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Mike Lieberman, CEO and Chief Revenue ScientistWed, May 11, 2022 3 min read

Episode 31 – What’s Wrong With Revenue? You’re Making Small Changes When You Should Blow It Up

WWWR_BlogHero_Ep31This show aired LIVE on April 20. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue? we talked in great detail about how sometimes you simply have to blow up something and rebuild to quickly get to your goals.

In this show, we went strategic with a conversation around when to stop tinkering and simply rebuild it from the ground up.

We talked about how to evaluate when big changes are needed and some of the signals that indicates it’s time. When it comes to digitally transforming how you go to market, there are a number of key areas to focus on.

For sales, it’s the length of your sales cycle. Sometimes an entirely new sales process is required to jump-start your progress toward creating a much more engaging experience.

For marketing, it might be how you think about campaigns and your company’s overall story. If it’s not resonating with prospects, it might be time for a new one, and that means a new website, new campaigns, new content and more.

During the show we talked about a few of our clients that went through this major upgrade as well as some major brands (who you all know) and their big changes.

We also talked about how getting help to navigate this all actually delivers a much less disruptive and far more efficient journey through these changes.

When you have someone guiding you, you make fewer mistakes, waste a lot less time and, in the end, get to your goals faster.

We talked about some of the specific steps when companies are considering a complete digital transformation. Finally, we wrapped up the episode with a discussion on how companies need to lead through these transformations, who needs to lead and what happens when there isn’t 100% buy-in around the journey.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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