Sales And Marketing Alignment Influences Content Creation, Too
Carpenters, doctors, architects and almost all other professionals need the right tools to do a good job. People in marketing and sales are no different.
In 2019, you purchased HubSpot and started your own content marketing effort. Maybe you’re even working with an agency on both of those initiatives. Good for you!
But your focus has been primarily on marketing while sales keeps plugging away with the same sales process and approach they’ve been using for the past few years. Not good!