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Mike Lieberman, CEO and Chief Revenue ScientistTue, Apr 17, 2018 4 min read

How Does Blogging Increase Sales? Here’s Everything You Need to Know

{}Inbound marketing is the new methodology marketers are using to draw interested audiences, creating an engaged audience and a pool of potential customers.

But even if you’ve been using inbound marketing for years (and have seen its success), you may still be asking: how does blogging increase sales?

It’s a good question and a fairly simple one to answer. Join us on the journey from obscurity to converted leads and more revenue in your company’s coffers as we dive into the process that answers the question, “How does blogging increase sales?”

Increased Traffic, More Visitors

First off, when asking “how does blogging increase sales?” you need to know that a rich, active blog is going to attract visitors. There aren’t that many pages on your website, even if you’re a huge company with holdings all over the world. And for the most part, those pages are static (i.e. you’re not updating them regularly). Blogs, on the other hand, can be updated daily and weekly. That’s new content every day.

Every blog becomes another indexed page that is discoverable when someone searches keywords in Google, can be shared on social media, and establishes you as an expert in your industry. The more content you have, the more people will come; it’s a numbers game. And the more visitors you have…

More Visitors, More Conversions

…the more chances you have to convert them into buyers! When every blog post includes a call-to-action to turn a visitor into a lead, you’re one step closer to making another sale.

Whether they’re free whitepapers, e-books, webinars, trials, or samples, you can share offers in exchange for visitors’ contact information. You can generate a list of contacts that you can continue to reach out to. The added benefit of all this is that, slowly but surely, you are defining yourself as…

More Knowledge, More Authority

…an expert in your industry! Every blog is just another piece of an ever-growing tapestry that demonstrates how knowledgeable you are about the business you’re in, establishing you as an authority. As an authority, you generate goodwill with potential customers, making them more likely to buy from you when the time comes.

More Presence, More Long-Term Results

The longer your blog is online, the more it can do for your company. You’ll likely see the highest spike in activity shortly after publication when you’ll be promoting the blog post more heavily on social media, but blogs don’t disappear. Your blog will be indexed by search engines. Now, for days, weeks, months, and maybe even years, people will continue to find your posts and convert on them.

How does blogging increase sales? First, it draws an audience to your site. Then, it gives you a chance to convert visitors into leads through calls-to-action and by establishing yourself as an authority in your field. Finally, it hangs around, waiting for the next person, and the one after that, and the one after that to make sure that they, too, can convert.

In some ways, inbound marketing and blogging are the traditional marketer’s dream—content that is created once but hangs around in the collective unconsciousness, slowly working away to convert leads.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.