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Mike Lieberman, CEO and Chief Revenue ScientistWed, Nov 16, 2022 2 min read

Episode 53 – What’s Wrong With Revenue? You Have The Wrong Strategy For Events And Conferences

Episode 53 – What’s Wrong With Revenue? You Have The Wrong Strategy For Events And Conferences

This show aired LIVE on October 2. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

In this episode of What’s Wrong With Revenue? we talked extensively about how trade shows, conferences and live events are back in full swing. People are out and about going to these events, and it’s as if COVID never happened.

But considering the high cost to attend, do you have a strategy in place to take full advantage of participating in events like these?

During the show, we covered some of the most important event-related tactics designed to improve your return on investment (ROI) when attending conferences and trade shows.

We discussed several tricks and techniques to help you attract the right people and repel the wrong people. One of the key points was that quality matters more than quantity when it comes to leads. It’s better to have five high-quality leads that turn into hundreds of thousands of dollars in revenue than 500 low-quality leads.

Some other areas we talked about in detail included how to create a plan before you leave for the event and then ensure you execute that plan during the event.

We spent some time helping someone who submitted a question learn how to use marketing automation platforms to automate everything associated with nurturing leads from events.

Before we wrapped up, we also covered how to work to get speaking events at larger shows as part of any sponsorship package.

To watch the show, click here.

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If you want to watch the show and all the other audio and video content published by Square 2, visit our Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

 

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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