcast Producer Considering starting your own podcast? First, let’s look at the stats: More than 550,000 podcasts are available for listening in over 100 languages (Variety) Over 18.5 million episodes have been...

6 Tricks to Turn Strangers into Customers and Customers into Advocates

Generating Revenue Is Complex, But Break It Down And You Get To Simple Moves We talk a lot about how complicated revenue generation is and how many elements make up the machine that drives month-over-month revenue generation. But when you simplify...

How to Spend Marketing Budget the Wrong Way

Most marketers feel they don’t have the budget to do everything they want to do. You may finally get approval to start inbound marketing, only to find the funds have merely been reallocated from one portion of the marketing budget to another. ...

How To Define Success When You Work With A Digital Marketing Agency

Beauty Is In The Eye Of The Beholder, But Agreement Is The Key You’re looking for an agency to help you with your company’s marketing. Maybe you’re looking for an agency or consultant to help you close some deals. Perhaps you’re looking for a...

I Hate Cold Calling. What Should I Do Instead?

Many marketing pundits have declared the cold call dead. “Good!” you’re likely saying. “I hate cold calling!” You’re not alone. Today, sales professionals and leads alike seem to have developed a severe antipathy for this time-honoured outbound...

7 Stats That Prove Email Marketing Works

In the age of social media, you may be asking, “Why is it important to use email marketing?” The answer is email marketing works. Despite rumors about declining effectiveness, the numbers still show email marketing is one of the most important...

The 4 Rs Of Advocacy Marketing And Why You Need Advocacy To Drive Revenue

Referrals, Reviews, References And Requests: Learn How To Activate Your Customers The world has shifted. What was up is now down and what was down is now up. Did you notice? If you think sales is the key to revenue growth, you’rewrong. Customers...

What to Do When You Have High Turnover in Sales

Sales is a demanding job. Some sales representatives are stellar performers who seem to excel in the face of every challenge. Other members of your team are less motivated to be star performers, and most people shake out somewhere in the middle....

Revenue Growth Requires Technical Skills: The Key to Driving Results

If Revenue Isn’t Going Up, It’s Because You Lack The Skills, Tools And Experience Required Tradecraft (within the intelligence community) “refers to the techniques, methods and technologies used in modern espionage ... and generally as part of the...

8 Benefits of Inbound Marketing That Will Change Your Perspective

Inbound marketing has become a staple of most marketing departments today. Over the course of the last 10 years or so, more marketers and business leaders have turned their attention to inbound strategies. What they’ve realized is inbound marketing...

5 Ways to Improve Customer Relationships

How do you convince people to partner with you? The focus has been shifting to customer service and customer relationships. In fact, some business leaders believe customer service is the last frontier for businesses looking to differentiate...

What's One2One Methodology For Driving Customer Relationships At Scale

Think Like Disney, Market Like Netflix And Act Like Zappos (Amazon) To Drive Revenue I want you to think about your best purchase experiences. Most of the amazing examples are consumer related, because that’s where the real pressure to provide great...

Why Collaborative Selling Is Elevating Sales Team Success

Every sales team manager wants to drive success for individual reps and the team as a whole. As competition continues to intensify, you need to introduce new techniques and tactics, and you need to be sure you’re providing your teams with the tools...

Why You Shouldn't Fire Your Digital Marketing Agency?

Treat Your Agency Like You Would Treat A VP Of Marketing Or CMO Bad news for marketing leaders at companies: The average tenure of these leaders is 44 months, as reported last year in the annual analysis from Spencer Stuart. This is not surprising....

Stop Hit-Or-Miss Marketing With This Mistake-Proof Marketing Strategy

Marketing Has Only One Objective: Generate Leads If you’re investing money in marketing and getting trade show booths, collateral, websites or email campaigns, you’re experiencing what we call “hit-or-miss marketing” — a series of activities that...

4 Fears and Doubts about Inbound Marketing That Are Holding You Back

The world has gone to inbound marketing in the last few years. More and more businesses have made the switch from an outbound-based strategy to an inbound strategy, and most are realizing the benefits of making this switch. What is inbound...

