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    06/09/2023 |

    Season 2: Episode 21 – What’s the Difference Between EOS and RGS?

    This show was released on June 1, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+.

    In this episode of What’s Wrong With Revenue?, we’re going to help our fans understand the difference between EOS® (the Entrepreneurial Operating System) and RGS™ (the Revenue Generation System).

    While EOS is a high-level business operating system that helps you with strategy, planning, vision and alignment across the organization, it doesn’t go deep enough into execution around marketing, sales and customer service. This is where RGS kicks in.

    RGS is a perfect plug-in for EOS and provides tools, frameworks, workshops and guidance around the specific areas that need attention if revenue growth is at the top of your list of priorities.

    While EOS gives you an Implementer to teach you EOS, RGS gives you a Coach who works with your more closely than your EOS Implementer®.

    • Your RGS Coach is going to teach you the same system Square 2 uses with all its clients and share with you the same tools we use help them improve performance and generate more leads.
    • Your Coach is going to come to your revenue team meetings in the beginning to make sure you’re running them correctly and they are productive.
    • Your Coach is going to take you through a series of workshops to help define your Big Story, your remarkables (what makes you special) and your goals, budget and expectations.
    • Your Coach is going to help you with your 30-day sprint planning motion and your 90-day strategy sessions so that you understand how to run these, why you’re running them and exactly what to get out of these important sessions.
    • Your Coach is going to give you guidance around the technology you need to automate and analyze revenue generation execution.
    • Finally, your Coach is going to be there by your side as you track performance, identify issues, solve your biggest challenges and grow revenue. It’s a true partnership.

    When it comes to implementing EOS, the EOS Implementers run four sessions with their clients an annual planning session and three quarterly planning sessions. During the first few sessions they are also teaching you how to use the EOS toolkit, processes and methodologies.

    RGS is a little different. Our Coaches are with you more regularly and provide more oversight and guidance along the way, especially in the beginning as you’re working on your marketing strategy, sales process and overall go-to-market plan.

    There are some similarities in terms of what you should expect. Both EOS and RGS are designed to teach you a system that you can use on your own to help your company be more efficient and effective. With RGS, you get a system to generate more leads and grow your top-line revenue.

    The key to both is learning the system, using the system and practicing the methodology baked into the system.

    To watch the entire episode, click here.

    If you’d like to subscribe to the show, we’ll email you a link after we’ve recorded each show just click here. If you’d like to submit a question to the show, we answer questions every week just click here.

    If you want to watch the show and all the other audio and video content published by Square 2, visit our Square 2+ page. It’s full of valuable content related to marketing, sales, technology, revenue growth and more.

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    Mike Lieberman, CEO and Chief Revenue Scientist headshot
    CEO and Chief Revenue Scientist

    Mike Lieberman, CEO and Chief Revenue Scientist

    Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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