Your website is probably the most important resource you have when it comes to getting the word out about your products and services. Driving traffic there is one of the important goals of any marketing campaign. High traffic improves awareness and visibility for your brand. It can even make your website itself profitable for you.
You understand why high traffic is important. Getting it is another story altogether. If you’ve been pondering why your website traffic is static or even dropping, there are a few common causes you might want to investigate.
1. Your Content Might Be the Culprit
Content is the reason anyone visits a website these days. Visitors want to read an informative article or check out a how-to video.
Do you have enough content on your website? If not, you’re not going to drive traffic. People have no reason to visit your site.
The other key here is quality of content. You can have tons of content, but if people don’t find it valuable, they won’t visit your site. Survey your content and ask yourself if you’re saying anything new. If not, your quality might need a boost.
2. You’re Having Keyword Issues
Much has been made about how keywords are going the way of the dinosaur, but this SEO staple isn’t dead yet. In fact, it might be the reason you’re not getting more website traffic.
Keyword problems are common, and there are a few different types. The first issue may be that you’re competing for high-priority keywords. These are the words it’s difficult to rank for because everyone else in your industry is trying to rank for them too.
Another issue might be your keyword selection itself. Are you using keywords that are relevant to your audience? If not, the right people might not be discovering your content.
Learn how to conduct effective keyword research and implement a keyword strategy.
3. Your Website Is Slow
High-quality images and videos are all the rage right now, but they can slow down your website’s loading speed if you aren’t careful. The same is true of plugins and other website features.
Check how quickly your website loads, both on mobile and desktop browsers. The slower it loads, the less optimal your search engine rankings will be. A slow-loading page will also frustrate your visitors, and they may not be back.
4. You’re Not Promoting Your Website
Do people even know your website exists? They might not, especially if you’re not promoting it properly.
Your website should be listed on everything from social media profiles to marketing emails to business cards. You should also be pushing content from the website to your social media profiles on a regular basis. Don’t forget the power of linking and guest posts either.
All of these strategies can help you drive more traffic to your website.
5. You’re Not Working with Inbound Marketing Experts
You’re doing all of the above, and you consider yourself fairly well-versed in SEO tactics. Why aren’t you getting more traffic?
One issue could be time. It does take time, typically months, for SEO efforts to start paying off. A more common reason for low traffic is that you’re not doing SEO right.
If you’re not working with inbound marketing consultants, this is one of the most likely reasons for low web traffic to your site. They can help you fix all of the above problems, from creating more quality content to finding the right keywords. They can also assist with speeding up your website.
If you’re not getting the web traffic you want, it’s time to get in touch with the experts. You can boost your SEO efforts and drive more traffic to your site.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.