Why Guaranteed SEO Is a Myth

Advancing technology has brought several revolutions to the marketing department. From mobile optimization to social media marketing, technology has made marketing both infinitely easier and so much more challenging at the same time. There are...

8.5 Secret Ways To Connect Content Marketing With SEO

To Some Experts, Content Marketing And SEO Are One In The Same I’m a big fan of Neil Patel. On his blog, he recently wrote an article about content marketing and search engine optimization being completely tied together. I could not agree more. It’s...

Want Leads But Lack Budget For Marketing? Fire Your Worst Salesperson!

One Simple Move Can Free Up Enough Budget To Fund A Year’s Worth Of Lead Gen It’s a common problem. You want to grow and you need more leads, but you didn’t budget or can’t budget enough for marketing to really drive results. No worries. I have a...

5 Ways to Increase the Size of Your Funnel

Your sales funnel is the key to sales success in your business. The more robust your funnel is, the better your chances of closing deals and generating revenue. Since the buying process has changed so drastically in the last few years, sales...

The Shocking Insights Uncovered During My Session At INBOUND 2018

Session Attendees Unveil It’s Worse Than I Thought – You’re NOT Meeting Revenue Goals It’s always risky when you ask the audience attending your talk to answer a question. If they give you the wrong answer, your talk can get off on the wrong track...

HubSpot Announces Shiny New Features At INBOUND 2018

Christmas Comes In September As HubSpot Rolls Out New Features For Their Marketing Automation Suite The Square 2 Marketing team looks forward to HubSpot’s INBOUND conference every year as excitedly as a kid looks forward to Christmas. Like...

Demand Generation Is A Quality, Not Quantity, Game

The ultimate goal of marketing is to get your leads into the end zone. The way to do that and examine why demand generation should be a quality game, not a quantity game. As more and more companies focus on sales and marketing alignment around...

5 Inbound Marketing Myths You Can Ignore

Marketing has undergone a radical shift in the past decade or so. Inbound marketing has scarcely been around much longer than 10 years, but it’s become a major force in marketing departments around the world. Business leaders and marketing...

The Biggest Lead Nurturing Mistakes You’re Making Right Now

Generating leads is a big concern for sales and marketing teams in many different industries. Discovering new audiences who may be interested in the product or service you offer is a huge step towards increasing sales and driving revenue. Once...

Growth Demands Discomfort And Other Big Insights From #HYPERGROWTH18

Brands And Marketers Must Embrace Change Or Risk Obsolescence On a repulsively hot early September day on the Boston waterfront, approximately 4,500 sales and marketing professionals gathered for #HYPERGROWTH2018, a marketing conference presented...

Top 3 Ways To Optimize Your B2B Facebook Strategy In 2018

Earlier this year, the public’s perception of Facebook shifted after a historic data-harvesting scandal. According to an article in Business Insider, the platform’s user growth is showing signs of a plateau for the first time in its history. Still,...

How to Build a Loyal and Engaged Following for Your Business Blog

Finding a way to connect to and engage with your audience is one of the most important things you can do to grow your business. With so much competition out there, customers are far less loyal than they used to be. They can easily be drawn to...

How To ABM: Strategies From The 2018 FlipMyFunnel Conference

Finding The Right Balance Between Effort And Results It’s clear that account-based marketing (ABM) is here to stay, but marketers seem as confused as ever. At the 2018 FlipMyFunnel one-day conference in Boston on August 8, Sangram Vajre of Terminus...

Create Content That’s Salty And Sweet

Help People Get The Answers They Want While Improving SEO With some things, I’m a purist. I like my coffee black and my chowder from New England. But there are times when something really good can be made even better through simple addition. Dark...

Inbound Marketing Mistakes That Are Costing You Money

At first glance, inbound marketing seems quite easy. You may even think you can manage it on your own or learn on the fly. One thing most marketers quickly discover, however, is that there’s a lot more to know than meets the eye. Many marketers...

