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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jul 11, 2018 3 min read

4 Marketing Buzzwords That Need to Be Eliminated from Your Vocabulary

{}Marketing buzzwords are short words or phrases that help convey big ideas. Words like omnichannel support, customer-centric service, and inbound marketing are game-changers that improve the reach and credibility of your marketing efforts. However, there are many marketing buzzwords that are outdated, vague, or exaggerated.

In this post, we have compiled a list of five marketing buzzwords that you should think about eliminating from your vocabulary.

1. Innovative Solution

You shouldn't use the phrase “innovative solution” when marketing your products or service. Why? The phrase has been used so many times by so many businesses that it has become a cliché now. 

When everyone uses the same phrase, it loses its impact. If you want to tell the world that you stand apart from your competitors, you should focus on describing unique features instead of relying on cliched terms such as innovative or outside-the-box solution.

2. Dynamic Marketing

You should also erase dynamic marketing from your marketing vocabulary. Dynamic is defined in the Oxford Dictionary as something that undergoes constant change or activity. The word is appropriate in the context of a company. For instance, a dynamic company constantly improves the process and provide adaptive solutions. But this word is not appropriate to describe a marketing approach.

Instead of dynamic marketing, you should use the word responsive marketing, which refers to changing a marketing strategy according to the needs of customers.

3. Viral Content

Viral content is yet another marketing buzzword that you should erase from your vocabulary. Crafting viral content that appears all over social feeds may help in raising online awareness about your company, but it won't add any value for your target market.

You should aim for content that is informational or provides a solution to a problem. This will make more people convert as compared to creating viral posts. Viral videos may make your company popular, but it won't likely help you convert online users into customers. 

4. Growth Hacking

Growth hacking is one of the worst marketing buzzwords that you should certainly avoid. The words associated with tech giants such as Steve Jobs and Mark Zuckerberg refer to marketing tests to skyrocket your company's growth.

However, growth hacking is not suitable in the marketing context since it has a bad connotation. Just think about it: who would actually want to hack away their growth?

Instead of growth hacking, you should use A/B testing or simply marketing tests for activities meant to produce results.

All the words and phrases listed above should be eliminated from your vocabulary. The words are either vague or have been used too many times, thereby making them ineffective. Getting rid of the buzzwords will bring you one step closer to gaining the trust of prospective buyers.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.