Get With the Program
Whether you want to stay in touch, go deeper into RGS or start a conversation, here are three easy ways to take the next step.
This show aired LIVE on January 12, 2022. To watch the show on demand, click here.
In this episode of What’s Wrong With Revenue? with special guest Bob McCarthy, content director at Square 2, we talk about conversion improvements, optimization and the age-old argument over gated vs. ungated content.
Whether you want more marketing-qualified leads (MQLs) or more sales-qualified leads (SQLs), eventually you’ll have to convert a website visitor into a new contact, lead or sales lead. This effort isn’t as simple as writing a whitepaper, posting it and collecting contact information.
Today, if you want to do this well, you have to be intimate with your prospects’ buyer journeys. This means you have to:
And if that wasn’t hard enough, you also have to create emotional, compelling, educational, entertaining and differentiated content at scale.
We covered it all in this show – it’s our best show yet. We even offered up another Easter egg, a special offer redeemable by you if you find it. Don’t miss this show or any of our upcoming shows.
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