How Inbound Marketing Can Solve Your 8 Biggest Business Challenges

Today’s business environment is more competitive and challenging than ever before. As the market continues to grow more competitive, companies must become more flexible and savvy to stay afloat. Businesses across industries face many of the same...

Smash The Funnel – The Podcast: 10 Interviews With 10 Industry Icons

Experts Share Ideas On How To Respond To Today’s Chaotic Buyer Journey And Drive Revenue Earlier this year, we decided we wanted to open up a new channel to provide the sales and marketing community with insights, tips and tools on how to...

4 New HubSpot Features Inbound Marketers Are Excited About

It’s another exciting year to be involved in inbound marketing. The field is evolving fast, so marketers need to stay on their toes. Automation, artificial intelligence, and even changing consumer search preferences are driving evolution in the...

HubSpot CRM Vs. Salesforce: Which Is Right For Your Company?

You Know You Need A CRM, But Which One? This Article Will Help You Figure It Out Any company looking for aggressive revenue growth needs a CRM to help manage and gain insights into how new customers are acquired. Whether you have one you hate, have...

Sales Consultants Only Have A Partial Perspective On Revenue Generation

Hiring A Sales Consultant To Help Your Company Grow Revenue May Make Sense On Paper, But Here’s Why It Might Not Work Before everyone goes crazy responding to my inflammatory statement, understand that I’m sure in some situations a sales consultant...

What Will Inbound Marketing Look Like in 10 Years?

It’s hard to believe inbound marketing has already passed its 10th birthday. The techniques and tactics that were so new a decade ago have now been mastered and reinvented several times over. That may be one of the most beautiful things about...

Content Marketing Is Harder Than Ever Before AND What To Do About It

Look At The Leaders In Content Marketing For The Secrets To Success It’s no secret content is the fuel for the marketing engine today. It’s no secret sales teams that use content strategically close more deals and close them more quickly. It’s no...

6 Key Preparations to Make before Implementing Inbound Marketing

Inbound marketing has completely changed the way marketing teams operate today. The shift from older outbound tactics has been profound. More business leaders and marketers have discovered just what an inbound strategy can do for their businesses,...

12 Must-See Sessions at INBOUND 2018: A Guide for Savvy Attendees

So Many Speakers, So Many Sessions, Such Little Time: How Do You Decide? I’ve been to seven INBOUND conferences. Each year, they get more exciting, with more content, more sessions, more speakers and more confusion about how to best optimize my...

Hiring Bad Sales Reps? 4 Signs It’s Time to Transform Your Sales Team

Your business can only be as successful as your sales team. It’s why you want to make sure you’re employing the best and brightest for your sales team. To make sure you’ve got the right people on board, you’ll want to look for the qualities that...

3 Key Performance Indicators Every B2B Business Should Be Measuring

Marketing Is A Science — And A Conversation Data is critical for measuring marketing success. But getting too caught up in metrics can distract from the primary goal of marketing, which is to engage in a conversation with potential leads. Using...

[Infographic] 72 Fascinating SEO Stats for 2018

The internet has changed quite a bit since it was first introduced in the late 1980s and early 1990s. Today, the internet connects people all around the world, and it’s changed how they conduct daily activities such as shopping and communicating...

The Art and Science of Executing Effective Inbound Marketing in 2018

Recent years have seen inbound marketing grow exponentially. Now it seems as though almost every marketer is using at least one inbound technique or another, and those tactics are constantly in flux. With so much change, it can sometimes be...

4 Easy Improv Exercises For Better Creative Brainstorming

Coming Up With Your Next Great Idea Doesn’t Have To Be Torture Time for a creative brainstorm… For many marketers, executives, product developers and even creatives, these words inspire abject terror. Their skin begins to crawl at the idea of...

Content Is King: 5 Tips To Stack Your Writing Deck

Content Marketing Doesn’t Work If Your Writing Makes You Look Like A Joker The right content on your website can attract visitors, establish your credibility and build trust. The wrong content on your website can drive people away with a permanently...