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Mike Lieberman, CEO and Chief Revenue ScientistWed, Feb 15, 2023 2 min read

Season 2: Episode 5 – A Deep Dive Into The Tactics For A Revenue Generation System

This show was released on February 9, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue?, we look at all the tactics available to help people learn about your company, visit your website, convert into leads, become sales opportunities and close as a new customer. You have hundreds of tactics to consider today.

We help uncover a process for deciding which tactics to use, how to test them, how to measure them and how to continue adding new tactics to your portfolio to ensure new leads consistently flow in and down to the sales team.

We talk about why it’s important to proactively lead people through the buyer journey and how you can signal where they are while you nurture them. Nurturing is a huge opportunity from a foundational perspective that a lot of people skip over.  

Most companies have really big eyes for all the things they want to do. Prioritizing the tactics into a manageable list is not an easy task. Managing your expectations and aligning your results around a specific tactic is going to help you prioritize. You need to ask yourself, "What’s going to have the biggest impact for the least amount of effort?"

Finally, we covered the importance of planning, measuring and optimizing tactics over time. Have you ever run something for a couple of months, and it didnt produce results, so you cancel and gave up? If this sounds familiar, listen up. Its so important to have a defined set of expectations for performance to make sure your tactics are working. 

To watch the entire episode, click here.

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If you want to watch the show and all the other audio and video content published by Square 2, visit our Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.