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Mike Lieberman, CEO and Chief Revenue ScientistThu, Jul 5, 2018 3 min read

Why a Facebook Ad Strategy Is More Important Than Ever

{}Unsure what a Facebook ad is? Here’s how Facebook ads work. It’s never been more important to implement this technique in your marketing strategy. Keep reading to learn why.

You Can Build Your Ads around Your Goals

Facebook ads are built around your goals—whether that’s lead generation, brand awareness, or revenue generation. 

Facebook ads are one of the most targeted forms of advertising, giving you a unique advantage to attract your desired audience by age, interests, location, and other features. When you really know your customers, you can guarantee you’re creating ads that speak to them and will help you meet your goals.

Your Audiences Still Loves Facebook

Contrary to what you may think, an overwhelming number of people consistently check Facebook. Over 1.85 billion people sign on to view their news feed, view friends’ pages, read articles, and check out new things—multiple times a day. Your market spends a good part of their time on this social network. It’s simply an unavoidable channel if you hope to make any serious marketing headway. 

The best part about Facebook is its social aspect: Everything is meant to be shared. Your target audience is more likely to share your Facebook ads with a friend. This grows your customer base without any heavy lifting on your part. 

Attracting prospects with social media is necessary because a large part of your audience is here. Word of mouth and referrals happen online as consumers respond to Facebook ads and discover your brand. It only makes sense to capitalize on this benefit.

You Increase Your Brand Visibility

With such a large number of users at your fingertips, it’s easy to make people aware of what your business can offer. New leads who become aware of your brand are more likely to buy your product or service later.

Don’t wait for your audience to interact—engage with them first. Gaining brand visibility can’t be pushed to the backburner. In order to really put your brand out there and make people aware of who you are, you need a strategy that gets you in front of the most qualified leads—Facebook ads can help.

You Gain Access to Measurable Results

Facebook provides you with transparent access to campaign success and instant results. You’ll know whether your strategy works or not. You can A/B test your ads and campaigns to determine which strategy works best in order to see better results later.

Take the guesswork out of your strategy. Access exact clicks, conversions, and impressions you’re receiving. Facebook ad specialists can even help you track conversions, reassuring you that your money is spent properly. You get an up-to-date forecast and ROI reading, guaranteeing that the tactics in place are leaving their intended mark.

Facebook ads are simple to create and it’s easy to get started.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.