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Episode 6 – 'What’s Wrong With Revenue?' SPECIAL REPORT: Marketing Is About To Get A Lot Harder As Privacy, Regulation And Technology Changes Threaten The Old Marketing Model

| Author: Mike Lieberman, CEO and Chief Revenue Scientist | Topic: Email Marketing

This show aired live on October 13, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we covered, in detail, the recent changes Apple rolled out.

LIVECast-episode-6-Special-Graphic-1These changes will affect how you measure the success of your email marketing program, and this is the first in a series of new privacy, security and regulatory changes that will impact the performance of your marketing.

With two guest hosts Kristin Stricker, COO at Square 2, and Bob McCarthy, Content Director at Square 2 we covered this topic thoroughly, including how it’s going to eventually impact a marketing team’s ability to drive marketing-qualified leads (MQLs) versus qualified sales opportunities.

The short story is marketers had better start shifting gears now to be ready for the upcoming changes. Email marketing and gated content are both going to get a lot harder in the next few years, and if you want to learn how to adapt and change now, this is the show for you.

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Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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