Episode 6 – 'What’s Wrong With Revenue?' SPECIAL REPORT: Marketing Is About To Get A Lot Harder As Privacy, Regulation And Technology Changes Threaten The Old Marketing Model

This show aired live on October 13, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we covered, in detail, the recent changes Apple rolled out.

These changes will affect how you measure the success of your email marketing program, and this is the first in a series of new privacy, security and regulatory changes that will impact the performance of your marketing.

With two guest hosts – Kristin Stricker, COO at Square 2, and Bob McCarthy, Content Director at Square 2 – we covered this topic thoroughly, including how it’s going to eventually impact a marketing team’s ability to drive marketing-qualified leads (MQLs) versus qualified sales opportunities.

The short story is marketers had better start shifting gears now to be ready for the upcoming changes. Email marketing and gated content are both going to get a lot harder in the next few years, and if you want to learn how to adapt and change now, this is the show for you.

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