Skip to content
Mike Lieberman, CEO and Chief Revenue ScientistWed, Oct 20, 2021 1 min read

Episode 5 – 'What’s Wrong With Revenue?' There’s No Awareness Of The Prospect’s Buyer Journey

This show aired live on October 4, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue?, we talked about the massive shift in the way prospects buy products and services today.

We covered the importance of understanding your specific prospect’s buyer journey and then mapping your marketing, sales and customer service execution to match that buyer journey perfectly.

LIVECast episode 5 graphicGrowing companies are investing significant time and money into understanding the buyer’s journey and then creating a remarkable experience for their prospects.

The results are massive revenue growth, shorter sales cycles, higher close rates and much stronger differentiation in their markets.

Revenue growth strategy starts with a deep understanding of your prospect’s buyer journey and then rearchitecting each touch point along the way to help your prospects get to know, like and trust your company.

To subscribe to the show, click here. Subscribers get updates on upcoming show content and a recording of the show delivered right to their inbox the day after the LIVECast. Anyone can submit questions here for us to answer live on the show.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.